AI Takes Center Stage at Super Bowl 2026: Record $8M Ad Slots Filled by Tech Giants and Startups Showcasing Consumer and Enterprise Tools

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February 7, 2026

Super Bowl LX, set for February 8, at Levi’s Stadium in Santa Clara, California, is poised to become the biggest showcase yet for artificial intelligence companies, with major players and emerging startups spending record sums—averaging $8 million per 30-second spot, with some reaching $10 million—to reach an expected audience of up to 130 million viewers.

The surge in AI-focused advertising reflects the technology’s rapid mainstreaming, as companies vie to demonstrate practical applications for both consumers and businesses in one of the year’s most-watched television events. Production costs for Super Bowl commercials typically start at $1 million and often climb far higher, with celebrity appearances alone commanding millions.

This year’s lineup features deep-pocketed tech giants alongside smaller AI firms, filling slots vacated in part by traditional advertisers like automakers, many of which have pulled back amid economic pressures and shifting marketing priorities.

Anthropic Kicks Off the AI Ad War

The battle began days before kickoff when Anthropic released a spot for its Claude chatbot that directly mocked OpenAI’s decision to introduce ads into ChatGPT. The ad highlighted Claude’s ad-free experience, prompting a swift response from OpenAI CEO Sam Altman that amplified attention on both campaigns. OpenAI is returning to the Super Bowl after its 60-second debut spot last year, continuing its push to showcase ChatGPT’s capabilities to a massive audience.

Google Doubles Down on Gemini

Alphabet’s Google is running ads for the second consecutive year promoting Gemini AI, following previous campaigns highlighting Pixel features like Guided Frame and Magic Eraser. This year’s spots emphasize Gemini’s role in enhancing everyday tasks, reinforcing Google’s position as a consumer-facing AI leader.

Amazon Plays on AI Home Concerns

Amazon is leaning into humorous skepticism about AI in the home with a spot for Alexa+, featuring actor Chris Hemsworth expressing comedic concerns about the risks of advanced AI assistants. The ad aims to position Alexa+ as a safe, helpful companion in an era of growing AI integration into daily life.

Meta Focuses on Hardware

Rather than promoting its chatbot, Meta is returning with advertisements for its Oakley Meta AI glasses, which provide access to its AI tools through wearable technology. The campaign highlights practical, hands-free AI use cases, differentiating Meta’s approach from pure software-focused rivals.

Smaller AI Players Seize the Spotlight

A wave of startups is using the Super Bowl platform to introduce products to a broad audience. Genspark is marketing its AI productivity platform with an ad featuring actor Matthew Broderick. Base44 showcases its AI-powered app development tool, claiming anyone can create custom apps. Wix, known for website creation tools, will promote its new Harmony platform, which leverages AI to simplify web design.

Artlist.io stands out with an entirely AI-generated 30-second spot, created in five days for just a few thousand dollars, and purchased a week before the game. The ad positions Artlist’s AI tools as accessible and powerful for consumers, demonstrating the technology’s speed and affordability.

Non-tech brands are also embracing AI. Svedka Vodka returns to Super Bowl advertising after decades, reviving its early-2000s Fembot character with AI trained on TikTok dances. Absolut is also running a spot. Xfinity used AI to digitally de-age the Jurassic Park cast for a nostalgic commercial.

The heavy AI presence points to a strategic pivot: tech companies are capitalizing on the Super Bowl’s massive reach to demonstrate real-world value amid growing consumer and enterprise adoption. The high cost—up to $10 million per spot plus production expenses—raises the stakes, with success measured not just in brand recall but in driving downloads, subscriptions, and enterprise inquiries.

The response to these campaigns could reshape advertising norms. If AI-generated or AI-promoted ads prove effective and cost-efficient, they may accelerate the adoption of generative tools in commercial production.

Conversely, any backlash over authenticity or quality could temper enthusiasm. For now, the Super Bowl serves as a high-visibility battleground where AI companies are betting big to capture attention in a pivotal year for the technology’s mainstream integration.

BlockDAG’s Fixed $0.00025 Price and Full Token Delivery at Launch Draws Attention as Shiba Inu, Ondo Search for Direction

By

TI Partners

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February 7, 2026

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Crypto markets are shifting as investors weigh risk, value, and timing. Recent price action shows mixed signals from established tokens. The shiba inu price is holding a key support zone, hinting at a balance between buyers and sellers. At the same time, the ondo crypto price remains under pressure despite major platform expansions, showing that progress does not always lead to a fast reaction.

While those projects search for direction, BlockDAG is moving with clarity. BDAG sits in its final allocation at a fixed $0.00025 price with a planned $0.05 launch. Tokens are delivered in full at launch with no vesting and early trading access. Supply is capped when this round ends. That clarity is why many view BlockDAG (BDAG) as a top crypto to buy.

