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African Vogue Hiring General Manager, Digital Marketing Manager in Lagos

By
Tekedia Editors
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0

General Manager

African Vogue Nigeria Limited (AVNL) is a registered company with a focus on providing financial and educational services across major industrial sectors, and customers of all categories, including consumers, corporations and governments. In our consumer business, our grand objective is to bring to the doorstep of  bottom of the pyramid a broad array of educational and financial services, including credit, insurance, and cross-border remittance along with the traditional mobile money capabilities for bill payments, money transfers, etc.

We are currently seeking a General Manager for our business. We are seeking a candidate who desires a long-term career opportunity with a company in the broad financial and educational sectors.

Essential Duties and Responsibilities

  • Lead and oversee daily operations of the business
  • Direct and oversee staff members to make sure operations align with the vision of the company and our customers
  • Drive sales through new and existing client engagement to exceed targets – this includes going for presentations, reaching out to new customer segments, ensuring post sale service is improved and maintained at all levels in the business
  • Research and identify new growth opportunities
  • Design and execute strategies to grow the business
  • Manage production of monthly management reports
  • Provide weekly updates and reports to CEO
  • Ensure all staff are properly trained and equipped to effectively provide excellent service.

Minimum Qualifications (Knowledge, Skills and Abilities)

  • At least a bachelor degree in any discipline 
  • Strong relationship building skills – must be able to manage customer relationships effectively
  • Minimum 5 years work experience in a similar role at management level
  • Financial acumen is a must and accountancy experience is highly desirable
  • Experience designing and implementing strategies to meet your targets
  • Sales and marketing experience is also highly desirable
  • Business development experience (looking for individuals that have won customer orders, contracts etc)
  • Results oriented with proven record of success – success does not only have to be with sales, process improvements, effective cost reduction etc are also applicable 
  • Experienced with managing people, identifying promising talent and helping them grow to support business strategy
  •  Performs with minimal supervision.

Location: Lagos, Nigeria

Application Closing Date: 30th August, 2019

Method of Application: To Apply, send your resume to jobs@africanvogueng.com

 

Digital Marketing Manager

African Vogue Nigeria Limited (AVNL) is a registered company with a focus on providing financial and educational services across major industrial sectors, and customers of all categories, including consumers, corporations and governments. In our consumer business, our grand objective is to bring to the doorstep of  bottom of the pyramid a broad array of educational and financial services, including credit, insurance, and cross-border remittance along with the traditional mobile money capabilities for bill payments, money transfers, etc.

We are currently seeking a Digital Marketing Manager for our business. We are looking for an amazing, data-driven inbound marketer to own the majority of the marketing funnel for our company. You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish.

Essential Duties and Responsibilities

  • Develop and implement strategies for generating and qualifying leads for business by identifying target audiences and devising digital campaigns that engage, inform and motivate in order to drive sales.
  • Design and oversee all aspects of our digital marketing department including our marketing database, email, social media, and display advertising campaigns. 
  •  Develop and monitor campaign budgets. 
  •  Plan and manage our social media platforms. 

Requirements

  • At least a bachelor degree
  • 3-5 years proven experience as Digital Marketing Executive or similar role
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience with A/B and multivariate experiments
  • Experience in setting up and optimizing Google Adwords campaigns
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

Location: Lagos, Nigeria

Application Closing Date: 30th August, 2019

Method of Application: To Apply, send your resume to jobs@africanvogueng.com

A Credit Bureau Model for Nigeria

By
Ndubuisi Ekekwe
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2

Equifax, a credit bureau company in U.S., is paying at least $650 million in a settlement related to its 2017 data breach which affected about 150 million people. Of that sum, $425 million is kept for consumers, notes Fortune in a newsletter. As fintechs and credit bureaus mushroom in Nigeria, Nigeria needs to develop protocols to harden the protection of its citizens’ data. I have noted that credit bureaus in the Western world do not overly care on protecting citizen data since their actual customers are financial institutions which buy citizens data for loan making and more. Nigeria adopted that model, and that is bad. In this piece, I proposed a model that will ensure Nigerian credit bureaus can deliver value to the financial institutions and the citizens simultaneously by aligning all the interests.

