Apple is reportedly ramping up shipments of India-made iPhones to the United States, a major strategic shift aimed at softening the blow of sweeping new tariffs imposed by the Trump administration on goods from China.
The move marks a significant pivot for the company, which has long depended on China as the center of its manufacturing and supply chain operations.
According to sources cited by The Wall Street Journal, Apple now plans to use India to meet as much as half of American demand for iPhones, in a bid to escape the worst of the new tariff hikes. Under the latest U.S. tariff framework, iPhones and other goods imported from China are now subject to duties of at least 54%, compared to a 26% rate for the same products shipped from India.
Apple did not respond to requests for comment, but the company is also said to be lobbying for exemptions similar to the waivers it secured during Trump’s first term — even as it pursues other mitigation strategies.
India Steps In as Apple’s “Plan B”
India’s growing role in Apple’s global production chain is no longer just about diversification, it has become an economic lifeline for the tech giant’s U.S. market. The tariff pressure has accelerated Apple’s shift, with its local manufacturing partners like Foxconn and Pegatron scaling up production lines in Indian facilities to handle more U.S.-bound orders.
Until recently, India had been producing only a fraction of iPhones, mostly older models intended for local or emerging markets. But the scale of the Trump administration’s tariff escalation appears to have forced Apple’s hand. Bloomberg also reported that the company front-loaded inventory shipments before the tariffs kicked in, effectively delaying the hit until the next quarter.
Still, the timeline is tight. Even with India ramping up, the U.S. remains vulnerable to possible shortages if demand surges or production lags — a concern already pushing consumers to stockpile.
U.S. Consumers React, Panic Buy
Over the weekend, Apple stores in several U.S. cities witnessed an unexpected surge in foot traffic, with scenes resembling holiday shopping crowds. Consumers concerned that prices would spike once the tariffs filtered into retail prices, rushed to buy available iPhones and accessories before any price adjustment took effect.
The panic-buying came as fears mounted that Apple would have no choice but to pass on the added costs to customers. While the company has kept the base price of its flagship iPhone at $999 since 2017, analysts say that holding that line may no longer be sustainable, especially if India fails to scale quickly enough or if exemptions are denied.
According to insiders, Apple may attempt to cushion the blow by squeezing supplier margins and cutting internal costs. But given the scale of the tariffs, those measures might only offer short-term relief.
U.S. Tariffs Upend Apple’s Market Cap
Apple’s stock has already taken a beating. Following the tariff announcement, the company saw its shares tumble, joining others like Nike and Wayfair which are heavily reliant on overseas manufacturing. The result: a stunning $300 billion was wiped off Apple’s market capitalization in a matter of days — a direct consequence of investors’ concerns about the company’s exposure to high tariff zones.
Analysts say the reaction underscores just how vulnerable even the world’s most valuable tech company is to shifting trade dynamics. And it comes at a time when Washington is actively pushing to bring manufacturing back home — a goal that Apple, according to the WSJ, has described as a “nonstarter” due to the enormous cost of building and staffing facilities on American soil.
However, Apple’s maneuvering is emblematic of the broader pressure many multinational companies now face under the Trump administration’s revived protectionist agenda. The new wave of tariffs, the steepest yet, has widened the global economic fault lines, especially as U.S. allies and rivals respond with countermeasures.
India, while benefiting from Apple’s shifting focus, is itself caught in the crossfire. The country has previously clashed with Washington over tariffs on American ethanol and other goods.
But for now, Apple appears to be betting on India — both to supply its American customers and to weather a political climate increasingly hostile to Chinese manufacturing dominance. Whether the strategy pays off depends on how long the tariff war drags on, and how quickly India can scale to meet Apple’s quality and volume standards.