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Netting Under The Companies and Allied Matters Act (CAMA) 2020, Nigeria

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CAC

This article will be talking about the practice of netting which involves the reduction of credit and settlement risks in financial contracts by the combination of 2 or more obligations to result into a reduced obligation. This article will be focused on the definition of relevant concepts associated with netting, the powers of relevant financial regulatory agencies, and the enforceability of qualified financial agreements.

Definition of Applicable Concepts

The Companies & Allied Matters Act CAMA 2020 defines the following concepts associated with netting as follows :- 

– “Financial regulatory authority” means:

(a) the Central Bank of Nigeria ;

(b) the Securities and Exchange Commission ;

(c) the National Insurance Commission(NAICOM) ;

(d) the National Pension Commission(PENCOM) ; and

(e) any other financial regulatory authority established by an Act of the National Assembly.

 – “Cash” means money credited to an account in any currency or a similar claim for repayment of money, such as a money market deposit .

– “Collateral” means any:

(a) cash in any currency ;

(b) securities of any kind, including debt and equity securities ;

(c) guarantees, letters of credit and obligations to reimburse ; and

(d) any asset commonly used as collateral in Nigeria .

– “Collateral arrangement” means any margin, collateral, security

arrangement or other credit enhancement related to or forming part of a netting agreement or one or more qualified financial contracts entered into thereunder, including-

(a) a pledge, charge or any other form of security interest in collateral, whether possessory or non-possessory ;(b) a title transfer collateral arrangement ;

(c) a security interest collateral arrangement ; and

(d) any guarantee, letter of credit or reimbursement obligation by or to a party to one or more qualified financial contracts, in respect of those qualified financial contracts .

– “Insolvent party” means the party in relation to which an insolvency proceeding under the laws of Nigeria has been instituted .

-“Liquidator” means the liquidator, administrator, nominee, supervisor, receiver, trustee, conservator or other individual, person or entity which administers the affairs of an insolvent party during an insolvency proceeding under the laws of Nigeria .

– “Netting” means the occurrence of the following:

(a) termination, liquidation or acceleration of any payment or delivery obligation or entitlement under one or more qualified financial contracts entered into under a netting agreement;

(b) calculation or estimation of a close-out value, market value, liquidation value or replacement value in respect of each obligation or entitlement or group of obligations or entitlements terminated, liquidated or accelerated under paragraph (a) ;

(c) conversion of any values calculated or estimated under paragraph (b) into a single currency ; and

(d) determination of the net balance of the values calculated under paragraph (b), as converted under paragraph (c), whether by operation of set-off or otherwise .

“Netting agreement” means any:

(a) agreement between two parties that provides for netting of present or future payment or delivery obligations or entitlements arising under or in connection with one or more qualified financial contracts entered into under the agreement by the parties to the agreement (a “master netting agreement”) ;

(b) master agreement between two parties that provides for netting of the amounts due under two or more master netting agreements (a “master-master netting agreement”) ; and 

(c) collateral arrangement related to or forming part of one or more of the foregoing .

– “Non-insolvent party” means the party other than the insolvent party; “party” means a person constituting one of the parties to a netting agreement .

-“Person” includes partnerships, companies, regulated entities such as banks, insurance companies and pension fund administrators, or any other body corporate (including statutory corporations or statutory bodies) whether organized under the laws of Nigeria or under the laws of any other jurisdiction, and any international or regional development bank or other international or regional organization .

