DD
MM
YYYY

PAGES

DD
MM
YYYY

spot_img

PAGES

Home Blog Page 4395

Never try to aggressively scale a business until you can retain customers

0

Money does not solve most fundamental growth problems in companies; product improvements do! Work hard to understand your customers, and do all to retain them before you begin to spend on massive scaling.

Never try to aggressively scale a business until you can retain customers. That customer retention is a validation of your business hypothesis via product-market fit.

A growth playbook which begins when a company cannot retain customers wastes resources. You are likely going to onboard customers, but the day that marketing or promotion blitz stops, the customers will move.

As an investor and an entrepreneur, this is not theory. Buying all the ad spaces in Nigeria, without a great product, will make you fail faster, and will never save that company. Yes, you just make it easier for many people to know you have no business mission at the shortest time possible!

Build. Pursue product-market fit. Then Scale.

Why That Product Is Struggling in the Market – Check Your Product-Channel Fit

Best Cryptocurrency to Invest in 2023 – Top Crypto to Buy Now

4
Bitcoin is soaring

Looking for the top crypto to invest in 2023? Considering the current bear market, some crypto enthusiasts argue that there has never been a better time to invest while prices are low before they are going to explode in the next bull run.

In this article, we take a look at the best cryptocurrency to buy now before the next bull market starts.

Best Crypto to Buy Now – Top 10 Potential List

Here’s a list of the top 10 best crypto to invest in now for 2023.

1.    Bitcoin (BTC) —  Overall Best Cryptocurrency To Invest In Now

2.    Ethereum (ETH) —  Most Promising Cryptocurrency To Buy

3.    Polygon (MATIC) —  Best Multi-Chain Protocol To Buy Right Now

4.    Cardano (ADA) —  Most Undervalued Crypto To Buy And HODL

5.    The Graph (GRT) —  Cheap Crypto To Invest In Now

6.    Cosmos (ATOM) —  Best Interoperability Token To Invest In Long Term

7.    Solana (SOL) —  Best Ethereum Alternative To Buy Before 2023

8.    Shiba Inu (SHIB) —  Best Meme Coin To Buy Before Next Market Rally

9.    The Sandbox (SAND) —  Fast-Growing Metaverse Project To Buy At The Current Dip

  1. Stellar (XLM) —  Cheap Crypto Coin With Growing Use Cases

 

>>>Buy Cryptos Now<<<

Crypto asset investing is highly volatile and unregulated in some EU countries. No consumer protection. Tax on profits may apply.

 

Read on to find our full views of the best crypto projects to invest in  listed above.

1. Bitcoin – Overall Best Cryptocurrency to Invest in Today

The overall best crypto to watch right now is Bitcoin. It is the most popular and most valuable crypto asset. It has also been around for longer, during which period it proved its resilience and the usability of BTC coins.

It, therefore, does not come as a surprise when our analysis and that of many analysts in the crypto market conclude that BTC is the best cryptocurrency to buy in 2023.

We also list it here because every time it skidded and lost significant value, its rebound was swift and always rallied to new heights. After the mid-2021 crash that saw it lose more than 50% of its value, it rebounded fast and rallied to new highs a few months later. Should the market start recovering in late 2022 or early 2023, we are confident that BTC will try to repeat this trend before possibly rallying to new heights.

By the end of 2023, analysts expect it to have rallied by as much as 300% – enough to help it recapture its late 2021 highs. And by the turn of the decade, a growing number of crypto analysts, fintech experts, and investors expect it to rally by more than 5000% to reach and break above $1 Million.

By the end of 2023, analysts expect it to have rallied by as much as 300% – enough to help it recapture its late 2021 highs. And by the turn of the decade, a growing number of crypto analysts, fintech experts, and investors expect it to rally by more than 5000% to reach and break above $1 Million.

>>>Buy Cryptos Now<<<

Crypto asset investing is highly volatile and unregulated in some EU countries. No consumer protection. Tax on profits may apply.

2. Ethereum (ETH) – Most Promising Cryptocurrency To Invest In 2023

Next up on this analysis of the best crypto to buy right now is Ethereum. Several factors make Ethereum one of the best cryptocurrencies to invest in today. The first is the unmatched resilience that has seen it post a quick rebound and rally to new peak prices after every crypto market crash. This has investors convinced that it will rally by the 400%+ needed to recapture its 2021 highs and possibly race up to new highs once the market starts recovering.

