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Effective Project Management and New Product Launch – Tekedia Institute

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He is a Scrum Master and a Senior Project Manager certified on leading project management frameworks in the world. He will be in Tekedia Mini-MBA on Thursday to take us to an excursion on project management and how to launch new products.

He graduated with First Class Honours (Chemical Engineering) from Covenant University and holds a Distinction (Oil & Gas Engineering) from Robert Gordon University. Meet ADEBAYO AJAYI, PMP®, CSSBB™, PSM® in class on Thursday.

Tekedia Mini-MBA >> learn from the best.

Why Merchants Like Amazon Ads – And Why it is Now a $31 billion Business

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I received a note from Amazon to spend money so that more people can buy my books: “Build awareness and connect readers to your books with ads that appear in Amazon shopping results. You can now advertise eligible books available in your Author Central account with sponsored ads on Amazon stores in France, Germany, Italy, Spain, United Kingdom and United States. Sponsored ads are self-serve ads that can help you reach readers looking for books like yours.” Yes, you can advertise right in Amazon; I have written about that business model many times in the past, under the double play strategy.

Amazon has the finest digital advertising business in the world for merchants: “Amazon said its advertising business is growing 32%, and booked $31 billion last year.” That growth is possible because merchants like it. Merchants soup up their products on Amazon so that potential consumers can see them. It makes sense since you are likely spending that money on people who are in the “spirit” to shop. Indeed, who visits Amazon website without being in the buy-sphere?

Contrast that with Google or Facebook which can show you adverts for products when there is no interest from you. Yes, you are in that free blog, working on your college homework, and someone is telling you about a cruise to the Bahamas. Of course, Google is the king of advert.

In 2021, Google’s ad revenue amounted to 209.49 billion U.S. dollars. The company generates advertising revenue through its Google Ads platform, which enables advertisers to display ads, product listings and service offerings across Google’s extensive ad network (properties, partner sites, and apps) to web users.

This is a slam dunk – there is no reason to put adverts on Google for anything that can be sold on Amazon. Facebook will be a waste of efforts if Amazon carries that item especially if you have a merchant store within Amazon. Both Google and Facebook will give you clicks from adverts; Amazon will deliver sales to the bank accounts. That makes Amazon ad business a superior business. If ads are to take users to commercial sites, Amazon wins because it is the grand-dominion of all digital commerce sites.

The Amazon ad was engineered to serve the Amazon oasis, the ecommerce. Like the One Oasis Strategy, that business has grown after making the ecommerce better through better discovery for premium merchants. Yes, the ad unit has evolved to become a business itself. The Amazon ad business will redesign the industry, affecting Google and Facebook. But do not weep for the latter duo – they will be fine. Yes, they will continue to run the show for a long time but Amazon ad will take most of the merchant advertising within a decade.

The First World Food War Now Possible

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“This is the war that we are mobilising to prevent by preparing to win… And in doing so, it’s my hope that we never have to fight it.” – General Sir Patrick Sanders, the chief of the general staff, British military. General Sanders began that role earlier this month.

That “win” is a global paralysis right now. Russia is determined to also “win” in Ukraine. So, NATO and Russia all want wins in Ukraine. If you have not been concerned over this Russia-Ukraine war, I ask you to pay attention. Besides the risk of the use of tactical nukes (not the strategic nuke), this war can cause “food wars” across many countries, and trigger massive protests at scale we have not witnessed for years.

If you live in Europe, and specifically in a country that depends heavily on Russian gas, watch your job and have contingency plans. If this war continues, by October, Russia can disconnect 100% of its gas supplies to Germany/EU, and when that happens, the economies will struggle.  The ripple effect will be consequential that some factories will shut down.

The first World Food War needs to be stopped..

Britain must be prepared to act rapidly to prevent the spread of war in Europe, the new head of the Army says.

Likening the current conflict in Ukraine to the run-up to World War Two, General Sir Patrick Sanders, the chief of the general staff, says Britain faces its “1937 moment”.

Delivering a speech to the Royal United Services Institute think tank, Sanders has been laying out how he plans to mobilise the army, regulars, reservists and civilians in order to deter Russian aggression.

“Let me be clear: the British Army is not mobilising to provoke war, it is mobilising to prevent war.

“We’re living through a period of history as profound as the one our forebears did 80 years ago. And now, as then, our choices will have a disproportionate effect on the future. This is our 1937 moment.”

In his first public engagement since taking up his new post earlier this month, Sanders says: “If we fail to deter, there are no good choices given the cost of a potential counterattack and the associated nuclear threat. We must therefore meet strength with strength from the outset and be unequivocally prepared to fight for Nato territory.”

“This is the war that we are mobilising to prevent by preparing to win… And in doing so, it’s my hope that we never have to fight it.”

