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LensProtocol Acquires Sonar to Stimulate its ‘Creator’s Economy’ Push

By
Paul Ugbede Godwin
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0

LensProtocol, the blockchain social media network of lending unit Aave Protocol, has effectively acquired NFT mobile gaming app Sonar. But specifics of Aave’s initially merger have been stored beneath wraps. LensProtocol will integrate with Sonar’s avatar method – emoji “mojis” – to develop a new identity for their metaverse.

Users can accessibility Sonar applying Lens, the ad says. Listed Sonar at this time has twenty,000 month-to-month energetic customers and 1000’s of NFT holders.

Sonar’s NFT has raised a complete of 49 ETH in trading volume considering the fact that its launch in October 2021. This assortment has just more than one, 000 owners as of press time.

As portion of the deal, Sonar executives will “go to” Aave, proceed with the Lens develop crew, and produce other mobile social applications to launch in 2023.

In early May, Aave “ported” Lens Protocol to Polygon, not too long ago unexpectedly suspending the services to handle the higher gasoline tariff challenge on this blockchain. But today’s acquisition will assistance Lens broaden into mobile apps, raising marketplace share for its social media merchandise.

Ben South, Ex-Founder Sonar stated in his tweet on microblogging platform Twitter about the acquisition that; “It became clear to us that all the building blocks to transform the way we connect online are right there on Lens. We’re excited to help figure out the configurations that are approachable and familiar to anyone”.

LensProtocol is annexing the Creators Economy into its bidding, Lens user earns an average of $112 through an average of three posts along with mirror and follow revenue. If you have 1k+ followers and 10k+ tweets and are still not getting paid for the cool contents you publish, then you’ll have to switch tent or make reevaluation.

Revenue generated by “Collect Mirrored” is actually shared between the original post creator and mirror user. The referral fees that the mirror user received various on different posts, LensProtocol is less about the platform more about the creator.

Perpetually, LensProtocol lets you plug into a well-connected social graph for any dapp without the need for onboarding users and filling out profiles. The same team behind AaveAave also built Lens. Their goal? To be the last social media handle you’ll ever need.

The ability to easily source a social graph can’t be understated. Users can swap from apps like Lenstubexyz to Lensterxyz and bring all their followers, friends, and posts with them. This will change how we interact with social media as a whole.

LensProtocol also has the power to bootstrap non-social media apps. Web2 apps are forced to build out a social graph. Take Venmo, Spotify, Duolingo for example. Lens can replace all this and let users import their existing social network.

Doodles-2 NFT Collections to Launch on Flow Chain

By
Paul Ugbede Godwin
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0

Doodles, a community-driven 10,000 NFT collectibles featuring art by Burnt Toast has announced migration plans to the Flow Blockchain for its upcoming NFT project ‘Doodles 2’.

Announcing the decision on Twitter, Flow Blockchain noted that the ambitious vision for Doodles 2 will leverage the benefits of Flow to deliver a world-class experience and that Flow was built from the ground up to unlock mass-scale user experiences like Doodles.

Frictionless onboarding.

Proven scalability.

Seamless checkout flows.

World-class security.

Composability.

Doodle’s vision is to revolutionize media and entertainment through Web3, impacting industries such as gaming, music, and real-life events through Doodle NFT avatars.

With Doodles 2 collectibles, there’s no limit to the possibilities, coming soon, Doodles 2 collectibles will be everywhere – accessible from your computer, phone, social media, and wherever you are, just like Flow Blockchain. No gas fees and Flow’s proven scalability allow for limitless customization. Swap wearables, and personalize your Doodle.

Expect exciting drops featuring unique Doodles 2 wearables, with collaborations featuring partners, musicians and creators. You’ll be able to buy, sell and trade wearables, allowing you to curate a perfect collection that represents you.

The Doodles universe on Flow Blockchain begins opening to the existing Doodles community first, expanding to everyone over time.

Poopie, Founder at Doodles stated in a Twitter thread that Flow Blockchain was chosen to help create a frictionless on-chain app that lets mainstream fans customize their Doodle without limits.

Frictionless conversion is critical for mainstream success of Doodles 2. Newcomers can 1) create a wallet by signing into Gmail and 2) buy Wearables with their credit card in just a few clicks. It’s how Top Shot got 400k people to buy first NFT.