Secondly, there are a lot of developments taking place in the Ethereum ecosystem. The most recent being the highly anticipated switch from POW to POS consensus mechanism. This makes the Ethereum network more scalable and highly efficient.

It is also expected to cut down ETH token supply while staking a reduced number of tokens in circulation. And these two, among other key developments to the network, were expected to trigger a rebound for ETH and catapult its token prices to new highs.

We must also observe that ETH token price action is respectful of the larger market trends. It arises when the market is rallying and dips when the market crashes. Given the growing optimism towards a recovering market in 2023, investors expected ETH token prices to obey this market trend – further confirming why ETH is the best crypto to invest in 2023.

>>>Buy Cryptos Now<<<

Crypto asset investing is highly volatile and unregulated in some EU countries. No consumer protection. Tax on profits may apply.

3. Polygon (MATIC) – Best Multi-Chain Protocol To Buy Right Now

One of the best cryptocurrency to buy today for high potential returns is Polygon. It is one of the largest and most popular and valuable layer-2 scaling protocols for the Ethereum network. Originally designed to solve the scalability issues on the ETH network, investors watched with bated breaths as Ethereum sought to address this challenge with The Merge.

In the end, Polygon doubled down on its resilience and sustainability by not allowing The Merge to have a significant impact on its MATIC token prices. And this informed our decision to feature it among the best cryptos to buy before 2023.

Much of this may be attributed to the fact that brands are still looking for higher scalability – than is currently offered by the post-merge ETH – and will, therefore, continue using Polygon. This means that even with The Merge, experts expect Polygon to continue collaborating/partnering with brands that will expand MATIC token use cases, effectively pushing up its prices.

Moreover, Polygon is a multi-chain protocol expected to launch on other blockchains. This will also serve to rev up the use cases and demand for MATIC tokens, which ultimately pushes their price and your investment up.

>>>Buy Cryptos Now<<<

Crypto asset investing is highly volatile and unregulated in some EU countries. No consumer protection. Tax on profits may apply.

4. Cardano (ADA) – Most Undervalued Crypto To Buy And HODL

One of the best cryptocurrency to invest in 2023 for proponents of the Smart Contract is Cardano. The leading crypto has a reputation for safety and was designed to address the many ills bedeviling the Ethereum network. But its commitment to safety has slowed down the development process of the Cardano ecosystem – making it appear sluggish and un-dynamic.

For instance, even though it launched in 2017, it has only integrated a handful of the meeting crypto technologies – starting with the smart contract feature it onboarded in late 2021.

This has had a significant impact on its token prices, earning it the tag of the most undervalued crypto. But over the last few months, the 8th most valuable cryptocurrency has revamped developer activity on its network. It has onboarded multiple crypto technologies and committed to significant upgrades to the Cardano network – starting with the Vasil hard fork.

These, plus ADA’s resilience, a recovering crypto market, and more collaborations/partnerships with both on- and off-chain brands, are expected to trigger an unprecedented value gain for Cardano. They also have experts convinced that ADA tokens are ripe for an untamed upward value gain.

During the incoming market recovery season – possibly in 2023 – they expect ADA tokens to rally by the 800% needed to recapture its all-time high. And these are the primary reasons why we include it in our basket of best cryptocurrencies to buy in 2023.

>>>Buy Cryptos Now<<<

Crypto asset investing is highly volatile and unregulated in some EU countries. No consumer protection. Tax on profits may apply.

5. The Graph (GRT) – Cheap Crypto To Invest In 2023

Next up on this list of the best cryptos to buy is The Graph. It is a revolutionary indexing protocol for querying data on such blockchain networks as Ethereum. Through effective data querying, The Graph makes it possible for developers to come up with more sophisticated, efficient, and reliable smart contracts.

The Graph is expected to play a particularly crucial role in helping advance Web3, blockchain gaming, smart contract, metaverse, and more emerging crypto technologies.

We, therefore, feature it among the best cryptocurrencies to buy in 2023 because it has a highly promising future. And among the key factors expected to help trigger its value run is the much-anticipated market recovery – expected to kick off in 2023.

We also believe it to be among the best cryptos to invest in before 2023 because it is grossly undervalued. Despite the revolutionary impact this protocol has on the market, it continues selling for pennies. Much of this can nevertheless be attributed to the slow uptake of crypto and blockchain technologies.

We, therefore, feature it here because we expect a sped-up adoption of blockchain technology to trigger its upward price correction. Not forgetting the unmatched resilience that helped it survive some of the most devastating crypto market crashes – especially the mid-2021 crypto market dip.

