Good People, just checked backlogs here and I can see that most members who paid about a few hours ago are yet to receive access on our platform.  Please our team is on top of this, creating and sending the credentials. Tomorrow is an early bird deadline and we understand the surge.

Have patience, they will respond. They have added more hands to make things faster. Yet, note that we have an automatic registration via Flutterwave and Paypal – that one ensures you pay and have immediate access. Yet, it does not matter, use any method you want, we will serve.

Within 30 minutes, everything will be cleared as I have told them to move teams from our Zenvus electronics business to help support our Tekedia team.

Please register for Tekedia Mini-MBA and experience the best value in business education. Our community is great and you will meet people who will help you advance your missions. In our last edition, some co-learners came together and began something BIG.

London-based Dr Mary FiyeDanasara Kudi did something amazing. We sent a young graduate to become a Special Adviser to a governor in Anambra state through the strength of his work in our Institute.

Invest in yourself here.

Tekedia Institute offers an innovation management 12-week program, optimized for business execution and growth, with digital operational overlay. It runs 100% online. The theme is Innovation, Growth & Digital Execution – Techniques for Building Category-King Companies. All contents are self-paced, recorded and archived which means participants do not have to be at any scheduled time to consume contents.

It is a sector- and firm-agnostic management program comprising videos, flash cases, challenge assignments, labs, written materials, webinars, etc by a global faculty coordinated by Prof Ndubuisi Ekekwe.

Tekedia Mini-MBA Edition 4

Nations rise when pioneering entrepreneurs emerge to make this equation come to pass:

• Innovation = Invention + Commercialization. 

Without those pioneers, the capacity to combine factors of production to set a new basis of competition and fix market frictions stall. Interestingly, most nations always have those pioneers before they can advance. In other words, the state cannot be optimized before the emergence of these pioneers. 

Why? It is through the wealth created by these entrepreneurs that the wealth of a nation is built, and through that wealth, the institutions of states are advanced. Nigeria cannot advance until it can produce great pioneering entrepreneurs, Aso Rock or no Aso Rock. Fixing Aso Rock, Nigeria’s seat of power,  will go through markets because only markets fund the promises of politicians.

Before the American steel industry, Carnegie had to emerge. Before the US energy sector, Rockefeller existed. From JP Morgan to BY Mellon, men were ahead of the government in setting the ordinance of  US banking. Nigeria cannot have it the other way around: the government has never led anything and we cannot expect everything to be anchored by bureaucrats.

Like Nollywood, Nigeria’s movie industry, which emerged without any memo to the government, our pioneering innovators must do the same in other sectors. Even in China, the rise has gone through markets, specifically its state-owned-enterprises, an invention in its market systems.

Pioneering innovators, we are waiting for you to transform Nigeria and Africa.

Process efficiency is great. But a winning business model is more important. You can be efficient doing the wrong thing. It comes down to operating where you can capture value. Because of the unconstrained and unbounded nature of the web, businesses must change their operational protocols.

 In 2000, assembling the top global movie producers to make short videos for a digital platform would have been a great idea (Quibi like). But in 2021, where discovery and owning the demand, not the supply, is more strategic, that model will struggle. So, today, it is a better idea to have a platform where millions of people can post videos and your algorithms sort, and pick the best, and within seconds distribute them on your platform (TikTok like).

The most catalytic thing a leader can do today is to have a responsive business model. If you miss it, everything falls because the dynamic of the internet has changed everything. 

A man picked a company, and changed the business model, and within five years, quadrupled the market cap, with largely the same products. Yes, the difference between Steve Ballmer (former CEO of Microsoft) and Nadella Satya (current CEO) is this: Satya runs a model for the web era while Ballmer was old school.  Ballmer focused on controlling supply of Microsoft products in a world where winning demand has become more strategic.

In 2021, I challenge you to look deeper into the business model you are running. How has the web changed the fundamental constructs?

Always remember that modern empires are going to be those who control demand, not supply. That is the grand playbook of the web economy. Upgrade as I have noted in my courseware of the same title in Tekedia Institute.

In the digital age, what matters is not who controls supply, but who controls demand. Supply is largely infinite as there are many ways to get to the web, and because it is infinite, users congregate to platforms to help them navigate and make sense of the web.

In 1980, before the digital age as we have it today, the most powerful people in media were newspaper publishers. They were the people you needed to reach to get your message to the world. They decided what everyone read on the dailies and they were powerful. They controlled supply and by controlling supply, they shaped everything including advertising.

Good People, I want to thank Corporate Nigeria for your response to Tekedia Mini-MBA. Today has been fascinating with registrations. When I see insurers, banks, retailers and even a university sending their staff, I am overwhelmed with appreciation. The thinking has been: everything has to be imported to be accepted in Nigeria. 

But we are learning that if you provide quality and value, Nigeria responds. To our business leaders, we will keep justifying your confidence. Thank you for your support. 

As Admin has noted, I am available for a short speech of 30-45 minutes to your team as you begin to plan the year.  We have provided The 2021 Outlook: Growth After A Redesign already, and are now available for The 2021 Winning Playbook. 2021 is a year of accelerated growth and we have indicators to make that happen. Contact Admin, calendar is open until classes begin Feb 8.

Again, we appreciate how you all have responded. Thank you again.

I have since expanded it since I put it out in 2018. Some of our members might have read the updated version in Tekedia Mini-MBA courseware. But let me share this first draft, published in 2018. The One Oasis Strategy provides a really brilliant way to allocate factors of production in companies. Banks, fintechs and great companies have deployed the thesis. It will be part of my first work of 2021 in the Harvard Business Review, coming later this month.

Registration for 4th edition of Tekedia Mini-MBA (Feb 8 – May 3, 2021) begins. Tekedia Mini-MBA, from Tekedia Institute, is an innovation management 12-week program, optimized for business execution and growth, with digital operational overlay. It runs 100% online. The theme is Innovation, Growth & Digital Execution – Techniques for Building Category-King Companies. All contents are self-paced, recorded and archived which means participants do not have to be at any scheduled time to consume contents.

‘Simply, if you build your investment around that main product, you will find success, because those investments will have a clear internal “customer”, and that reduces market risks’. The best product is the oasis in your business upon which other products (inhabitants) will feed on and depend on, as in the oasis in the desert. If you make it a clear category-king, the oasis will last long to support other inhabitants in your firm. N.E.

Read the draft here.

Tekedia Mini-MBA Edition 4