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TikTok Is Launching Delivery-Only Restaurants Across the US in March

By
Samuel Nwite
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0
The brand is growing

TikTok has found a new way food creators can receive orders for meals they shared on its platform. TechCrunch reports that the short-form video social media app is preparing to launch a new service that will turn its viral food videos into meals you can actually order and enjoy.

Bloomberg had earlier reported that the new idea will be executed in partnership with Virtual Dining Concepts, who will help to launch “TikTok Kitchen”-branded delivery-only restaurants across the United States next year.

The report says menu at the restaurants will draw upon the most popular viral food posts on TikTok, which people can then have delivered to their door, and the two companies plan to launch around 300 locations that will start delivering dishes in March, with plans to open more than 1,000 restaurants by the end of next year.

It also said that the initial menu will include top TikTok viral dishes like baked feta pasta, a smash burger, corn ribs and pasta chips. The baked feta, in particular, gained incredible traction in 2021 as Google reported it was the most-searched dish of the year after it gained immense popularity on TikTok. Going forward, the menu at the locations will be amended quarterly with new dishes that have started to go viral.

TikTok confirmed to TechCrunch that creators will be receiving credit for dishes within the menu and will be featured prominently throughout the partnership.

“Proceeds from TikTok Kitchen sales will go to both support the creators who inspired the menu item and to encourage and assist other creators to express themselves on the platform in keeping with TikTok’s mission to inspire creativity and bring joy to its users,” TikTok said.

But the company made it clear that the idea was more of a campaign to bring TikTok food to fans, and not TikTok’s venturing into the restaurant business. That means the company likely sees this as more of a marketing effort, rather than a long-term business, TechCrunch noted, adding that TikTok didn’t say how long this “campaign” will run, or provide other details about the ordering process, or how the menu items will be selected and refreshed.

The TikTok boom was spurred by the company’s ability to promote the contents of users on its platform. The Virtual Dining Concepts partnership targeting food vendors is the latest.

“TikTok is widely known for popular food trends and is home to many viral recipes that are often reshared on other social media platforms such as Twitter, Instagram and Facebook. The short-form video app’s latest partnership indicates that the company is looking to take advantage of this popularity to raise the profile of its brand and those of its creators who are fueling the food content on its app,” the report said.

Virtual Dining Concepts becomes TikTok’s ideal partner in promoting this idea because of its record in the virtual restaurant business since it was founded in 2018.

Virtual Dining Concepts runs several delivery-only ghost restaurants and has partnered with many notable individuals, including YouTube celebrity MrBeast (who runs his own virtual restaurant business, MrBeast Burger), Guy Fieri, Steve Harvey, Mariah Carey, Tyga and others. The company also has a partnership with Barstool Sports.

The offense of dangerous driving

By
Stanley Alieke
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1

The offense of dangerous driving.

It’s Yuletide. The time of the year where most people engage on road trips to their different destinations. Motorists tend to drive with total disregard to road signs, over speeding and driving recklessly.

It is the writer’s advice that even as you embark on your road trips for the holidays bear it in mind it is an offense, a serious offense in Nigeria to drive recklessly and cause the death of another person or drive at a speed or manner which is dangerous to the public.  This offense carries the punishment of not less than 7 years jail term for the offender.

This is the provisions of section 5 of the Federal Highway Act. This provision will be reproduced here for your perusal:

Any person who causes the death of another person by the driving of a motor vehicle on a Federal highway recklessly, or at a speed or in a manner which is dangerous to the public, having regard to all the circumstances of the case, including the nature, condition and use of the Federal highway, and the amount of traffic which is actually at the time, or which might reasonably be expected to be, on the Federal highway, shall be guilty of an offence and liable on conviction to imprisonment for a term of seven years.

It’s better to drive carefully and resist the urge to over speed so you don’t become an offender with seven years jail time waiting for you.

Video of “The 2022 Outlook – Nigeria, Africa, Global: Potency of Entrepreneurial Cambrian Moment” – Ndubuisi Ekekwe

By
Ndubuisi Ekekwe
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0

We just finished now the presentation. Here is the link to the recorded video.

“The 2022 Outlook – Nigeria, Africa, Global: Potency of Entrepreneurial Cambrian Moment” – Ndubuisi Ekekwe

Join us today at Tekedia Institute as we review the year ahead in our annual presentation

By
Ndubuisi Ekekwe
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0

Join us at Tekedia Institute as we review the year ahead in our annual Outlook presentation.

Topic: The 2022 Outlook – Nigeria, Africa, Global: Potency of Entrepreneurial Cambrian Moment

Date: Saturday, Dec 18, 2021

Time: 4pm – 5.30 pm WAT

The Zoom link is up at https://www.tekedia.com/live/

Come and learn how the empires of the future would be built.

Do all to discover your passion, and accelerate it

By
Ndubuisi Ekekwe
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1

I like designs and electronics is my passion. In junior secondary, I fell in love with electricity. But every person wanted me to study medicine (a great call) but I was not a fan. The closest I got to medicine was writing JAMB in first year, while in Federal University of Technology Owerri, just to prove that it was not about any difficulty of getting in. University of Nigeria Nsukka offered admission for MBBS but I only revealed to family a day after the matriculation.

My message to you today is this: Do all to discover your passion. But do not pick a job (at entry level) because it is your passion. Rather, plan that career to do all necessary to have resources to accelerate and ascend into that passion.

In my experience, the biggest satisfaction comes when you know you are making progress on things which you have desired to pursue. And defining those things must come out of awareness, and understanding of many things which could help you to thrive in life. That is also where humility comes – what you have called great success may be things others passed over. But in the foolishness of a fool’s mind, he or she was thinking that was the pinnacle

Yes, if you studied chemical engineering and a bank job arrives paying 4x than what a small engineering firm is paying, take the bank job in Lagos. But have a transition strategy with a path to return to engineering at higher level. Do not allow the bank perks to disorient you because later you would regret it.

With a solid plan, the resources from the bank job can fund a foreign postgraduate degree which will set you ahead by miles. The energy to push harder in whatever you do typically comes when you have passion for that. Mine is electronics and daily I pursue a “vision of innovation in addressing the world’s challenges”. Discover your passion, and accelerate it.

LinkedIn Comment on Feed

This one may require a caveat, because you are part of less than 1%, with capacity to have clear vision, and a sound plan to see it actualised. This is not for average graduates, too much to ask…

There’s a certain ‘hangover’ that usually happens, when young graduates begin a career in high-paying sectors, the so called passion becomes muddled, and then gets redefined and adapted to the comfort of the new surroundings, with all the perks.

To be able to disconnect from such hangover, you must posses the mental agility and cognitive humility, to be able to see beyond your present ‘comfort’ and question your life purpose; that way, you may be able to pursue your higher goals. Money comes with deceitful tendencies, and in many cases – blurs one’s ability to think critically.

The first task for young graduates could be that of being able to link passion to wealth creation, without such link, the passion may turn out to become a source of misery. Not many things you have passion for can sustain you, the business element of such passion needs to be viable too.

In this life, your happiness or misery is hedged on your ability to discover your purpose; anything short of that, sorry!

NB: originally published 3 years ago

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