Business is not a walk in the park, it demands you put in the required effort to ensure you get desired results. Aside from the desire to ensure that your products reach the hands of potential buyers, you must still put in the necessary efforts to ensure that your customers will always want to patronize you and buy more of your products. You need to give them a reason to always come back. You should note that the market is highly competitive and you must devise every means possible to ensure that your business gets patronized so that you can stay on top. You must give potential customers reasons why they should overlook the products of others and always come back for yours.
Here are five (5) ways on how to make your potential customers buy more of your product:
Target them before anyone else does: This is why you must always be on the lookout for those that need your products. This is one of the initial tricks to convince your customers to buy more. For instance, when you go to a marketplace in search of a product, you will often encounter sellers who rush to you to inquire about what you want. If what you are in search of is what they sell, they will hurriedly carry you to their spot before anyone does.
Most customers these days show immense loyalty to a brand they found in the early stage. Therefore, if you give them a product or service they desire before your competitors, you will become their favorite and they will often like to patronize you. You must keep your market research constantly on, to stock products or services that your potential customers will want.
Create push notifications that will give your customers an alert every time you have something new in store. As stated by the experts behind clevertap, marketers can and should utilize push notifications to encourage engagement and retention. Push notifications help remind customers about discounts, sales, or any other offers that you may have available for them.
Create interpersonal relationships with them: If you do not know how to create interpersonal relationships with people who patronize you, I am not a harbinger of bad news, but you will struggle in business. Business is more than buying and selling, you need to create a relationship. I will give a personal example. I once went to cut my hair at a salon. The barber in charge just kept a stern look while he carried out his job. After he was done, I decided I wasn’t going to patronize him again because I felt uncomfortable in that atmosphere. A few days later, I located another barber. This one got his interpersonal relationship skills on the check.
He always asked about my work and family. Often, we engage in topics concerning sports, football, politics, etc. I felt connected to him. I always patronize him because of the relationship he created. Having a deep personal relationship with your customers is one of the key factors that drive them to buy more and patronize you. It could just be you passing a simple compliment. Show them that you are not just interested in making sales, but you care about them.
A report on Forbes suggests that brands that form a deep interpersonal connection with customers are 80% more likely to lead. If I want to break it down, I will say treat your customers like your friend and you will always have them coming back to patronize you. Giving your customers an interpersonal connection with your brand will convince them to always buy more from you. As trivial as it looks, it works.
Do Free Giveaways and Bonus: When you often do giveaways and bonuses to your customers, you will always have them patronizing you because they will feel the more they buy your products the more they stand a chance for more giveaways or bonuses. Giveaways drive one of the highest conversions for brands. If you tell a customer that if they buy 2 of your products they will be given one free. Trust me they will always want to buy more from you.
A business that offers giveaways and bonuses is more likely to retain customers than those that do not. The point is giveaways drive conversion. The thought of getting something for free with just a little more investment convinces customers to buy more.
Share customer reviews/ testimonials: As far as your products are top quality, and your customers enjoy the experience they derive in using them, don’t do yourself a disservice by withholding the testimonials. According to a report, 95% of the customers read testimonials/ reviews before buying a product. Another report suggests that for every one-star increase in the brand’s review yelp, a brand gets a 9-5% increase in their revenue.
Therefore, sharing customer reviews will definitely convince your customers to buy more from you. If it is an offline business, don’t fail to tell testimonies of how your products have been helpful to others. Share it with them by uploading screenshots of the testimonials.
Offer Extended Warranties: A warranty is a guarantee, issued to a purchaser by the seller, promising to repair or replace a product within a specified period. As a professional tool, warranties assure consumers against defective products that fail to perform satisfactorily over the warranty period. When you offer warranties to customers, this will instill in them a sense of trust and loyalty to your brand and they will always want to buy more from you.
