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Puffery and deception in Advertisements

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To what extent should you take advertisements or commercials seriously?

If a company advertises that if you purchase their products you will earn some points that will qualify you to earn some gift items, will you take that seriously or will you assume that it is just a bluff or puffery? 

For instance, if MTN NG advertises that if you subscribe to their network service you will be eligible to win a car, house or even an aeroplane; to what extent will you take such advertisements seriously?
Well, the answer to this issue is not a straightforward one, what the court has determined in a series of cases that borders on similar issues like this is that the content of the commercials and the messages passed will be examined to determine if it is to be taken seriously or to be a regarded as a puffery or a bluff made just to capture attentions; but where do advertisers draw the line because there is a thin line between puffery and deception.

In a landmark case, which is popularly known as “the Pepsi Points case or the Harrier Jet case”,  a commercial where a company promised to give out Harrier Jet to their customers was held to be a puffery and was never to be taken seriously by the viewers or consumers of the products.

Here are the summary facts of the case; In 1996, Pepsi company ran a commercial, the catchy message in the commercial is that customers could earn Pepsi points by buying or consuming the Pepsi beverage, these points could, in turn, be traded for physical gift items like branded T-shirts, face caps, leather jackets and even a Harrier Jet.

The option of possibly winning a Harrier jet was what drew a lot of attention to the advert. The plaintiff in this case, John Leonard, a young lad in his early twenties saw the commercial and swore to himself that he must win the Harrier jet. He was able to convince a rich close friend of his to lend him some money which he used and purchased the Pepsi Points at 10¢ per point totalling $700,008.50.

He delivered this cheque to PepsiCo and then demanded that he should be given the jet in return. 

PepsiCo told Leonard that there was no jet anywhere to be given to anybody, moreover, Harrier Jet is Military equipment which a civilian like John or any other private individual is prohibited from owning, therefore, the advert to give out Harrier Jet was just a puffery and a bluff just to draw attention. The Pepsi company also claimed that the commercial constitutes no offer and as it is the principle of the law of contract, where there is no offer there won’t be any corresponding acceptance.

Leonard then sued PepsiCo, in an effort to enforce the offer and acceptance perceived by Leonard to be made in the advertisement.

The court held in favour of PepsiCo stating that the commercial was merely bluff and frivolous and that it cannot constitute an offer in the law of contract.

This case is reported in: Leonard v. Pepsico, Inc., 88 F. Supp. 2d 116, aff’d 210 F.3d 88

President Buhari’s Address on the Challenges of the Naira Redesign Policy (Full Text)

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I have found it necessary to address you today, on the state of the nation and to render account on the efforts of our administration to sustain and strengthen our economy, enhance the fight against corruption and sustain our gains in the fight against terrorism and insecurity which has, undoubtedly, been impacted by several internal and external factors.

2 Particularly, I am addressing you, as your democratically elected President, to identify with you and express my sympathy, over the difficulties being experienced as we continue the implementation of new monetary policies, aimed at boosting our economy and tightening of the loopholes associated with money laundering.

3 Let me re-assure Nigerians that strengthening our economy, enhancing security and blockage of leakages associated with illicit financial flows remain top priority of our administration. And I shall remain committed to my oath of protecting and advancing the interest of Nigerians and the nation, at all times.

4 In the last quarter of 2022, I authorized the Central Bank of Nigeria (CBN) to redesign the N200, N500, and N1000 Nigerian banknotes.

5 For a smooth transition, I similarly approved that the redesigned banknotes should circulate concurrently with the old bank notes, till 31 January 2023, before the old notes, cease to be legal tender.

6 In appreciation of the systemic and human difficulties encountered during implementation and in response to the appeal of all citizens, an extension of ten days was authorized till 10th February, 2023 for the completion of the process. All these activities are being carried out within the ambit of the Constitution, the relevant law under the CBN Act 2007 and in line with global best practices.

7 Fellow citizens, while I seek your understanding and patience during this transient phase of implementation, I feel obliged to avail you a few critical points underpinning the policy decision. These include:

a. The need to restore the statutory ability of the CBN to keep a firm control over money in circulation. In 2015 when this administration commenced its first term, Currency-in-Circulation was only N1.4trillion.

b. The proportion of currency outside banks grew from 78% in 2015 to 85% in 2022. As of October 2022, therefore, currency in circulation had risen to N3.23 trillion; out of which only N500 billion was within the Banking System while N2.7 trillion remained permanently outside the system; thereby distorting the financial policy and efficient management of inflation;

c. The huge volume of Bank Notes outside the banking system has proven to be practically unavailable for economic activities and by implication, retard the attainment of potential economic growth;

d. Economic growth projections make it imperative for government to aim at expanding financial inclusion in the country by reducing the number of the unbanked population; and

e. Given the prevailing security situation across the country, which keeps improving, it also becomes compelling for government to deepen its continuing support for security agencies to successfully combat banditry and ransom-taking in Nigeria.

8 Notwithstanding the initial setbacks experienced, the evaluation and feedback mechanism set up has revealed that gains have emerged from the policy initiative.

