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More Than a Token: Join the $HUGS Movement & Vote on Real-World Charity, Whitelist Almost Full!

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This isn’t just another digital asset; it’s a project dedicated to turning the brand’s message of kindness into tangible action. A significant portion of the ecosystem’s revenue is dedicated to a Charity Pool. Through a DAO, the Milk Mocha community will collectively decide which initiatives to fund, from disaster relief to educational programs. Critically, all donations will be recorded transparently on the blockchain, a feature that has resonated strongly with participants.

The opportunity to get in $HUGS token is drawing to a close. The whitelist granting access to the presale is now nearing its maximum capacity, and a primary driver for this rush is the project’s deep-rooted commitment to real-world goods.

A Global Brand Enters a New Economy

The $HUGS token is the central currency for a new digital economy built around the two globally recognized cartoon bears, Milk Mocha. For millions of people, their interactions are a daily source of comfort, and this project channels that deep emotional connection into a community-owned ecosystem. The foundation is an established and beloved brand, which has provided the basis for an explosive initial response. The presale, which is only accessible via the nearly-full whitelist, is structured in 40 weekly stages. It begins at a highly accessible price of $0.0002 and increases incrementally each week. This design provides a clear and transparent advantage to early participants. For instance, an investment of just $100 in Stage 1 would secure 500,000 $HUGS, demonstrating the value for those who join at the beginning.

A Community Empowered to Give

At the heart of the project’s “kindness” message is its community-first governance structure. Holders of $HUGS are not passive spectators; they are active participants in the project’s future through the Milk & Mocha DAO (Decentralized Autonomous Organization). This system utilizes “HugVotes,” allowing community members to propose and vote on key decisions that shape the ecosystem’s direction. Voting power is determined by the amount of $HUGS a holder has staked, ensuring that those with the most significant long-term commitment have the strongest voice. This framework puts the community in charge of everything from the theme of the next NFT collection to the allocation of marketing funds and, most importantly, the selection of charitable causes to support.

Provable Good: How On-Chain Charity Works

This is where $HUGS truly stands apart. The commitment to charity is not a simple promise; it is a core, structural feature of the ecosystem. A dedicated Charity Pool is funded by a significant portion of the ecosystem’s revenue. The community, using the DAO, collectively decides where this money goes.

  • Community Choice: Holders vote on specific initiatives, which can range from disaster relief efforts to educational programs.
  • Full Transparency: Critically, all donations will be recorded transparently on the blockchain.
  • Verifiable Impact: This mechanism allows every single member to see and verify the tangible, real-world impact of their community’s contributions. This dedication to “provable good” is a key reason so many are rushing to join the whitelist, wanting to be part of a community that makes a measurable difference.

A Self-Sustaining, Utility-Driven Ecosystem

This entire charitable and governance model is supported by a robust, utility-driven economy designed for long-term sustainability. The project is building a self-sustaining system where the token serves as the central currency.

The planned Milk & Mocha Metaverse and gaming platform will operate on a “token loop,” an intelligent model where tokens spent by players are systematically recycled. A portion will go to a reward pool for players, another to the burn mechanism to reduce supply, and the rest to the Ecosystem Treasury for future development. Furthermore, $HUGS will be the only currency for exclusive NFT collections and official merchandise, like plushies. This creates constant, direct demand for the token, fueling the entire economy.

Your Last Chance to Join a Movement of Provable Kindness

The Milk & Mocha token is a formidable new presence, built by combining a powerful, globally loved brand with a multi-faceted utility ecosystem and a truly empowered community. The overwhelming response, clearly evidenced by the nearly full presale whitelist, shows that a project built on a foundation of transparent, on-chain giving and shared ownership connects deeply with people. The time for consideration is officially over. The doors to Milk Mocha ground-floor opportunity are closing, and the chance to be a founding member of this unique digital universe, one built on a core principle of provable kindness, is about to become a matter of history. This is the final opportunity to join.

 

Explore Milk & Mocha Now:

Website: ??https://www.milkmocha.com/

X: https://x.com/Milkmochahugs

Telegram: https://t.me/MilkMochaHugs

Instagram: https://www.instagram.com/milkmochahugs/

Zero Knowledge Proof Whitelist Coming Soon: The Institutional Turn Toward Proof-Based Cryptography

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The next phase of blockchain adoption isn’t about speculation. It’s about integration. Governments, financial institutions, and enterprises are turning to proof-based cryptography to balance privacy, compliance, and scalability in a single system. At the center of this global pivot stands Zero Knowledge Proof (ZKP) a project merging mathematical verification with regulatory confidence.