>>>Buy Cryptos Now<<<

Crypto asset investing is highly volatile and unregulated in some EU countries. No consumer protection. Tax on profits may apply.

6. Cosmos (ATOM) – Best Interoperability Token To Invest In Long Term

Cosmos is the top cryptocurrency to invest in for long-term wealth. Cosmos prides itself as the crypto of the future and the catalyst for an interoperable crypto verse. These bold claims are backed by its Inter-Blockchain Communication (IBC) protocol – a tool that allows for communication and data sharing among blockchain technologies.

It is also backed by the Cosmos SD that makes it possible for virtually anyone and their brand to create interoperable blockchain apps and programs – without the need for programming skills.

This says that its ATOM tokens will continue gaining value moving into the future. And seeing that the coin is already trading more than 70% below its 2021 highs, we expect this value gain to begin as early as next year. And this explains its inclusion in our list of the best cryptocurrencies to buy in 2023.

Some of the other reasons why we feature it here include the fact that it is massively resilient and, therefore, expects it to survive the current market downturn. We also expect a sped-up adoption of blockchain and crypto technologies to play a critical role in triggering an upward price correction for ATOM tokens.

>>>Buy Cryptos Now<<<

Crypto asset investing is highly volatile and unregulated in some EU countries. No consumer protection. Tax on profits may apply.

7. Solana (SOL) – Best Ethereum Alternative To Buy Before 2023

Solana is one of the best cryptos for 2023, especially when it comes to investing at a significant discount. Solana is arguably the most potent threat to Ethereum and the fastest-growing smart contract network. Although it went live in 2020, it has overtaken the likes of Cardano and is on the verge of catching up with Ethereum with regard to a number of integrated crypto technologies.

And some of the projects launched here have become immensely popular and user successful – led by the likes of Samoyed Coin meme currency, Star Atlas metaverse, and the STEPN GameFi token. But what happens when we cannot even have to worry about it?

These, plus its highly promising future, make Solana an altcoin of the future. They also form part of the reasons why we feature Solana among the best cryptos to invest in in 2023.

We also feature it here because it has performed exemplarily well in the past and proved its resilience. By the time it peaked in late 2021, it was already up its ICO by more than 130000%. And although it has lost more than 80% of this peak price, its historical performance during market downturns and the level of developer activity taking place on the network have everyone convinced it would rebound fast.

>>>Buy Cryptos Now<<<

Crypto asset investing is highly volatile and unregulated in some EU countries. No consumer protection. Tax on profits may apply.

8. Shiba Inu (SHIB) – Best Meme Coin To Buy Before Next Market Rally

Crypto hunters looking to buy top digital assets on the cheap might also consider Shiba Inu as the best cryptocurrency to invest in 2023. Shiba Inu is one of the most popular and valuable meme coins.

SHIB also has one of the largest communities of followers online – ranging from celebrities to crypto influencers. It shot to popularity during the early 2021 market rally when it rallied by more than a million percent in less than three months. It also rebounded fast and rallied to new highs after the mid-year market crash. And these have everyone convinced that SHIB is the best crypto to buy and hold before the next market rally – possibly in 2023.

But the stellar price performance and massive resilience aren’t the only reasons why we consider SHIB the best cryptocurrency to buy in 2023. Others include the fact that there have been a lot of developments within the Shiba Inu ecosystem. And they are all expected to have a positive impact on SHIB token prices. These include the launch of the Shiba swap DEX, the Shib token launch, and the increased burn rate for SHIB tokens.

We also cannot rule out the possible revival of the meme coin frenzy that helped SHIB post unimaginable gains in 2021. We also expect its large community of followers to try to trigger multiple artificial price pumps as soon as the market starts recovering, adding to the reasons why it is worth buying today.

>>>Buy Cryptos Now<<<

Crypto asset investing is highly volatile and unregulated in some EU countries. No consumer protection. Tax on profits may apply.

9. The Sandbox (SAND) – Fast-Growing Metaverse Project To Buy At The Current Dip

The Sandbox is one of the most popular, valuable, and fastest-growing metaverse projects. It also has solid fundamentals and intends to eventually morph into the largest blockchain-based social media platform in the world.

Additionally, there have been a lot of developments taking place in The Sandbox metaverse, especially the integration of such crypto technologies as NFT and play-to-earn games. And all these are aimed at solidifying the SAND token’s position as the crypto of the future.

