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Unleashing the Power of Native Advertising: Reaching Consumers with Subtle Authenticity

By
TI Partners
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0

Native advertising, a strategic marketing approach, utilizes sponsored content to engage potential consumers in a more subtle and effective manner. These ads are seamlessly integrated into the user experience, blending harmoniously with the website or platform where they are showcased. This form of advertising has witnessed a surge in popularity due to its ability to connect with users in an authentic way, surpassing the impact of traditional advertising methods. Experience the native advertising services offered by Mgid.

Native advertising offers many advantages for marketers looking to promote their products or services. One of the main benefits of native advertising is that it allows businesses to connect with their target audience in a more natural and organic way than traditional forms of advertising. Unlike banner ads, which are typically viewed as intrusive and disruptive, native ads are designed to blend into the content they are featured in, providing an engaging experience for users.

Native ads can also be used to reach highly targeted audiences, allowing marketers to tailor their campaigns for maximum impact. By segmenting potential customers according to their interests, businesses can create custom content that will resonate with specific groups of people. This can help brands better engage with their target market and drive conversions.

In addition to being more effective than traditional advertising methods, native ads are also more cost-effective. By targeting specific audiences, businesses can maximize their ad spend and ensure that they are reaching the right people.

Native advertising is an effective marketing strategy for businesses of all sizes. Whether you’re a small business or a large corporation, native ads can help you reach your target audience in an innovative and engaging way. With the help of Mgid’s native advertising services, you can easily create and launch campaigns that will get the attention of potential customers.

How much does native advertising cost in 2023?

For businesses looking to utilize native advertising in 2023, it is important to consider the potential returns of their investment. Native ads can offer a number of benefits, including increased brand awareness, higher engagement rates, and better ROI than other forms of traditional advertising. Additionally, native ads can be tailored to specific target audiences and used to drive conversions. More about the cost of native advertising

When creating a native ad campaign for 2023, businesses should be sure to create content that is engaging and relevant to their target audience. Additionally, businesses should optimize their campaigns for mobile devices in order to maximize reach and engagement. With the right strategy, native advertising can be an effective way for businesses to reach their customers and increase brand awareness in 2023.

Unveiling the Pros and Cons of Native Advertising for Business

In recent years, native advertising has gained significant popularity as a marketing strategy, offering a more subtle and effective approach to reaching potential consumers. However, it is important to consider both the advantages and disadvantages of utilizing native ads for business purposes.

One of the primary benefits of native advertising is its ability to be customized to the target audience and seamlessly integrated into the user experience. Unlike other forms of advertising, native ads feel natural and blend harmoniously with the content, thereby enhancing brand awareness and enabling businesses to reach a wider customer base in a cost-effective manner. Moreover, the non-intrusive nature of native ads makes them more appealing to users.

Nonetheless, there are also drawbacks associated with native advertising. If the ads fail to resonate with the target audience or lack relevance, their effectiveness in boosting brand awareness and driving sales may be compromised. Transparency is another critical factor to consider, as it is essential to ensure that users are aware that the content is sponsored.

In conclusion, native advertising can be a potent tool for businesses to connect with customers and enhance brand visibility, provided it is used effectively. However, it is crucial to recognize that there are both pros and cons associated with utilizing native ads for business purposes. By carefully considering these factors, businesses can make informed decisions and leverage the full potential of native advertising.

What You Need to Consider Before Subscribing to that Investment Offering

By
Tiamiyu Ismail
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0

Investment is both a pecuniary and calculative endeavour. What this implies is that as an investor, you need not just your money but also your knowledge to be able to profit from any investment decision you make. When you have your capital settled, you can hire an expert to help you with the knowledge part, especially the highly technical aspect of your investment. However, there are some fundamentals you need to harm yourself with as a potential investor.

My previous article addressed why it is important for you to do a background check on the business or project you intend to invest in and some of the factors you need to consider while doing your due diligence. It was suggested that you should have multiple options and map your scale of preference based on the management structure, capital structure, location and risk-reward of the businesses or projects you have in mind. It was also recommended that you work with an expert to provide you with insights to be able to tick all the boxes.

In this part of our series of investment nuggets, Investors and potential investors are updated with some other salient questions they need to answer before delving into an investment. Investors need to be clear on their purpose of investing, the model of the business or project they are looking at, insurance cover on the project, and the extent of the stakeholders’ engagement. These are broadly discussed as follows:

To what end?

Before making any investment, consider your overall financial goals. Are you investing for your retirement, to buy a house or for some other specific purposes? Is this a general savings investment? What would you like to do with this money, and how quickly would you like to access it as needed? How much do you need this money to grow, and how easily could you replace any losses?

No investment will come without the risk of either losing your money. So be careful to know the kind of money to put into investment. It is also important that you consider the future possible expenses. It gives a perfect rest of mind when you prioritize this earlier.

What is their Business Model?