On-chain scalability is a requirement for Doodles 2. Everything you see below is on-chain—the Wearables art, the attributes, the Doodle and its customization. Mainstream users will endlessly customize their doodles and trade wearables without transaction fees.

The programming language makes Doodles 2 customization meaningful on-chain. Customization adds or removes Wearables in your Doodle’s possession. This means Doodle is actually wearing its Wearables on-chain.

Having led teams at Dapper Labs for four years I’ve been through megafires, scalability issues and the repercussions of inflationary design. Reminder that we have unique learnings and full control of our IP.

Doodles first minted on October 17th, 2021, Doodles come in a wide range of colors, sizes, and traits, with each owner having the right to vote for experiences paid for by the Doodles Community Treasury.

Since its release, Doodles has become one of the most successful NFT collections worldwide, with a sales volume of 155,692 $ETH and a current floor price of 8.2 $ETH ($12,700).

Amazon Workers in the U.K Down Tools, Protest Over Wage Inequality in the Company

By
Ojukwu Emmanuel
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0

Amazon workers in the U.K. have suspended their work to protest over the wage inequality at the company.

The 24-hour strike action which began in the early hours of today has seen numerous workers at the warehouse in Coventry hit the street to demand a pay rise of £15 an hour after receiving an increase of 50p an hour last summer, taking pay for most workers to £10.50 an hour.

Workers at the company are unhappy with the pay increase (50 pence) per hour, equivalent to 5% and well below inflation.

The pay rise, described by workers as “pathetic” and “an insult”, sparked wildcat strikes in at least four British warehouses, including Coventry.

These aggrieved workers are demanding better working conditions, as they lament over the long working hours, high injury rates, and the unrelenting pace of work, as well as the aggressive tech-enhanced monitoring of employees.

The GMB union which represents the workers involved disclosed that it expects 300 employees out of a total of 1,000 at the plant to turn up to the walkout.

A GMB senior organizer, Stuart Richards said,

“Today, Amazon workers in Coventry will make history, they have defied the odds to become the first-ever Amazon workers in the UK to go on strike. They are taking on one of the world’s biggest companies to fight for a decent standard of living, they should be rightly proud of themselves.

“After six months of ignoring all requests to listen to workers’ concerns, GMB urges Amazon bosses in the UK to do the right thing and give workers a pay rise”.

The GMB further added that it could set dates for further strikes over the company’s offer in the summer of a 50p hourly pay rise, which left hourly wages at £10.50.

Meanwhile, a spokesperson at Amazon said,

“A tiny proportion of our workforce is involved. In fact, according to the verified figures, only a fraction of 1 percent of our UK employees voted in the ballot and that includes those who voted against industrial action.

“We appreciate the great work our teams do throughout the year and we’re proud to offer competitive pay which starts at a minimum of between £10.50 and £11.45 per hour, depending on location. This represents a 29 percent increase in the minimum hourly wage paid to Amazon employees since 2018.

“Employees are also offered comprehensive benefits that are worth thousands more, including medical insurance, life assurance, subsidized meals, and an employee discount, to name a few”.

Reports disclose that the strike action by workers against Amazon is the first legally mandated strike to take place in Amazon’s U.K. Although, last year, workers previously stopped working spontaneously in August and on Black Friday in November.

The strike was organized under “Make Amazon Pay,” an international campaign coordinated among trade unions, climate justice groups, and labor rights organizations, mandating Amazon to increase worker pay and stop busting warehouse employees’ efforts to unionize, as well as improve its environmental impact.

Oxford University Opens Application for Postdoctoral Fellowship on Public Administration in Nigeria

By
Samuel Nwite
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0

St Antony’s College in the University of Oxford, United Kingdom, has announced open applications for the Ladipo Adamolekun Postdoctoral Fellowship, inviting PhD holders to apply for the pan-Nigeria research program.

Statement issued by the university said the fellowship is open to those who have been awarded their PhD at a Nigerian university to prepare publications based on their dissertation which should be focused on the study of public administration in Nigeria.

The fellowship was recently launched by the university to promote Research Excellence on Public Administration in Nigeria. The university disclosed that the program is open for those pursuing both academic and non-academic careers.

“Applicants must have been awarded their doctorates after 1 August 2020 or expect to have been awarded their doctorate by 1 March, 2023. (The successful candidate must have completed their doctorates by the time they take up their Fellowship.)

“It is open to those pursuing both academic and non-academic careers.

