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Food Hive: Pioneering The Business of Food Service Technology

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Years ago, when people think of the food service business they thought more of the kiosk, street vendors, and restaurants. But in the most recent years, this notion has been challenged to a large extent, due to the rising need for comfort, ease and dynamics of the ever evolving technology in the landscape of Nigeria.

Yes, the food service business in Nigeria doesn’t have statistics to point to on its profitability. However, it’s imperative to know that in the United States according to Statista:

  • Revenue in the Online Food Delivery segment amounts to US$136,431m in 2020.
  • Revenue is expected to show an annual growth rate (CAGR 2020–2024) of 7.5%, resulting in a market volume of US$182,327m by 2024.
  • The market’s largest segment is Platform-to-Consumer Delivery with a market volume of US$70,741m in 2020.
  • In global comparison, most revenue is generated in China (US$51,514m in 2020).

Be it as it may, that is some mouth watering statistics to be honest. The reality that the most essential needs of man (food, clothing and shelter), cannot be defeated even in the coming generations, is a pointer to the need to focus on boosting a sector that might not be the spotlight of the decade.

So how is an emerging startup preparing to handle this problem and how are they solving this in all ramification?

Food Delivery: The Business Overview

Food delivery business is arguably one of the lucrative businesses in Nigeria today. And this is due to the fact that people rarely have time to cook these days, especially the working class. Also, technology is beginning to play a huge role in our everyday lives, and the way we buy food. Most people now prefer to buy food online, as it is more convenient and comfortable than going out to a fast food or roadside food vendor/restaurant to do the buying.

Online Food Delivery comprises services which deliver prepared meals and food that was ordered online for direct consumption. The Restaurant-to-Consumer Delivery segment includes the delivery of meals carried out directly by the restaurants. The order may be made via platforms (e.g. Jumia Food, Uber Eats, Dera Foods) or directly through a restaurant website (e.g. Food Hive).

The Platform-to-Consumer Delivery market segment focuses on online delivery services that provide customers with meals from partner restaurants that do not necessarily have to offer food delivery themselves. In this case, a platform or delivery partner handles the delivery process. Not included are orders by telephone, unpacked food for immediate consumption as well as non-processed or non-prepared food.

Food Vending: An Overview

From giants like Jumia, Konga, to small startups, direct-to-consumer delivery and pickup options have swept the country?—?and restaurants are no exception. Ordering food online or through a mobile app took off in 2019 and it will only grow further and faster in 2020, though the corona-virus has put a temporary halt on businesses globally and in Nigeria, the food vendor business is still thriving.

What or who is a ‘food vendor’?

A Food vendor means any person, public or private, located within the State, who offers for sale or sells food or beverage products. Food vendor means any restaurant, retail food vendor or nonprofit food provider.

Food vendor means any and all sales outlets, stores, shops, vehicles or other places of business located or operating in the city that operate primarily to sell or convey foods or beverages to consumers, and stores that sell food or beverages in combination with a physical entity (such as a gasoline station).

In more depth we can discern that a Food vendor means any establishment, located or providing food within the cities of Nigeria, which provides prepared and ready-to-consume food or beverages, for public consumption including but not limited to any store, supermarket, delicatessen, restaurant, retail food vendor, sales outlet, shop, cafeteria, catering truck or vehicle, sidewalk or other outdoor vendor, or caterer.

Food Service Business? – ?The Disparity

The whole world is leveraging on different marketing schemes to help boost their business presence. Unfortunately, many food service providers who are into production of various cuisines are yet to catch this cruise.

The top tier service platforms such as Jumia Food, Uber Eats, and even OPay does not fully feature many local food vendors to manage their business as their strong points. Why? Policies, intents and objectives differ with respect to individual food commerce companies. The platforms do not recognize the average Nigerian business on the streets. The average Nigerian food vendor businesses are lost, as they see fellow citizens purchase exotic meals that they can produce with more superiority and style.

Nigerian food service providers need systems they can use to organize, and manage their business activities from the comfort of their smart owned devices such as smartphones, computers and more. This is where Food Hive comes to play, but what is this startup about and how do they plan to solve this problem they claim to exist?

Smartly Pioneering The Business of Food Service Technology

According to the Food Hive team, they opined that Food Hive is a technology company solving ordering and delivery problems for ambitious food service businesses. The mission is to help food service businesses in Nigeria become profitable and loved.

