Third-quarter outlook tops expectations as advertiser demand strengthens, though user declines in North America and Europe highlight ongoing competitive pressures

Snap delivered stronger-than-expected second-quarter results on Monday, buoyed by a surge in advertising spending linked to the FIFA World Cup and improving demand from major brands in North America.

The results provide fresh evidence that the social media company’s investments in artificial intelligence-powered advertising tools are beginning to pay off.

The Snapchat parent posted second-quarter revenue of $1.60 billion for the three months ended June 30, a 19% increase from a year earlier and above analysts’ average estimate of $1.54 billion, according to LSEG data. The better-than-expected performance prompted investors to send the company’s shares up about 13% in extended trading.

The results suggest Snap is making progress in rebuilding its advertising business after several years of grappling with weaker digital ad spending, Apple’s privacy changes that made targeted advertising more difficult, and intense competition for advertisers from larger rivals, particularly Meta.

Advertising remains Snap’s primary source of revenue, making the company’s ability to attract marketing budgets a closely watched indicator of its financial health. Its latest performance points to a combination of seasonal sporting events and product improvements helping it win a larger share of advertisers’ spending.

Snap has spent the past several quarters strengthening its direct-response advertising business, an area that enables advertisers to measure consumer actions such as purchases, app downloads and website visits. The company has also integrated artificial intelligence across its advertising platform, offering automated bidding, budget optimization and audience-targeting tools designed to improve campaign performance and increase returns for marketers.

“After several quarters of improving our ad products and go-to-market approach, we saw better momentum with large advertisers in North America,” Chief Executive Evan Spiegel said.

“The World Cup-related spending contributed during the quarter, alongside continued strength among small- and medium-sized businesses.”

The comments suggest Snap intends to broaden its advertiser base. While multinational brands typically account for larger advertising budgets, small and medium-sized businesses have become an important source of recurring revenue as digital advertising platforms improve automated campaign management through AI.

The company continues to face formidable competition from Meta, whose Facebook and Instagram platforms dominate the global digital advertising market through their scale, extensive user base and sophisticated advertising infrastructure. Competition has intensified as both companies deploy artificial intelligence to improve ad targeting and campaign efficiency.

Snap’s shares had fallen roughly 37% this year before the earnings announcement, revealing investor concerns over slowing user growth in mature markets and uncertainty surrounding the pace of advertising recovery. The company reported 493 million daily active users during the quarter, representing a 5% increase from a year earlier and maintaining the same growth rate recorded in each of the previous two quarters.

The regional picture, however, remained uneven.

Daily active users in North America declined nearly 7%, while Europe recorded a roughly 2% decrease, suggesting user growth is increasingly being driven by emerging markets. Although these regions contribute lower average revenue per user than North America, they continue to expand Snapchat’s global audience and provide longer-term monetization opportunities as advertising markets mature.

The decline in users across Snap’s highest-revenue regions also points to the challenge of sustaining engagement in markets where competition for consumers’ attention has intensified. Platforms including Instagram, TikTok and YouTube continue to compete aggressively for user engagement, content creators and advertising budgets.

Looking ahead, Snap forecast third-quarter revenue of between $1.70 billion and $1.74 billion. The midpoint of that range came in slightly above analysts’ consensus estimate of $1.70 billion, indicating management expects advertising demand to remain resilient through the current quarter.

The company projected adjusted earnings before interest, taxes, depreciation and amortization (EBITDA) of between $300 million and $350 million, compared with analysts’ estimate of about $329.9 million, suggesting continued operating leverage as revenue growth outpaces expense increases.

Beyond advertising, Snap is pressing ahead with its long-term augmented reality ambitions.

The company said it will provide additional details about its next-generation augmented reality glasses, Specs, during a launch event in Los Angeles on September 16. The consumer device, unveiled in June with a starting price of $2,195, is Snap’s latest effort to establish itself in wearable computing, an emerging market where technology companies are investing heavily in anticipation that AR devices could eventually become a major computing platform.

At the same time, Snap cautioned that it continues to monitor an evolving legal and regulatory landscape that could materially affect its business, reflecting growing global scrutiny of social media companies over issues including user privacy, online safety, competition and artificial intelligence.

The combination of stronger advertising demand, improving AI-driven monetization tools and an upbeat revenue outlook offered investors reassurance that Snap’s turnaround efforts are gaining momentum. However, declining user numbers in North America and Europe indicate the company must continue finding new ways to deepen engagement and defend its market position.

Oil prices surrendered much of their early gains on Tuesday after Qatar said diplomatic efforts to end the five-month U.S.-Iran war were continuing, easing immediate fears of a prolonged disruption to global crude supplies even as attacks on shipping in the Strait of Hormuz kept energy markets on edge.

The mixed trading across oil, gold and U.S. Treasuries is seen as the latest indication that investors remain caught between two powerful forces: persistent geopolitical risks that threaten global energy supplies and expectations that higher oil prices could keep inflation elevated, forcing the Federal Reserve to maintain restrictive monetary policy for longer.

