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YouTube Takes a Stand Against Ad Blockers

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A picture shows a You Tube logo on December 4, 2012 during LeWeb Paris 2012 in Saint-Denis near Paris. Le Web is Europe's largest tech conference, bringing together the entrepreneurs, leaders and influencers who shape the future of the internet. AFP PHOTO ERIC PIERMONT (Photo credit should read ERIC PIERMONT/AFP/Getty Images)

YouTube, the world’s largest video-sharing platform, has announced a new policy that will prevent users from skipping or blocking ads on its website and app. The policy, which will take effect on January 1, 2024, is aimed at protecting the revenue of YouTube and its content creators, who rely on advertising to fund their work.

They’ve implemented a new strategy: when viewers attempt to use ad blockers, YouTube halts video playback and kindly suggests enabling ads or opting for the ad-free YouTube Premium subscription at $14/month. This comes after a test run over the summer with select users, which received mixed feedback from creators.

The decision has sparked mixed reactions from creators and viewers alike. Some have criticized YouTube for exploiting small creators and taking away their incentive to grow their channels. Others have defended YouTube’s right to run ads on its own platform and argued that the change will not affect most creators significantly.

One of the prominent voices in favor of YouTube’s move is Hank Green, a well-known creator, entrepreneur, and author. Green, who has been making videos on YouTube since 2007, posted a thread on Twitter explaining why he supports YouTube’s decision and why he thinks it will benefit creators in the long run.

Green pointed out that ads are a vital source of income for many creators, especially those who make educational, informative, or niche content that may not attract other forms of sponsorship or funding. He said that YouTube’s move will help ensure that the platform remains viable and profitable, which in turn will allow it to invest more in its infrastructure, features, and policies that support creators.

Green also argued that YouTube’s move will not have a negative impact on most small creators, as they are unlikely to generate much revenue from ads anyway. He said that the main factors that determine a creator’s income are their audience size, engagement, and retention, not the presence or absence of ads. He added that creators who are serious about growing their channels should focus on improving their content quality, consistency, and value, rather than worrying about ads.

Green acknowledged that YouTube’s move may seem unfair or frustrating to some creators, but he urged them to look at the bigger picture and understand that YouTube is not trying to harm them, but rather to protect them and the platform as a whole. He said that YouTube is one of the few platforms that allows anyone to upload videos for free and reach a global audience, and that it has created many opportunities for creators to express themselves, educate others, entertain millions, and make a living from their passion.

According to Statista, YouTube Premium had 30 million subscribers worldwide as of June 2020. This means that only a small fraction of YouTube’s 2 billion monthly active users is willing to pay for the service, which costs $11.99 per month in the US. In comparison, Netflix had 208 million subscribers as of March 2021, and Spotify had 158 million as of December 2020.

One of the main reasons why YouTube Premium may not be appealing to many users is that it does not directly support the creators they watch. YouTube takes a 30% cut of the subscription revenue, and the rest is distributed among the creators based on how much watch time they generate from Premium subscribers. This means that a creator may not receive any significant income from YouTube Premium unless they have a large and loyal fan base.

Some critics argue that YouTube should either reduce the cost of YouTube Premium or provide a more attractive alternative to directly support creators. For example, YouTube could offer a tiered subscription model that allows users to choose how much they want to pay and which creators they want to support. Alternatively, YouTube could enable more options for users to tip or donate to their favorite creators, either through YouTube itself or through third-party platforms such as Patreon or PayPal.

By doing so, YouTube could potentially increase its subscription revenue, retain its users, and incentivize its creators to produce more quality content. It could also improve its reputation among the online community, which has often criticized YouTube for its policies and practices regarding monetization, censorship, and algorithm. Ultimately, YouTube Premium should aim to create a win-win situation for both the platform and the creators who make it possible.

According to YouTube, ad blockers are hurting the online video industry, as they deprive creators of the income they deserve for their hard work and creativity. YouTube also claims that ad blockers are unfair to advertisers, who pay to reach their target audience and expect a return on their investment.

YouTube’s new policy will require users to either watch the ads or pay for a YouTube Premium subscription, which offers ad-free viewing and other benefits. Users who try to use ad blockers will face consequences, such as reduced video quality, limited functionality, or even account suspension.

YouTube says that the policy is in line with its mission to provide a platform for everyone to express themselves and share their passions. By ensuring that creators and advertisers are fairly compensated, YouTube hopes to foster a healthy and sustainable online video ecosystem.

YouTube’s policy has received mixed reactions from users and experts. Some users have expressed support for the policy, saying that they understand the need for ads and appreciate the value of YouTube’s content. Others have criticized the policy, saying that it is intrusive, coercive, and violates their right to choose what they want to watch.