In the previous article, we mentioned that you need to understand the business system, structure and people operating the business you intend to put your money in. One of the ways of knowing that a business exists and is making significant progress is to look at the model it uses. Model simply means how the company operates, what it stands for in terms of value proposition and how it makes money having deployed various resources. As good as this, some of the core components of a model do fail. This has significantly been linked with the internal and external factors.

The internal factors have largely been the failure of the business owners and employees to diligently perform the core features of each of the components, while competitive forces, national and global economic instability are driving external factors. Therefore, if you want to invest in any Company of your choice, you need to find out how it creates and captures value [generating revenue].

There is every tendency that a company that has only one source of generating revenue would falter, it’s better to be skeptical with such a company. We believe that successful companies should position themselves towards sustainable revenue generation and profit maximization.

What is their Insurance Cover?

One of the ways, we believe you can detect companies that won’t default in ROI payment, is examination of insurance cover details for products and projects. It is not a general rule of thumb that insurance cover offset the business risk as a whole. However, a good insurance cover can sufficiently mitigate the risks for the business to be able to meet a reasonable level if not all of their investors’ expectations. Thus, you need to directly or indirectly ask the company what exactly the insurance package is covering. Engaging the company is not enough. You need to find out from the insurance company and also apply principles and practices.

Who constitutes the Stakeholder, and how much are they engaged?

The strength of the company’s stakeholders plays a significant role in your investment. Before investing in a company, look carefully at who is in charge of decision making. How much experience and stake do they have in this industry? Have they run the company for a long time, or does the firm experience frequent shifts in leadership? Are they well regarded in their industry? How much do they tend to focus on their company as opposed to, say, their social media account and personal celebrity?

Strong stakeholders are essential for any company, but it is particularly crucial for ones that hope to achieve long term stability and growth. As an investor, that’s usually what you want, so make sure not to miss any red flags.

Resources:
The Rules of Investing In Nigerian Agritech Business. 2021. FIDAS Africa. 

Everything App: Musk to Rebrand Twitter as X on Monday

By
Samuel Nwite
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0

Elon Musk, the billionaire owner of Twitter, said he intends to replace the platform’s iconic blue bird symbol with an “X” as its new logo. This move would signify one of the most significant alterations since he acquired the social media giant for $44 billion in October last year. 

In a series of posts on his Twitter account on Sunday, Musk announced his plan to implement the logo change globally, possibly as early as Monday.

“And soon we shall bid adieu to the Twitter brand and, gradually, all the birds,” he tweeted.

Musk shared an image of a flickering “X” on Twitter and later, during a Twitter Spaces audio chat, responded with a simple “Yes” when questioned about the potential Twitter logo change. He further said that this modification should have been implemented much earlier.

The move will see the end of Twitter’s 17-year-old blue bird logo but not what the social media platform stands for. The social media company’s CEO Linda Yaccarino said X will continue from where Twitter stopped in transforming the global town square. 

“It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another big impression. Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square,” she said.

Musk has a vision of “Everything App” which is tied to X.com — a payment company he started and eventually merged with PayPal in 1999. He had last April, set up a trio of holding companies in Delaware with a variation of the name “X Holdings”, as part of his bid to acquire Twitter.

Having purchased Twitter for a hefty $44 billion, Musk acknowledged that the price he paid was indeed inflated. But he said in a tweet that buying the company was an “accelerant to creating X, the everything app.”

The “everything app” mirrors China’s WeChat app, which seamlessly integrates numerous features, including social media, payment systems, news, and messaging, into a single platform.

“X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine,” Yaccarino added.

Musk is unveiling X amid intense competition with social media conglomerate, Meta, which earlier this month launched Threads – a text-based online platform that CEO Mark Zuckerberg has offered as an alternative to Twitter.

Musk’s Twitter takeover has been turbulent as advertisers had left the platform in droves due to the changes he effected, significantly draining the company’s revenue. 

Switching to everything app is seen as an answer to all the problems, as it means using the numbers of the global square to sell the new X features – especially payment. 

Twitter is said to have about 200 million daily users.

Tradecurve (TCRV) Triggers Bullish Sentiments While Stellar (XLM) and Fantom (FTM) Fight Bears

By
TI Partners
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0

While the crypto market is full of cryptocurrencies that depend on market speculation and hype for their growth, there are some projects that solve real-world problems. Tradecurve (TCRV) is the perfect example of such growth-bound projects. Stellar (XLM) and Fantom (FTM) are also trying to rise, but are facing challenges. All investors are running to acquire its presale tokens.

>Register For The Tradecurve Presale<<

Stellar (XLM) Rallies Against Bearish Pressure, Ignites Optimism in Crypto Market

Notably, it is the latter ones that always lead the market to new heights. Stellar (XLM) Listed In Top Cross-border Payment Companies

Amid the ongoing market turbulence, the Stellar network has received good news, which can increase its popularity. According to FXC Intelligence’s report, Stellar is one of the top 100 cross-border payment companies for 2023. This list, which features Stellar , was created after tracking the performance of over 15000 entities.