9 I have been reliably informed that since the commencement of this program, about N2.1 trillion out of the banknotes previously held outside the banking system, had been successfully retrieved.

10 This represents about 80% of such funds. In the short to medium and long terms, therefore, it is expected that there would be:

a. A strengthening of our macro economic parameters;

b. Reduction of broad money supply leading to a deceleration of the velocity of money in the economy which should result in less pressures on domestic prices;

c. Lowering of Inflation as a result of the accompanying decline in money supply that will slow the pace of inflation;

d. Collapse of Illegal Economic Activities which would help to stem corruption and acquisition of money through illegal ways;

e. Exchange Rate stability;

f. Availability of Easy Loans and lowering of interest rates; and

g. Greater visibility and transparency of our financial actions translating to efficient enforcement of our anti- money laundering legislations.

11 I am not unaware of the obstacles placed on the path of innocent Nigerians by unscrupulous officials in the banking industry, entrusted with the process of implementation of the new monetary policy. I am deeply pained and sincerely sympathize with you all, over these unintended outcomes.

12 To stem this tide, I have directed the CBN to deploy all legitimate resources and legal means to ensure that our citizens are adequately educated on the policy; enjoy easy access to cash withdrawal through availability of appropriate amount of currency; and ability to make deposits.

13 I have similarly directed that the CBN should intensify collaboration with anti-corruption agencies, so as to ensure that any institution or person(s) found to have impeded or sabotaged the implementation should be made to bear the full weight of the law.

14 During the extended phase of the deadline for currency swap, I listened to invaluable pieces of advice from well meaning citizens and institutions across the nation.

15 I similarly consulted widely with representatives of the State Governors as well as the Council of State. Above all, as an administration that respects the rule of law, I have also noted that the subject matter is before the courts of our land and some pronouncements have been made.

16 To further ease the supply pressures particularly to our citizens, I have given approval to the CBN that the old N200 bank notes be released back into circulation and that it should also be allowed to circulate as legal tender with the new N200, N500, and N1000 banknotes for 60 days from February 10, 2023 to April 10 2023 when the old N200 notes ceases to be legal tender.

17 In line with Section 20(3) of the CBN Act 2007, all existing old N1000 and N500 notes remain redeemable at the CBN and designated points.

18 Considering the health of our economy and the legacy we must bequeath to the next administration and future generations of Nigerians, I admonish every citizen to strive harder to make their deposits by taking advantage of the platforms and windows being provided by the CBN.

19 Let me assure Nigerians that our administration will continue to assess the implementation with a view to ensuring that Nigerians are not unnecessarily burdened. In this regard, the CBN shall ensure that new notes become more available and accessible to our citizens through the banks.

20 I wish to once more appeal for your understanding till we overcome this difficult transient phase within the shortest possible time.

21 Fellow citizens, on the 25th of February, 2023 the nation would be electing a new President and National Assembly members. I am aware that this new monetary policy has also contributed immensely to the minimization of the influence of money in politics.

22 This is a positive departure from the past and represents a bold legacy step by this administration, towards laying a strong foundation for free and fair elections.

23 I urge every citizen therefore, to go out to vote for their candidates of choice without fear, because security shall be provided and your vote shall count.

24 I however admonish you to eschew violence and avoid actions capable of disrupting the electoral processes. I wish us all a successful General Elections.

Thank you for listening. God bless the Federal Republic of Nigeria.

Shytoshi Kusama says Shibarium is Ready for Release

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A Shiba Inu [SHIB] developer says that the beta version of the meme coin’s highly anticipated layer-2 blockchain is set for unveiling. Pseudonymous SHIB developer Shytoshi Kusama tells his 881k Twitter followers that Shibarium, Shiba Inu’s layer-2 network built atop Ethereum [ETH] and similar to scaling solutions such as Polygon [Matic] is ready.

However, the developer also says it will not be unveiled just yet due to the personal circumstances of one of the Dogecoin (DOGE) rival’s developers. The pseudonymous Shiba Inu developer says that he initially wanted to publish a blog post on February 15th introducing Shibarium to the world before the layer-2 network is launched. According to Kusama, Shibarium will be released when one of his lead developers, the pseudonymous ShibDev4Evr, completes the mourning phase after losing his father.

Tomorrow my 1st of a series of mediums introducing the world to Shibarium will be released. The bow fit nicely, but I’m not releasing anything until [ShibDev4Evr] is done mourning”.

Kusama first broke the news of the layer-2 network being set for launch on Telegram earlier this week.

Shibarium is ready. Can’t wait to show you the beta. Shibarium is a Layer-2 (L2) blockchain that allows anyone to build a digital product, conduct peer-to-peer transactions, and other basic capabilities. But that is only the beginning. Shibarium is so much more.

As the lead who is dedicated to the founding vision of Ryoshi for the larger Shib ecosystem, I can confidently say what we’ve created is the first step in a global movement to end the cycle of abusive control by embracing the power of decentralization, Kusama noted.

Shibarium is not only the tool that empowers the ShibArmy to utilize digital assets in the form of tokens and NFTs or gain access to digital places like the Metaverse. Shibarium also encourages closed-community product loops; the ability to launch community-originated, Shiba-branded, physical products in real life with more utility than ever before;  exercise product loyalty by choosing quality-equivalent Shiba-oriented goods; and of course, craft unique, community-powered platforms unaffiliated with the Shib Development Team.