Shiba Inu Price Holds $0.0000067 Key Support Level

Shiba Inu is testing a long-term support level near $0.0000067, a zone that marked major bottoms in past cycles. The Shiba Inu price is holding above this area after a long correction, which suggests sellers may be losing control. On the weekly chart, price action shows compression rather than a clean breakdown. That often points to an accumulation phase.

In earlier cycles, similar setups led to long periods of sideways movement before sharp rallies. If history rhymes, the Shiba Inu price could start pushing higher once momentum returns. Key resistance levels sit near $0.000017 and $0.000032. A full bullish move targets $0.000042, in line with prior peaks.

This level matters for sentiment, too. The Shiba Inu price often reflects risk appetite across the market. A hold signals stability. A break reopens downside risk.

Ondo Crypto Price Lags as Expansion Accelerates

Ondo Finance is trading at $0.2626, sitting well below its key moving averages. The MA-20 stands at $0.3270, the MA-50 at $0.3696, and the MA-200 at $0.6944. This structure points to steady downside pressure. The Ichimoku Kijun near $0.3389 now acts as the closest dynamic resistance. Until price reclaims that level, momentum remains weak. The Ondo crypto price reflects caution despite growing activity on the business side.

Ondo Finance recently integrated with MetaMask, opening access to more than 200 tokenized U.S. stocks, ETFs, and commodity products on Ethereum using USDC. It also expanded its Blockchain.com partnership across 30 EEA countries. Regulatory filings with the SEC add long-term weight. Still, the Ondo crypto price has yet to react.

BlockDAG Builds Demand Through $0.00025 Fixed Price

BlockDAG did not get attention by accident. It earned it by staying predictable in a market that rarely is. From the early stages to the final allocation, the rules have stayed the same. Timelines were met. Terms did not shift. That steady behaviour is why BlockDAG has slowly become everyone’s favourite among buyers who value follow-through over big promises.

Right now, BDAG is available at $0.00025 in its final allocation, with a planned launch price of $0.05. That price gap alone is why many see it as a top crypto to buy before public trading starts.

This stage is the final private sale, and it avoids the usual complications. There is no vesting. Tokens are delivered in full to wallets on launch day. That means buyers are not locked in or forced to wait weeks or months to access what they purchased. Every allocation also includes a bonus and early trading access up to nine hours before public markets open. That early window gives room to act before wider market noise takes over.

Another reason interest keeps building is the hard stop on supply. Once this allocation fills or the deadline passes, BDAG is fully distributed forever. There are no backup rounds and no second chances through private access. From that point on, anyone interested will have to buy through public markets.

BlockDAG’s appeal is not loud. It is practical. Clear pricing, full delivery, and a firm endpoint. That mix explains why many now treat BDAG as a top crypto to buy going into launch.

Bottom Line

This market snapshot makes one thing clear. Not all crypto stories move at the same speed. The Shiba Inu price is steady but waiting on conviction. The Ondo crypto price shows that strong partnerships still need time to win the chart battle. BlockDAG plays a different game. It brings fixed pricing, instant access, and a firm finish line while others pause and reset. No guessing. No lockups. No surprise turns.

For investors who prefer clear rules and real timelines, BDAG stands out in a crowded field. As this cycle unfolds, attention will keep shifting toward projects that deliver without drama. Right now, BlockDAG fits that bill and earns its place as a top crypto to buy before the launch doors close.

Private Sale: https://purchase.blockdag.network

Website: https://blockdag.network

Telegram: https://t.me/blockDAGnetworkOfficial

Discord: https://discord.gg/Q7BxghMVyu

The Greatest Prize in Casino History: Here’s Why the World is Rushing to Spartans.com!

By

TI Partners

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February 7, 2026

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Online gambling sites launch deals every day. Free spins. Cash drops. Weekly draws. Most of them fade into the background, boring and repetitive.

Spartans decided to do something impossible to ignore.

The Mansory Koenigsegg Jesko Spartans Edition is a one-of-a-kind masterpiece. This is not a standard model you can buy at a showroom. This isn’t a cash prize that gets taxed and then vanishes. It is a unique, fully tailored hypercar that will belong to exactly one person on the planet.

This stands as the largest prize ever seen in the online casino world. It exists because Spartans follows a philosophy that leaves its rivals in the dust.

Why This Machine is Legendary

The Koenigsegg Jesko is already one of the rarest hypercars in existence. With limited builds, insane speed, and a price tag that defies logic, it is out of reach for almost everyone.

The Mansory Spartans Edition pushes those boundaries even further. Mansory, the famous German luxury tuning house, built a version that is truly unique. It features custom bodywork, a handcrafted interior, and Spartans branding woven into a car that represents the absolute peak of modern engineering.

This is not a simple marketing stunt disguised as a car. It is a legitimate collector’s asset with massive real-world value that is set to grow over time.

