I like these two adverts below and am looking for people who can create TV ads and radio jingles for Tekedia Institute and our programs. The goal is simple: we want more professionals, entrepreneurs, innovators, students, etc to attend our programs. Duration: 30 seconds.

Like we teach in the Institute:  do not open a massive growth phase until you can retain customers. We have passed that test as we have members prepaying for 5 years. So, we want to hit the airwaves and bring more people to our amazing program.

Testimonials from actual graduates, inspirational conversations on attending a top-grade entrepreneurial business education, a school which prepares for the future, a school whose faculty members are drawn from great companies, a school which has many university students attending, a school with many different nationalities (39), a school with an investment fund arm backing innovators, etc. 

Who can tell a great story to bring 500,000 people to attend Tekedia Institute and accelerate Nigeria and Africa’s entrepreneurial capitalism?

Can you help our school?

Email tekedia@fasmicro.com

Tekedia Institute revamps our curriculum every year. For the 2022 academic session, I am very happy to note that we are introducing a new course: Energy Economics & Future. Our Faculty is Leonard Azimoh, Ph.D, an energy economics expert who also teaches a similar course at New York Institute of Technology.

People, there are many equations in his course notes. But if you persevere and study the progression, series and calculus equations he has provided, you can  confidently walk to your local government chairman, and provide the energy requirement, cost and form, to light up the community. (You will see why some equations you learnt how to derive in college are really very important).

Visit Tekedia Institute and see the new courses coming in our next academic year:

A poll I carried out among small business owners recently proved what I had always thought. Customers will generally connect better to a brand when they can put a face to it.

Some business owners made the mistake of thinking that customers did not need to know them. They thought that all they needed to do was put their product out there, drive their marketing campaigns and ads and the customers will come rushing. They thought the focus should be on their company, product, and service, not them.

Not true. Unless your product or company is already successful, people do actually want to know about you and in fact, they are more interested in your story than they are in the company that is still faceless to them.

Customer engagement with brands will come easily once they can put a face to the brand. What does this do for them? It gives the customers a face they can relate with and breeds trust. No one would do business with you unless they know you, like you, and trust you.

Whether or not you are a private person or introverted by nature, the minute you choose to start a business, you have put yourself out there for people. They want to know everything about your story as it connects with the business, the product, and the brand.

That little story about your AHA moment; that personal pain point that drove you to seek a solution; that story about how you came about the solution; the story of the sleepless nights it took you to develop the software; the story of how you drove the business when you had not secured funding; the story of how you found your partners and financiers;  it is all part of your story and they want to know about it.

You will find more success in your business when you start realizing that at least for the first 10 years, you are one with the business. If your personal brand appreciates, more people will feel confident to do business with your company.