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MTN Collaborates With Mobility Tech Firm ETAP, To Reward Nigerian Drivers For Good Driving

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Multinational mobile telecommunications company, MTN has partnered with ETAP a mobility technology company to reward Nigerian drivers for keeping up with good driving behavior.

Leveraging ETAP’s app which makes use of advanced telematics to monitor driving such as braking, speed, acceleration, concerning, and focus, MTN customers across Nigeria will be able to earn safe driving points that can be converted into vouchers for fuel, shopping vouchers for the most in-demand retail outlets, cinema and concert tickets, as well as vouchers for other exciting experiences.

ETAP which is known to operate in Africa with its headquarters in Irvine California, through its partnership with MTN, which is one of Africa’s telecommunications giants, the app will no doubt be accessible to millions of Nigerians who will now begin to enjoy safe driving points with other benefits when the ETAP app captures their good driving habits.

This service is not for all drivers in Nigeria, as it is exclusively for only those who are MTN subscribers. One amazing thing about this service is that drivers using this app do not need to pay for internet access, as all that has been covered by ETAP through the partnership deal, which means that even without mobile data, drivers can still earn safe driving points.

MTN users of the ETAP app will also get a free 35-point car inspection at Autofast locations in any Total filling stations across Nigeria. The app also presents these drivers with a leaderboard, where they can monitor it and get actionable insights and tips on how to improve their driving.

Speaking on this initiative, the chief marketing officer of MTN Nigeria, Adia Sowho disclosed that the company ensures to always connect its customers with exciting products and experiences, as this partnership with ETAP perfectly aligns with the company’s mission.

ETAP which recently raised a $1.5 million pre-seed to push its business of providing car insurance, is adopting this model to i people with rewards that reduce the risk associated with car insurance.

ETAP’s partnership with MTN is very strategic because MTN is the largest mobile telecom operator in Nigeria, with roughly over 65 million internet subscribers, which means that such partnership will definitely cover a lot of drivers in the country.

This partnership will hopefully drive real change among a large percentage of drivers in Nigeria, as it will ultimately improve the day-to-day driving of millions of people in the country. It will also lead to behavioral change among these drivers, making the road safer for motorists and pedestrians.

The rewards attached to this initiative is indeed a brilliant technique that will spur these drivers to be intentional with safe driving.

One of the rewards is the opportunity for drivers to buy insurance in 90 seconds and complete claims in three minutes or less, with flexible coverage options such as daily, weekly, monthly, quarterly, and annually plans depending on their preferred plan.

Aside from the bad roads which also contribute to accidents, most drivers continue to ignore traffic rules and road signs which are the factors that have caused many accidents on Nigerian roads. Hopefully, with this partnership, road crashes will be reduced, as it has been identified as one of the leading causes of death in Nigeria.

As Euro Falls, Africa Must learn from Russia’s Resilience And Utilization of Natural Resources

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A few years ago, Ghana pegged 1 cedi to 1 US Dollars. Today, many things have gone bad; you need at least 8 cedi to get 1 USD now. It did not take long.

But for the Euro, that one is intriguing. For the first time in 20 years, 1 USD = 1 Euro and the USD is already pulling ahead in some exchanges. If Russia does go ahead and pause gas supply to Germany, the EU may be rattled.

There are many lessons here: Africa has no reason to be looking for loans and begging the world for help. Look at Russia, they have the same natural resources that we have – and as Europe sanctions it,  both follow the same trajectory: equal opportunity pains. Indeed, they have built a fairly decent economy that can withstand a high voltage sanction. And that voltage is burning kingdoms, empires and nations, with Russia marginally affected, at least in the short-term.

Sure, not here to praise Russia, but I must note that I am impressed by their economic defense and they did it purely from their natural resource wealth. Africa has no reason not to do better. Simply, Russia’s natural resources have worked for it!

In the Igbo Nation, the elders will say “ochu nwa okuko nwe ada, nwa okuko nwe nwenwe oso” [he who chases a chicken will fall and the chicken will get away]. That can only happen when you have economic resilience. I call on the leaders of Nigeria and Africa to architect a future where we build systems that will lift a generation out of poverty and hopelessness.

Comment on LinkedIn Feed

Comment: Context is also important here. Russia has been an established empire for centuries, so straight comparison with fragmented African economies is probably inaccurate. That said, I think I understand the message.

My Response: “Russia has been an established empire for centuries” – that is not relevant here. The USSR collapsed because they failed to build a resilient economy. With oil mess, etc, the empire broke down. Before the birth of the new Russia Federation (RF), many African countries have been around. That messed up USSR, out of it, Russia has risen. If they had not done that, what happened to the old USSR would have happened to RF last quarter.

Africa’s key economies are older than the new RF (yes, post USSR Russia) which withstood the sanctions. That is my message. So, the imperial Russia is not relevant; what is relevant is that the post-USSR Russia did not go down on what killed the old communist empire.

Comment 2: For knowledge sake, how does fiat redenomination help a people’s currency? Does it have any positive impact or value adding? Sierra Leone recently did and I would really want to learn how it benefits a country. Thank you in advance Prof.

Another member Responds to Comment 2: There is absolutely little to no economic value for currency redomination. It is mostly done for accounting or record keeping convenience, or other purposes of cosmetic value. Imagine if you had to be accounting for business using too many digits. It’s also to avoid the Venezuela situation where you would now need to weigh currency notes as opposed to counting them on face value to pay for goods or services. To understand the Ghana situation properly, replace 8 cedi to 1 USD with 80,000 Cedi to 1 USD.