With its whitelist opening ahead of the public presale, ZKP is quietly positioning itself among the top crypto coins for enterprise and institutional adoption. Its proof-based framework provides exactly what policymakers and corporations have demanded for years: verifiable compliance without exposure.

The global narrative is shifting from “decentralization versus regulation” to “verification through cryptography.” ZKP is the technology making that shift possible.

The Compliance Catalyst: Proof Without Exposure

For years, regulators have struggled with blockchain’s transparency problem. While public ledgers allow anyone to trace transactions, they also expose sensitive financial data. That level of visibility creates compliance issues, not solutions.

Enter ZKP’s architecture, a model built on zero-knowledge proofs. These proofs allow one party to verify that a statement is true without revealing the underlying data. In practical terms, that means:

  • Financial institutions can prove transactions comply with AML and KYC laws without exposing customer identities.
  • Governments can audit blockchain-based systems without accessing private ledgers.
  • Enterprises can meet transparency requirements while maintaining confidentiality.

This architecture provides the foundation for regulation-ready decentralization, the long-sought middle ground between crypto’s ideals and institutional realities.

Analysts tracking enterprise adoption trends already list ZKP among the top crypto coins 2025, precisely because it offers a trust mechanism compatible with both market innovation and government oversight.

From Privacy Coins to Proof Infrastructure

Privacy in crypto has often been misunderstood. Early privacy coins, while revolutionary, were built in opposition to regulation, offering complete anonymity but little auditability. ZKP’s proof model changes that entirely.

Instead of hiding information, ZKP makes information provable. A transaction, identity credential, or smart contract outcome can be verified without disclosing raw data. The difference is philosophical and functional.

Where privacy coins asked the world to trust secrecy, ZKP demands nothing; it proves correctness through cryptography. That makes it not just a tool for users, but an instrument for regulators and enterprises alike.

This alignment with real-world governance frameworks is what sets ZKP apart from typical top crypto coins. It’s privacy designed for compliance, not against it.

The Whitelist: Early Access to the Institutional Era

The ZKP whitelist is opening before the presale to allow qualified investors, developers, and partners to gain early access to the ecosystem shaping this proof-based future.

Unlike many presales built on hype cycles, ZKP’s early access phase is structured like an institutional onboarding. Participants are offered detailed technical documentation, compliance-grade whitepapers, and ecosystem briefings that highlight ZKP’s integration roadmap across finance, data verification, and digital identity sectors.

For investors, this means the opportunity to enter before the institutional wave begins. For developers, it’s an invitation to build within a verified economy that prioritizes security, interoperability, and real-world utility.

ZKP’s whitelist doesn’t mark the start of a speculative race; it marks the entry point into an infrastructure movement.

Global Momentum: Governments Are Paying Attention

Across the globe, the momentum behind zero-knowledge cryptography is accelerating.

  • The European Union is exploring proof-based digital ID frameworks to comply with GDPR while ensuring verifiable data.
  • The S. Department of Defense has invested in research for zero-knowledge proofs to secure communication systems.
  • Asian fintech hubs are piloting proof-based transaction systems to balance financial transparency and data sovereignty.

ZKP’s design sits at the intersection of all these initiatives. It’s not just another blockchain; it’s a cryptographic foundation capable of supporting both public-sector and private-sector infrastructure.

That’s why institutional analysts are watching it closely, grouping it with the top crypto coins to buy for exposure to the next stage of blockchain integration. As proof-based systems become the global compliance standard, ZKP is already technically aligned for implementation.

Why Proof Is the New Trust

For decades, financial systems have relied on intermediaries to establish trust. Blockchain replaced intermediaries with transparency. Now, ZKP takes the final step: it replaces transparency with proof.

In a proof-based financial system, everything can be verified mathematically: from asset reserves to compliance status to voting outcomes. This model reduces risk, automates auditability, and ensures security at scale.

For enterprises, it means eliminating data exposure while maintaining regulatory accountability. For governments, it means the ability to verify without surveillance. For investors, it means entering a market segment that solves one of crypto’s oldest challenges.

That combination of privacy, compliance, and scalability is what positions ZKP as one of the top crypto coins 2025 and a pillar of blockchain’s institutional future.

