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The ECOWAS Implications As CFA franc Disconnects From France

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The president of the Republic of Benin, Patrice Talon, has announced that West African countries will be withdrawing their foreign reserve CFA franc, from France. Talon said in an interview with France24 that it is a unanimous decision by user-countries in the West African region to withdraw the fund.

“We unanimously agree on this, to end this model,” he said.

“The Central banks of African countries of WAMU (West African Monetary Union) will manage all these foreign currency reserves and will distribute them to the various central banks partners in the world,” he added.

Since 1945, the West and Central African Francophone countries have been tied to CFA Franc, which reserve is in France. The situation has technically tied the economies of the West African countries to France and by extension, the European Union (EU), which means, EU economic policies affect Francophone West African countries.

In January, Liugi Di Maio, an Italian deputy prime minister blamed France for contributing to the immigration crisis in Europe through its financial activities in Africa. He said France has been exploiting former West African colonies through CFA franc, currently being used by 14 countries in Western and Central Africa. According to ANSA, the Italian news agency, Maio said of the French president, Emmanuel Macron; “first he lectures us, then continues to finance public debt with the money with which he exploits Africa,” he said.

When the CFA franc was created in 1945, it was pegged to the French currency then, the French Franc (FF). The CFA franc continued to be used until recently when members of the Francophone region decided to create something that will represent freedom from colonialism. There are now two different versions of it: the CFA franc of the West African Economic and Monetary Union (WAEMU), which has eight member countries, and the one for Central African Monetary and Economic Community, which has six members.

However, both versions of CFA are still pegged to the Euro and tied to the French economy. France holds 50 percent of the foreign exchange reserves of the countries using CFA, 14 of them in all. Recently, there has been a loud call for the CFA franc countries to assert their total independence from what has been described as neocolonialism that has left countries without control of their own currency.

In August 2017, a protest erupted in Dakar, the Senegalese capital over the continuous use of the CFA by African countries. Led by Kemi Seba, the infamous activist who burnt a 5,000 CFA note in defiance, it was a wakeup call to all francophone countries that still use the currency to create their own and demonstrate their total freedom from colonialism.

Pro-democracy youth movements in West Africa such as Y’en a Mare in Senegal and le Balai Citiyen in Burkina Faso have recently made the scraping of CFA their focal point. They say it’s time to end the obvious influence that France is still exercising on Africa.

These movements and protests have the complement of Liberate Africa from Monetary Slavery: Who Profits from the CFA Franc? A book published in 2016, by a group of African and European economists. The book criticizes the CFA as a means of post-colonial exploitation by France. Though France has always maintained that the participation of member countries has been out of their willingness, and the CFA reserve initiative has been to help stabilize the currency of her former colonies, using Guinea as an example, economists disagree. Morocco, Tunisia and Algeria all broke away from the CFA to issue their own currencies, which when compared to countries in CFA are significantly stable.

The argument has been that the CFA is a good currency for those who benefit from it. Talk of the major French and overseas corporations, the executives of the zone’s central banks, the elites wishing to repatriate wealth, heads of states who are not ready to step on the toes of the colonial masters yet.

France has evidently been the highest beneficiary of the CFA, a fact clear by their attitude toward African leaders who oppose the arrangement and those who support it. African leaders who support the CFA franc have enjoyed quid pro quo from France, in the form of a total support for them no matter what they do, while those who showed signs of dissent were fiercely opposed by the French government.

France holds a de facto veto on the boards of the two central banks within the CFA franc zone. Since 2010, when the Central Bank of West African States (BCEAO), was reformed, the conduct of monetary policy has been assigned to monetary policy committee. The French representative is a voting member of the committee, while the president of WAEMU commission attends only in an advisory capacity. Moreover, the European Central Bank also dictates the monetary and exchange rate policies CFA franc zones.

The French authorities have kept mum on the recent events regarding CFA franc, and so did African leaders until Talon broke the silence. But during his presidential campaign, Emmanuel Macron was quoted to have said that moving away from the CFA is the decision of African countries.

Since 2015, the 74-year old French legacy has seen increased dissent from around the world. In 2017, Kemi Seba’s protest against the CFA, through his NGO, SOS Pan-Africa (Urgences Panafricanistes) garnered momentum across Africa, Europe and in Haiti. Pan-Africanist, economists and activists all came together to urge the countries in the CFA zone to break away.

The resuscitation of the call to break away from CFA, and move the African funds to other destinations in Europe, is however, highlighting the incredible fact that Africa still lacks the capacity to function independently. One of the economic challenges the continent has faced is a single currency to facilitate easy exchange and intra-African trade.

The proposed currency (Eco) that could have served as an alternative to CFA was due to go into use in 2015, but has been deferred until 2020. So there is no alternative currency for the 14 countries currently on CFA.

