Running a house cleaning business is no walk in the park, and promoting it is another ball game altogether. You always have to be at your A-game to constantly hunt clients so that you always have more work in the pipeline, which can be backbreaking work. What if we told you that you could get multiple clients through the door if you have the right marketing strategy in place?

What qualifies as the “perfect” marketing strategy for a small home cleaning business? There’s no one right answer to that question, but there are a few evergreen marketing strategies you can use to promote your cleaning business. However, keep in mind that every business is different, so you might have to tailor them to your specific target audience to get the best results. Read on to learn about the best marketing strategies for promoting your home cleaning business.

Create a conversion-focused website

Your website is one of the most important tools in your marketing arsenal. It’s the first place potential customers will go to learn about your business, so it’s important to make sure it’s informative, user-friendly, and up-to-date. 

Include clear information about your services, pricing, and contact information. And be sure to showcase your work with before and after photos or customer testimonials. If you don’t have the time or resources to create a website from scratch, you can use a platform like WordPress or Wix to build a professional-looking site quickly and easily.

If you’re offering limited-time discounts, make sure to mention them on a vibrant flyer on your website’s front page and make them stand out so it’s the first thing a potential customer sees when they visit your website. You can craft stunning posters in a few clicks using an online graphic design tool like PosterMyWall, which contains several dozens of home cleaning flyers.

Build a website blog

Content is the fundamental building block of all things digital marketing. Without good content, you won’t get traction, and without traction, you can’t promote your brand. One of the best ways to increase customer engagement is by having a website blog, where you share your brand’s story and educate your target audience by posting valuable content.

Remember, the articles you post should add direct value to your potential customers. For example, you could write an article on the best vacuum cleaners in the market that can halve the time an average homeowner spends on cleaning. Such content shows that you’re genuinely invested in serving your customers and are serious about your work.

Not only does this make you appear as the expert in your industry but also exudes your brand’s authenticity and reliability. Of course, you can subtly segue into advertising your services and highlight what you offer that the competition doesn’t. You could make a promotional video about your services and embed it at the end of the article, but make sure you aren’t overly sales-y as that will only repel potential customers.

Join the right social media platforms

You must have heard marketers constantly rave about how great social media marketing is. It actually is, but you need to be at the right place to make it work. Most business owners wrongly assume that the more social media platforms you can market on, the better. Truth be told, that’s not an effective strategy.

You need to narrow down your social media marketing efforts only to those platforms where your target audience is hanging out. For example, the best place for a recruitment company is LinkedIn. Similarly, a luxury apparel brand would do well on Instagram. As a home cleaning business, you might find your audience on Facebook or Instagram because they’re the most widely used social media platforms today.

Use social media to your advantage

Once you have figured out which social media platforms to focus your marketing efforts on, it’s time to get on with the hard work — building traction on your channels. It can take a lot of time and patience to build a social media following, and unfortunately, there’s no shortcut for that. The key ingredient to a successful social media marketing strategy is valuable content and audience engagement.

As mentioned earlier, content is the bread and butter of digital marketing. You need to regularly post on your social media channels to keep the audience engaged. You could post the URLs of articles on your website blog and insert a catchy caption relevant to the blog post. Alternatively, you could post a banner advertising your upcoming discount for the first 50 customers. Use these Instagram post templates to make your digital discount flyers stand out. 

Once you’ve built traction, you could speed up your leads with paid social media ads. These are exceptionally beneficial because they target users who are most likely to buy your services. That’s because social media platforms monitor their users’ search interests and show them ads based on their interests.

Email marketing can give you a big boost

People normally underestimate the power of email marketing and consider it an obsolete marketing tool. However, when used correctly, it can push your business to great heights! What most businesses do wrong is they fail to segment their target audience before sending out the “perfect email.” First, you have to understand which email to send to whom.

Every business has different segments of target audiences. For example, as a home cleaning business, you could be catering to a family living in their own house, a single person living in a studio apartment, a landlord who wants cleaning services for a bunch of properties, or commercial clients that need their office cleaned thrice every week. All these audiences have subtle differences, so sending one email to all of them won’t work.

What you need to do is craft an email for each market segment, specifically tailored to their needs. Your email should be concise and have visuals. People are too busy to read your email and would rather look at an image containing the message you’re trying to convey. I suggest using dynamic email templates from PosterMyWall’s catalog and incorporating them into your emails. Customize the email in their easy to use Email Maker, download the HTML email file and use it for your email campaign.