The Path to Ownership

What makes the Spartans giveaway so striking is not just how rare the car is, but how anyone can win it. Entry is not locked behind a wall for elite collectors, VIP lists, or secret clubs. Every verified user on Spartans who fits the platform’s rules has a shot.

Entrants must be 21 or older, live in a permitted area, and pass a full identity check before the keys change hands. These rules match legal standards and keep the process crystal clear. There are no hidden levels, no weighted odds for big spenders, and no inside tracks.

A simple qualifying deposit gets you in the draw, and playing games earns you more entries. Every single entry has the same value. The selection is built on total transparency, using blockchain technology to prove the draw is 100% honest.

This setup is the total opposite of typical luxury contests, where you usually need money or connections just to get in the room. Spartans proves that a prize can stay rare without making the opportunity exclusive.

The Strategy Behind the Spectacle

The Jesko giveaway is a singular moment, not a repeating loop. It is a one-time event designed to launch the platform far above the usual casino noise.

This move is purely strategic. While CashRake provides the steady math that keeps users happy day-to-day, massive events like the Jesko giveaway create the emotional fire that starts global conversations and proves Spartans plays by different rules.

Most casinos fight over tiny changes. Slightly better odds. Faster payouts. Bigger bonuses. Spartans wins by creating experiences that are incomparable because nobody else has the guts to offer them.

What This Reveals About the Brand

A site that is willing to hand over a one-of-one hypercar is a site that trusts its own business model. The Jesko giveaway isn’t a loud cry for attention; it is a bold claim from a platform that knows its core product is strong enough to keep the players it brings in.

For anyone looking at Spartans in 2026, this giveaway signals a major truth. This brand thinks on a much bigger scale than its competition. That massive ambition is visible in CashRake, in their high-profile partners, and in rewards that completely change our idea of what an online casino can provide.

The Mansory Koenigsegg Jesko Spartans Edition will go to one lucky winner. But the message it sends is loud enough for the whole world to hear.

Find Out More About Spartans:

Website: https://spartans.com/

Instagram: https://www.instagram.com/spartans/

Twitter/X: https://x.com/SpartansBet

YouTube: https://www.youtube.com/@SpartansBet

“HODL” – Michael Saylor Doubles Down as Bitcoin Dips Amidst Bearish Concern

By

Ojukwu Emmanuel

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February 7, 2026

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As Bitcoin slips below the $60,000 mark, reigniting bearish fears across the crypto market, MicroStrategy CEO Michael Saylor remains unfazed.

Doubling down on his long-held conviction, Saylor’s emphatic post on X, “HODL”, signals unwavering confidence in Bitcoin’s long-term value even as short-term volatility rattles investors.

The four-letter post arrived at the exact moment Bitcoin was experiencing one of its sharpest drops in recent memory. The crypto asset traded as low as $59,820 before retracing. At the time of this report, BTC traded at $65,158.

A Brutal Market Day for Bitcoin

Bitcoin fell roughly 15–17% in a single day, briefly dipping below $61,000 before recovering slightly to trade around $64,000–$65,000.

The move erased virtually all gains Bitcoin had made since the November 2024 U.S. presidential election and contributed to an estimated $2+trillion evaporation in total cryptocurrency market capitalization over the preceding weeks.

The sell-off was broad-based, affecting altcoins even more severely, but Bitcoin as the flagship asset set the tone for the entire sector. On Stocktwits, retail sentiment around BTC remained in extremely bearish territory, as chatter continued to be at extremely high levels over the past day.

Market data showed continued stress. CoinMarketCap’s Fear and Greed Index remained in ‘extreme fear’ territory, while data from Coinglass indicated high liquidation activity in recent sessions. Analysts and market participants have continued to discuss whether the recent decline reflects a short-term pullback or a longer-term shift in market conditions.

Strategy’s Massive Bitcoin Treasury Under Pressure

Saylor’s company Strategy, the world’s largest corporate Bitcoin holder, has seen its Bitcoin treasury come under pressure. The company entered February 2026 owning 713,502 BTC, purchased at an average price of approximately $76,052 per coin for a total acquisition cost of $54.26 billion.

At Bitcoin prices in the low-to-mid $60,000 range, the firm’s holdings were sitting on an unrealized loss estimated between $6.4 billion and $8 billion. Strategy’s most recent purchase, announced just days earlier on February 2, was 855 BTC acquired at an average of $87,974 near the local high.

On the same day Saylor posted “HODL,” Strategy reported a staggering $12.4–12.6 billion quarterly loss for Q4 2025, driven almost entirely by mark-to-market accounting on its Bitcoin treasury. The company’s Nasdaq-listed shares (MSTR) plunged more than 17% that day, extending year-to-date losses to nearly 30%.

