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Unlocking Success: Five Crucial Lessons for Emerging Startups and Entrepreneurs from the CIBN Generation Next Programme

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For most of last week starting from Wednesday to early morning Friday, I was in Lagos. That should be my first visit to Lagos this year. And the event that took all of us from different locations of Opolo Global Innovation to Lagos was the CIBN Generation Next programme. The programme which had in attendance the Governor of Lagos State, Mr. Babajide Sanwoolu, represented by his Deputy, Femi Hamzat paraded the best in banking and financial technology in Nigeria and beyond. But, that is not my point. 

My focus is on the opportunity given to emerging startups and entrepreneurs, especially in the technology sector, to exhibit their products and services. Since it was the part of an event that Opolo organized for the foremost professional body in Nigeria, myself and the Opolo team were at the exhibition arena ensuring things got set before the dignitaries came calling. I saw the palpable excitement that enveloped the arena as these young men and women looked forward to telling their stories and getting opportunities to either get patronage or scale their businesses. Among the crowd of the exhibitors were also a number of startups who are currently in the pool of our company’s startup ecosystem from different locations in the country.

The array of products and services on display was impressive. In reflecting the theme of the programme, the products and services were either physical or tech related.  For the young business owners, this gathering wasn’t just an event – it was a masterclass in harnessing the art of pitching ideas, amplifying values, and seizing golden opportunities. Here are five lessons I feel emerging startups could gain from what I saw as the techpreneurs displayed their brands to the participants.

Tell Your Story with Impact

In the midst of the bustling exhibition hall, I saw something come to life – the art of pitching! It is the gateway to turning dreams into reality. As the dignitaries moved from one booth to the other, startups fervently conveyed their visions, dreams and aspirations, it became clearer that brands need a compelling narrative to attract patronage, funding and investment. Young business owners must master the craft of articulating their ideas with clarity, passion, and purpose. A well-crafted pitch has the power to captivate hearts, ignite curiosity, and open doors to unforeseen possibilities and opportunities.

Business Values are Important

Amidst the dazzling array of products and services in the buzzling hall, a common thread emerged – values. I observed that startups that resonated the most with the dignitaries were those rooted in a strong set of values that extended beyond profit margins. As a startup, it is good that you infuse your ventures with values that define your purpose, guiding every decision and action. The Sustainable Development Goals are the buzzwords now and reasonably so. That is what has dictated the world trajectory from 2015. Importantly, a business built on authenticity, integrity, and a commitment to societal well-being is not only inspiring but also stands the test of time.

 Seizing Opportunities: Courage and Agility in Action

Exhibitions are an opportunity arena. It is the boxing ring where startups spar for opportunities. As startups, with excitement, projected their brands, it was evident that success favors those who courageously step out of their comfort zones. I saw young entrepreneurs surmounting obstacles to get their businesses pitched. A young man came from Ife. When his team was long in coming and the dignitaries were close by, he moved round the hall to set his brand up. He pitched! He recognized the fleeting moments of promise and the opportunity to set them on a trajectory of unparalleled growth.

Networking: Forge Relationships, Forge Success

Beyond the products and displays, three things were obvious at the exhibition arena: relationships, collaborations and connections.  Young business owners should nurture connections, cultivate a genuine interest in others, and build a network that extends beyond transactions. From mentors to potential partners, every relationship can be a stepping stone to new horizons.

Embracing Feedback and Iteration

Among the startups, I observed an openness to feedback and a willingness to iterate. This mindset speaks volumes to young business owners. Feedback, whether constructive or critical, is a priceless gift for growth. Embracing it with humility and using it to refine and iterate can propel ventures from good to exceptional.

In conclusion, the CIBN Generation Next exhibition has gifted young business owners with a treasure trove of insights. From the art of crafting impactful pitches to infusing values, seizing opportunities, nurturing relationships, and embracing feedback, I am sure these lessons will serve as the compass guiding them through the labyrinth of entrepreneurship as they journey on in their quest to live their dreams. I am also sure that the insights gained from the exhibition would live with these young entrepreneurial minds as they unlock a future brimming with possibilities.

