Google, a name synonymous with web searches, is embarking on a transformative journey that could change the way we navigate the internet. The tech giant has announced an expansion of its AI search capabilities through its new model, Gemini 2.0, which could soon make traditional search results a thing of the past.

Instead of the familiar 10 blue links, users might find themselves interacting with an AI-driven interface, aptly named AI Mode.

What Is AI Mode?

AI Mode is a radical new search experience where Google’s AI, powered by Gemini 2.0, takes full control of the search results. Unlike traditional search which presents a list of links to explore, AI Mode generates an answer directly on the search page using advanced reasoning, thinking, and multimodal capabilities. The response may include web summaries, Knowledge Graph content, and shopping data, presented as a more complex version of the existing AI Overviews.

In AI Mode, the search process becomes more conversational, allowing users to ask follow-up questions or refine their queries without ever needing to click through to external websites. While this might sound like a faster way to find answers, it also underlines a shift in how Google might control the flow of information online.

Gemini 2.0: A New AI Powerhouse

Google introduced the first Gemini 2.0 models, including a streamlined version called Gemini 2.0 Flash, in December 2024. The full-featured versions of Gemini 2.0 are still under testing, but early versions are already enhancing AI Overviews with improved performance in math, coding, and handling multimodal queries.

The new AI Overviews will soon be visible to all users, including minors and those not logged into Google accounts. This expansion broadens the reach of AI-driven responses, integrating them more deeply into everyday searches.

The End of Traditional Search?

Google insists that traditional web search is not going away, emphasizing that helping users discover online content remains a core part of its mission. The AI Mode will still offer links and citations within its responses, mimicking the style of current AI Overviews. However, unlike today’s experience where users can scroll down to see traditional links, AI Mode will not display these organic search results unless the AI is unable to generate a satisfactory answer.

In such cases, the system will revert to showing traditional links. However, this fallback approach highlights the experimental nature of AI Mode, which Google admits is not yet ready for mainstream use.

For now, AI Mode is only accessible to Google One AI Premium subscribers, who pay $20 per month for priority access to Google’s latest AI tools. The subscription model could be a sign of how resource-intensive generating these AI-driven search pages is, even for a company of Google’s scale.

The feature is currently in Google’s Search Labs, where users can join a waitlist to test AI Mode. Feedback from this public testing phase will help Google refine the tool before a broader rollout.

The introduction of AI Mode is part of Google’s larger strategy to harness generative AI technology in everyday tools. However, as with any emerging technology, there are risks. Generative AI systems like Gemini 2.0 are not immune to inaccuracies, and Google acknowledges that the AI might occasionally take on a persona or form an opinion, resembling a chatbot. This could blur the line between providing information and offering subjective responses, potentially raising concerns about bias and misinformation.

The Challenges of Trust, Accuracy, and Market Reception

Despite its potential, AI Mode introduces new challenges for Google. A key issue is trust—can users rely on AI-generated answers to be accurate and unbiased? This is especially critical as AI Mode might not show traditional web links, limiting the user’s ability to cross-check information.

Another challenge lies in maintaining Google’s primary role as a gateway to the broader internet. Google risks keeping users within its ecosystem rather than directing traffic to external websites, by presenting AI-generated summaries. This could draw criticism from publishers and regulatory scrutiny, particularly in markets like Europe, where antitrust laws are stringent.

Google’s track record of pushing experimental features to wider audiences suggests that AI Mode might not remain an optional feature for long. The company’s steady rollout of AI Overviews, even without universal enthusiasm, indicates a strong commitment to this AI-first approach. If AI Mode proves successful, it could redefine how we interact with the internet—whether we like it or not.

While the new AI Mode could improve search efficiency, the broader implications for internet transparency, user choice, and the open web are still unfolding.

Alibaba’s shares surged on Wednesday after the Chinese tech giant announced its latest artificial intelligence (AI) reasoning model, QwQ-32B, which it claims can rival DeepSeek’s globally celebrated R1 model.

This announcement ignited investor enthusiasm, driving Alibaba’s Hong Kong-listed shares up by 8.39% to reach a new 52-week high. The company’s U.S.-listed stock also saw a 2.5% rise in premarket trading. So far this year, Alibaba’s shares in Hong Kong have jumped nearly 71%, underscoring the market’s confidence in its AI endeavors.

The debut of QwQ-32B is a crucial step forward in Alibaba’s AI strategy. The new model features 32 billion parameters, significantly fewer than DeepSeek’s R1, which boasts 671 billion parameters, with 37 billion actively engaged during inference—the process where an AI model applies learned data to real-world tasks.

While a smaller parameter size may seem like a disadvantage, it can also signal greater efficiency, an increasingly sought-after trait as developers aim for AI models that offer high performance while consuming fewer resources. Alibaba claims that QwQ-32B has achieved “impressive results” and expressed optimism about its potential for further enhancements, particularly in math and coding applications.

The introduction of QwQ-32B is part of a broader push by Chinese technology companies to position themselves as leaders in the global AI race. Since the unexpected release of DeepSeek’s R1 earlier this year, the competition to develop more efficient and powerful AI models has intensified, with both established giants and new players vying for dominance.