Food Hive offer their services in: Grocery Markets (Deli Counter, Specialty Items, Advanced Orders), Restaurants (Cafes, Delis, Juice Bars, Coffee and Bagels), Food Vendor (Verified food vendors around your area), and Catering (The system is set up to better satisfy the needs of your audience at any event).

A Modern Food Multi-Vendor Marketplace

Food Hive builds technology to help Nigeria’s best food service businesses grow, from new startups, to market leaders launching any business models. They are inspired by a vision of millions of exceptional food service businesses across the nation who’re profitable, and loved. They believe that in their lifetimes, such businesses in Nigeria will routinely go toe to toe with the best companies on the planet, and win in providing essential services for the increasing population.

The Food Hive product/service is 100% Nigeria made product, as according to the founder, it is entirely designed and built in the dynamic, entrepreneurial cities of Owerri and Lagos!

At this time, the team has announced that more food vendors, and restaurant owners should sign up on the platform, as the Food Hive has rolled out low cost pricing which is aimed at fostering a relationship between their partners.

Food Hive is a commission based platform too, this means for every sale on the platform by a business, they earn a certain rate of commission on sales, depending on the membership plan subscribed to by the business entity/owner. Businesses register a profile using any of the membership plan provided by Food Hive. After activating a membership plan successfully they can add their menus and cuisine too.

The Commission based system entails that depending on what plan the businesses opt-in, a charge rate is taken as commission for each product sold on Food Hive. The remaining balance is left to the business.

Users too can register and order from any vendor and get their delivery to their doorstep location or even pick it up.

Benefits of the Food Hive Marketplace

All businesses using Food Hive get to use premium order service management, the first of its kind in Nigeria. This means, instead of a food service to lose track of who has ordered meals, they have a central dashboard to manage customer purchase, earning, social impressions and much more.

Businesses using Food Hive can run Ads on the platform too and get a large based of customers to view their service. Businesses using the service get a special advantage of the Premium SEO service. This means that once a search (or relevant query) is made on search engines such as Google, your business is showing in the Search Engine Result Pages.

Businesses can request to withdraw earnings which will be paid out on a daily or when scheduled by the business service provider.

Other benefits of using the Food Hive platform include: Centralized System, Unique Dashboard, Membership Plan, Review System, Earnings, Secure Data Management, Promotional Articles on their Blog Trusted Service Customer Service Support and more.

Food Hive is also FraudLabs Pro certified, this means all transactions are authenticated and vetted for fraud.

Conclusion: To The Horizon

As stated on the onset, when people think of the food service business they think of the kiosk, street vendors, and restaurants. But in the most recent years, this notion has been challenged to a large extent, due to the rising need for comfort, ease and dynamics of the ever evolving technology in the landscape of Nigeria.

A technology company solving ordering and delivery problems for ambitious food service businesses is Food Hive. Their mission is to help food service businesses in Nigeria become profitable and loved.

SpaceX’s Crew Dragon and Elon Musk’s Moment of History

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SpaceX show

On Saturday, May 30, at 3.22 P.M. Eastern Time, SpaceX pulled off a historical new beginning of human spaceflight from the US soil. It was a new dawn that started with a dream and gradually evolved into a thrilling reality.

In 2010, under president Obama, a program called the Commercial Crew Development (CCDev) began to replace the existing space shuttle going on retirement. The aim was to replace the shuttle with a privately built spacecraft. Two US companies, SpaceX and Boeing were contracted with $2.6 billion and $4.2 billion funding respectively to build a new spaceflight for the National Aeronautics and Space Administration (NASA).

So the journey that brought Florida to a standstill on Saturday started, and now the rest is history.

SpaceX’s Crew Dragon spacecraft leaped on a Falcon 9 rocket from the Launch Complex 39-A at Cape Canaveral in Florida, marking a new era of commercial spaceflight.

The launch was originally scheduled for Wednesday but was moved due to unfavorable weather. But it did not only fulfill a dream, it made history. The Crew Dragon was funded by NASA and has become the first private human vehicle to head for orbit.

The dream has come true, and the dreamer, Elon Musk, and the world fascinated by his prodigy have been thrilled beyond awe by the reality.