Tinubu Vows to End Nigeria’s Reliance On Borrowing Through Effective Tax Reforms

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Nigeria’s President Bola Tinubu said he will end the country’s over-reliance on borrowing to finance public spending through efficient revenue generation.

Tinubu spoke on Tuesday during the inauguration of the presidential committee on fiscal policy and tax reforms.

Made up of specialists from both the private and public domains, the committee assumes the responsibility for diverse facets of tax law reform, the design and coordination of fiscal policies, the alignment of taxes, and the management of revenue administration.

According to the president, the committee, which was set up on July 7, 2023, and is chaired by Taiwo Oyedele, a tax and fiscal policy expert, is expected to deliver quick reforms that can be achieved within 30 days.

“The consequences of the ongoing failure of our tax regime are real and significant. The inability of the government to efficiently raise revenue has led directly to an overreliance on borrowing to finance public spending,” Tinubu said.

“A government that cannot properly fund itself will also lack the flexibility or fiscal scope to sensibly manage the economy or respond to external shocks.

“Instead, debt service begins to consume an ever greater portion of the government’s already meager revenues.

“This traps the economy in a vicious cycle of borrowing simply to service previous debt and leaves almost no scope for socio-economic development.

“As President, I am determined to end this cycle. On the day of my inauguration, I promised that my administration would address all of the issues impeding investment and economic growth in Nigeria. This promise is why I saw an end to the fuel subsidy. It is the reason the Central Bank has called an end to its multiple exchange rate system under my watch.

“It is for the same reason we gather here today to inaugurate the Presidential Committee on Fiscal Policy and Tax Reforms.”

Recognizing Nigeria’s current global position in the realm of taxation, Tinubu noted that the nation is still grappling with challenges, particularly in aspects such as simplifying tax payment procedures and augmenting the tax-to-gross domestic product (GDP) ratio.

He said his administration aims to transform the tax system to support sustainable development while achieving a minimum of 18% tax-to-GDP ratio within the next three years.

“Without revenue, government cannot provide adequate social services to the people it is entrusted to serve,” he said.

“The Committee, in the first instance, is expected to deliver a schedule of quick reforms that can be implemented within thirty days.

“Critical reform measures should be recommended within six months, and full implementation will take place within one calendar year.”

While speaking at the event, Oyedele, who had earlier described tax as a social contract, noted that Nigerians are willing to pay tax if they see what it translates to.

“Public willingness to pay taxes is strained because of a lack of trust in government, both among individuals and businesses, irrespective of size,” he said.

He however indicated that there is a need for consequences for tax evasion for effective implementation of the needed reforms.

However, considering the current economic situation of the country, experts have warned that imposing more taxes may compound the struggle of businesses.

“I would love a situation where the government reduces personal income tax. The government cannot guarantee the salaries of private companies, but it can lower personal and company income taxes. So that companies and individuals can breathe”, an accounting and financial development Don at Lead City University, Ibadan, Prof Godwin Oyedokun said.

The removal of fuel subsidy and the floating of the forex market orchestrated a significant jump in the cost of living, with inflation rising to 22.79% as of June. This is against the backdrop of a meager monthly minimum wage of N30,000.

Besides the calls for tax breaks, the government has also been urged to cut the cost of governance. The Tinubu administration has not taken any step in that direction.

Nigerian Twitter Content Creators Abuzz As the Platform Begins Ad Revenue Sharing

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X, formerly Twitter, has commenced revenue sharing with Nigerian content creators, setting the microblogging platform abuzz. 

Many Nigerian X users who subscribed to Twitter Blue and monetized their content woke up on Tuesday to credit worth thousands of naira from the revenue payout.

The payouts started for X users in the U.S. early last month and were extended to the global users by the end of July.

Musk said while the program is open to everyone, eligibility for the ad revenue share is tied to X Premium (Blue) subscription. If not, the ad money will otherwise be kept by X. 

Some of the content creators expressed their excitement as follows:

“Bruh, it’s almost like I’m dreaming tbh. unlike me, I’m struggling to put the words together. YES!! I Woke Up To Credit Alert From Elon Musk!!! & mahn for just tweeting & making myself happy?! E loud i swear,” Napaul said.