Although, Talon didn’t give a timeframe for withdrawal of the fund, 2020 is just around the corner with its uncertainties. If Ecowas fails once again to facilitate the circulation of Eco, the quest to withdraw from CFA will likely mean moving from the influence of one European country to the other.

The Google Bank Plc

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Alphabet Inc’s Google will offer checking accounts to customers starting next year in a finance push, the Wall Street Journal has reported. The project, named Cache, will have accounts by Citigroup Inc and a credit union at Stanford University, according to the report.

“Our approach is going to be to partner deeply with banks and the financial system,” Caesar Sengupta, general manager and vice-president of payments at Google, told the Journal in an interview.

“It may be the slightly longer path, but it’s more sustainable,” Sengupta was quoted as saying in the report.

The search giant will tie the accounts to its Google Pay offering, which already has 100 million users around the globe, a person with knowledge of the project told CBS MoneyWatch.

Now,  which bank in Nigeria will get the blessing of Google? That would be huge in the market as Google takes this mission global.

Jumia Is A Better Payment Company Than Ecommerce As JumiaPay Skyrockets

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In the history of the African commerce, no one has ever succeeded in ecommerce, financially. From Mocality to Kalahari, Konga to Jumia, Efritin to OLX, the end-results have been predictable: massive losses. Unlike in other emerging markets like China, India and Brazil, African ecommerce pioneers did not build double play payment products at inceptions, missing a critical profit engine to fund logistics-related expenses. Alipay powered China’s Alibaba just as PhonePe was helping Flipkart in India.

But that may be changing as Jumia has gone all payments with JumiaPay: “Jumia saw record volume with its payment platform JumiaPay, which reached 2.1 million transactions and 32 million euros in total payment volume, nearly double the year before.”

Looking at the Q3 2019 financials, Jumia is a better payment company than an ecommerce. JumiaPay has better numbers and growing just fine. Indeed, in the real scheme of things, there is nothing like an ecommerce company in Africa when your marginal cost is still all physical with expensive parallel logistics solutions in places with no national postal systems.

Jumia said marketplace revenue on the platform rose 52.1%, to 18.9 million euros, but overall revenue ticked up just 19.1%, to 40.1 million euros, or $44.1 million, as it saw nearly flat growth from its first-party e-commerce business. That was below analyst estimates of $51.9 million.

Jumia saw record volume with its payment platform JumiaPay, which reached 2.1 million transactions and 32 million euros in total payment volume, nearly double the year before. Gross profit in the quarter rose 45%, to 18.1 million euros, but its operating loss continued to expand, widening 34.6%, to 54.6 million euros.

Co-CEOs Sacha Poignonnec and Jeremy Hodara said:

We are making significant progress in the usage and relevance of our platform for consumers and sellers and are firmly positioning Jumia as the digital destination of choice for everyday needs in Africa. In parallel, we continue to make great strides in our payment and fintech business with JumiaPay showing very strong growth momentum on both volume and transaction metrics.

 

But despite the progress on JumiaPay, it is still a long night for Jumia as TC Daily notes:

JumiaPay has released its financial report for the third quarter of 2019 and it’s a bit of a mixed bag. The good – JumiaPay, its financial service is the company’s fastest-growing category. It represented an equivalent of 11.6% ($35.2 million) of Jumia’s entire GMV during Q3 2019. The bad – Jumia is still losing cash. Its operating loss in Q3 2019 stood at $55 million about $10 million higher than Q3 2018.

The full earnings call transcript is available here.

Jumia stock has lost significant value since its IPO

Is Your Startup Co-Founder Mentally Balanced?

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If you’ve ever stopped abruptly in the middle of a breakfast, a project review or a cofounder’s meeting to wonder what might happen if a colleague puts a bullet in her head, you’re not alone.

For Entrepreneurs working with a cofounder, or more, to start and run a high growth business, employee suicide is just one kind of workplace challenge that they’re vulnerable to; cofounder suicide is another.

As John Arnold, a guest writer at the Entrepreneur writes in Preventing Startup Suicide. Literally, “You would think that depression among entrepreneurs is tied to failure, or perhaps workload and stress. But the truth is that many entrepreneurs struggle with mental health issues in all types of entrepreneurial situations.”

While you might be immune to depression and thoughts of suicide, your cofounder might be wallowing under its grip.

If she’s constantly expressive about killing or harming herself, whether through speech or social media posts; if she constantly compares her current emotional situation to that of suicide victims; if she’s always talking about her death and seems unusually withdrawn, isolative and sad after surviving a traumatic incident; then she might be suicidal.

When you lose a cofounder to suicide, the effects can be very devastating for you, for the mental health of other team members and on your company’s ability to remain competitive.

