Online food is gradually turning to a huge market in Nigeria that players in the online business are finding it hard to resist. Having grown at a CAGR of around 13% from 2015 to 2020, the Nigerian online food delivery market is expected to hit $848.60 million in 2022, according to data published by Statista.
The growth is being buoyed by many factors including the prevalence of smartphones, tight work schedules, particularly in a busy city like Lagos. Ecommerce giant Jumia leads the pack of other digital business operators who jumped into the food-vending market. Jumia kicked off Jumia Foods in 2020, deploying its logistics infrastructure and digital platform.
The online food market is untapped with huge rooms to accommodate more players, even from the e-commerce sector. Thus, it was not surprising when Konga, another Nigerian e-commerce giant announced that it is joining the food-delivery market.
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Konga announced that it will launch its online food delivery business, KongaFood, on Monday 9th of May 2022.
The much-awaited development is bound to raise the bar of service delivery in the budding online food delivery industry in Nigeria, with KongaFood eminently positioned to tow the path of other thriving subsidiaries in the Konga Group by offering Nigerian food lovers more options and better service, while improving customer satisfaction with its unique offerings.
Having undergone a pilot phase which saw its offerings subjected to rigorous testing, all is now set for Nigerians to experience the power of the Konga Food revolution.
Notably, Konga Food has signed up a suite of partnerships with leading restaurant and grocery chains, as well as other choice food outlets, ranging from Cafes, Healthy Food/Drinks, Fast Food, Contemporary Casual, Casual Dining, Intercontinental and Fine Dining to offer customers more variety and a multiplicity of options to choose from.
Driven by cutting-edge technology, an expansive chain of logistics assets and a well-trained army of customer service and delivery agents, KongaFood is poised to reposition the customer at the centre of the online food ordering and delivery value-chain by offering greater visibility, more convenience, quality service, proactive feedback mechanisms and record-breaking delivery times, while also placing the customer in greater control of the entire process.
Feelers from within indicate that customers are in for a revolutionary experience, with technology deployed to new heights by the management of the company to usher in a positively disruptive new vista in the Nigerian online food industry, while also building a seamless ecosystem of consumers, restaurants, grocers and riders/delivery agents.
A number of incentives are in line for customers on Monday, including meal vouchers, freebies and free delivery for early bird orders, among others.
The emerging Nigerian online food market is notably boosting the logistics and restaurant businesses as they are synergized. Following the ban on motorbike transport in Lagos, companies like Gokada pivoted to food-delivery. The trend, which has seen more people joining the labor market as dispatch riders, is expected to make Nigeria’s food industry one of the fastest growing sectors of the economy.