In every edition of Tekedia Mini-MBA, we take time to decide on the Featured Photo. We pick them from the internet on fair use. For our 8th edition, we initially picked photo A. Initially, the registration conversation rate (how many visit the page and how many register, weekly) did not do well, but we did not know the specific reason. We had compared the rate of the same time last year (and last edition) to the current ; edition 8 was underperforming.
Then, our team member suggested we change the photo with B. They did and within a week, the conversion rate improved significantly. That improvement remains sustained.
Good People, do not run a digital business on guesswork. Form a habit of measuring things because if you do not measure, you cannot improve. The Igbo Nation will say that “uwa bu ahia” [the world is a market]. Interestingly, only those who understand what the market needs thrive.
Register for Tekedia Mini-MBA edition 19 (Feb 9 – May 2, 2026).
Register for Tekedia AI in Business Masterclass.
Join Tekedia Capital Syndicate and co-invest in great global startups.
Register for Tekedia AI Lab (class begins Jan 24 2026).
Measure., Improve. Advance. You can check live photo B here .
---
Connect via my
LinkedIn |
Facebook |
X |
TikTok |
Instagram |
YouTube