Fifth of Food Related Greenhouse Gas Emission Comes From Transportation of Food – Researchers

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A fifth of food-related greenhouse gas emissions have been proven to come from transporting food across the globe, as researchers have strongly advised that in order for the emission to be curbed, people should begin to eat local, I.e They should eat food planted in their region.

These groups of researchers in Australia disclosed that transporting food products across the globe, causes three gigatons of gasses to be emitted every year, and six percent of all greenhouse gas emissions, are emissions linked to the transportation of food.

It was disclosed that the amount of food emissions linked to trucks, ships, trains, and planes are seven times higher than previously believed. It is said to exceed the emissions from the transportation of other food commodities.

For example, transport accounts for only 7 percent of industry and utilities emissions. Food transport emissions are almost half as high as direct emissions from road vehicles.

It was disclosed that fruit and vegetables make up a third of food transport emissions because they need twice the amount of emissions to transport than to produce. The study conducted revealed that China, The United States, India, and Russia are top food transportation emitters, while rich countries are disproportionate contributors.

Researchers suggest that people should eat locally to reduce emissions. They disclosed that if people ate locally made food products, about 0.38 gigatons of emissions created from driving, which takes about 2,200 pounds to the sun and back, 6,000 times would be saved.

Unfortunately, such a suggestion seems to have some major constraints, because a lot of countries/regions do not have the capacity to produce their food locally. These countries, most especially countries in the African region, largely depend on other regions for food.

Many underdeveloped and developing countries are often ravaged by drought and harsh climatic conditions which affect the planting of crops thereby limiting the availability of food in their region.

However, it is pertinent that the governments of developed countries take this into cognizance to implement practical ways to reduce the amount of imported food they eat, by planting them in their own country.

Many developed countries have the land mass and capacity to cultivate some of the food products they usually import. Rather than constantly importing it into their country, researchers suggest that the government of these rich countries should be intentional about taking more steps to reduce the amount of imported food that they eat by planting it.

One effective way of doing that is to increase the capacity to cultivate food at every corner of the country. Governments of countries are also implored to invest in cleaner energy sources for vehicles and incentivize food businesses to use less emission-intensive production and distributor methods, such as natural refrigerants.

It is known that Carbon dioxide is largely contained in greenhouse emissions which is a major gas that drives global climate change. Greenhouse gasses have been proven to have far-ranging environmental and health effects, as they cause climatic conditions also trapping heat in the atmosphere.This further contributes to respiratory diseases due to air pollution.

There are so many human activities that cause greenhouse gas emissions, but the transportation sector has been disclosed to generate the largest share of greenhouse gas emissions, contributing approximately 20 percent of all carbon dioxide globally. Rich countries might not necessarily have issues eating locally as suggested by researchers, but they also need to transport food commodities to regions for export.

The MTN Mobile Money’s N23bn Lost in “Erroneous” Transactions

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I can now write about it; someone tipped me that MTN Mobile Money was involved in a potential mobile money fraud with exposures in billions of Naira. He cited a court filing where MTN Nigeria was demanding a reversal of the transactions from many Nigerian banks. Unfortunately for him, I do not break news: I focus on analyzing broken news! (So, if you tell me that Ndubuisi Ekekwe has been simultaneously adopted by APC, PDP and Labour as their respective presidential aspirants, at once, I will still wait for it to become public!)

And even when the news had become public, I insisted for the real journalists to write about it. And they have, and what that means we can discuss it. Yes, “MoMo Payment Service Bank Limited (MPSBL), a subsidiary of MTN Nigeria, has sued 18 Nigerian banks over N23 billion worth of transactions involving their customers … MoMo said the N23 billion belonging to its customers was erroneously transferred into about 8,000 bank accounts in 700,000 transactions – and it is asking the Federal High Court to order the banks to return the money to the owners.”

Nigerian banks are not great on fast reversal. Whenever I’m in Nigeria, I use my local bank debit card in restaurants. Most times, the thing will not work. I had to pay cash. But later in the evening, some debit alerts will drop. Because it makes no sense going to a bank for a reversal of N3,000, that money goes and I never get my refund. (I have posited that our POS/debits should be refigured to avoid those).

For MTN, if the banks refuse, simply ask NCC, the telecom regulator, to “deduct” it and then ask FIRS, the tax agency, to credit you for charitable donations!  Central Bank of Nigeria can add it to the vault for Anchor Borrowers Fund. Good luck, MTN.

For MTN, if the banks refuse, simply ask NCC, the telecom regulator, to “deduct” it and then ask FIRS, the tax agency, to credit you for charitable donations! Who knows it can help the Abia State budget as we need funds to clean Aba. You can declare it Abia State money, and leave it for us to recover it from the banks; yes, it must be left in the bank vaults.

MTN MoMo Sues 18 Nigerian Banks Over N23bn ($55m) Customers’ Fund Lost in Erroneous Transactions