Brent crude rose 17 cents, or 0.2%, to $83.94 a barrel after earlier climbing as high as $86.33. U.S. West Texas Intermediate (WTI) crude slipped 30 cents, or 0.37%, to $80.04 a barrel after reaching an intraday high of $82.33.

Both benchmarks had surged more than 2% earlier in the session as uncertainty surrounding U.S.-Iran negotiations initially boosted risk premiums across energy markets.

Qatar Revives Diplomatic Hopes

The reversal followed comments from Qatar indicating that negotiations aimed at ending the conflict remain active. Qatar’s Foreign Ministry spokesperson Majed Al Ansari said mediators including Qatar, Pakistan and Oman continue to coordinate closely with both Washington and Tehran, facilitating exchanges of draft proposals designed to achieve a diplomatic breakthrough.

The comments provided investors with renewed optimism that an agreement could eventually reduce geopolitical risks surrounding one of the world’s most strategically important oil-producing regions.

“Oil prices are pairing earlier gains on comments from Qatari officials saying a potential U.S.-Iran resolution has been drafted,” UBS analyst Giovanni Staunovo said.

However, he cautioned that the oil market remains fundamentally tight.

“While production in the Middle East has recovered from the lows, it remains below pre-conflict levels, keeping the oil market undersupplied,” he said.

The remarks suggest that even if diplomacy advances, physical supply constraints continue to support crude prices.

Despite diplomatic efforts, shipping disruptions through the Strait of Hormuz continue to inject significant uncertainty into global energy markets. The waterway carries roughly one-fifth of the world’s oil consumption, making any disruption a major concern for refiners, commodity traders and governments.

Recent attacks on commercial shipping have heightened fears that transportation bottlenecks could tighten supplies even if oil production gradually recovers. The continuing instability has also contributed to increased volatility across commodity and financial markets as investors attempt to assess whether geopolitical tensions will escalate further or begin to ease.

Treasury Yields Climb As Fed Outlook Hardens

The uncertain geopolitical backdrop also pushed U.S. Treasury yields higher as investors reassessed inflation and monetary policy expectations.

The benchmark 10-year Treasury yield rose two basis points to 4.708%, while the 30-year Treasury yield increased two basis points to 5.254%, remaining close to its highest level since 2007.

The two-year Treasury yield, which is particularly sensitive to Federal Reserve policy expectations, edged up to 4.264%.

Bond markets continue to reflect expectations that elevated energy prices could feed into broader inflation, limiting the Federal Reserve’s ability to ease monetary policy.

The recent Federal Open Market Committee meeting reinforced those concerns after policymakers delivered what many investors described as a “hawkish hold,” keeping interest rates unchanged while maintaining a cautious stance toward inflation.

Adding to that message, New York Federal Reserve President John Williams said inflation remains on a gradual path lower but warned that policymakers would not hesitate to raise interest rates again if price pressures fail to moderate.

Interest-rate futures now imply roughly a 63% probability of a Federal Reserve rate increase in September.

Gold Trapped Between Safe-Haven Demand And Higher Yields

Gold prices remained largely range-bound as competing forces offset one another. Spot gold traded little changed at $4,053.40 per ounce, while U.S. gold futures gained 0.6% to $4,114.30.

Investors continue to balance gold’s traditional role as a safe-haven asset during geopolitical crises against the negative impact of higher interest rates, which increase the opportunity cost of holding non-yielding assets.

“Gold prices have been stuck in a narrow range over the past few weeks, trading roughly between $4,000 and $4,100, as investors remain uncertain about the Federal Reserve’s interest rate path,” said Ricardo Evangelista, senior analyst at ActivTrades.

“The past 24 hours have done little to change that picture.”

The persistence of the trading range suggests investors remain reluctant to take large positions until there is greater clarity on both U.S. monetary policy and Middle East diplomacy.

But higher oil prices continue to complicate the inflation outlook. Energy costs are a major input across transportation, manufacturing, and consumer goods, meaning sustained increases in crude prices could spill over into broader price pressures.

That dynamic has strengthened expectations that the Federal Reserve may need to keep policy restrictive for longer or even tighten further if inflation accelerates. This week could prove pivotal for those expectations as investors digest several key U.S. labor market reports, including JOLTS job openings, the ADP private employment survey and Friday’s closely watched nonfarm payrolls report.

Strong employment data would reinforce expectations that the U.S. economy remains resilient enough to withstand higher interest rates, potentially strengthening the case for additional monetary tightening.

While gold remained largely unchanged, other precious metals outperformed.

Spot silver rose 1.1% to $58.83 per ounce, platinum advanced 2.2% to $1,663.13, and palladium gained 1.9% to $1,288.32.

The broader strength suggests continued expectations that industrial demand for precious metals will remain resilient despite tighter financial conditions.