Alibaba, which launched its first AI model in 2023, has steadily increased its investments in the technology, particularly through its Cloud Intelligence unit. This division was a key contributor to the company’s robust profit growth in the December quarter, and CEO Eddie Wu has predicted that AI-driven revenue growth will continue to accelerate.

However, the ambitious growth of China’s AI industry faces significant challenges, particularly from its own government. Beijing’s stringent censorship policies are a major hurdle for AI development, as models like QwQ-32B and even DeepSeek’s R1 must navigate restrictions on data and content. These constraints can stifle innovation, particularly in generative AI models that rely on vast, diverse datasets to improve their reasoning and output. The Chinese government’s tight grip on information and insistence on aligning AI outputs with state-approved narratives have often led to concerns about the authenticity and reliability of Chinese AI models.

Moreover, while Chinese companies like Alibaba push to rival or surpass their U.S. counterparts, Western markets are increasingly wary of AI technologies originating from China. This skepticism stems from fears that these companies may have deep ties with Beijing and the Chinese Communist Party (CCP).

The opaque relationship between Chinese tech firms and the government fuels concerns that AI tools developed by these companies could be leveraged for surveillance, censorship, or influence operations. Western regulators and businesses are particularly cautious about integrating Chinese AI solutions into critical infrastructure or consumer technologies, fearing potential backdoors or data-sharing requirements under China’s national security laws.

These geopolitical and regulatory challenges have led to a de facto isolation of Chinese AI companies from lucrative Western markets. U.S. lawmakers have repeatedly flagged risks associated with the adoption of Chinese technology, leading to bans and restrictions, especially in sectors related to data and AI.

The U.S. government has also imposed export controls on advanced semiconductor technology, critical for AI development, in an effort to curtail China’s technological advancement. These restrictions not only limit Chinese companies’ access to cutting-edge hardware but also hinder their ability to train large-scale AI models as efficiently as their Western counterparts.

The global AI landscape is thus marked by a deepening divide, with Chinese firms like Alibaba, Baidu, and Tencent investing heavily to develop alternatives to Western models, while the U.S. and its allies focus on creating secure and transparent AI ecosystems. Despite this, Alibaba’s QwQ-32B represents a bold attempt to bridge this gap, particularly by emphasizing the model’s efficiency and potential for continuous improvement. The model’s ability to perform well with fewer parameters could appeal to markets looking for AI solutions that require less computational power and lower costs.

Industry experts are optimistic about Alibaba’s prospects. Bernstein analysts noted that advancements in AI could propel Alibaba’s stock and strengthen its earnings trajectory. The potential for AI-driven growth is seen as a critical factor in setting Alibaba on a “more upwardly-pointing trajectory,” particularly through its cloud and enterprise services. However, the broader geopolitical context could affect these gains, especially if tensions between China and the West lead to further trade or technology restrictions.

Dan Newman, CEO of Futurum Group, highlighted the rapid pace of AI innovation during an interview with CNBC’s “Squawk Box Europe.” He noted that the debut of DeepSeek’s R1 had initially prompted speculation about whether OpenAI would maintain its lead in the AI sector. With Alibaba now introducing QwQ-32B, the competitive field appears more crowded and dynamic.

“The pace of innovation is incredibly fast right now. It’s really good for the world to see this happening,” Newman said. He added that as large language models become more “commoditized,” the focus will shift to reducing costs and improving accessibility.

Newman emphasized that the future of AI lies in the inference phase—the stage where AI models are actively used in practical applications—rather than just in their initial training.

“The inference, the consumption of AI, is really the future, and this is going to exponentially increase that volume,” he explained.

His comments underline a key strategic advantage for Alibaba: if the company can make AI applications more affordable and accessible, it could open new revenue streams and solidify its standing in the global market.

The Chinese retailer Alibaba unveiled its latest AI model Thursday, boasting that its reasoning and coding capabilities outperform models from rivals OpenAI and DeepSeek while using fewer resources, per CNN. The AI agent, dubbed QwQ-32B, operates with 32 billion parameters compared to DeepSeek’s R1 model at 671 billion parameters. It arrived shortly after Chinese startup Monica released its newest AI model. Alibaba has pledged to invest $52.4 billion in AI and cloud computing.

As Google braces for the next phase of its high-stakes antitrust battle, the tech giant is reportedly engaging in last-minute negotiations with the U.S. Department of Justice (DOJ) to avoid a forced breakup.

The company’s legal team has argued that such a move could pose a national security risk, with concerns that splitting off its Chrome browser and limiting investments, particularly in artificial intelligence (AI), could weaken America’s technological edge.

Google’s legal troubles escalated in August 2024 when the company lost a pivotal antitrust case targeting its search business. The ruling cemented Google’s status as a monopolist, prompting the DOJ to push for severe penalties. These include demands that U.S. District Judge Amit Mehta compel Google to divest from its popular Chrome browser and halt payments to secure its search engine’s placement on other platforms.