– “Qualified financial contract” means any financial agreement, contract or transaction, including any terms and conditions incorporated by reference in any financial agreement, contract or transaction, pursuant to which payment or delivery obligations are due to be performed at a certain time or within a certain period of time and whether or not subject to any condition or contingency and includes:

(a) a currency, cross-currency or interest rate swap ;

(b) a basis swap ;

(c) a spot, future, forward or other foreign exchange transaction ;

(d) a cap, collar or floor transaction;

(e) a commodity swap ;

(f ) a forward rate agreement ;

(g) a currency or interest rate future;

(h) a currency or interest rate option;

(i) an equity derivative, such as an equity or equity index swap, equity forward, equity option or equity index option ;

(j) a derivative relating to bonds or other debt securities or to a bond or debt security index, such as a total return swap, index swap, forward, option or index option ;

(k) a credit derivative, such as a credit default swap, credit default basket swap, total return swap or credit default option ;

(l) an energy derivative, such as an electricity derivative, oil derivative, coal derivative or gas derivative ;

(m) a weather derivative, such as a weather swap or weather option ;

(n) a bandwidth derivative ;

(o) a freight derivative ;

(p) an emissions derivative, such as an emissions allowance or emissions reduction transaction ;

(q) an economic statistics derivative, such as an inflation derivative ;

(r) a property index derivative ;

(s) a spot, future, forward or other securities or commodities transaction ;

(t) a securities contract, including a margin loan and an agreement to buy, sell, borrow or lend securities, such as a securities repurchase or reverse repurchase agreement, a securities lending agreement or a securities buy or sell back agreement, including any such contract or agreement relating to mortgage loans, interests in mortgage loans or mortgage-related securities ;

(u) a commodities contract, including an agreement to buy, sell, borrow or lend commodities, such as a commodities repurchase or reverse repurchase agreement, a commodities lending agreement or a commodities buy or sell back agreement ;

(v) a collateral arrangement ;

(w) an agreement to clear or settle securities transactions or to act as a depository for securities(x) any other agreement, contract or transaction similar to any agreement, contract or transaction referred to in paragraphs (a) – (w) with respect to one or more reference items or indices relating to interest rates, currencies, commodities, energy products, electricity, equities, weather, bonds and other debt instruments, precious metals, quantitative measures associated with an occurrence, extent of an occurrence, or contingency associated with a financial, commercial or economic consequence, or economic or financial indices or measures of economic or financial risk or value ; 

(y) any swap, forward, option, contract for differences or other derivative in respect of, or combination of, one or more agreements or contracts referred to in the first 24 paragraphs above ) ; and 

(z) any agreement, contract or transaction designated as such by the financial regulatory authority under this Act . 

-“Security interest collateral arrangement” means “security financial collateral arrangement” as defined in Chapter 9 of CAMA (Debentures) of this Act and includes charges ; and 

-“Title transfer collateral arrangement” means a margin, collateral or security arrangement related to a netting agreement based on the transfer of title to collateral, whether by outright sale or by way of security, including a sale and repurchase agreement, securities lending agreement, or securities buy or sell-back agreement. 

Powers of a financial regulatory authority 

Under the act, a financial regulatory authority may, in relation to the relevant sector it regulates, by notice issued under this section, designate as “qualified financial contracts” any agreement, contract or transaction, or type of agreement, contract or transaction, in addition to those listed in this section. 

What does the CAMA 2020 say about the enforceability of a qualified financial contract? 

A qualified financial contract shall not be and shall be deemed never to have been void or unenforceable by reason of the Gaming Machines(Prohibition) Act or any other laws relating to games, gaming, gambling, wagering or lotteries.

What does the act say about the enforceability of netting agreements? 

-The CAMA 2020 provides that the provisions of a netting agreement is enforceable in accordance with their terms, including against an insolvent party, and, where applicable, against a guarantor or other person providing security for a party and shall not be stayed, avoided or otherwise limited by: 

(a) any action of the liquidator ;

(b) any other provision of law relating to bankruptcy, reorganization,

composition with creditors, receivership or any other insolvency proceeding an insolvent party may be subject to ; or 

(c) any other provision of law that may be applicable to an insolvent party, subject to the conditions contained in the applicable netting agreement.

-After commencement of insolvency proceedings in relation to a party, the only obligation, if any, of either party to make payment or delivery under a netting agreement shall be equal to its net obligation to the other party as determined in accordance with the terms of the applicable netting agreement. 