“Elon Musk, shey you dey whine me like this? I don get alert for Twitter ad revenue. Elon Musk, thank you o!,” General Oluchi said.

“The good thing about Elon Musk paying content creators is that a lot of brands will now have to do better with paying these creators to promote them henceforth, because with or without creators running ads with their pages, they’d still be eating good. It’s a good start actually,” Shola said.

“I got paid by Twitter, now known as X. I Twitter my opinions, commentators, views, and people are blessed, however, it’s also nice to be paid for it!,” Solomon Buchi said.

In addition to the aforementioned eligibility standards, X said creators who monetize on Twitter must meet the following requirements:

  • You must reside in a country in which Twitter’s monetization programs are available. 
  • You must be 18 or older. 
  • You must have a Twitter account that has been active for at least 3 months. 
  • You must have a complete profile inclusive of an account name, a bio, a profile picture, and a header image.
  • You must have a verified email address.  
  • You must have secured your account with two factor authentication. 
  • You must not be designated a state-affiliated media account. 
  • You must be in good standing with Twitter, which means that:
  • You have not repeatedly violated the Twitter User Agreement or Twitter’s Content Monetization Standards. 
  • You have not previously been removed as an advertiser on Twitter for violations of our Ads policies or as an Amplify publisher on Twitter for violations of our Amplify Pre-Roll Guidelines 
  • You have not previously been removed as an advertiser on Twitter for violations of our Ads policies or as an Amplify publisher on Twitter for violations of our Amplify Pre-Roll Guidelines
  • You must connect a verified Stripe account.
  • Maintain at least 500 active followers or more. 
  • Have posted Tweets in the past 30 days.

Other requirements, including conduct standards for creators participating in Twitter’s monetization, could be found here.

Enugu State Government Introduces Unified E-Ticket Scheme to Address Revenue Leakages And Promote A Digital Economy

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The Enugu State Government has introduced a unified e-ticket scheme in the state, which will eliminate multiple taxation and grow the state’s internally generated revenue (IGR), thereby promoting a digital economy.

The soon to be launched unified e-ticket, is an electronic ticket for the collection of taxes from the informal sector, such as road taxes, including tickets from tricycles, buses, tippers, emblems, and passengers’ manifest.

Speaking on the roll-out of the e-ticket scheme, the chairperson of Enugu State Internal Revenue Service (ESIRS), Angela Nnamani, said that it was introduced in line with the mandate of Governor Peter Mbah’s administration in the state, to promote a digital economy which will eliminate multiple taxation and grow the state’s internally generated revenue (IGR).

She further added that the scheme was introduced to make tax payments easy and convenient for all citizens while eliminating harassment and loss of government revenue. Moving forward, all payment and enforcement would be done using online and agency banking tools.

The Secretary to the Enugu State government, Prof. Chidiebere Onyia further stated that the government is convinced that tax and revenue collection must be convenient and friendly via technology while addressing leakages. He also warned that touts and miscreants caught extorting transporters will be dealt with.

The government of the state has therefore banned all forms of tickets across the state and citizens are enjoined to purchase their daily tickets through approved e-ticket agents across the state. USSD options will also be made available for those who aren’t well-versed in accessing digital platforms.

Their tickets will be vented to their vehicle plate number/ shop number, and enforcers will also confirm their purchase using online means only. The government has issued a warning to scrutinize anyone found selling paper tickets in the state. Sources reveal that the new e-ticket scheme will commence on the 11th of August 2023.

The introduction of e-tickets by the Enugu state government is a laudable initiative that will help streamline and reduce multiple taxation, particularly in the context of travel and transportation.

E-ticketing systems centralize ticketing processes, which can lead to more accurate tax calculations and collections. Unlike traditional paper ticketing which usually involves various intermediaries, each is potentially subject to different taxation rules.

One notable thing about e-ticketing is the transparency it provides. Such models provide clearer documentation of the taxation applied to each transaction. This transparency can help the government understand how taxes are collected and calculated, thereby eliminating revenue leakages.