The Shift Has Already Begun

The crypto industry has matured past speculative trading. Institutional infrastructure, cross-border regulation, and enterprise blockchain adoption are defining the next growth phase. ZKP’s proof-based architecture arrives at precisely the right time, offering a framework where privacy, security, and compliance are not opposing forces but interconnected layers.

As the whitelist opens, early investors aren’t just buying tokens. They’re entering the infrastructure phase of blockchain, the layer where global systems verify truth itself.

ZKP isn’t promising disruption; it’s delivering alignment. Between regulators and innovators. Between privacy and transparency. Between belief and proof.

And that balance is exactly what makes it one of the top crypto coins worth watching as the world shifts toward a verifiable, proof-driven economy.

Alibaba Launches New AI Chatbot in Renewed Push for Consumer Market Dominance

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Alibaba Group Holding Ltd has launched a new artificial intelligence chatbot assistant within its Quark app, deepening its push into the consumer AI space currently dominated by ByteDance and Tencent.

The launch marks a significant shift for the Chinese e-commerce giant, which has traditionally focused its AI innovations on enterprise clients through its cloud division.

The new chatbot, announced on Thursday, is integrated directly into Quark — an app that began as a simple browser but has since evolved into Alibaba’s flagship consumer platform. The company said the AI assistant allows users to interact through text or voice, offering real-time information, conversational assistance, and service integration. The service is free to use and powered by Alibaba’s latest Qwen3 models, which boast enhanced reasoning, comprehension, and task execution capabilities.

Quark’s AI assistant aims to redefine how consumers search, communicate, and access services on mobile devices.

The move represents Alibaba’s renewed attempt to establish a foothold in China’s competitive consumer AI market, which is increasingly being shaped by rivals. Despite being among the first to launch a public AI assistant app, Alibaba’s previous platform, Tongyi, failed to achieve widespread adoption. According to data from AI product tracker Aicpb.com, Tongyi recorded just 6.96 million monthly active users in September 2025.

In contrast, ByteDance’s Doubao commands a massive 150 million active users, making it China’s clear market leader in consumer AI assistants. DeepSeek, another fast-growing competitor, had 73.4 million users, while Tencent followed closely with 64.2 million.

Alibaba’s struggle to replicate its dominance in e-commerce within the consumer AI space has long been viewed as a strategic weakness, especially as its domestic rivals have leveraged vast social media ecosystems and entertainment platforms to accelerate adoption. The new integration within Quark signals an effort to pivot toward a broader consumer base by embedding AI features directly into an existing app that already has a loyal user community.

The company’s renewed push comes as global competitors such as Google, Microsoft, and OpenAI continue to expand their reach with platforms like Gemini, Copilot, and ChatGPT. In China, where strict regulations limit foreign AI services, local giants are racing to deliver high-performing generative AI experiences that match global standards.

Alibaba’s Qwen3 model, which underpins the new Quark assistant, represents the firm’s latest advancement in large language model technology. The model reportedly improves contextual understanding, response accuracy, and multi-turn dialogue handling, aligning with the capabilities of top-tier global systems. Analysts say this upgrade is crucial if Alibaba hopes to compete with ByteDance’s Doubao, which has captured younger demographics through integration with the Douyin ecosystem.

In addition to its chatbot announcement, Alibaba revealed that pre-sales for its new Quark AI Glasses will begin at midnight on Friday through its Tmall platform. The smart glasses, first showcased in July, will retail for 4,699 yuan (about $659.69), with deliveries expected to begin in December.

The AI-powered glasses, which combine real-time translation, augmented reality overlays, and digital assistant features, represent Alibaba’s entry into the rapidly growing market for wearable AI devices — an arena already populated by companies like Meta Platforms, whose Ray-Ban Meta smart glasses have attracted global attention.

The launch underscores Alibaba’s broader strategy to reposition itself as a consumer technology innovator at a time when its traditional e-commerce business faces slowing growth and intense competition from PDD Holdings and JD.com. The company has been diversifying aggressively — spinning off business units, restructuring leadership, and investing heavily in AI and cloud computing.

It is believed that Alibaba’s challenge is not in its technology but in user engagement. While its enterprise AI services are among the most advanced in China, its consumer-facing offerings have struggled to attract mass-market attention due to limited integration with social and entertainment ecosystems.

Still, Alibaba appears determined to reverse that trend. The company is betting on an ecosystem strategy that mirrors Apple’s tightly integrated approach — where hardware, software, and services reinforce one another.