Your ability to concentrate on work objectives, to perform at an optimal level in the same workspace that you shared without momentary mental distractions on the tragedy or to keep the business running while you’re empathizing with her loved ones or seeking a new cofounder will be severely tested. This can lead to higher stress levels and declining performance.

But that’s not all.

Your team is likely to be emotionally affected too. Your workers and cofounders closest to her might find it hard to keep the fire of entrepreneurship aflame especially if there’s a lot of media attention and scrutiny on the tragedy.

How to help a suicidal cofounder.

If you have fears that a cofounder is suicidal, then you should trust your gut and act. Here are certain tips, which I’ve culled and adapted to fit this situation from a guide on how Managers can respond to suicide warning signs among employees by the Cigna Corporation that you can adopt to help your cofounder.

1. Meet your cofounder and ask her questions to determine the next steps.

  • Once you become aware of the warning signs, find the cofounder and don’t leave her alone.
  • Take her to a quiet, private place to have a conversation to determine next steps.
  • Be direct and let her know what you’ve learned. You might start with, “I’ve heard you say repeatedly, ‘My life is not worth living.'”
  • Ask your cofounder if she’s had thoughts of ending her life. Research shows that most suicidal people feel relief, not distress when asked this question.
  • Give your cofounder a chance to explain. Listening is the most important thing you can do at this time.
  • Let your concern and support shine through your attitude. Be compassionate, even if you feel angry or upset about what she is considering.
  • Don’t challenge her values or minimize their pain. For example, avoid saying things like, “You don’t want to do that,” or “Think about what it would do to your family.”
  • You can offer hope that, with the right help, solutions can be found for the problems that are leading her to feel suicidal. But avoid the urge to question the employee about their problems. Don’t give advice or suggest solutions. Stay in the present.
  • Protect her privacy as far as is practical, but do not promise to keep the matter confidential. Rather, say you’ll do everything you can to protect their privacy and will only share information as necessary for their safety.

2. If your cofounder is telling you that she intends to harm herself.

  • Call the Nigerian suicide prevention initiative helplines: +234 806 210 6493 or +234 809 210 6493. You can also call the police. Her safety should be your priority. Also, never transport her to the hospital yourself. This could be dangerous for both of you.
  • You can say to her, “Given what you’ve told me, I have concerns about your safety. I have a responsibility to make sure you get immediate help. Your safety is the most important thing right now.”
  • When calling for help, give all the details that your cofounder has shared with you and any statements she reportedly made to others.
  • When the emergency responders arrive, they will talk to your cofounder to assess further and determine next steps.
  • You can also call for help in situations where your cofounder works offsite or has not reported to work and is not reachable. If the information you have presents an urgent concern, it’s better to call immediately to do a welfare/safety check than wait another day to see if your cofounder will report to work.

Bike Hailing Service in Nigeria – The Mistakes of the Startups Involved

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Two months ago, I made a post to express my concern about Opay’s scalability.

Now back to the real discussion and I want you to learn a lot from this post. Opay is a fintech service with an app where you can transfer funds and this start-up came into the market with a 50 million dollars funding.

The day I heard about this, I quickly converted to Naira and discovered it was a whopping eighteen billion naira. That’s really huge right? There’s so much to spend till the business becomes stable right?

About a week ago, professor Ndubuisi made his own post about Oride and I decided to make it the perfect time to share some lessons.

As analysed, Opay is a payment service and in order to get people to use their payment service, they came up with Oride, O-boat, O-food etc.

I want you to note this somewhere as we begin this analysis journey;

“If the goal of Opay is to use these other strategies to get people to use their app for payment, then there is an issue”

Let us pick these services one after the other and analyse them to see if the use of Opay service will be a success in the long run.

O-Ride

I must give them kudos at first on how they made entry into the market and disrupted the whole market. The bike hailing industry contained two other startups who had also raised some funding, Gokada and Max.ng.

These start-ups had lesser funding compared to O-Ride anyways. I made a post a few months back when Gokada was shutting down temporarily to analyze the bike hailing industry.

I feel O-pay did a perfect job because at first they got the need of the market right.

Before launching a business into the market, there’s a need to make a proper research of the needs of the market before developing your unique selling point. I don’t think Gokada did a good job on that.

We are talking about bike hailing and I will list down reasons why people will want to use bikes. Mind you, I don’t mean the regular bikes, I mean why will a person need to go through the stress of downloading an app in order to get a bike to move distances?

The reason I needed to be specific was to make a clear distinction that anyone can always come out of their houses to get any bike going from one place to the other. However, this time,I’m referring to patronizing the bike hailing services.

  1. Flexibility in transportation: Due to the regular hold-ups on the ever busy, never free Lagos roads (using Lagos as a general example), and the popular track record of getting stuck on the road for hours, these bikes offer better flexibility in navigation than the vehicles.

