DraftKings Inc. (NASDAQ: DKNG) announced the acquisition of Railbird Technologies Inc. and its wholly owned subsidiary, Railbird Exchange, LLC, for an undisclosed sum.
This move positions DraftKings to expand beyond traditional sports betting and fantasy sports into the growing prediction markets sector, where users can trade event-based contracts on outcomes like elections, weather events, or economic indicators.
Railbird, a Commodity Futures Trading Commission (CFTC)-licensed exchange specializing in event contracts, brings proprietary technology and a skilled team to DraftKings. This enables “advantaged economics and long-term product differentiation,” according to the company.
CEO Jason Robins highlighted the opportunity: “We are excited about the additional opportunity that prediction markets could represent for our business… [It] positions us to win in this incremental space.”
DraftKings plans to roll out “DraftKings Predictions,” a mobile platform connecting to multiple exchanges for a broad range of markets, in the coming months.
It will initially focus on non-sports betting states like California and Texas to comply with regulations. The acquisition comes amid competitive pressure from platforms like Kalshi and FanDuel’s partnership with CME Group.
Prediction markets, regulated federally by the CFTC, allow operations in states where sports betting is restricted, potentially broadening DraftKings’ reach. Railbird CEO Miles Saffran called it a “transformational moment,” praising DraftKings’ scale and industry leadership.
DraftKings’ stock surged over 4% in after-hours trading on October 21, reflecting investor optimism about diversification. The company, with a $16.7 billion market cap and 25.8% revenue growth over the past year, sees this as complementary to its core offerings rather than cannibalistic.
This acquisition underscores the blurring lines between sports betting and broader prediction markets, potentially reshaping how consumers engage with real-world events.
Prediction markets are platforms where participants trade contracts whose payouts depend on the outcome of future events, such as elections, economic indicators, or weather events. They function like financial markets but focus on forecasting real-world outcomes rather than traditional assets.
Each contract represents a specific outcome (e.g., “Will Candidate X win the election?”). Contracts are typically priced between $0 and $1, where the price reflects the market’s perceived probability of the outcome. For example, a contract priced at $0.75 implies a 75% chance of that outcome occurring.
Participants buy or sell contracts based on their beliefs. If you think an outcome is more likely than the current price suggests, you buy; if less likely, you sell. Profits or losses depend on the outcome and the price at which you traded.
When the event resolves, contracts for the correct outcome pay $1, while incorrect ones pay $0. For example, if you buy a contract at $0.60 and the outcome happens, you earn $0.40 per contract ($1 – $0.60).
Prices aggregate the collective knowledge and beliefs of participants, often producing accurate predictions. Studies, like those from the University of Iowa’s Tippie College, show prediction markets can outperform polls in election forecasting due to real-time updates and incentivized participation.
Participants have financial stakes, encouraging them to research and trade based on informed judgments rather than mere opinions. In the U.S., prediction markets like Railbird operate under the Commodity Futures Trading Commission (CFTC), ensuring compliance with federal laws. This allows them to function in states where sports betting may be restricted.
Examples of Events: Political outcomes (e.g., “Who will win the 2028 U.S. presidential election?”). Economic indicators (e.g., “Will inflation exceed 3% next quarter?”). Cultural events (e.g., “Will Movie X gross over $100 million?”). Weather or other natural phenomena (e.g., “Will it rain in New York this weekend?”).
Markets often outperform expert forecasts by leveraging diverse inputs. Platforms like DraftKings’ upcoming “DraftKings Predictions” aim to make trading user-friendly, especially on mobile. Combines speculation with real-world events, appealing to those interested in finance, politics, or analytics.
Prices can be swayed by sentiment or manipulation if liquidity is low. Strict oversight can limit market scope or accessibility. New users may find trading mechanics daunting without clear guidance.
With DraftKings’ acquisition of Railbird, they’re entering this space to offer contracts on diverse events, initially targeting non-sports betting states like California and Texas. Their platform will connect to multiple exchanges, broadening the range of markets available to users.