Amazon Unveils AI-Powered Shopping Assistant to Simplify Shopping Experience

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Amazon has unveiled a new artificial intelligence-powered shopping assistant called “Help Me Decide,” designed to make product selection easier for customers who struggle to choose between similar items.

The new tool leverages AI to deliver personalized product recommendations based on each shopper’s browsing history, searches, and past purchases.

The e-commerce giant announced that the feature is currently available to a random selection of millions of U.S. consumers, with plans for a broader rollout in the coming months. The move comes as major retailers increasingly experiment with AI-driven shopping experiences, following the rise of platforms such as ChatGPT integrate online checkout features.

“Help Me Decide” appears as a button on product detail pages when a shopper has browsed through several similar items without making a purchase. By tapping the button, customers activate Amazon’s AI system, which analyzes their browsing patterns, purchase history, and stated preferences to recommend the most suitable product.

For instance, if a shopper has been looking for a new camping tent and has previously searched for sleeping bags, stoves, or hiking boots, Help Me Decide may suggest an all-season, four-person tent that meets the customer’s specific needs—such as warmth, size, and family suitability.

Amazon Vice President of Personalization, Daniel Lloyd, explained that the tool is designed to save time and enhance confidence in purchasing decisions.

“Help Me Decide saves you time by using AI to provide product recommendations tailored to your needs after you’ve been browsing several similar items, giving you confidence in your purchase decision,” Lloyd said. “This feature builds on our commitment to use AI to improve the customer experience by making shopping easier and more enjoyable.”

For consumers, the “Help Me Decide” feature could make shopping on Amazon more intuitive and enjoyable. The assistant’s ability to explain why a product is recommended builds transparency and confidence, two factors that can significantly improve customer satisfaction. Over time, this is likely to enhance user loyalty and encourage repeat purchases, strengthening Amazon’s ecosystem that includes Prime subscriptions, ads, and third-party seller participation.

Technology Behind the Tool

Help Me Decide utilizes large language models (LLMs) and various Amazon Web Services (AWS) technologies, including Amazon Bedrock, Amazon OpenSearch, and Amazon SageMaker, to interpret a shopper’s intent and preferences. The system combines this information with product details and verified customer reviews to suggest items that best fit the customer’s requirements.

The feature is currently available in the Amazon Shopping app for iOS and Android, as well as on mobile browsers. Users can find it by visiting the “Keep shopping for” section on the homepage or directly on product detail pages after viewing multiple items in a given category.

Amazon noted that “Help Me Decide” expands its growing suite of AI-powered shopping tools, reinforcing its mission to make shopping faster, more personalized, and enjoyable. The company says it will continue to innovate using AI to enhance convenience and help customers make smarter, more confident buying decisions.

Given Amazon’s massive traffic, even a small improvement in conversion rates could translate into billions of dollars in additional revenue annually. According to Business Insider, Amazon’s earlier AI assistant, “Rufus,” was projected to contribute over $700 million in operating profit through increased downstream sales.

In the medium term, Amazon’s AI-powered shopping assistant could become a cornerstone of its profitability strategy. Beyond boosting direct sales, it strengthens Amazon’s ad targeting, improves inventory management, and enhances the overall user experience.

Analysts expect that widespread adoption of AI-driven shopping will not only boost revenue but also expand Amazon’s margins by automating parts of customer service and recommendation systems that previously required human oversight. Emerging technologies powered by dynamic voice data and conversational AI could further enhance these systems, creating even more intuitive and personalized shopping experiences in the future.

Guinness Nigeria Stages 315.49% Rebound, Posting a Pretax Profit of N15.8bn in Q3

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Guinness Nigeria Plc has reported a remarkable turnaround in its financial performance for the quarter ended September 30, 2025, posting a pretax profit of N15.8 billion — a surge of 315.49% from the N3.8 billion recorded in the same period last year.

The result marks a strong recovery for the brewer, whose performance in recent years had been weighed down by inflationary pressure, high energy costs, and currency volatility.

For the 15 months, Guinness recorded a pretax profit of N43.7 billion, rebounding from a steep loss of N73.6 billion in the prior comparable period. This recovery was driven largely by robust revenue growth, as demand for its core brands strengthened amid a gradually improving consumer environment and operational efficiency gains across its supply chain.