-After commencement of insolvency proceedings in relation to a party, the only right, if any, of either party to receive payment or delivery under a netting agreement shall be equal to its net entitlement with respect to the other party as determined in accordance with the terms of the applicable netting agreement. 

– Any power of the liquidator to assume or repudiate individual contracts or transactions will not prevent the termination, liquidation or acceleration of all payment or delivery obligations or entitlements under one or more qualified financial contracts entered into under or in connection with a netting agreement, and applies, if at all, only to the net amount due in respect of all of such qualified financial contracts in accordance with the terms of such netting agreement.

– The provisions of a netting agreement which provide for the determination of a net balance of the close-out values, market values, liquidation values or replacement values calculated in respect of accelerated or terminated payment or delivery obligations or entitlements under one or more qualified financial contracts entered into is not affected by any applicable insolvency law limiting the rights to set off, offset or net out obligations, payment amounts or termination values owed between an insolvent party and another party.

-The liquidator of an insolvent party may not avoid:

(a) any transfer, substitution or exchange of cash, collateral or any other interests under or in connection with a netting agreement from the insolvent party to the non-insolvent party ; or

(b) any payment or delivery obligation incurred by the insolvent party and owing to the non-insolvent party under or in connection with a netting agreement on the grounds of it constituting a preference by the insolvent party to the non-insolvent party, unless there is clear and convincing evidence that the non-insolvent party-

(i) made such transfer,

(ii) incurred such obligation with actual intent to hinder, delay, or defraud any entity to which the insolvent party was indebted or became indebted, on or after the date that such transfer was made or such obligation was incurred.

-Reasonable notice to interested parties, individuals, persons or entities shall be required for the realization, appropriation or liquidation of collateral under a collateral arrangement unless otherwise agreed by the parties provided that this provision is without prejudice to any applicable provision of law requiring that realization, appropriation or liquidation of collateral is conducted in a commercially reasonable manner.

-For the purposes of the act –

(a) a netting agreement is deemed to be a netting agreement notwithstanding the fact that the netting agreement may contain provisions relating to agreements, contracts or transactions that are not qualified financial contracts defined in the act, provided, however, that, for the purposes of the relevant section, such netting agreement shall be deemed to be a netting agreement only with respect to those agreements , contracts or transactions that fall within the definition of “qualified financial contract” under the act ;

(b) a collateral arrangement is deemed to be a collateral arrangement notwithstanding the fact that such collateral arrangement may contain provisions relating to agreements, contracts or transactions that are not a netting agreement or qualified financial contracts as defined by the relevant provision of this Act, provided, however, that, for the purposes of this section, such collateral arrangement shall be deemed to be a collateral arrangement only with respect to those agreements, contracts or transactions that fall within the definition of “netting agreement” or “qualified financial contract” as defined in the relevant section of this Act.

– A netting agreement and all qualified financial contracts entered into shall constitute a single agreement.

How Many People Can Consumer Tech Monetize in Nigeria Right Now?

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My old thesis (2018) was that despite having about 200 million citizens, Nigeria’s monetizable population for most tech services and products was about 30 million people. Yes, from most indicators, those were people who earned decent incomes to buy some tech services; food and healthcare covered the full population. Read here 

For most analyses, across industries, I like to work with 30 million people since that number is close to the total unique bank account users in Nigeria. Technically, anyone that does not have a bank account in Nigeria at the moment is largely poor. And when I do models for markets, for most products, I rely on this 30 million because those are the full market potential at the moment, unless the product is free or in some sectors like food. Most banks excluding First Bank which has about 14 million customers have lower than 10 million customers. That is not what you expect in a country of 180 million citizens. Yes, everyone is circling around 30 million people.”

There was also the postulation that in B2C (business to consumer) products, the largest customer base falls within people who make between $4 to $8 per day:  “the most significant opportunity for African B2C startups lies with consumers who earn between $4 — $8 per day … This is largely because that income band holds the highest concentration of discretionary spending power on the continent, as the graph below shows.” Outside that range, capturing value becomes harder. Read here 

Now, the big question: what do you think the monetizable population is right now for most tech solutions in Nigeria? Greater than or lesser than 30 million? And WHY?