I add that this is only to reflect the actual pre-redomination nominal exchange rate cedi versus the usd. To get the equivalent real value of the usd in Ghana of today, you would have to adjust for purchasing power parity.

More Companies May Go Bankrupt As Investors Expect Bitcoin to Touch $10k

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Optimism over a possible cryptocurrency market rebound is gradually dying down as the assets led by bitcoin take further pounding. Investors are now doubting if the market could return to bull by the end of the year.

A new survey conducted from July 5-8 showed that the majority of 950 investors involved believe bitcoin’s price could drop as low as $10,000. The survey, which was conducted by Bloomberg MLIV Pulse, also showed 28% of respondents expressed confidence that cryptocurrencies are the future of finance while 20% believe they are worthless.

The question posed was: “Which level will bitcoin trade at first? $10k or $30k? 60% of respondents said bitcoin would drop to $10k at first, according to the result published on Monday.

The poll became necessary as the crypto industry undergoes its worst crisis, losing 40% of its value over a year. The resulting mass selloff has triggered loss of confidence among investors, prompting the debate on how further low they expect the coins to go.

Shark Tank star Kevin O’leary said last week he doesn’t believe we’ve seen the bottom yet. “It’s impossible to know where the bottom is,” he said, “I don’t believe we’ve seen the bottom yet and I have a different view of it.”

Volatility has been one of cryptocurrencies’ biggest concerns. The current market situation which has seen the assets lose about $2 trillion of its all-time-high value has cast a huge doubt on the minds of crypto believers. Further drop in bitcoin price will mean increased pessimism.

What about bankruptcy?

The number of crypto companies filing for bankruptcy is increasing as the market dips further. Last week, crypto lender Voyager filed for chapter 11 bankruptcy over volatility and contagion in the crypto markets.

“The prolonged volatility and contagion in the crypto markets over the past few months, and the default of Three Arrows Capital (‘3AC’) on a loan from the company’s subsidiary, Voyager Digital, LLC, require us take deliberate and decisive action now,” the company said in a statement.

3AC is one of the most prominent crypto hedge funds in the world, with assets worth about $10 billion. The company’s default spell more bankruptcies for a chain of other companies that their existence depend largely on its ability to stay afloat.  So, just like Voyager, many others are expected to file for bankruptcy if the market does not bounce back soon.

This means that investors’ expectation that bitcoin will drop to $10,000 will mean more harm to the already troubled crypto market. Though bitcoin is expected to return $30,000 by the end of the year, the free fall trajectory may have put a lot of companies out of business.

Starting and Building a Modern Startup

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She is a really brilliant young woman, creating an amazing company. A chartered accountant, certified fraud examiner and MBA holder with a bachelor degree in one of the nation’s best – UNIBEN. Tekedia Capital invested in their mission at AjoMoney. Join us on Tuesday at 7pm WAT at Tekedia Mini-MBA Live as Chineye Ochem ACA, CFE, MBA shares how to start and build a modern startup. Visit ajo.money to learn about her company. They are growing rapidly, expanding into Rwanda and other countries.

 

Creative ways for a business to use Instagram Live

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What is one creative way for a business to use Instagram Live?

Instagram Live is a feature where Instagram users can have a live video session with followers and customers. In addition to streaming your videos live, your users can interact with you instantly by commenting. You can add others to the video session as guests and have the option to make the recording available for replay.

Even though the numbers say that over 100 million people use the Instagram live feature daily, many business owners have not started exploiting the potential of this feature. It is not just a feature for coming online to laugh and make idle chitchat. If you are not using this feature in a way that affects your bottom line, you may be cheating yourself out of something huge. Of course, you can read about private Instagram viewer’s here.

There are several ways businesses can use it, but here I will share one very creative way a company can use this feature.

Getting customer feedback

People will typically patronize a brand if they think their voices are not being ignored. Imagine if your business had a weekly one-hour Instagram live session where you get feedback from your customers’ lives. You could have such a session, adding the customers or potential customers one after the other and hearing what they have to say. This can be a way to show them that their opinions and thoughts matter and that you are out to satisfy them.

How can this work for your business?

1.    Validation: Hearing other customers talk about their experience with your product may be all the validation your business needs to increase sales. People want to buy a product or service that others are buying already. Some companies already use the testimonial feature by attaching screenshots, but many customers will argue that such write-ups are made up. Having people speak live is having them validate your product. In these times where several many people get defrauded by online businesses, and Instagram live session like this could do much good to your business.

2.    Replying and handling queries: Some businesses find themselves in a situation where a customer makes a post complaining about a wrong product, service, or delivery. And just like that, the position could go viral without anyone hearing your side of the story. The bigger your business, the more likely you cannot answer your Direct Messages fast enough. If, however, you had a live session where the customers can express themselves and get instant replies to their questions and solutions where applicable. I have seen a cosmetic vendor on Instagram do this and answer customers’ questions about their skin reactions to the product and other experiences.

3.    Educating your audience: By answering their queries, you could also educate them better on how the product is used and how they can get the best results. Someone might complain about delayed delivery, and you show the person how to opt for the express delivery option next time. Another customer could complain about a wrong product, and you teach him how to initiate the return process from your website.