Notably, Saylor has consistently framed Bitcoin as “digital capital” and a long-term store of value superior to fiat currencies, real estate, gold, or any other traditional asset class. He has repeatedly stated that Strategy’s strategy is built for indefinite holding not short-term trading or market timing.

While Saylor has insisted there are no margin calls and said the firm holds $2.25 billion in cash, enough to cover interest obligations for more than two years, pressure is mounting as Bitcoin continues to trade well below Strategy’s reported average acquisition price of $76,052.

Outlook

For now, the crypto market remains deeply divided. One camp sees the current correction as a healthy reset after an overheated 2024–2025 bull run, with many still believing Bitcoin will eventually surpass its previous all-time high of $126,000.

Another camp warns that sustained institutional outflows from spot Bitcoin ETFs, forced deleveraging, and macro headwinds could push prices significantly lower before any meaningful recovery.

Amidst all of these, Saylor has cast his vote with four simple letters, “HODL”. And whether the market follows his lead or proves him wrong, the post has already etched itself into crypto folklore, another chapter in the never-ending saga of Bitcoin maximalism meeting brutal price reality.

Thailand Actively Advancing Regulations to Integrate Digital Assets into its Financial System

By

Paul Ugbede Godwin

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February 7, 2026

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Thailand’s Securities and Exchange Commission (SEC) has been actively advancing regulations to integrate digital assets more deeply into its financial system.

Thailand approved its first spot Bitcoin ETF in 2024 initially for institutional investors. By late 2025, the SEC announced plans to broaden this to include other cryptocurrencies like Ethereum and potentially diversified “basket” products.

Finalized rules for these expanded crypto ETFs, along with operational guidelines like custody, liquidity, and collaboration between asset managers and licensed exchanges, are targeted for early 2026 rollout.

The regulator is working to recognize digital assets as a formal asset class under the Derivatives Act, enabling crypto futures on the Thailand Futures Exchange (TFEX). This adds derivatives-based exposure and hedging options for investors.

New regulations support tokenized assets such as real-world asset tokenization like securities, carbon credits, or renewable energy certificates, opening doors to innovative, blockchain-based investment vehicles beyond pure cryptocurrencies.

Thailand introduced a five-year personal income tax exemption through 2029 on capital gains from crypto trades on licensed platforms, aimed at attracting investors. The SEC promotes digital assets as a diversification tool, suggesting allocations of 4-5% for higher-risk-tolerant portfolios.

Additional initiatives include tokenization sandboxes and positioning crypto as part of sustainable finance. These measures collectively aim to attract institutional capital, enhance investor access through regulated traditional finance channels, and reduce direct custody risks.

The strategy competes with hubs like Hong Kong and Singapore while emphasizing regulated, mainstream integration over speculation. This positions Thailand as a progressive, regulated gateway for digital asset exposure in Southeast Asia, potentially influencing neighbors like Vietnam, Malaysia, and Indonesia.

Recent reports from January 2026 highlight this acceleration, with the SEC centering digital assets in its 2026 capital market plan. The statement describes a market dynamic often seen in derivatives, futures, or cryptocurrency trading, particularly during crises involving short squeezes, liquidations, or settlement failures.

In normal trading, participants (buyers and sellers) are price-sensitive—they seek good deals and avoid overpaying. However, when “forced settlements” occur, certain parties become price-insensitive buyers. They must acquire the asset immediately, regardless of cost, to meet obligations.

This happens in these key scenarios: Cryptocurrency exchanges facing a “settlement squeeze”: If an exchange has issued more “paper” claims than actual coins held in reserves, and users demand withdrawals during a crisis, the exchange faces a shortfall.

To avoid default, insolvency, or legal consequences “to stay out of jail” as some analysts put it, the exchange rushes into the open market to buy the missing coins at any available price. This turns them into aggressive, price-insensitive buyers, driving sharp upward price spikes—often non-linear or explosive rallies not tied to organic adoption but to forced covering.

Recent commentary highlights this in Bitcoin contexts: rallies stem from these squeezes when spot vs. paper imbalances force exchanges to cover urgently, potentially causing 5–10x jumps in extreme cases.
Stock or equity markets.

The exchange or counterparty acts as a “forced buyer” who is price-insensitive because they must settle—leading to premiums and upward pressure, especially in illiquid stocks. In leveraged markets (crypto perps, commodity futures), sharp price moves trigger margin calls and forced liquidations.

For shorts, this means forced buying to close positions, which can cascade upward if many shorts liquidate simultaneously. While exchanges themselves rarely become direct buyers here, brokers or clearing members may step in aggressively if needed to manage risk, amplifying buying pressure.

In all cases, the key shift is from voluntary, price-aware trading to compelled, urgency-driven buying—removing normal downward price pressure and creating rapid, amplified moves higher. This mechanic explains sudden “inexplicable” pumps in volatile markets like crypto, where structural fragilities turn routine events into explosive squeezes.