SEO can take you to the moon

Search Engine Optimization (SEO) is perhaps your biggest opportunity to shine. For those of you who don’t know what it is, it’s a set of best practices that improve your website’s ranking on Google. Every business’s main aim is to get their websites listed on Google’s first page results. The higher the ranking, the more visitors you’ll get to your website, and the higher the chances of you securing leads.

SEO isn’t a one-time thing but a continual effort to keep your website afloat with Google’s ever-changing algorithms. As a rule of thumb, all your website blog articles, YouTube video captions, and social media posts should contain relevant keywords. Keywords are the most searched phrases on Google, and if you incorporate them into your content strategy, your SEO rating would automatically improve.

Another thing that improves your site’s SEO score is its user-friendliness and responsiveness. A great user experience (both on desktops and phones) would mean visitors would stay at your website for longer. Google considers that a good sign and gives you bonus points for that.

Online reviews can make quite the dent

When people search for a product or service on Google, they almost always search for reviews from other users who have used it before. Reviews are the key to gaining honest insight about a product for a potential customer. Therefore, you must have positive reviews from your customers on your Google My Business page or other review sites.

Of course, you can’t force someone to leave a positive review, so the only way you can get them is by offering exceptional customer service and after-sales service. When you go above and beyond to ensure your clients receive a satisfactory service, your clients will surely return the favor by giving you a positive review.

These positive reviews will snowball into more and more clients over time. Just make sure your level of dedication to serving customers doesn’t decline over time — you wouldn’t want too many bad reviews about your home cleaning service as that will hurt your brand image.

A final piece of advice

Crafting a marketing strategy and figuring out the marketing mix that works just right for you can be a cumbersome process. You’ll certainly have to experiment with several strategies and tailor them to your business to see what works for you. The process can be akin to finding a needle in the haystack, but you can circumvent that (at least a little bit) by researching your competition’s marketing strategy.

For example, you could look up another home cleaning business in your area and see what kind of content they post, how large their social media following is, and what social media platforms they’re on to narrow down your options. This will give you a clear idea of the playing field you need to concentrate on — if it works for them, it’ll work for you too.

A merchant account is essential for businesses that need to make and accept electronic transactions. Such electronic transactions include but are not limited to payments made or received via credit cards, debit cards, and e-wallets. Since electronic payments are the only kinds of payment that an online company can receive, merchant accounts are necessary for them to function.

In fact, it would be difficult to find any legal business at all that does not make or accept electronic payments in 2022. Therefore, having at least one active merchant account is now a default requirement for even brick-and-mortar businesses. If you have just launched a new business or in case you need a new merchant account for the same business, the quick tips shared here should help.

Getting Your Documents in Order

Before you apply for a merchant account from any merchant account service provider, ensure that you have access to all the verification documents first. Some service providers may demand to see additional documents before approval, but most will need to at least verify:

• A business license and the Employer Identification Number (EIN).
• Additional permits and licenses that are specific to your line of trade (if applicable).
• A commercial bank account.
• The business plan and structure.
• Applicable policies, terms and conditions in respect to billing, returns, refunds, coverage, shipping, and more.
• Financial history: Annual revenue, profits, tax returns, credit history, chargeback history, etc.
• Security protocols.

Is Your Business Considered High-Risk?

If your business is part of a high-risk sector, you will find that most banks are unwilling to let you open a merchant account with them. Such refusals can be disconcerting and disheartening, especially if the company itself does not have any trade/credit/chargeback history that can justify being put on the high-risk list.

The good news is that you don’t need to waste time by applying to places that won’t accept you. Instead, apply with the help of a merchant services provider that specializes in opening high risk merchant accounts for businesses that work in sectors such as collection agencies, bail bonds, auto transport & warranty, airlines, travel agency, adult entertainment, online jewelry, online, CBD, and much more.

Explore Your Options

Explore your options, compare the fees, see the benefits on offer and then make your decision. While there may and probably will be other fees, the following should be your three main areas for a fee comparison:

1. The processing fee per transaction (debit & credit).
2. Chargeback fees.
3. Recurring monthly and/or annual charges like payment gateway and PCI compliance

It’s true that almost all modern businesses need to provide their customers with the option to pay using their credit/debit card, including offline establishments. It’s also true that merchant service providers and banks do not always accept applications from every business that applies to open a merchant account with them.

Nevertheless, that does not take anything away from the fact that the businesses themselves also have several options to choose from. This fact is extremely important because the competition is what stills keeps those fees in check.

The cryptocurrency crash of 2022 has a lot of people shaking in their boots. Beginners who are new to this space may be having an even harder time than most experienced users. However, cryptocurrency winter does not last forever.