In fact, the only centralized aspect of Shibarium is a core system and the corresponding interface that allows us to foster actual trust as we embark on this journey together in a previously trustless society, and a series of Validators (and Delegators) that keep the system decentralized and operational.

Shiba everywhere gives us the ability to turn the tides of this battle without waging war. With Shibarium, we can simply walk away from the systems that oppress us and work together to make a better world with the culmination of all our skills, experiences, and a common vision.

In December of 2022, Kusama announced that 2023 would be an “important one for humanity” after teasing Shibarium’s release date. Shibarium is expected to speed up transaction speeds for the Ethereum blockchain and lower the gas fees. The Shibarium scaling solution will use the Bone ShibaSwap ($BONE) as the governance token and Gas fees in the ecosystem will be paid solely in BONE.

The Prices of Bitcoin and Ethereum Surge Amid FUD

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The Crypto market has witnessed a rejuvenating upward trend, the price of Bitcoin and Ethereum increased rapidly on Wednesday. At the start of this week, Bitcoin price fell around $22,000 and Ether was hovering around $1500 range owing to the CPI data which led to the decline on inflows of institutional funds and massive sell off as a result of SEC hammering Paxos— issuer of the Binance stablecoin [BUSD].

Currently Bitcoin and Ethereum is trading around $24,613 and $1685 respectively, with $BTC and $ETH witnessing a 10% and 8.3% increase on the 24 hours trade chart and a market capitalization of $474 billion, $202 billion respectively.

Apparently, following the surge in price of Bitcoin to the $24,000 zone, over 54,000 Crypto traders liquidated in the past 24 hours. The total liquidations are over $210 million, while short trades make up almost 90% of the liquidations majority happened on Bybit.

Willy Woo, Bitcoin analyst said “it took Bitcoin six months to get 1,000 users, 5 years to find 1 million users. Today, 14 years from inception, it has 300 million+ users, 4% of the world.

At current growth rates, one billion users will be hit in the next three years— that’s 12% of the world.” George1Trader, a Bitcoin Degen opines that the $27.7k area is the level everyone’s watching as key Bitcoin resistance. Would make more sense to slightly front run, then smash through and go straight for 33-35k’s imo. Weekly close will tell more about whether that’s coming soon or we see a retracement first.

If BTC breaks the $25k resistance, there`s a high possibility of $28k Bitcoin in the next week or two. Interestingly, the recent Bitcoin pump was driven with stablecoin BTC futures.

The aggregated CVD showing $2B, if we add the BTC margined CVD too, we see $2.34B in futures, while only $190M in spot aggregated CVD. While the price goes up— more institutional funds will flow into the crypto market.

Kismia: 3 Reasons to Try the Best Dating Site in Nigeria

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Nigerian dating culture is still different from what we can see in American movies and on the internet. But just because you have great respect for your culture’s domestic values, that doesn’t mean that you can’t look for your significant other on online dating sites like Kismia.

In case you haven’t heard of it, Kismia is the greatest dating site in Nigeria.

Here’s why you should try Kismia, whether you’re looking for marriage or fun:

  1. Kismia Is Safe and Respectable

Kismia is one of the very few online dating sites in Nigeria that doesn’t compromise quality for quantity. Even though it has more than 15 million users, Kismia has no fake profiles. Every person you meet on this dating site has to go through a verification process and prove their identity.

You, too, will have to submit your photo so that your profile is approved.

Online dating safety is important for many reasons. You’re at your most relaxed and vulnerable when you’re dating, so it’s only natural that you’d want to meet people in a safe environment. Kismia is a respectable dating site with extensive privacy policies that protect its users.

1. Kismia Is Also Exciting and Fun

Of course, all that would be for nothing if dating on Kismia wasn’t fun.

Kismia is not just any dating site. It’s a loving community of people of all ages, sexual preferences, and even genders. If you’re romantically curious, this is a great place to experiment in private before you find a serious partner. Even if you get turned down, nobody will judge you.

Online dating gives us the freedom most of us don’t have in real life, but that’s why it is so important to choose a good online dating site. If you feel like social and cultural stigmas are standing in the way of true love, this is your opportunity to explore more daring dating cultures.

2. You Can Find Love on Kismia

The best of all is – you can find your true love right there, on Kismia.

According to the site’s statistics, around 6,000 couples fall in love on Kismia every day. That’s something, even when it comes to online dating. Kismia has a high success rate because it creates a relaxing setting where people can enjoy being themselves and talk to others with ease.

Kismia offers cool matchmaking features. The Dating Section shows your potential partner’s name, age, and photo, as well as their dating preference and your compatibility percentage. If you don’t like what you see, you can look for other people using Kismia’s search filters.

Conclusion

Whether you’re looking for a taste of true African flavor or something entirely different from Nigerian dating culture, there’s no doubt you’ll be able to find it on the best online dating site in Nigeria. Kismia is simply the best place on the internet for finding like-minded singles.