Some experts have praised YouTube for taking a bold step to protect its business model and encourage users to pay for its service. Others have warned that YouTube may face backlash from users who are used to watching videos without ads or with ad blockers. They also suggest that YouTube may lose some of its competitive edge to other platforms that offer more flexibility and options for users.

YouTube’s policy is expected to have a significant impact on the online video landscape, as it will affect millions of users, creators, and advertisers around the world. Whether it will be a success, or a failure remains to be seen.

OPay Emerges Winner in Fintech Category of NITDA’s Digital Nigeria 2023 Awards

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OPay, the leading mobile money platform in Nigeria, has been recognized as the best fintech company in the country by the National Information Technology Development Agency (NITDA) at its Digital Nigeria 2023 Awards. The awards ceremony, which took place on November 7, 2023, was part of the Digital Nigeria Summit, a flagship event that showcases the achievements and potentials of the Nigerian digital economy.

The Digital Nigeria 2023 Awards aim to celebrate and reward individuals and organizations that have made significant contributions to the development and growth of the digital sector in Nigeria. The awards cover various categories such as e-government, e-commerce, e-health, e-education, e-agriculture, and fintech.

OPay emerged as the winner in the fintech category, beating other nominees such as Flutterwave, Paystack, Paga, and Cowrywise. OPay was selected based on its innovative solutions, customer satisfaction, social impact, and market penetration.

OPay is a mobile money platform that enables users to send and receive money, pay bills, buy airtime and data, order food and groceries, book rides and hotels, and access other financial services. OPay also offers a range of products such as OKash (a micro-lending service), OWealth (a savings and investment service), OTrade (a stock trading service), and OLeads (a business management service).

For more than 10 years, PayCom has been working in Nigeria, focusing on mobile payments. A recapitalization policy by Nigeria’s Central Bank threatened to push it out of existence until Opera Software acquired the controlling shares in the company in 2017.

That singular investment by Opera has morphed into a revolution that has launched PayCom into the big time, provided employment to thousands of people, and breathed life into Nigeria’s young bike hailing industry such that the government is willing to take a knife to their profit.

In April 2018, the executive vice-chairman of Nigerian Communication Commission Umar Danbatta put mobile money penetration in Nigeria at just one percent while the 2018 EfInA report pointed out that the mobile money penetration among Nigeria’s adult population of 99.6 million people was at 3.3% even with the participation of banks. The number had crawled from just 1.6% in 2016. What is more damning is that 83.3% of those who do not use mobile money said they have never heard of it.

OPay was founded in 2018 by Opera Software, the Norwegian company behind the popular Opera browser. Since then, OPay has grown rapidly to become one of the largest fintech companies in Africa, with over 10 million users and 300,000 agents across Nigeria. OPay has also expanded to other African countries such as Kenya, Ghana, South Africa, and Egypt.

OPay’s vision is to create a super app that offers a one-stop solution for all the daily needs of Nigerians. OPay’s mission is to empower millions of Nigerians with access to affordable and convenient financial services that can improve their lives and livelihoods.

OPay’s CEO, Iniabasi Akpan, expressed his gratitude and appreciation to NITDA for the recognition and award. He said: “We are honored and humbled to receive this award from NITDA. This is a testament to the hard work and dedication of our team, our partners, our agents, and our customers. We thank NITDA for supporting and promoting the digital transformation of Nigeria. We also congratulate our fellow nominees and winners for their achievements and contributions to the digital sector.”

Akpan also reiterated OPay’s commitment to continue innovating and delivering value to its users and stakeholders. He said: “At OPay, we believe that fintech is not just about technology, but also about people. We are driven by our passion to solve real problems for real people. We are constantly listening to our customers’ feedback and needs, and we are always striving to improve our products and services. We are not just a fintech company; we are a lifestyle company. We want to make life easier, better, and happier for everyone.”

Akpan concluded by saying: “We dedicate this award to all our users who trust us with their money and their daily needs. You are the reason why we exist and why we do what we do. You are our inspiration and motivation. You are our heroes. Thank you for choosing OPay.”

UK Government publishes crypto regulation, US Senator Lummis wants Crypto Regulation Bill passed in 2024

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The UK government has announced its plans to regulate the cryptocurrency sector, aiming to foster innovation and protect consumers and investors from potential risks. The plans, which were published in a consultation paper on 7 November 2023, outline the government’s vision for a “proportionate and effective” regulatory framework that balances the benefits and challenges of crypto assets.

According to the paper, the government intends to:

Apply the existing anti-money laundering and counter-terrorist financing rules to crypto asset service providers, such as exchanges, wallets and custodians, in line with the recommendations of the Financial Action Task Force (FATF).

Introduce a new category of regulated crypto assets, called “stable tokens”, which are pegged to fiat currencies or other assets and are used for payments or investment purposes. Stable tokens will be subject to similar rules as electronic money or payment services, depending on their functionality and risk profile.