Despite this, it is important to make the best decisions to take advantage of the low prices that have been served to us all. The best way of doing this is to choose tokens that could ease the passage out of crypto winter. Could meme coins be the way to go? Let us take a look at Pugglit Inu (PUGT) and Shiba Inu (SHIB).

Pugglit Inu (PUGT) – The New Breed Of Crypto Dogs

Pugglit Inu (PUGT) is a new decentralized meme token derived from the Pugglit Inu (PUGT) meme (a portmanteau of a puggle and piglet). Pugglit Inu (PUGT) takes the best features from these animals and offers them as services to users of the Pugglit Inu (PUGT) platform.

The features that the Pugglit Inu (PUGT) project boasts of are affection, loyalty, intelligence, and bravery. Users of the project can be assured that being part of the Pugglit Inu (PUGT) ecosystem is something to be enjoyed. The Pugglit Inu (PUGT) network is something that the team behind Pugglit Inu (PUGT) takes very seriously.

Although Pugglit Inu (PUGT) is fresh on the scene, steps are being taken to ensure that the Pugglit Inu (PUGT) community will continue to thrive and grow, without any hits to its efficiency.

In essence, the Pugglit Inu project looks like it could make a big name for itself soon. Pugglit Inu (PUGT) offers the rare opportunity of starting at the bottom, so it would be best to be involved right now. The Pugglit Inu project is surely one that could ease the passage of crypto winter. Users who purchase the Pugglit Inu token during the first, second, and third stages of its presale will receive a 10%, 8%, and 5% discount respectively.

Is Shiba Inu (SHIB) Moving To P2E?

Shiba Inu (SHIB), like Dogecoin, is a meme token based on the ‘Doge’ meme. Shiba Inu (SHIB) is a community-based token that ensures that it provides all it can for those that are part of the Shiba Inu (SHIB) community. Shiba Inu (SHIB) was created by Ryoshi, an anonymous founder, in August 2021.

SHIB can be used for digital payments by businesses, or as a peer-to-peer payment token. More than 600 businesses accept SHIB as a valid payment method in 2022. Added to the features above, Shiba Inu (SHIB) also offers a marketplace for non-fungible tokens (NFTs).

Users of Shiba Inu (SHIB) can trade NFTs on the Shiba Inu (SHIB) platform. The team behind Shiba Inu is working towards making a game based on the token as well. Shiba Inu (SHIB) can be found on almost all the top trading platforms. Shiba Inu (SHIB) can also be traded with ERC-20 tokens, thanks to the ShibSwap platform, an exchange platform based on the Shiba Inu token.

Meme Coins have seen notable success despite not being taken seriously at first. Now that they are a staple of the cryptocurrency market, meme coins could be just what we need to not feel the effects of the cryptocurrency winter. Buying Pugglit Inu (PUGT) and Shiba Inu (SHIB) could be among the best decisions for your wallet.

Enter Presale: https://pug.pugglitinu.com/register

There are no shortcuts to making your business, online or offline, profitable. You have to channel your energy to the essential aspects of your business and understand your strengths and weaknesses in order to beat the ranks to the top.

Blockchain technology is the latest addition to the tech world. And as tech continues to disrupt traditional businesses — providing them with the platform to scale and reach a broader audience — blockchain technology is an innovation you should include on your watchlist.

That said, one of the ways to scale your business is to adopt blockchain applications such as crypto as a point of sale (POS) integration to handle payment services within your establishment. Celphish Finance (CELP), Avalanche (AVAX), and Solana (SOL) provide you with easy-click resources to make your payment goals seamless, and hence scale your services worldwide.

We’ll highlight more on these cryptocurrencies in this article. Meanwhile here are some of the few ways to make your business more profitable in the current competitive market.

1.  Have A Business Roadmap

Having a clear vision of where your business is and where it is headed is a great way to understand your position and accelerate your business activities and decision-making. A business roadmap clearly states the routes you may want to take to achieve a milestone in your business.

When creating a roadmap, be creative, understand your strengths and weaknesses, know your competitors and where you rank, and understand your financial strength, but yet, never back down on big goals/ambitions.

What the above paragraph indicates is to be creative and aim high, but do so realistically to avoid breakdowns and disappointments. In all, a business roadmap prepares you mentally and otherwise to push your business to the next level.

2.  Be Creative And Flexible

Creativity produces uniqueness. Being unique in a competitive industry sets you apart from the rest. However, in being unique ensure you do not neglect the basic principles of running your business like your competitors.