Comment on Feed

Comment on Feed

Comment 1: 30m for monetised market maybe ambitious Ndubuisi Ekekwe

My Response:  If you use the 41 million personal federal income payers, 30M is not that far away. Add state workers and SME owners, you can be hitting 60m. Discount by 50% as most are not up to decent income, to care about tech services, that 30m may even look low right now.

Comment 2: According to the data released by the Nigeria Inter-Bank Settlement System (NIBSS) in 2021, it showed that the number of active bank accounts in Nigeria increased to 133.4 million. (Nairametrics).
My only issue with the data is that we are far from reality in data analysis in Nigeria. However,
quite a number of them are only encouraged by the recent Fintech introduction like opay, palmpay etc.
Given the minimum wage of $35-$40 that we maintain in Nigeria at the current exchange rate and with less than 2% being able to save over N500,000.00 in their bank account, which shows that quite a large number of the population of bank users are living largely from hand to mouth especially in this crucial time when the savings we have is the one saving us.

Monetization of tech products may not work very well in Nigeria. Except for data consumption and some other few cheap and important products depending on the population preference.
Like you said, except for health and self development products, tech products will still largely have low patronage if monetized especially in this critical time where everyone is careful of spending.

Comment 3: Prof Ndubuisi, I do believe it’s higher. It should be about 55million because as of may this year BVN enrolment was at 57.4million according to CBN data. Therefore, most of these account owners can actually be reached with one sort of tech solution or another. From payments, to insurance, cheap communications mechanism, eCommerce, entertainment, edutainment, education, etc. Moreover why can’t we have a way of allowing people at scale to buy voucher and use it to make payment without need for bank account?

The Culpability and Liability of Influencers and Advertisers over a Product they Promote

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Recently, a popular social media influencer who happens to be my client was engaged by a company to promote their product on his social media platforms. The company is into an online investment scheme where individuals are to invest and earn a particular percentage as a return on their investments within a particular time. The investment platform ended up being a Ponzi scheme: the platform subsequently crashed and the later investors lost all their money. The owners of the platform, as expected, disappeared and were nowhere to be found.

Since the owners of the platform were on the run, the investors decided to hold my client responsible and as a person of contact for their loss. They asked my client to refund them the money they lost which is running into several hundreds of millions or that my client should provide them with the owners of the platform. 

The investors claimed that they only got into the platform because my client being a person they trusted promoted and influenced the platform and he gave his word that the platform is legit as he has invested in the platform and he is cashing out. 

In our defense, our client claimed that he is not responsible for their loss, that he was merely engaged by the company as an influencer to promote the product for them, a task which he executed and nothing more. 

Scenarios like these keep playing out between advertisers/ influencers/promoters and users and the question has been, the culpability of an influencer or advertiser over a product he promoted which turns out to be a fake product or a scam or to what extent is an advertiser or an influencer liable or culpable in an instance like this?.

Rulings of the court have always been that Advertisers or influencers are ultimately responsible for the content of the adverts they shared and promoted and they are liable or culpable for any damage such advert caused or will cause. 

This rule notwithstanding, there are ways an influencer or an advertiser can limit his culpability or liability. 

An advertiser or a media house or an influencer promoting a product on their platforms must use a caption like; sponsored post, ad, branded post or paid partnership etc, this will serve as a caveat or a disclaimer to the general public that it is advertisement hence limiting your liabilities if the product you are advertising ends up failing or ended up a scam. Although these disclaiming captions won’t make you totally not guilty of the bad advertisement but will make you less guilty by only limiting how much responsible you are for the damages the content of your advertisement caused. 

As an influencer, you should also not use the words like “I have used the product and it worked”, if you haven’t used the product as that will amount to lies and deception and you will be held culpable by a user who took your words and used the product and it fails. You must let your followers know how much you know about the products and if you have tested or used them or not. 

