To the students that have been sending inmails, let me handle all at once since I do not have time to respond to everyone. Simply, the hardest job in Nigeria today is finding a job!. I am not saying this to scare you. But that is the reality today – and I want you to understand that. Nigeria has marginally expanded GDP for years but with population growing faster than economic growth, the jobs are not here.
Also, as the era of digitization takes off (see how banks which have tripped revenue per staff in just a few years; they use smaller number of staff to make more money), I do not see a change in this trajectory anytime soon.
Yet, in the midst of the paralysis, there are opportunities but you have to be positioned for them. This is the playbook – the best time to audition for a job is when there is no advertised job. Most people hire passively these days. You cannot tell me you are a content writer when in two weeks you have not written anything. You cannot tell me that you are fanatical about electronics when your feeds are all about shoes and vacation spots. Those feeds matter because in everything you do, you are creating an image in the minds of people on things that drive you.
Tekedia Mini-MBA (Sep 12 – Dec 3 2022) has started; registration continues. Register here. Cost is N60,000 or $140 for the 12-week program. Beat early bird for free books and other bonuses.
Do one thing – invest in that talent by making people really know what you know. It is typically what people see and feel that you know that matter. If you know it but no one can see it, you have a problem. Improve your webinality to change that. And good luck in this fascinating hopeful Nigeria.
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