The government’s proposed remedies were seen as some of the harshest measures in the Biden administration’s broader crackdown on Big Tech. The DOJ aims to diminish the company’s dominance in search and related markets by proposing the breakup of core components of Google’s ecosystem. At the heart of the case is Google’s practice of paying billions annually to companies like Apple to maintain its position as the default search engine on key platforms.

The National Security Card

Faced with these potentially existential threats, Google has adopted a new defense strategy. During a recent meeting with DOJ representatives, the company argued that breaking it up could harm both national and user-level security. Google’s spokesperson, Peter Schottenfels, emphasized these risks.

“We’re concerned the current proposals would harm the American economy and national security,” he said.

While Google has not provided explicit details on how its search and Chrome dominance bolster national security, it has previously pointed to the security advantages of its integrated technology stack. The company claims that its scale enables it to deliver regular security updates across its products, including Android and Chrome, which could become less frequent if these entities were separated.

However, it has been argued that smaller firms, such as Mozilla with its Firefox browser, have managed robust security practices without Google’s vast resources.

AI Investments in the Crosshairs

Beyond its search and browser businesses, the DOJ’s proposed remedies also target Google’s investments in AI companies. While AI is not directly related to Google’s search monopoly, regulators are wary of the company’s growing influence in this critical field. Google has invested heavily in AI, including a $3 billion stake in Anthropic, an AI firm that recently attempted to intervene in the antitrust case. The DOJ has so far opposed Anthropic’s involvement, potentially underlining concerns over Google’s expanding footprint in emerging technologies.

AI has become a significant focus of national security, with both the government and tech sector racing to maintain leadership in the field. Google’s defense strategy taps into this narrative, suggesting that limiting its AI investments could undermine U.S. competitiveness. This argument might gain traction with the DOJ under the Trump administration, which has shown a more tech-friendly stance. The new administration has criticized the EU’s regulatory measures, such as the Digital Markets Act, for potentially hampering U.S. tech companies and their global influence.

A Shifting Legal and Political Landscape

The outcome of Google’s case may hinge not only on legal arguments but also on the shifting political and regulatory environment. The Trump administration’s arrival has brought new personnel and perspectives to the DOJ, with many of the officials now handling the case having joined after the initial verdict. This could open the door for Google to reframe its arguments, possibly finding a more receptive audience to its national security narrative.

Judge Mehta’s willingness to consider AI-related remedies also complicates Google’s position. During a November hearing, Mehta acknowledged the rapidly evolving nature of the search market, influenced by AI products designed to mimic traditional search engine functionality. This perspective could justify regulatory limits on Google’s AI investments, particularly if these are seen as a means to entrench its dominance further.

As the case moves into the remedy phase, both sides are expected to submit their final proposals to Judge Mehta this week. While Google’s position is unlikely to change drastically, the DOJ’s approach remains uncertain. The new administration’s influence could lead to a more lenient stance or potentially reinforce calls for a significant restructuring of Google’s business.

The formal remedy phase is set to begin in April, and the judge’s decision could reshape the tech industry. Should Google be forced to divest from Chrome or scale back its AI investments, it could lead to a major shift in the balance of power within the tech industry. Conversely, a softer regulatory outcome might embolden Google and other tech giants, impacting future antitrust strategies in the U.S. and beyond.

The case is also part of a broader global trend where U.S. and European regulators are increasingly scrutinizing major tech companies. While Europe has led the charge with stringent regulations like the Digital Markets Act, U.S. authorities are now showing a willingness to impose similarly tough measures. However, the Trump administration’s skepticism towards the EU’s tech policies might signal a more protective stance towards American firms.

If Google can successfully convince regulators of the national security risks posed by a breakup, it may set a precedent for other tech giants to use similar arguments. This strategy could complicate future antitrust actions, blending corporate interests with national defense narratives—a potentially powerful but controversial defense in an era of heightened geopolitical and technological competition.

We recently finalized the Tekedia Institute AI Strategy and our conclusion among other things for our school is this: in the world where companies like OpenAI and Google are aggregating global data, and making all accessible and usable via chatbots like ChatGPT and Gemini, supreme-monetizable data will be data they do not have access to. Simply, the data which these big AI companies do not have access to will be the most precious data going forward for schools.

If that is the case,  overlaying proprietary localized data on AI engines and LLMs will create differentiation and new positioning because in a world of abundance, scarce resources become overly strategic, and people will pay for those resources which include data and knowledge systems. Of course, AI must be used to refine those resources in ways that help students.

Simply, the Tekedia Institute AI Strategy emphasizes the value of proprietary, localized data in the age of large language models like ChatGPT and Gemini. These AI models are trained on vast datasets, making data that is unique and inaccessible to them highly valuable. By leveraging localized and proprietary data and insights, Tekedia Institute will continue to differentiate itself and offer high quality business management and leadership programs.

This strategy is driving our new products including WinGPT. AI will offer a golden era for educational institutions because AI will help personalize learning, and accelerate the effectiveness of faculty. If you are a university with a business school in Africa, our technology can support your mission.