Check Out Some Advantages of E-Ticketing

  1. Convenience: E-tickets can be purchased and accessed online, eliminating the need to visit a physical ticket counter.
  2. Accessibility: E-tickets can be stored on devices that people carry with them regularly, making it easy to access and present them when needed.
  3. Reduced Waste: Since e-tickets are digital, they help reduce paper waste associated with traditional paper tickets.
  4. Enhanced Security: E-tickets can incorporate security measures such as QR codes or unique identification numbers to prevent fraud and unauthorized duplication.
  5. Automated Taxation: E-ticketing platforms can incorporate automated taxation calculations based on the relevant tax rates in the buyer’s location, the seller’s location, and the jurisdiction where the service is provided. This can help ensure that the correct taxes are applied, reducing the chances of over-taxation or under-taxation.
  6. Reduced Administrative Overhead: E-ticketing systems can streamline administrative processes, reducing the administrative burden associated with tax collection and reporting. This can potentially result in more accurate and efficient tax compliance.
  7. Real-Time Reporting: E-ticketing systems can generate real-time reports on sales and transactions, making it easier for tax authorities to monitor and audit tax collection processes.

The e-ticketing model introduced by the Enugu state government is a model government of other states should emulate and implement, as it will help to mitigate issues related to multiple taxation, which can greatly impact the revenue of the state.

Could You Start and Run a Business from Your Home?

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As internet connections become both faster and more accessible, more and more people all over the world are able to work from their homes. It isn’t just employees who are working remotely either — the self-employed and business owners can also work remotely. Working from home has many benefits, from flexibility and compatibility with personal life to saving money on commuting. You may be wondering if you could start and run a successful business from your home. Here are a few things to consider.

What Type of Business Do You Want to Start?

Some types of business are difficult or even impossible to run from home. Businesses that require frequent face-to-face interaction with clients or customers can be hard to operate remotely — for example, businesses in retail (with the possible exception of online retail) and hospitality.

However, other business models can be run from home successfully. Businesses in industries that operate mostly online and use computers are particularly suited to home working. For example, online casinos and gaming sites can be created using just a home computer and web development skills. Online casinos also appeal to a different customer base. For example, sites like Paddy Power online casino cater to online customers rather than customers looking for a physical space to play, allowing games like roulette and blackjack to be both run and played from home. The rise of the internet has made the online gaming industry a particularly profitable and accessible one, which businesses like Paddy Power are evidence of.

When choosing a business, consider your own skillsets. It’s usually easier to start a business in an industry you have experience with, rather than learning from scratch. However, you can likely find online courses teaching you new skills that you can use in business.

What Business Models Could Your Home Facilitate?

The environment in which we work can have a significant impact on our productivity, as described in this CoWorkr blog article. When working from home, it’s vital that the home environment is conducive to effective work, from there being enough physical space to the quality of lighting.

It’s also important to have the equipment needed to operate a business — this could range from a basic laptop for a marketer to browse the internet and send emails, to a fully-equipped workshop for a carpenter to build furniture.

Potential distractions are another factor to consider. Although many choose home working for its compatibility with childcare and family life, a particularly busy and noisy home may make it difficult to work.

How to Start a Business

Once you have established your business model and the suitability of your home, you need to work out the details. It’s highly recommended to make a detailed business plan — this Shopify article explores how you can do this.

You then need to work out your business’ legal structure (e.g., sole proprietorship, LLC, corporation, etc.), any licenses and permits you may need in your area to operate your business, and any insurance and compliance requirements (e.g., data security, privacy policies, and health and safety). If in doubt, consult with legal and financial professionals to ensure you’re meeting all legal and regulatory requirements.

Next, you need to market your business to bring in customers/clients. Choose a business name and design a professional logo, and create a website to showcase your products/services and provide information to potential customers. You may also choose to set up social media profiles and consider digital marketing strategies, attend networking events, and create branded materials like business cards and brochures.

Remember that the specifics will vary based on the nature of your business and your location. Make sure to choose an industry that suits you, your location, and your home.