“This is everything America has to offer in its purest form. Times are tough right now. But I hope this moment in time is an opportunity everybody to reflect on humanity and what we can do when we work together,” said NASA Administrator Jim Bridenstine after the launch.

Aboard the spacecraft are two astronauts Bob Behnken and Doug Hurley, making sure the history segmented into three important aspects, touches its final destination.

It is the first time that astronauts have been launched into space from the US soil since 2011.

SpaceX is recording its first-ever crewed mission.

This is also the first time ever that a privately developed spacecraft launched humans into orbit.

The destination is the International Space Station (ISS), 400 kilometers above the earth. It will take Bob Behnken and Doug Hurley 19 hours to reach their destination.

The spaceflight is expected to reach the ISS Sunday afternoon if all go well, where the astronauts will meet with three other people, NASA astronaut Chris Cassidy, Russian cosmonauts Anatoly Ivanishin and Ivan Vagner.

The United States government has been working since 2004 to find an alternative to the space shuttle retired by President Bush. The space shuttle flew for the last time in 2011, ever since then, no human has ever launched to orbit from the US soil. The quest to fill the vacuum created by the retired spacecraft continued with subsequent US presidents. With the CCDev program, the scientific adventure to usher in a new era was born.

Elon Musk, the founder of SpaceX was thrilled at the prospect of commercial spaceflight, and went to work with all eagerness. SpaceX has enormous experience in spacecraft because it has been flying missions to the ISS for NASA, including the cargo version it flew in 2010.

The Crew Dragon was first tested in March 2019, when SpaceX performed an uncrewed test flight to the ISS. But the progress suffered setbacks in April, when the spacecraft disappointedly exploded following a valve malfunction while in a routine test back on earth.

Musk whose goal is to launch humans to Mars, got back to work. Just about a year after the disappointment from the explosion, history became kind to him.

SpaceX was founded in 2002 with a big dream of operating commercial services, putting people on the moon and launching others to Mars. Musk is working on a bigger space vehicle, the Starship, to accommodate more people in years to come. Part of the plan is to start commercial services with the Crew Dragon so that paying customers can be launched into space.

The Starship vehicle is expected to accommodate up to 100 passengers. SpaceX is planning to include it with two other vehicles in its Artemis program billed to commence Moon trips in 2024. As part of its contract with NASA, SpaceX will continue to deliver astronauts to the ISS increasing the number of passengers up to four in coming months.

Elon Musk has not only made history by making the spaceflight possible with a 18 years old company, he has also made the US government proud. Prior to this day, the only way to reach the ISS was through Russian Soyuz, and NASA has been paying Russia $90 million per seat over the past nine years.

Today, the launch of the Crew Dragon spaceflight has saved NASA the embarrassment, it has fulfilled a dream and Elon Musk is to be thanked for that. He said: “This is a dream come true. It is not something I thought would actually happen.”

Ndubuisi Ekekwe Will Run Masterclass for NIPCA Canada

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I will run a Masterclass Series for Nigerian IT Professionals in Canada (NIPCA). I have planned to spend two days with the community in Canada, but with the virus not fully managed, my travels remain frozen. The theme is Innovating for Growth within the context of post Covid-19 economy. The date is June 11. Register free here .

Ndubuisi Ekekwe To Keynote Edves Catalyst 2020

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Edves Catalyst is the largest edtech conference in Nigeria. On June 6, it will bring a virtual gathering of thought-leaders from around the world, to discuss mechanisms to deepen education, accelerate human productivity, and advance economic systems. I will keynote the event with a speech titled “Leading in a tough economy”.  Dimeji Falana leads Edves.

Industry leaders like  Mazen Mroue (COO MTN Nigeria), Prof. Ike Elechi Ogba, (EBSU), and multi-platinum, generation-inspiring, startups creator & tech innovator,  Iyin Aboyeji.

Register FREE here – https://catalyst.edves.net/register

 

Global Epidemic – Coronavirus, The Law And Economy

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“Businesses closed, streets deserted, a shortage of doctors…corpses without assistance, everyone flee, if they can…” These words were unearthed from the diary of Mardoqueo Navarro published on April 13th, 1871. And though they were intended to draw a macabre impression of the yellow fever epidemic in Buenos Aires, the carefully mapped insight of the scourge, was rooted in the fear of the Yellow-faced Monster. This fear was made whole by the instruments of fake news, occasioned through the absence of efficient media systems. As opposed to what obtains today, being informed in early Buenos Aires included the ability to pick effectively, the words of conversing bystanders. Yet, when the crisis spiked in 1871, fake news proved to be the first phase of an ambidextrous epidemic. 