These form part of the reasons why we feature SAND among the best cryptocurrencies to invest in 2023.

Others include its resilience, which our analysts believe will play a key role in helping SAND survive the current market downturn. And given the metaverse token’s respect to crypto market dynamics, we also expect a recovering crypto market to have a significant impact on SAND tokens. Not forgetting the many collaborations and partnerships with both on- and off-chain brands that SAND token is yet to cash out.

>>>Buy Cryptos Now<<<

Crypto asset investing is highly volatile and unregulated in some EU countries. No consumer protection. Tax on profits may apply.

 

10. Stellar (XLM) – Cheap Crypto Coin With Growing Use Cases

The final project to consider on this list of the best crypto to buy right now is XLM. Stellar Lumens is woven off the same cloth as Ripple and promises to revolutionize the global banking industry.

Stellar intends to solve the financial inclusivity challenge facing the majority in the world – considered underbanked or unbanked – by giving them access to decentralized banking services. This effectively makes it the ultimate crypto of the future.

Such optimism about its future value in the crypto verse has helped sustain XLM’s uptrend. And as we approach the upcoming market recovery, we expect this resilience to continue fueling altcoin’s upward gains. This explains its inclusion in our index of best cryptos to buy in 2023.

The altcoin is already trading more than 85% below its January 2018 highs. And given its overreliance on Ripple’s price action, we expect a positive verdict in the ongoing Ripple vs SEC case later in the year or early 2023 to have a positive impact on XLM token prices. Either way, we expect a recovering market to help thrush XLM token prices to rally by as much as 400% before the end of 2023 to recapture its 2021 highs.

>>>Buy Cryptos Now<<<

Crypto asset investing is highly volatile and unregulated in some EU countries. No consumer protection. Tax on profits may apply.

 

How to Invest in the Best Crypto 2023

Do you want to start buying either of these crypto assets immediately and aren’t sure how to get started? We recommend registering with the all-popular and user-friendly popular crypto exchange. The process is straightforward, and you could invest in crypto in less than 5 minutes.

Step 1: Register an account

Search for a crypto exchange on your browser and click on the “Join Now” option on the exchange’s official website. Complete the registration form that pops up by keying in your name, address, phone number, email address, and country of residence, as well as your income sources and trading experience.

>>>Buy Cryptos Now<<<

Virtual currencies are highly volatile. Your capital is at risk.

Step 2: Verify your identity

You will also need to verify your identity by uploading a copy of a government-issued identity card, be it a driver’s license or passport.

Step 3: Deposit funds into the approved account

Once the account is approved, log in and on the user dashboard, tap the “Deposit Funds” icon on your user dashboard. On the funding tab that pops up, choose your preferred payment option and follow the prompts to complete the cash transfer.

Step 4: Choose the crypto you wish to invest in

On the user dashboard, click on the “Discover” tab to reveal the asset classes supported on eToro. Choose ‘Crypto’ and identify the digital asset you wish to buy from the list of cryptocurrencies supported on eToro that pops up here.

Step 5: Invest in best cryptos

Hit the “Buy” icon against your preferred crypto asset. On the trading menu that pops up, customize the trade by indicating the number of tokens you wish to invest in or the amount of fiat you wish to spend on the purchase. Then hit the “Open Trade” button to initiate the transaction.

Conclusion: What is the Best Crypto to Buy Now?

There goes what our analysts and the majority in the crypto community believe to be the best cryptocurrencies to invest in today. We have told you why each of these cryptos is worth buying today and their most likely future price action.

In summary, this guide has revealed the top 10 best cryptocurrency to invest in 2023 for long term returns. By discussing a range of different projects with various objectives and goals, this ensures that investors can diversify with less risk involved.

Overall, however, we would argue that Bitcoin or Ethereum is one of the best cryptos for 2023. Both coins are currently undervalued.

 

FAQs

What is the best crypto to invest in Today?

Bitcoin remains the best crypto to invest in right now because it has not only proven its resilience, posted incredible gains in the past, has the backing of a highly reliable and trusted blockchain technology, but also has a highly promising future.

Which crypto coin will explode ?

No one can pinpoint with utmost accuracy what cryptocurrency will explode soon. Nonetheless, we are confident that Ethereum could be the next crypto to explode. We, however, have discussed other projects that will shoot to unprecedented heights over the next few months if the market starts recovering.

Which is the best crypto of the future?