You are therefore expected to do your due diligence on a product that you are contracted to influence or promote on your platform because no matter the caption you used as a caveat or disclaimer while promoting that product on your platform, it will not make you totally not guilty in the event of failure of the product. If the product ends up being an illegal or criminal product, you can be held culpable for promoting criminal activities or being complicit in the commission of a crime or aiding and abetting the commission of the crime by promoting it. Hence why you are expected to do your due diligence before accepting to promote any product on your platform 

In summary, if you want not to be held totally responsible by the law as a complicit, as an advertiser, a promoter or an influencer, you are expected to use any of these captions; ad, sponsored post, promoted, branded post, paid partnership or their likes, and you are also expected not to lie or overtly bluff about the product to your followers. You are not to use words that will overtly convince or persuade your followers or listeners, all you need is to put it out there letting your followers know that it is a branded post and let them make up their minds by themselves if they would patronize the product or not. 

Please note that no matter the procedure you follow or the disclaimer you put out, it does not slap all the liabilities off you but it limits how much liable you are in the event of the product failing or ending up being a fraud that is why you are expected to only promote and advertise products you trust and believe in. 

How Fintechs Are Leveraging Cutting-Edge Technology to Revolutionize Personal Finance

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The evolution of Fintechs across several nations of the world has no doubt transformed the landscape of money transfer and international remittances, which has seen people around the globe choose FinTech services over any other.

With the advent of these Fintechs, there has been a gradual shift from the traditional banking system to online banking, which has brought about a major change in how money is transferred and received.

Leveraging cutting-edge technologies, while several of these Fintechs have launched to ensure the seamless transfer and receiving of funds, one notable thing about their emergence is how it has brought about a major improvement in personal finance.

Following the roll-out of innovative platforms that can be accessed directly from a smartphone or tablet, it has become easier than ever for individuals to create and track their budgets in real-time.

These startups have changed the game by offering user-friendly platforms that allow individuals to take control of their financial lives, which has also made budgeting very easy for them.

Unlike traditional banks that often send financial statements at the end of the month, most Fintechs track users spending and give them regular updates on their financial records.

These platforms analyze users’ financial data and provide insights, budgeting tools, and investment recommendations tailored to their specific needs. By offering personalized financial guidance, individuals are forced to make informed decisions and achieve their financial goals. This has reportedly impacted users spending habits as well.

Another area where Fintechs are revolutionizing personal finance is in the area of security. Traditional payment methods such as cash and checks are being replaced by digital alternatives that offer greater convenience and security.

These startups prioritize the security of financial transactions by implementing robust encryption techniques, multi-factor authentication, and advanced fraud detection systems. They comply with industry regulations and work closely with regulatory bodies to ensure the safety of user data and transactions.

In the area of loans, because traditional loan approval processes can be time-consuming and cumbersome, Fintech startups have revolutionized this process by leveraging technology to streamline loan applications and approvals.

Through online lending platforms, borrowers can submit their applications and receive loan approvals within minutes, significantly reducing the waiting time compared to traditional banks.

Notably, knowing full well that saving money and investing wisely are crucial aspects of personal finance, this has seen the rollout of more than a dozen reputable savings, investing, and budgeting apps, now available for individuals to save their money and grow their wealth.

These apps have saved individuals the stress of going to the banking halls, to just saving money from the comfort of their homes

Some of these savings apps are;

1.) Piggyvest:

Formerly called Piggybank. This platform was the first to blaze the trail for online savings platforms in Nigeria. Its flexibility allows anyone to custom save daily, weekly, or monthly depending on their preference.

Users can save towards a specific target or choose to place a withdrawal restriction on the account. There is a limit to the amount that can be saved on one’s account at a time.

2.) Cowrywise:

One of the best online savings platforms in Nigeria. Cowrywise not only gives higher interest rates, but users can also access investment plans on the platform.

A high saving score increases the chances of getting a loan on CowryWise. Interest on savings is paid daily.