Revenue for the quarter stood at N98.06 billion, representing a 64.72% year-on-year increase. Turnover for the 15 months climbed to N594.6 billion, with domestic sales contributing N585.6 billion and export sales adding N9.02 billion. Analysts say the domestic market remains Guinness Nigeria’s biggest driver, aided by product innovation, improved distribution, and the popularity of its premium portfolio, such as Guinness Foreign Extra Stout, Malta Guinness, and Orijin.

As expected, the cost of sales increased alongside revenue, rising 49.1% to N61.7 billion from N41.3 billion in the corresponding quarter of 2023. Nonetheless, gross profit doubled to N36.3 billion, up 100.36% from last year, indicating that improved pricing strategies and production efficiencies are helping to offset input cost pressures.

Other income, which includes gains from asset disposals and by-products, fell sharply from N1.3 billion to N209.4 million. Administrative expenses rose 41.48% to N4.7 billion, while marketing and distribution expenses soared 84.49% to N15.3 billion, reflecting intensified brand-building efforts and increased logistics costs.

Even so, operating profit more than doubled to N16.4 billion from N7.8 billion in 2023, highlighting management’s disciplined cost control and stronger operational leverage. Finance expenses stood at N6.0 billion, nearly balanced by finance income of N5.3 billion, leaving a marginal net finance cost of N616 million. This helped Guinness sustain a strong bottom line, with net profit rising 288.26% to N10 billion.

On the balance sheet, total assets climbed to N245.9 billion, up 8.78%, with property, plant, and equipment making up N117.9 billion. Total equity rose to N28.4 billion from N2.1 billion, a reflection of the company’s regained profitability and improved capital structure. Retained earnings, though still negative at N20 billion, show a marked recovery from the previous negative N46.3 billion. Total liabilities fell 2.87% to N217.5 billion, driven by reduced payables.

Guinness Nigeria’s turnaround mirrors a broader pattern of cautious optimism in Nigeria’s beverage and manufacturing sector, where many firms are rebounding from years of economic turbulence. The company’s strong quarter underscores the resilience of legacy manufacturers that have adjusted to rising costs through operational reforms, local sourcing, and strategic product diversification.

Beyond Nigeria, the recovery aligns with the global strategy of Diageo Plc, Guinness Nigeria’s parent company, which has been repositioning its portfolio for stronger growth in emerging markets. Diageo reported in its 2025 full-year results that markets in Africa, Latin America, and the Asia Pacific have continued to deliver resilient performance despite macroeconomic volatility. The group highlighted its focus on “premiumization, supply efficiency, and brand-led growth” as key to sustaining profitability across its markets.

In Africa, Diageo has also been increasing its stake in high-growth segments. In an earlier statement, Nick Blazquez, Diageo’s president for Africa, Turkey, Russia and Central and Eastern Europe, said: “I fully expect that over the long term to be the same, if not accelerate… There will always be ups and downs in emerging economies, and I would caution us not to be over-optimistic. But do I think Africa will accelerate faster than Asia? Yes, I do.”

This strategy has directly supported Guinness Nigeria’s ability to stabilize costs and strengthen its product mix, particularly through locally sourced inputs and regional production integration.

The global beer market itself has shown signs of stabilization following pandemic-era disruptions and inflationary headwinds. According to the International Brewers Association, the global beer industry grew by 4.2% in 2024, supported by recovery in Africa and Asia, where “rising middle-class consumption and youthful demographics” continue to underpin demand. Analysts say Diageo’s focus on localizing production across emerging economies has given it a cost advantage over competitors still relying heavily on imports.

In Nigeria, where consumer purchasing power remains fragile, Diageo’s cost-optimization initiatives have proven vital. Its focus on innovation and sustainability — including investments in renewable energy at breweries and digital transformation in supply chains — has improved operational efficiency. Diageo has indicated that embedding sustainability and digital technology in our operations allows us to reduce costs, improve agility, and continue to deliver value to consumers in challenging environments.

As of October 23, 2025, Guinness Nigeria’s stock closed at N183.75 per share on the Nigerian Exchange Group (NGX), representing about a 161.57% increase this year — one of the strongest performances in the consumer goods sector. Analysts believe the company’s improved fundamentals, supported by Diageo’s broader strategic direction and a recovering beer market, could sustain investor optimism through 2026.

Guinness Nigeria’s strong quarter, therefore, is not just a domestic success story but part of a global resurgence under Diageo’s adaptive strategy — one that blends local market insight with global brand strength to weather economic storms and chart a renewed path for growth.