Establish a “regulatory sandbox” for crypto asset innovation, where firms can test new products and services in a controlled environment with regulatory guidance and feedback.

Enhance consumer awareness and education on crypto assets, including the risks and opportunities they present, as well as their legal and tax implications.

Work with international partners and standard-setting bodies to promote global coordination and alignment on crypto asset regulation.

The government stated that it recognizes the potential of crypto assets to transform the financial sector and the wider economy, by enabling faster, cheaper and more inclusive access to financial services, as well as supporting innovation and competition. However, it also acknowledged that crypto assets pose significant challenges, such as volatility, cybercrime, fraud, market abuse, consumer harm and environmental impact.

The consultation paper is open for feedback from stakeholders until 31 January 2024. The government expects to publish its final policy proposals and draft legislation in the second half of 2024.

The UK’s approach to crypto asset regulation is broadly in line with other major jurisdictions, such as the US, EU and Japan, which have also taken steps to clarify and update their rules in response to the rapid growth and evolution of the sector. The UK’s plans also reflect the recommendations of the Crypto assets Taskforce, which was established in 2018 by the Treasury, the Bank of England and the Financial Conduct Authority (FCA) to assess the opportunities and risks of crypto assets and develop an appropriate policy response.

Bank of England proposes allowing stablecoins as a payment option for goods and services.

The Bank of England has recently published a discussion paper on the role of stablecoins in the UK’s payment system. Stablecoins are digital tokens that are backed by assets or liabilities, such as fiat currency or commodities, and aim to maintain a stable value over time.

Stablecoins have the potential to offer some benefits for consumers and businesses, such as lower costs, faster transactions, and greater financial inclusion. However, they also pose significant risks and challenges, such as operational resilience, consumer protection, and regulatory compliance.

The Bank of England proposes that stablecoins that are used as a means of payment should meet the same standards as those that apply to traditional payment systems and services. This means that stablecoins should be authorized and supervised by the relevant authorities, have adequate governance and risk management frameworks, and ensure the safety and availability of the funds backing the tokens.

The Bank of England also suggests that stablecoins should be interoperable with other payment systems and services and support the use of the pound sterling as the UK’s official currency.

The Bank of England invites feedback from stakeholders on its proposals and analysis by 7 February 2022. The Bank of England will use the responses to inform its future policy development and engagement with other regulators and international bodies. The Bank of England aims to ensure that the UK’s payment system remains safe, efficient, and innovative, while supporting the public interest and financial stability.

Senator Cynthia Lummis wants Crypto Regulation Bill passed early next year in the USA

Senator Cynthia Lummis, a vocal advocate for Bitcoin and cryptocurrency, has expressed her hope that a comprehensive crypto regulation bill will be passed by Congress in early 2024. In an interview with CoinDesk, she said that she is working with other lawmakers and regulators to create a clear and consistent framework for the crypto industry in the US.

Lummis, who is a member of the Senate Banking Committee, said that she wants to ensure that the US does not stifle innovation and competitiveness in the crypto space. She said that she is in favor of a light-touch approach that balances consumer protection and financial inclusion. She also said that she is opposed to any attempts to ban or restrict crypto assets, such as the proposed Stablecoin Tethering and Bank Licensing Enforcement (STABLE) Act.

Lummis, who owns Bitcoin herself, said that she sees crypto as a way to diversify her portfolio and hedge against inflation. She said that she believes that Bitcoin is a store of value and a digital gold, and that other crypto assets have different use cases and benefits. She said that she wants to educate her colleagues and the public about the potential of crypto and blockchain technology.

Lummis also commented on the recent infrastructure bill that contained a controversial provision on crypto tax reporting. She said that she was disappointed that the amendment to clarify the definition of a broker was not adopted, but that she is optimistic that the issue will be resolved in the future. She said that she is working with other senators, such as Ron Wyden and Pat Toomey, to introduce a standalone bill to address the crypto tax issue.

Lummis said that she is confident that the US will eventually adopt a sensible and supportive crypto regulation framework, but that it will take time and effort. She said that she is committed to advancing the crypto agenda in Congress and to collaborating with other stakeholders in the industry. She said that she hopes that by early 2024, there will be a crypto regulation bill that will provide clarity and certainty for the crypto community in the US.

SEC is overreacting on crypto,” – US Senator. Cynthia Lummis

In a recent interview with CNBC, US Senator Cynthia Lummis expressed her frustration with the Securities and Exchange Commission (SEC) and its approach to regulating cryptocurrencies. She argued that the SEC is overstepping its authority and stifling innovation in the crypto space.

Lummis, who is a vocal supporter of Bitcoin and blockchain technology, said that the SEC should not treat all cryptocurrencies as securities, but rather recognize the differences between various types of digital assets. She said that the SEC should focus on protecting investors from fraud and manipulation, but not interfere with the development of new products and services that use crypto.

