We use many working tools in our program. In the spirit of the moment, I will declassify one tool, for all. Yes, Tekedia CEO and Board program uses this questionnaire with some of our Learners. As you plan your 2025 strategy playbook, you can consider answering these questions for your company or project or role. If you answer them, you can get better insights on how to reposition to win.
Remember: competition is now very amorphous and unbounded. In other words, your main competitor may not be in your traditional industry. For example, if you run a video streaming portal, it may be naive NOT to see a gaming portal as a competitor since if more people play games, not many will come for your movies.
Look at these 6 questions, do not do any research, answer them, and based on the outcomes, refresh your playbook. Good luck and happy new year ahead. Let’s scale abundance and shared prosperity through innovative and superior operational execution in markets.
Tekedia CEO and Director Program is designed to help CEOs, directors, board members, and C-level executive management members (including CFO, CMO, CTO, CIO, etc), master the mechanics of building category-king startups and companies. The program focuses on three core themes – business innovation, business growth, and building AI-era businesses – via pre-recorded, and personalized Live Zoom sessions.
Tekedia CEO & Board Program’s Discovery Questions
The table below provides some questions to gather information on your business frictions and challenges. Do not research the data gathering; share the responses just as they come.
Table: Discovery questions
| S/No | Question | Provide Comment Here |
| 1 | Tekedia Institute uses the One Oasis Strategy*. To help in our framework, we want to understand your best product or service.
Typically, organizations examine revenue, profitability, user base, and growth to arrive at that. It is fine if you cannot pinpoint the best product or service. [iPhone is the best product in Apple. It brings most money, profit, and brand equity, among others] |
|
| 2 | What is the best (category-king) LOCAL competitor in your sector?
Give us 3 things you admire about this firm. [If you are the best, consider the second best] |
|
| 3 | What is the best (category-king) GLOBAL competitor in your sector?
Give us 3 things you admire about this firm. [If you are the best, consider the second best] |
|
| 4 | What are the three core things you want to achieve via this CEO program as it comes to linking innovation and business growth?
[A Lagos banking institution asked us to reduce its IT cost as the only thing it wanted. That engagement (more than a program though) resulted to establishing a centre of excellence/IT benefit realization which pushed the bank’s cost-to-income ratio from high 80s to low 50s in 4 years] |
|
| 5 | Do you have any core Transformation project? If so, explain that project.
A transformation project is a project which is designed to help achieve the grand corporate objective. For example, if you have an objective to serve 1,000,000 clients in 2 years, a transformation project could be to build a cloud infrastructure and automate your processes to reduce marginal cost. |
|
| 6 | List three main challenges affecting the realization of your:
– Mission (short term goals) and – Vision (long term goal). You can separate the mission and vision list, if possible. |
Your answers are protected and in confidence.
*The One Oasis Strategy is a business strategy concept that identifies a company’s best product as the focal point for investments and growth. It models the core product after geographic oases, which are vital to survival in deserts. The strategy focuses on creating solutions with internal customers first, reducing market risks and allowing for strategic resource deployment.