The general apprehension towards the 1871 Yellow fever crisis was not only in its certainty of killing its victims, but was also centred in the savagery with which it carried it out. At the first phase, the victim would be assailed with fever, muscle aches and loss of appetite; in the second phase, the symptoms goes away, pulling a feint while the victim is washed up in faint hope; at the third stage, commonly called the intoxication phase, the victim suffers heart failure with bleeding disorders becoming a norm. Eventually, the victim falls into a coma. At this point, the thick human pigment would transform into the yellowy apparel of death. Unknown to the citizens of Buenos Aires, the epidemic employed a similar play on their economy. 

Between 1811 and 1870, Argentina’s export per capita made a steady climb from 3.1 to 20.3. This rise was constructed on the export of dry hides, tallow, salted meat, and wool. From economic indices, the export per capita was three times bigger than developed countries and twenty-five times larger than third world nations. Still, when the yellow fever outbreak unveiled its symptoms beyond the citizens, its effects took the anima of economic recession and underdevelopment. At the first phase, the epidemic withered 2000 people in the city of Corrientes, which had a population of 11,000 persons. This sent the province into a feverish state, because of the failure to produce sufficient manpower, thereby leading to loss of ties with the allied troops propagating the Paraguayan war; its second phase followed the closure of ports and borders, giving a faint hope that the virus could be contained. Yet, by the middle of February 1971, the human capital took a hit with 150 deaths per day. However disturbing this tale might be, it proffers a yardstick indicating that we do not need the reasoning of Karma, to know why the rise of any epidemic is met with unfriendly stares. 

When the Coronavirus infection was declared a public health emergency by the World Health Organisation in 2019, the news approached a system thriving on the routine use of transportation, capitalism, state socialism and the law. The notion of economic growth was erected on these elements and dictated how much was needed in purchasing the ideology of extensive advancement for the people. Supporting all these were the bones of social and economic interaction. Asides maintaining the equilibrium of mental health, socio-economic interaction also quelled the disadvantages of a dormant economic structure. Yet, it comes with a painful echo that the incursion of the coronavirus epidemic, has inevitably specialised in the suspension of valuable sectors. 

IMPACTS ON THE ECONOMY 

As exhibited in the symbiosis of art and paintbrushes, an inactivity of the labour force would fail to paint a perfect representation of production. In 2017, the Organisation for Economic Co-operation and Development detailed the profit margin across the highest Federal tax revenues in Nigeria. For corporate tax and personal income tax, the main financial munitions of major developing countries, 45 percent and 16 percent were allocated respectively (OECD, 2017). Through this margin, it is seen that the average working Nigerian, contributes 1 to 5 naira in every ten naira made from income tax revenue. This in turn, translates into the creation of social services. However, with the COVID-19 epidemic, the exchange between the government and its people have been interrupted. Nigerians are still entitled to pension remuneration, enviable power supply, and progressive health care services, yet the funds made to sponsor these are at home, temporarily unemployed. If this persist, it would result in fiscal deficit widening with jobs still intact. 

Tailoring this with the colours of the Green White Green, the Green – agriculture – has the potential to lose its colouring in Nigeria. Africa’s largest economic sector, according to figures released by Mckinsey & Company, a notable research and development firm, is agriculture, indicating 15 percent of the continent’s total Gross Domestic Product (GDP) with 100 billion dollars annually. With Nigeria’s distributive portion of 21.2 percent (Statista, 2020), a vatic voice might say that if Nigeria shuts it doors indefinitely, it would not need to reopen them to combat food shortage. However, this faith would only be accomplished if work were consistent. With due credit to the epidemic, the production of various agricultural products has been reduced and even when these items are produced, the interstate delivery has been flawed. 