There are several ways to stay unique: employing new marketing techniques, rebranding your products to suit target market demands, and employing new tech innovations like cryptocurrency payment systems using crypto protocols like Celphish Finance, among other things.

Also, flexibility to adjust to market trends is another way to reach a broader market. For instance, the crypto industry has been criticised for its excessive carbon and energy emissions which affects our ecosystem; you could adopt greener networks and use such avenues to market your products. People will likely use a protocol that supports a greener ecosystem than one that depletes our Ozone layers.

3.   Understand Market Competition

Knowing your competitors and understanding their tactics gives you an edge over them. However, not all competitors can be overcome, especially because there are competitors that have first mover advantages over you and those that have created a mental map in the hearts of your target audience.

Your product will sell regardless of the competition if you understand your strength and limitations and know where to fish. There could be areas your competitors may not be active in which you could profit from. You cannot find these areas if you do not perform market research/surveys often.

4.  Embrace Innovations

As mentioned earlier, blockchain technology is the latest innovation taking many businesses to the next level. Do you know that many top financial institutions and even the FBI have crypto holdings? More so, many Fortune 500 companies like Meta, Microsoft, IBM, and others are heavily investing in blockchain technology because they strongly believe it is the future of businesses worldwide.

Crypto payment systems are gaining momentum among traditional and transnational businesses because of their processing speeds, low cost, and efficiency. Solana for example can process 50,000 transactions in a split of seconds—that is way more than VISA and Mastercard combined.

Also, you could create mobile applications for your business. Before this era, creating a mobile app could cost a fortune, however, by simply hodling some coins in your wallet, you could create dApp (decentralised applications) and run smart contracts easily. Celphish Finance and Solana have APIs you could use to create amazing and user-friendly mobile dApps.

5.   Keep Accounts Of Progress

You should always account for your little wins. It’s important to, often, do checks and balances to know your progress so far. Accounting for your business progress gives you the motivation to aim higher and do better. More so, you can, by checking your record book, know if you are doing better, and make amends where necessary.

While keeping records, ensure you keep records of finances, and that includes capital, withdrawals, debts, deposits, and so forth. This will help you know how you spend occasionally on infrastructure, research, and promotions.

6.  Put Your Customers First

To grow your business your customers come first. They are your money. The more loyal customers you have the more sales you will likely make. It’s like a YouTube channel with thousands and millions of subscribers. Unless the content becomes viral randomly, a YouTube channel with more subscribers will likely win more views provided the content is interesting to the viewers.

Also, putting your customers first means you understand their buyer psychology and adopt techniques to keep customers coming back for more. You could offer incentives, keep email lists, and offer discounts depending on your financial and technical prowess.

7.  Be Consistent And Disciplined

Consistency births success. A disciplined and consistent business will always thrive in the market—not soon, but surely. One way to know a successful business is how well it can thrive in a difficult economy and quagmire. Staying and growing your business according to your ambitions will get you the desired results you need.

8.  Have A Regular Business Audit And Reviews

After every fiscal season, it is important to review your business activities. You could organise meetings, seminars, or workshops with the team and proffer educational materials to them. Additionally, you could enlighten your audience or target consumers about potential upgrades or launches, and encourage them to share in your goals by referring their friends and family.

Regular audits also help to point out loopholes in your business and show proof of work of things you’re getting right over your competitors.

Enter Presale:  https://cel.celphish.io/register

How Solana, Avalanche, and Celphish Finance Can Help Grow Your Business

Solana and Avalanche are Ethereum killer networks because they offer third-generation blockchain services and scaling protocols.

Avalanche (AVAX) is a cryptocurrency on the Avalanche Network created in 2020 after a peer review by Cornell University researchers headed by Emin Gün Sirer and Maofan “Ted” Yin and Kevin Sekniqi. Avalanche, being a peer-reviewed network, offers functionalities (three parallel chains) that can help bring your financial services on-chain.

Solana, on the other hand, has been the go-to network and cryptocurrency for many metaverses and Web3 developers, enthusiasts, and traders. Between the second and third quarters of 2022, Solana debuted its flagship mobile phone to enable more people to adopt and access more blockchain services and functionalities from anywhere in the world.

The Solana Mobile also called “Saga” comes with full Android functionalities with additional blockchain services like NFT launchpad, and crypto wallet, among other future integrations. With Solana Mobile, business owners can take their businesses to the next level, and use blockchain-as-a-service (BaaS) protocols.

Another, protocol and cryptocurrency you can never get your eyes off of is Celphish Finance. You’ll notice that throughout this article Celphish Finance has been a prime example to use to scale your business. This is because Celphish Finance wants to assist in providing innovations that will help grow your business.

