Nordic And Apple Join Bluetooth SIG As It Pushes Into TV and Medicals

Apple and Nordic Semiconductor have joined the board of directors of the Bluetooth Special Interest Group (SIG).  This is coming even as Bluetooth goes beyond consumer products to TV and medical devices. For example, in the ECG data acquisition, some use Bluetooth to connect the sensors with the displays. With Apple and Nordic and foray into TV and medical, this standard can ship up to 15 million devices in five years from the present 5 million.


“Bluetooth technology has been the main R&D focus at Nordic for the last six years and we are now in a position to enable new and exciting products for consumers,” said Svenn-Tore Larsen, CEO Nordic in the press statement.


The Bluetooth group described a shift ahead as mobile devices—including cars–serve as hub devices that capture data from small sensors monitoring everything from footsteps, heart rate activity, blood pressure and sugar levels to house temperature and energy use. Insights from Apple on platform development and Nordic for sensor silicon demands will help the group navigate that shift.


Apple and Nordic’s two-year appointments were agreed upon by unanimous vote of the current board of directors and will officially begin on July 1, 2011. They join existing board members from Intel, Motorola, Lenovo, Nokia, Microsoft, Ericsson AB and Toshiba.


Apple is a known global leader in consumer gadgets while Nordic offers a variety of short range wireless chips from 433 MHz to 2.4 GHz, including ones using the ANT+ standard and Bluetooth Low Energy.


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