Several coins on this list have a hugely promising future, and their value is expected to explode over the next few years. They include Solana, Decentraland, Uniswap, Polygon, Ethereum, Binance Coin and even Bitcoin.

Allow Both Old and New Naira Notes to Co-circulate – NESG Urges CBN

0

Following the harsh impact of the naira redesign policy on economic activities across the country, the Nigeria Economic Summit Group (NESG) has joined other concerned groups to advise the Central Bank of Nigeria (CBN) to make some adjustments for the successful implementation of the policy.

In its report titled: “Naira Redesign Policy: Caught in the Web,” the NESG urged the CBN to adopt a gradual phasing out of the old naira notes by allowing them to co-circulate with the redesigned notes, per ThisDay.

The old notes stopped being a legal tender on February 10, following the expiration of the deadline issued by the central bank. Given the currency scarcity resulting from the premature phasing out of the old notes, the NESG said allowing both the old and new notes to coexist would stave off further adverse socio-economic effects the implementation of the policy is currently having on the economy and will restore confidence in the country’s financial system.

“As laudable as the aims of the CBN were in its decision to redesign the currency, the evidence is that there has been a myriad of unintended challenges, which have been significantly disruptive to economic activity and negatively affected the welfare of citizens. Urgent redress is, therefore, required to stave off further adverse socio-economic effects and to restore confidence in the financial system,” the report said.

The group, having applauded the policy initiative, warned that the prolongation of the new naira notes scarcity will result in further slowdown in Nigeria’s economic activities. The NESG warned that cash shortage may force many productive activities to shut down, especially in the informal sector which controls about 65 percent of Nigeria’s GDP but runs primarily on cash.

The NESG said due to the consequential hardship of the policy on households and businesses, the CBN needs to reconsider prolonging the legal tender usage of the old notes side-by-side with the new notes.

“This is important to give the CBN the opportunity and time to devise effective ways of getting the new note to the unbanked populace and rural dwellers that constitute a large portion of the informal economy. As such, a gradual phasing out of the old note is advised,” the group said.

The NESG advised that the CBN should among other things, expedite the printing of new notes and streamline their distribution channels to ensure efficient delivery of the new notes to commercial banks and other financial institutions. This, it said, will help ensure an adequate supply of cash to meet the public’s demand and reduce long queues and other inconveniences.

The cash crunch resulting from the policy exposed the incapability of Nigeria’s digital financial system, as more people shift to digital transactions.

The NESG said there is an urgent need to expand the capacity of the digital financial system to accommodate the mass migration to digital channels.

“This is important to ensure a seamless transition to digital channels as alternatives to cash. The difficulty experienced by people attempting to use digital channels for transactions suggests that payment platforms are not adequately mature to adjust quickly to a cashless economy,” it said.

In addition to its impact on the informal sector, the NESG noted that the naira redesign policy is capable of dampening investors’ confidence in Nigeria, indicating the need for better policies that will boost financial inclusion.

“Policies such as this further compound the level of uncertainty in the economy, which disincentivises investors from committing their funds to the Nigerian economy.

“With nearly 40 per cent of the adult population being excluded from the financial system, the challenges emanating from the cash crunch following the redesign will amplify the trust deficit in the financial system.

“Hence, many more people will resort to stacking up cash. This will be against the cashless policy agenda of the CBN and will defeat the essence of the Naira redesign policy,” the group warned.

Like NESG, the Manufacturers Association of Nigeria (MAN) had earlier warned that the policy will yield job losses in the labor market by the first quarter of 2023.

Tech Construction Platform Jumba Secures $4.5 Million Seed Fund

0

Tech construction platform that simplifies B2B purchase of construction materials, Jumba has secured a $4.5 million seed fund.

The funding round was led by Local Globe, with participation from Enza capital, Logos Ventures, First Check Africa, Seedstars International Ventures, Foundamental, and Alumni Angel Network.

Jumba co-founder and CEO Kagure Wamunyu disclosed that the startup covers 60% of Kenya’s 47 countries, and is currently scaling its operations to keep up with the growing demand for construction materials with the new funds secured.

In her words,

“We are growing very fast, and our problem has always been that we have way more demand than we can meet.

“Most of our customers are in counties beyond the capital, Nairobi, and the reason is that manufacturing is centralized in Nairobi, but customers are located throughout the country, and that is where we come in because we help with distribution.”

Recall that Jumba raised a 1m pre-seed round in June last year, building a digital business-to-business platform for the predominantly offline construction sector in Kenya. With its recent seed fund secured, this brings the total money raised since inception to $5.5 million.