However, Stellar has suffered a staggering drop in social metrics. According to LunarCrush’s data, bearish sentiments around Stellar have increased by a whopping 172%. Experts fear that such a strong presence of bearish sentiments can cause a continuous drop in the price of Stellar. Meanwhile, the market value of Stellar has declined by 10% in the past seven days, and is trading at $0.0962.

>Register For The Tradecurve Presale<< 

Fantom (FTM) Expands Its NFT Ecosystem

The NFT ecosystem of Fantom (FTM) has been on a continuous growth journey. According to the latest data, the number of NFT trade counts, and trade volume on the Fantom network has been steadily increasing. But the development activity on the network has declined, pushing its market value down.

The number of whale transactions involving Fantom has also plunged. The price of Fantom has plummeted by 9% in the past week. Consequently, Fantom is currently available to trade at $0.45. However, experts believe that Fantom’s recent integrations may push its price northward in the coming weeks.

The latest integrations on the Fantom network include WEconomy, KuWallet, and The Graph.

>Register For The Tradecurve Presale<<

Tradecurve (TCRV) Builds Massive Growth Momentum During Presale

The global trade volume has recovered, and increased significantly after the Covid-19 pandemic. At present, the FX market is the largest one, with a $7.5 trillion daily trading volume, and cryptocurrency is one of the fastest-growing sectors with an anticipated CAGR of 58.4% during 2023-2027. Thus, Tradecurve (TCRV) shot to fame instantly after its presale launch.

It is an all-inclusive Web3 platform that facilitates the trading of various tradable assets, like stocks, cryptocurrencies, Forex and more. It addresses trading challenges, such as regulatory hurdles, limited transparency, and high fees.

The platform also ensures that the privacy of users stays protected through DeFi capabilities, and does not require KYC verification unlike Binance and Huobi.

TCRV tokens, which are fully audited by Cyber Scape, will fuel the platform’s ecosystem. Token holders will receive staking rewards and discounts on the platform. Unlike centralized exchanges like Coinbase, Tradecurve users will control their own assets, and hold their keys.

The presale of Tradecurve is in its first stage, and the current market price of a TCRV token is $0.01. Its market value is projected to grow by 5000% during presale, and 10000% after the listing on exchanges.

Such is the craze of the platform that it is expected to onboard 100,000 clients within the first three months of launch. Hence, analysts suggest that you book your TCRV tokens now, as they are selling out fast.

To find more information about Tradecurve and the TCRV token, visit the links below:

Website: https://tradecurve.io/

Buy presale: https://app.tradecurve.io/sign-up

Twitter: https://twitter.com/Tradecurveapp

Telegram: https://t.me/tradecurve_official

Twitter Officially Rebrands, Changes Logo to ‘X’

By
Ojukwu Emmanuel
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1

Microblogging platform Twitter has officially rebranded to ‘X’, as part of Elon Musk’s plan to create an everything app.

The rebranding process saw the company change its iconic bird logo and adopted ‘X’ as the official logo.

Announcing the rebrand of Twitter, Musk took to his profile, where he posted a picture of the new logo crested on the headquarters building. Meanwhile, he had disclosed that the logo was interim which suggests it might be subject to change.

Before the rebrand, Musk had hinted that soon the company will bid adieu to the Twitter brand and gradually all the birds.

Speaking on the rebranding of Twitter to ‘X’, the company’s CEO Linda Yaccarino disclosed that ‘X’ is the future state of unlimited interactivity centered on audio, video, messaging, payments/banking, creating a global marketplace for ideas, goods, services, and opportunities. Further noting that the brand will go further to transform the global town square.

In her words,

“It’s an exceptionally rare thing – in life or business – that you get a second chance to make another big impression. Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square.

“X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine. For years, fans and critics alike have pushed Twitter to dream bigger, innovate faster, and fulfill our great potential. X will do that and more.

“We’ve already started to see X take shape over the past 8 months through our rapid feature launches, but we’re just getting started. There’s absolutely no limit to this transformation. X will be the platform that can deliver, well….everything. @elonmusk and I are looking forward to working with our teams and every single one of our partners to bring X to the world”.

Following the acquisition of Twitter by Elon Musk in October 2022, the billionaire entrepreneur had always given disclosure about his plans to turn Twitter into an everything app.

According to Musk, Twitter would accelerate the creation of X by “3 to 5 years”, expressing interest in creating an app similar to WeChat, a Chinese instant messaging, social media, and mobile payment app on a podcast in May 2022.

Musk is known to have an obsession with ‘X’, which he founded a company X.com in 1997, which was later rebranded to PayPal. His space company SpaceX has the X logo on it and his recently launched AI company which is known as X.ai.

In March 2023, Musk registered X Corp. in Nevada. X Corp. is an American technology companyestablished by Musk as the successor to Twitter, Inc. It is a wholly owned subsidiary of X Holdings Corp., which is itself owned by Musk. The company owns the Twitter social networking service and has announced plans to use it as a base for other offerings.

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