“The Postdoctoral Fellow will spend between 8 to 10 weeks in the Spring Term (mid-January to mid-March) in 2024 at St Antony’s College, University of Oxford.

“The award will enable the Fellow to present and discuss their research, interact with the College’s Area Studies Centres, exchange ideas, and take part in and contribute to the rich diversity of the academic and social community of St Antony’s.

“The Postdoctoral Fellowship covers international travel, accommodation and living costs and provides full access to the University and the College’s libraries and other research facilities.

“The Fellow will be assigned a mentor to make sure that they can make the most of their time in Oxford.

Criteria for Applications

The university said in a statement that the Postdoctoral Fellow will be selected in Spring 2023 to take up their position in Spring 2024, listing the criteria for applicants.

“Applications should include a covering letter, a curriculum vitae (not to exceed two pages), an outline of the doctoral dissertation (not to exceed two pages), and the names and contact details of two referees, at least one of whom should be an academic referee.

“Shortlisted applicants will subsequently be invited to submit samples of their work.

“Applications should be sent (by email only) to warden@sant.ox.ac.uk. The deadline for applications is 23:59 (UK time), Monday 20 February 2023.”

Learn from Indomie Noodles and Defend Your Business Castle Through A Strong Moat

By
Ndubuisi Ekekwe
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1
Indomie Noodle

In this piece, I explain how the makers of Indomie noodles used the same strategy Dangote Group had deployed across industrial sectors to defeat Dangote Noodles. The accumulation of capability which Dangote Group uses to crush competitors did not work because Dufil Prima Foods (makers of Indomie) did the same thing from electricity generation to production, for its noodles business. With their vertically integrated business, there was no left inefficiency which Dangote could exploit to improve quality and reduce price.

In the end, an established brand won and Dangote Noodles could not dislodge them. Dangote Group later sold its noodle business to Dufil Prima Foods. There is a big lesson here: if you build a strong moat, you can protect your castle. Indomie noodles built a moat and was able to defend itself from Dangote Noodles.

As you utilize, combine and recombine factors of production to create products and services to fix market frictions, you must acquire, develop and deploy upstream capabilities, to remain competitive in markets. Those capabilities must compound over time and must cushion strategic positioning.

How are you defending your business castle? Are you vulnerable to new entrants? What is your playbook? Are the capabilities compounding?

Since we started Tekedia Mini-MBA, more than 15 companies in Nigeria (source: internal intelligience) have tried the same model including a university. But all of them have all gone or abandoned the idea. For us to win today and tomorrow, we must acquire capabilities to stay relevant. That is what business is all about.

Are you doing the same on your mission? How can you put efforts to anticipate the perception-needs of your customers before they even ask for those? Protect your #castle, build a strong moat!

Comment on Feed

Comment 1: This sounds like academic theory to me. Dangote cannot, and should not, invest in all industry sectors. Dangote could not compete with Dufil Prima Foods because their product was simply not good comparatively. Did you ever get to taste Dangote Indomie? That’s the same reason his Liberty Bank and MRS (Texaco) downstream oil business died. They had no exciting value proposition and their service culture was just too bad. Does Dangote Group ever engage Business Strategists to design their Value Proposition? How can a business compete without competitive value proposition? I think the man is just throwing money about. Maybe he gets the money cheap in the market. He has indicated interest in Peugeot Auto Assembling and Tomato Processing. Must he play in all industry sectors? I have been waiting to hear about his entry in the Telecom industry too. I cannot fathom his so called “Play Book” rather what I see with Dangote Group is “Copy Book” QED!!

Comment 1A: “They had no exciting value proposition and their service culture was just too bad.” Indeed the two most important elements of winning in an industry space. ‘Value proposition’ is a key element of strategy development and ‘culture’ is so powerful, as Peter Drucker penned, “eats strategy for breakfast”.

My Response: “They had no exciting value proposition and their service culture was just too bad” because he failed. You listed all failed endeavours and concluded: bad product, no competitive advantage etc because those are convenient.  The academic theory is that Indomie defended their castle, UBA/Zenith/Firstbank etc did same against Liberty Bank, etc. If those entities exit, you will notice that Dangote Noodles, Liberty Bank, etc have value propositions. Simply, the story cannot be all about what or not Dangote did, but what others did. And that is my focus in the piece. Why? Liberty Bank would be here if not for GTB/FBN/UBA, etc.

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