Launched in April 2022 by co-founder and CEO Kagure Wamunyu and Miano Njoka(CTO), Jumba is a construction technology company that simplifies the purchase and supply of construction materials with a click of a button.

The startup creates efficiencies in the construction materials supply chain by connecting manufacturers to hardware stores. Hardware store owners who place orders through Jumba’s platform benefit from product selection, reliable delivery, and standardized pricing. 

Jumba during its early stage was initially serving only retailers of construction materials before the co-founders began to supply construction materials to estate developers. With the volume of demand, the startup then realized it could serve both retailers and developers.

Retailers can access financing through services like buy now pay later, (BNPL) from Jumba bank partners. The startup puts a lot of emphasis on understanding customers, what they need, their pain points, and then tailor products to fit them.

Jumba offers payment options such as Mpesa Paybill, Pesalink to the startup’s bank account, or a Bank RTGS. It currently operates in Nairobi, Garissa, Nakuru, and Njoro in Kenya, with plans to expand in East Africa.

On the other hand, the Kenyan construction market was valued at $16.6 billion in 2021 and has been predicted to achieve an AAGR of more than 5% during 2023-2026. The forecast period growth in the industry will be supported by investments in housing, transport, manufacturing projects, and electricity.

In Nigeria, Look for the Profitability Path As Quickly As Possible in Your Business

1

I teach blitzscaling but I caution Nigerian startups NOT to do it mindlessly until we can have a more predictable economic ecosystem. The gestation period to profitability in a typical Nigerian startup is long. That long gestation is also the reason why many startups and small businesses collapse after a few years of founding. Typically, in startups, you raise capital, ramp up market entry, grow fast and then  attain profitability. But in our extremely volatile economy, if the timing is off by months during the ramp up phase, the company can collapse. You just run out of cash.

Yes, your new business problem in Nigeria is not just capital but the long gestation period required for profitability, affected by many factors at scale. Those factors include the fact that every business is a local government since you provide your light (generator), water (borehole), security (guards), etc. It is based on this that I tell founders – Do Not Blitzscale in Nigeria because if one core metric misaligns, you will struggle.

Many Nigerian startups and small businesses will struggle due to the apocalypse of the new Naira policy. That is a huge fudge factor which will affect the supply chain and many components of business.

There is a reason why the legends in markets like Ovia, Elumelu, Dangote, etc look boring on their speed of growth: they do everything to find paths to profitability. Profitability means that your customers are now the investors in the business, and not just the venture capitalists. With a profitable path secured, whatever the economy throws, they can handle.

But if you keep growing and keep growing thinking that one day you will own everything, you may not even live for that fantasy day. This is the state in Africa and we have to pay attention. Indeed, there is no absolute guarantee of that next fund and you have to have an internal gameplay to survive.

Blitzscaling within a stochastic system is an illusion and pure guesswork since the leverages cannot be put in order. Yes, the greatest entrepreneurs in Nigeria stay the course, go slow, and manage the state of our entropy. They look boring but there is a reason for that: you survive if you can find how to make profit rather than trying to go for dominance only to be tripped into oblivion.

Sure, in America, blitzscale because they have truck loads of funds, but in Nigeria/Africa, work towards a path of profitability because investors are not patient there (as in old Konga, Kalahari, Efirtin, Mall4Africa, etc).

Comment on Feed

Comment 1: In summary, consider your environment wherever you do business.
In addition to SWOT/SOAR analysis, I do PESTEL (Political, Economic, Social, Technological, Environmental, and Legal) analysis to evaluate the business environment when consulting. This analysis helps businesses to identify factors that could enable or threaten their existence. If you ignore your environment, the quality of your product/service may not be strong enough to save you.

Comment 2: Valid, Sir. In as much as I found Reid’s Blitzscaling material insightful, I hardly encourage many in this clime to read; rather Jim Collins’ series- Good to great, Built to last and co., is a more responsible advice.

Nigeria is not as stable and buoyant to make certain decisions; and even if we were it would be irresponsible to make that a fist choice under peculiar circumstances- even the Big Boys SoftBank Group International are now sober.

If an elevator/rocket launcher shows up fine but have the mind of using the steps. #Grow Gradually.

Comment 2A: Whilst it is true that Reid’s book is somewhat strange and goes against reasoning, I still believe every founders should read it; not to apply the lessons in all situations, but at least be aware of its impracticality in some markets.