It is a sad blend that though oil production might persist during the epidemic, the chain of distribution would reluctantly stick in the mud. The oil and gas sector is dissolved into three segments: Upstream, Midstream and Downstream. The Upstream division indicates companies inclined towards exploration and production of oil and gas. Midstream segment are personnel devoted to the movement of demodulated raw materials to refineries for processing. Downstream businesses are the refineries where natural gas is transformed into gasoline and other petroleum products (Andrew et. al.) All segments are naturally dependent on the success of the other. It follows that when a sector is restricted from performing, like by the operation of a lockdown, chain of distribution is hampered and sale, would be stalled indefinitely. From practice, this chain anchors the weight of the Nigerian economy sector. Backing up this notion, is Nigeria’s reliance on crude oil according to figures produced between 1981 to 2015, above all other forms of natural resources, thereby tagging the economy as one with a singular stream of limiting income (Jack et. al, 2016).

Besides, we only need to toss a coin into numerous empty offices to draw the sad echoes of the coronavirus epidemic. This plays towards the tune of physical businesses in the world. Forbes (2018) has attributed a falling figure of 28 percent to the number of small business operating online. This leaves more than seven in every ten business owners, dependent on transportation, on-site management, free enterprise, physical maintenance policy, and customer service. Of all these attributes, not one has failed to be sucked in by the COVID-19 epidemic. It is a fact that when these properties have been taken away from a business for an extended period of time, what is left in its wake is an unrecognisable vacuum conjoined with the threads of loss. 

IMPACTS ON THE LAW

We would be building an analytic imbroglio if we consider the economic impacts of COVID-19 while tossing the legal angle to limbo. This is because the interplay of law and economy inspires a specific sweetness. One point where these two concepts meet is the law of contract. Every contract is unique to the parties concerned. Often times, they reach conclusive term based on how much the economy permits their mutual profitable bargain. Nevertheless, the end of the coronavirus infection could see the birth of legal claims for breach of contractual terms and aggrieved parties would be pushed to seek relief for breach of contract. The unifying theme across these actions would be non-performance of contract. In like manner, several defenses would arise. Notable of these is the defense of frustration and Force Majeure. 

The defense of frustration functions to mitigate claims or exonerate parties in breach of their contractual obligation. The court in Standard (Nigeria) Engineering Company Limited & Anor v. NBCI have stated that “if the performance of a contract depends on the continued existence of a state of affairs, then the destruction or disappearance of the state of affairs without the default of either of the parties will discharge them from the contract. Frustration, it is submitted only occurs under conditions that are totally out of the control of the parties”. Without contemplation, the scourge of  COVID-19 in Nigeria and its particles, especially the actions of restriction of movement, would measure up to a defined frustration of the performance of contract within the mind of the court. 

The force majeure defense has been contemplated to mean “something that is unexpected and unforeseen happening, making nonsense of the real situation envisaged by parties”. It operates in a contract, as a clause that has been previously inputted by the parties concerned, which as the wordings of the terms is dictated, could totally discharge the defendant of any liability. The aftermath of the COVID-19 epidemic could see a defendant seeking discharge through force majeure by specific words such as outbreak of diseases, pandemic or “an act of God” as a force majeure event. However, it would be the duty of such person seeking relief to indicate how the event amounted to non-performance. 

Concurrently, how much work is worthy of remuneration, could become a contention for the law, in the wake of the coronavirus epidemic. The general rule pertaining to an employer’s duty to pay one’s staff is fashioned with the common law rule of payment for work done by employees, in accordance with the stipulations of the contract of employment. Accordingly, the right to claim remedies for a breach of an employment contract obtains only when such employee is contractually in the right.  Walton, J. In the English case of Creswell v. Board Revenue held that in the event an employee is incapable in the performance of the duties they are authorised by a contract of employment, to perform, the doctrine of ‘no work, no pay’ applies and an action for wages is bound to fail.

This decision only gains an invite when the employee is incapable in the performance of the duties, authorised by a contract of employment. It does not indicate meaning to circumstances where the employee’s unfitness to work is because of a force majeure event, such as an act of God, disease, or epidemics such as the COVID-19. Applying judicial interpretation, the common law dictate, does not implicate the employee’s consideration for wages in the event of actual work, but is set on his disposition to work. Putting off any contradicting proviso in the contract of employment between employer and the employee, every employee when construed to be eager and disposed to work, as in the event of the work from home policy, due to the limitation of movement resulting from the lockdown, or being infected by the coronavirus infection, would not be refused wages so far the terms of contract have been practiced to the letter.  