Its saving option and interest are different from other savings platforms. With the main aim of helping users achieve financial freedom. The app helps users to save money using the periodic savings plan which enables them to save daily, and monthly with 10% interest per annum.

3.) ALAT by Wema Bank:

The first fully digital banking experience, ALAT by WEMA, not only offers basic banking services but is also one of the online savings platforms in Nigeria that offers a very good interest rate.

The bank’s debit card is delivered to the account holder’s address at no cost. As with traditional banks, ALAT charges a monthly debit card maintenance fee. The interest of 4.2% is on the condition that an account holder does not withdraw more than 3 times a month.

ALAT has some saving plans that offer up to 10%; one of them allows withdrawal of 50% of savings once every 30 days while another doesn’t allow withdrawal.

4.) Carbon:

Formerly Paylater which just offered collateral-free loans in Nigeria, Carbon has now transitioned into a digital bank in Nigeria that offers multiple banking services.

Carbon offers savings plans that are suitable for anyone in Nigeria. With Carbon, you can also create a bank account, create physical debit cards, and virtual cards in Nigeria. You can also make payments from the Carbon app, keep track of your credit history with the free carbon credit report and also access loans too.

Apart from the fact that Fintechs play a pivotal role in managing individuals’ finance, they have also been helpful in the management of companies’ finances.

These startups help businesses streamline their financial processes, by providing them with real-time financial data and insights that help them make better decisions.

Some of these apps can automatically categorize transactions and create financial reports, which reduces the risk of errors. They also enable businesses to track expenses, disburse payments, create spending accounts with approved limits, and several others.

By accurately tracking a business’ finances, entrepreneurs can avoid unnecessary or unproductive spending and possibly improve profitability in the long run.

Conclusion

The emergence of Fintech apps has come a long way in not just enabling seamless transfer and receiving of funds, it has also enhanced how individuals and businesses manage money.

These startups are democratizing investment opportunities, making it easier for individuals to grow their wealth. While these startups have disrupted the financial industry, they have also complemented traditional banking services by offering innovative and user-friendly alternatives.

As fintech continues to evolve, we can only anticipate more innovative solutions that revolutionize money management and make financial well-being accessible to all.

How Strategic Leaders Can Unleash Creativity and Innovation Leveraging the Power of Focus

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American writer and psychologist, Daniel Goleman, brought a paradigm shift to the meaning and use of emotions, particularly in leadership and strategic management through his self-definitive work and best seller, ‘’Emotional intelligence: why it can matter more than IQ’’. His more recent work, ‘’Focus: the hidden driver of excellence’’ focuses on how strategic leaders and corporate organizations can navigate distractions, leveraging the matrix of emotional intelligence. Adopting concepts such as self-awareness, empathy and social intelligence from his previous work, Goleman reflects on how focus can be practiced at the different levels of social relation and organizational development.

The time to practice focus is now. The continuing digital revolution and its consequent information bubble on the internet have made it difficult for an average worker to focus or pay attention to details. Distraction is a reality for the individual as much it is for the corporate organization. An average worker is said to be distracted every 4-8 minutes for an average of 8-12 minutes. Therefore, embracing practices that improve focus is advocated for organizations to improve work performance and organizational efficiency.

Focus, simply put, is the act of directing and concentrating the self (both the mind and the body) towards the achievement of a particular goal. In an organisation context, focus may be described as the concentration of resources towards the execution of a plan or strategy that is expected to result in the organisation’s growth. The design and execution of a business model in itself implies focus in action.

The types of Focus

Goleman identified three types of focus, namely; Inner, Other and Outer focus.

Inner Focus: This entails self-awareness or ability to understand one’s thoughts and feelings, and leveraging same for personal or social benefits
Other Focus: This entails empathy or ability to understand other people’s thoughts and feelings, and leveraging the same for personal or social benefits.
Outer Focus: This entails system consciousness or ability to understand the complex web of environmental factors that affect or shape one’s realities.