For instance, Celphish Finance is creating a mobile/smartphone ecosystem for businesses that have not yet featured dApps. Celphish Finance is also working to make liquidity seamless and super fast and affordable.

How To Join Celphish Finance

Solana and Avalanche are readily available across the web, however, you may experience little challenge finding CELP (native cryptocurrency of Celphish Finance) readily in centralised and decentralised exchanges.

That said, CELP, like Solana and Avalanche, can be bought easily. You will need CELP tokens to become part of the Celphish Finance ecosystem. CELP is available via presale on Celphish Finance’s main site.

Buying the cryptocurrency via public presale will earn several bonuses that you cannot afford to miss out on. For instance, you can earn up to 75% cashback when you buy more CELP tokens. These cashback stacks the more you buy tokens. Additionally, there is a $25 referral bonus when your referrals buy at least $75 worth of tokens. Also, the referral bonus stack.

Cryptocurrencies have played a significant part in the global economy since their introduction with Bitcoin (BTC), and they have continued to grow and find broad adoption. Numerous cryptocurrencies have been created to offer various services and solutions to societal and economic challenges worldwide.

Three of these digital currencies, known as Axie Infinity (AXS), Tron (TRX), and the new project Big Eyes Coin (BIG), were created to provide methods for rewarding nearby users and buyers.

Even though Axie Infinity (AXS) and Tron (TRX) offer a ton of features required for profits and more, the Big Eyes Coin (BIG) is sure to offer more sophisticated capabilities for reward and transactional operations in the cryptocurrency market. There will always be something more significant than the former.

Axie Infinity (AXS) – GameFi Done Right

With at least $2 billion in NFT sales, Axie Infinity is one of the most well-known NFT platforms or non-fungible token systems. Many people consider the Axie Infinity coin to be a different considerable weight NFT in addition to NFTs rapidly becoming the mainstream.

The Axie Infinity accomplished this fantastic achievement because several players have a portion of it. The tokenized characters known as the Axies can be bred, combated, corrected, traded, and raised by different users using the Axie Infinity. These axes are NFTs participating in the 3-man battle while the victorious players receive experience points (XPs).

Axie Infinity (AXS) is another cryptocurrency that could help you maintain financial stability. AXS’ future is exceptionally bright in the light of the recent emergence of Non-Fungible Tokens (NFTs).

It is one of the most well-known and significant cryptocurrency games, according to CoinMarketCap. Players can purchase, gather, compete with, and trade NFTs called “Axies” in the DeFi game. One of the first “play-to-earn” (P2E) gaming platforms is Axie Infinity (AXS), where users can acquire tokens by playing.

Tron (TRX) – Aiming To Become The Most Used Blockchain

Tron (TRX) is a blockchain-based, open-source technology created for the global digital entertainment market. It also offers a multiprotocol infrastructure to developers for the creation of entertainment apps and enables users to take advantage of brisk multiprotocol smart networks.

Tron (TRX) set itself apart with its Asia-focused marketing approach, which mainly relied on promoting its originator and CEO, Justin Sun. It comes as no surprise that the futuristic-sounding Tron (TRX) has found some success given its tremendously vibrant fan base.

Tron (TRX) is a particularly unique cryptocurrency because it enters the market with a completely distinct viewpoint and set of objectives. TRX has no transaction fees, which is quite an accomplishment. Additionally, the network can handle 2000 transactions per second. Users can select the super representatives by holding (and staking) TRX.

Big Eyes Coin (BIG) – Not Your Average Meme Coin

Big Eyes Coin’s community is its most crucial element and the thing that gives it life. A more significant, vibrant community will help Big Eyes Coin get the necessary momentum. In return, the community will frequently enjoy token giveaways and NFT giveaways in addition to further rewards. Big Eyes Coin (BIG) believes that because the community is at the forefront, any news will first reach them.

Big Eyes Coin (BIG) seeks to be the next best thing by offering a community-managed network. It is a meme coin made to move money into the DeFi ecosystem and conserve the oceans by giving significant sums of money to particular charities.

Big Eyes Coin (BIG) has noted that DeFi is a relatively new idea that most people have not yet fully grasped. With its straightforward approach, this token hopes to convert more people to Big Eyes and other available currencies.

Big Eyes Coin (BIG) developed a marketing wallet that would enable its user base to keep up with the most recent trends to stay current and disprove the meme coin critics. The token is currently on presale, and you don’t want to miss out.

Enter Presale: https://bigeyes.space/#signup