Beyond employment, the impact of the epidemic on financial contracts also lays a target on the obligations of borrowers and obligors. Simply put, the coronavirus virus epidemic might arouse an Event of Default (EoDs) because of the incapacity to finance repayment obligations and the prevalence of Material Advance Change (MAE). The latter is typically defined and includes an event or occurrence, which when considered would lead to an adverse change in the nature of the business, the propensity of the borrower to repay a loan or the likelihood to perform contractual duties within the financial documents. In the aura of such occurrence, the lender can either stop the future disbursement under the agreement, demand reimbursement of all or part of the loan which have accumulated over time or take steps to enforce any rights of the lender under the contract documenting the loan. However, it is advised that in the case of an inability to fulfil the terms of a loan, there should be a deferment and not a total waiver of contractual agreements.

CONCLUSION 

In the character of history, the lifespan of any epidemic is determined by how long it takes to provide a vaccine. For Nigeria, this singular factor could exorcise a crisis within the crisis, thereby placing the country in the incoming traffic of history. And though our prayers should not feature ill luck, our questions could run solo with one theme; damage control for the aftermath. With this mind-set, the epidemic could pioneer resourceful palliatives to make living through and the aftermath of the virus, less painful. One of these should address the rate of brain drain in the medical sector. 

If there is an imperfect time for Nigeria to stew in the poor management of human capital development, it is now. The increase in the emigration of health officials has become a defining challenge to the coronavirus epidemic. Interestingly, Nigeria has lost billions due to the imbalance between the medical personnel trained and the number that are subsequently engaged. This trend was documented by the Mo Ibrahim foundation , which estimates that more than 2 billion dollars have been expended on the training of doctors who later emigrate. In stemming this issue, Nigeria should take a leaf from her funding of entrepreneurship and Small and Medium-scale Enterprise. The goal is to establish a form of reward system, whereby young doctors are encouraged to build their own hospitals or health centres, in which the government will own part of the organisation in subsidy and infrastructural enhancement.  

REFERENCES

  1. H. Plecher (2020). “Distribution of gross domestic product (GDP) across economic sectors in Nigeria, 2018”. Statista
  2. Jack Jackson T.C.B, Nkwocha Ifeoma B., and Odubo Tombra R. (2016). “Natural Resources Exploitation and Socio-Economic Development in Nigeria (1981-2015)”. Researchgate.net. 
  3. Jia Wertz (2018). “How Brick-And-Mortar Stores Can Compete With E-Commerce Giants”. Forbes
  4. Kartik Jayaram, Jens Riese, and Sunil Sanghvi (2010). Africa’s Path to Growth sector by sector. Mckinsey Quarterly, Mckinsey & Company. 
  5. Mo Ibrahim Foundation (2018). “Brain Drain: a bane to Africa’s potential”. 
  6. Medlineplus.gov (2017). Yellow Fever. U.S National Library of Medicine. 
  7. OECD (2019). “Revenue Statistics in 2019, Africa – Nigeria” Organisation for Economic Co-operation and Development, 2019, 

BIBLIOGRAPHY 

  1. Andrew C. Inkpen & Michael H. Moffett ( 2011). “The Global Oil and gas Industry: Management, Strategy and Finance”. Penwell Books, 2011. 
  2. Carlos Newland (1998). Exports and Terms of Trade in Argentina, 1811-1870. Bulletin of Latin American Research, Vol. 17, No. 3, pp. 409-416. 
  3. Fiquepron, Maximiliano Ricardo. (2018). “Places, attitudes and moments during the epidemics: representations of yellow fever and cholera in the city of Buenos Aires, 1867-1871”. História, Ciências, Saúde-Manguinhos, 25(2), 335-351. 
  4. Maverick & Spectre (2020). “Covid-19 in Nigeria, Highlight of  Headline: Legal Issues Arising”. Maverick Quarterly Legal Bulletin Legal Guide
  5. Navarro Mardoqueo (1881). The National Territory of Misiones, Buenos Aires: official publication. La República. 1881.
  6. Peñalba, José Alfredo Fornos (1982). “Draft Dodgers, War Resisters and Turbulent Gauchos: The War of the Triple Alliance against Paraguay”. The Americas. 38 (4): 463-479. Retrieved from doi :10.2307/981208