At the corporate level, the ability to integrate these variants of focus can determine one’s progression through the corporate ladder. In fact, the survivability and the sustainability of a business derive from the combination of the inner, other and outer focus. In Goleman’s word, ‘’a well focused leader is one that balances an inner focus on the climate and culture with an  ‘’other focus’’ on the competitive landscape, and outer focus on the larger realities that shape the environment the outfit operates in.’’

Focus as the bedrock of innovation and creativity.

Creativity and innovation are constructive and demanding endearvours, requiring no meagre focus. According to Goleman, creativity and innovation are a function of the intertwined workings of creative intelligence and executive intelligence.

Creative Intelligence Vs Executive Intelligence

Creative intelligence is the hub of ideas found in the subcortical cortex of the brain or the subconscious mind. The creative intelligence can be unleashed and developed by recurrent exercising of the executive intelligence. This means that persistent practice actually leads to creativity. And this is why experts often advise people to consistently do what they love in order to unleash the creative intelligence in them.

The executive intelligence on the other hand drives conscious or effortful action, and the seat of this intelligence is the prefrontal cortex. Since the conscious mind is only short-lived with an attention span ranging between 10 -15 seconds, impressions on it can be held down or controlled through a nerve force popularly known as the will-power. The will-power is therefore the nucleus or basis of executive intelligence. Because the conscious mind is wired to be lazy, the will-power exists to goad it to action.

Without executive intelligence, the creative intelligence will produce little more than a day-dreaming effect. Also, without the creative intelligence, the executive intelligence will be directionless. Using the myth of the 10 thousand hours rule, Goleman makes a case of how the two types of intelligence work in sync. Thus, in a world full of distractions, a creative and innovative mind is one adept at exercising will-power.

The Bottom-up Vs Top-down Brain

The human brain has two systems, namely; bottom-up and top-down. The bottom-up system is the earliest brain developed in ancient man. It helps with basic survival skills such as eating, sensing danger and fight or flight. This brain is intuitive, involuntary and automatic. It is driven by emotions.

The top-down brain on the other hand is the mental activity mostly within the neocortex that can monitor and impose its goals on the bottom-up mind. The top-down brain evolved much later on (hundreds of thousands of years down the evolution of man) and adds talents like self awareness, reflection. It is slower, voluntary and effortful and rational rather than emotional. While we are conscious and are doing mentally demanding tasks, we are using the top-down system. But the mind can wander off and switch to bottom-up which usually helps us incubate ideas and spurs our creativity.

What Strategic Leaders should do

Give enough time for ideas to incubate: In a highly dynamic business climate where agility is highly desirable, the thought of taking things slow generally seems contradictory. However, some leaders have realized in the hard way that success does not necessarily answer to speed; rather, success answers to velocity which is speed + direction. Mostly, latching on to the direction to thread or run your ideas takes more time than the time taken for the initial conception or spark of the idea.

Constantly reflect and re-imagine the organisational values: Working with the grand purpose in mind ensures originality and definiteness of creativity. Strategy implementation must be anchored on the value proposition. Although, at some point, strategies may need to be adjusted based on the existing market realities, making reference to the original plan, ensures one does not veer too far off the line.

Encourage Open interaction and Brainstorming: Allowing members the liberty to express their feelings and thoughts without the fear of gaffing and being persecuted invariably generates a glimmer of wonderful ideas or what may be termed as honest creativity. It also allows the leader to see through the formal climate and uncover the informal condition that affects work and employee productivity; the leader is able to inquire into the inner desires and troubles of his subordinates and provide viable solutions to them.

Diversity and Inclusion: Having a heterogeneous or mixed team is highly desired to have a well rounded perspective and develop solutions that can significantly impact lives.

Use selective attention: The management understands and focuses only on the unique strengths and values of the organization in its prevailing competitive landscape. This helps the management to sift through the market noises and avoid waste of resources.

 

Resources:

Daniel Goleman. 2013. Focus: The Hidden Driver of Excellence. HarperCollins Publishers