She also criticized the SEC for its lack of clarity and guidance on crypto regulation, saying that it creates uncertainty and confusion for both investors and entrepreneurs. She said that the SEC should work with Congress and other regulators to create a clear and consistent framework for crypto regulation, rather than acting unilaterally and arbitrarily.

Lummis said that she is working with other lawmakers to introduce legislation that would provide more clarity and certainty for the crypto industry. She said that she hopes to educate her colleagues and the public about the benefits and potential of crypto, and to foster a more positive and supportive environment for innovation.

She concluded by saying that she believes that crypto is the future of finance, and that the US should embrace it rather than fear it. She said that she is optimistic that crypto will bring more financial inclusion, freedom, and prosperity to millions of people around the world.

Nigeria Must Change Its Defective National Business Model for Development

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The most important element in a business is the business model you decide to operate.. If the business model is defective, even if you are a good operator, you will still struggle. Yes, the business model is supreme in the market system. For example, no matter how smart you are, if you are running a B2C ecommerce business in Nigeria, you will struggle to scale it because the core components which improve unit economics and marginal costs (those logistics systems, etc) are not present; for hybrid with drop offs, you have a chance though!

That brings me to Nigeria. Our current problems and the challenges are not due to geopolitics and the Ukraine-Russia war;  Nigeria’s CORE problem is simple: our national business model is terrible.  That problem is the reason we have been having issues well before the pandemic and the recent wars, and will continue until we do something about it.

The apex bank governor “attributed Nigeria’s economic challenges to a combination of macroeconomic factors, including the lingering impacts of the COVID-19 pandemic and the ongoing Russia-Ukraine war.” The national business model is a key reason why things keep going down.

What is this national business model? State-level responsibility and competitiveness. Until we have that, the macroeconomic factors will not improve because business is local and states are supposed to be drivers of what happens in Abuja. Nigeria needs FISCAL federalism, and must stop this babysitting of state governments with monthly sharing of the commonwealth. Yes, until we do that, nothing transformational will happen! We can blame Ukraine, Russia, pandemic, macroeconomic factors, etc, but those are not the core problem – and that core problem is that Nigeria must change how it operates.

CBN Governor Cardoso Attributes Nigeria’s Economic Woes to Ongoing Russia-Ukraine War

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Olayemi Cardoso, the governor of the Central Bank of Nigeria (CBN), has attributed Nigeria’s economic challenges to a combination of macroeconomic factors, including the lingering impacts of the COVID-19 pandemic and the ongoing Russia-Ukraine war.

He made these remarks during the “Cowries to Cashless” lecture and launch event held in Abuja.

Represented by Mr. Mustapha Haruna, the Director of Banking Supervision, Dr. Cardoso highlighted the economic difficulties that the country is facing due to the combined effects of the pandemic and geopolitical tensions.

Dr. Cardoso also mentioned the significance of the book titled “Cowries to Cashless,” noting that it captures the evolutionary journey of the CBN, particularly focusing on the remarkable transformation of the Nigerian payment system over the last two or three decades.

He emphasized that this transformation has been further advanced through the implementation of the cashless policy.

Is the CBN still pushing blame?

Nigerians have expressed concern that the new central bank governor is towing the path of his predecessor, Godwin Emefiele, who had notoriety blaming people and events for Nigeria’s economic pitfalls tied to the CBN’s monetary policies.

Nigeria’s current economic woes are highly tied to the poor performance of the naira, the country’s currency, which has fallen miserably in the FX market – stoking inflation up to 26.72% as of September.

Experts say that the solution lies in increased FX liquidity, which has significantly tanked in the past eight years against the backdrop of poor oil revenue.

The Nigerian oil sector, which accounts for more than 90% of the country’s total revenue, has been grappling with oil theft and vandalism – resulting in low oil output.

In September 2023, Nigeria’s crude oil output rose to 1.35 million barrels per day, marking the highest production level for the year thus far. Data sourced from the Nigerian Upstream Petroleum Regulatory Commission in October revealed that this output was approximately 14% greater than the production recorded in August 2023.

Nonetheless, it is important to note that Nigeria’s output still falls significantly short of the OPEC-approved quota, which stands at approximately 1.8 million barrels per day for the country.

Against this backdrop, the federal government has taken to borrowing to boost FX inflow, in the hope of strengthening the naira. Finance Minister Wale Edun announced last month that Nigeria is anticipating $10 billion of inflows in “the coming weeks”, as part of an upfront cash loan against proceeds from a limited amount of future crude oil production. The strategy has been deployed recently by the federal government to secure loans.

Experts have urged the central bank governor to concentrate on clearing the backlog of some of its FX obligations. Last week, the news that the CBN is clearing its outstanding matured FX forwards with banks, stirred the naira to unprecedented performance.