A bike man can always maneuver his way around the heavy trucks, the tight blocks and still get through.

  1. Time saving: Time saving is very important in Lagos. If there’s any city where time is being wasted on the road in Africa, Lagos might be listed as the first. The honest truth is that sitting down on a bus filled with so many passengers in a Lagos traffic can be so discomforting that you will never have the time to work on personal projects.

People outside Lagos might be wont to think that they can maximize the time on a bus by reading or listening to some podcasts but I tell you, it’s not as easy as you think.

  1. Cost: Why take an Uber and get trapped in hours of delay when you can take a bike and save time? I mean when you get to consider both options, most times you will rather take a bike to save more expenses even while you’re saving time.

Uber is for the middle class and the rich and it’s expensive. It’s expensive to the lower class. The issue here is while saving time, I can save money.

…..

Now let’s analyse some basic things here and I’m still on why Gokada didn’t understand this market very well and why I give Kudos to O-Ride. I will still explain why O-pay also made a huge mistake.

We have 3 basic reasons why people will want to use a bike from an app.

The fact that you can stay at a spot and call a bike to come pick you up directly is in itself a good selling point where you don’t need to go through the stress of describing location because your bike man should know the routes at least 50%.

In order to create a unique selling point, we need to begin to analyze the different solutions these bike services are offering and rank them in order of urgency or priority.

My own take is that if Gokada did this, they wouldn’t go through the whole stress of spending so much in branding their bikes, getting expensive ones, doing a lot of spending on just customising.

Let me quickly talk about, I want you to put on your business thinking cap.

You want to go from point A to point B, and you’re fully aware there might be hold-up on the road. At this point, if you’re a middle class or higher class who can afford Uber conveniently, you totally discard the idea of Uber because you want to save time.

Right?

So time is the first most important unique selling point. Because you want the bike to come down to the front of your house, you’d get the mobile app of any of these bike services.

Now, pay attention. The next consideration is safety. Nobody wants a risky bike so it pays more to get an experienced rider who has a spare helmet to a rider whom you don’t know and you cannot trust.

All these are factors that plays in the mind of the user which is you and I before we make a move to either download the app or use it.

Now, with these two factors, Gokada has a very good market and O-Ride shouldn’t have had any reason to disrupt the market. However, there’s one key factor that can override a lot of other factors.

That is purchasing power; PRICE.

Now, a little bit of diversion once again to establish another point. I must say that as a business strategist working for a research company here in Nigeria, I have come to agree to the truth that if a business does not invest into research, such business may never go far.

In my company, we help companies both locally and internationally make detailed market research that will help come up with the buying decision analysis and other key consideration to put in place.

Nigerian companies must spend money, I mean good money on research. That’s by the way.

I had to divert to talk on that so that you’d be able to understand the next point.

Gokada had safety as one of their unique selling points which is good. The fact that it is a flexible means of transportation which will save time is also good. Matter of fact, that is the most important unique selling point.

However, this is Nigeria, a very price sensitive market. What this means is that Nigerians buy with their pockets and purses in front of their faces.

Pay attention;

Gokada came out with all their bikes customized and all their riders trained to guarantee safety. Then they set a price to meet this service.

O-Ride on the other hand had an app and made it available for other riders to come on board. This means that they are not spending so much money on branding bikes.

Just come with your bike, get our devices and equipment and keep working.

Customising all bikes will have cost so much and this will reflect in the service charges which obviously did for Gokada.

Now let’s talk about something really important here which is psychology. How do people see bikes in Nigeria?

Nigerians obviously do not perceive bikes to be a luxury service. The unique selling point for Uber are, class, comfort, privacy.

However, for bikes, class is not psychologically perceived. Neither is comfort. All these do not come to mind when people go to use bike services, whether rich or poor.

Two major factors are psychologically perceived

  1. Speed (time saving); How do I get to my destination on time
  2. Safety; Hope this wouldn’t be my last day on Earth with these reckless riders

If comfort was a unique selling point, then people will rather go for Uber services than bike services. This means spending to provide comfort is actually not totally necessary.

Does this cancel out the helmet and overall?

No, the helmet falls under the security category. The raincoat falls under the comfort category.

Most times, the raincoat isn’t really considered a factor. Although, no dispute, it will be needed during rainy seasons.

However, excessive spending on these by the startup itself was not the right way.

O-Ride on the other end saved themselves the stress by not owning the riders but making them partners. Now that will save more cost and give room for the service charge to reduce.

Now because of the huge money O-Ride has, they were able to cut down service charge to a give away rate.

Since bikes has no class attached to it, people do not mind and do not care. They will always go for the cheaper one due to price sensitivity.

This is simply the way O-Ride was able to gain entry into the market and dominate. However, this is just the beginning of a failed business model for O-Pay as well.