Yes, it is evident that the credit bureaus do not really care about the security of citizen data. Banks do care because losing customer funds through cyber-breaches will cost them money. The credit bureaus do not see citizen data as being that important. Their customers are the banks and not the citizens, and that is why they never care what they send to the banks. The citizens cannot take the jobs away from them. They have no incentive to be absolutely correct on the data they send to banks. The banks pay them and the banks are their customers, and provided they are happy, the citizens are irrelevant.

So for Nigeria, we need to do things a little different. We need to have within the Central Bank of Nigeria a unit that will supervise credit bureaus the way we do to banks. Also, citizens must enroll before any bureau can monetize their data in the specific system. By asking the citizens to enroll before banks can use their data, via credit bureaus, it creates incentives for the bureaus to make efforts to be optimal in their services.

Good credit scores are desirable for firms and people

Sure, it can hurt the citizen if the data is not reported but it will also hurt the credit bureau if it has no data to monetize. We have existed for decades with no credit system and can wait for few months to get it right. But for the credit bureaus which are starting, they need the citizens’ data. I recommend the following in Nigeria to make sure we break any oligopoly power as is being experienced in the U.S. credit bureau sub-sector:

  • CBN should register and give licenses to at least five credit bureaus
  • Credit bureaus can get data from all the banks and approved sources but they cannot profit from them until a customer approves for them to monetize the data. By pushing them to wait until a citizen approves, they have an incentive to be optimal to the services they deliver to the citizen besides the banks
  • A citizen must sign up with at least three bureaus at all times
  • Where it is evident that a specific credit bureau is not performing well, a citizen can withdraw its approval to report its credit. That can happen once per two years. Once that happens, it will take another two years for that customer to rejoin that specific credit bureau. But at the time, the credit bureau will still be collecting the data but cannot monetize it with banks.
  • A citizen at all times must have its credit records approved for monetization with at least three bureaus

By having this structure, a citizen will have leverage thereby reducing the poor reporting and lack of efforts by credit bureaus to harden systems to avoid identity thefts. A credit bureau that neglects its systems resulting to massive hack can lose all customers and will have nothing to sell to banks. So that creates an incentive to deliver better protection unlike what we have today. The addition of this citizen component will seed incentives for win-win in the sector.

The alignment of the interests of the banks, credit bureaus and citizens will be catalytic in establishing a functioning credit ecosystem in Nigeria. This is not included in the current CBN’s guidelines for establishing credit bureaus in Nigeria. We cannot do it the way the Americans have done it. We need a system that provides a citizen element so that credit bureaus have clear incentives to deliver good services. You cannot be selling people’s data and yet have no incentives to serve the people and protect their data. With this proposed model, the oligopolistic system that runs in the credit bureau industry will be dismantled in the Nigerian model. The outcome will be a virtuoso credit bureau system that secures customers data as it serves its core customers, the banks.

NGOs and Missions of Driving Socioeconomic Change

By
Lulu Onakpoya
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0

Value creation and influencing economic and socio-political issues are no longer the exclusive reserve of organizations involved in international profit-making business. Non-governmental organizations’  impact in creating channels for political and economic empowerment can be traced to before the founding of the internet. Contrary to popular belief, for instance, some of the first internet service providers was created by a global electronic NGO network: International Coalition for Development Action (ICDA).

NGOs (non-governmental organizations) have multiplied in number and in capacity to influence political and economic decision-making process within countries, as well as on a global scale. Many economic and political shifts the world has seen in the last decade can be traced to the activities of NGOs working in those regions in collaboration with a young generation of disaffected, educated, and sometimes unemployed individuals willing to see socioeconomic changes in their communities and their nation. As NGOs influence and impact on global socioeconomic and political policies continue to grow, so will the challenges NGOs need to overcome in breaking the ‘glass ceiling’ which governments seek to impose on NGOs. 

Sociopolitics and NGO Impacts

National and international sociopolitical movements have often placed a demand on governments and businesses to respond to unsatisfied economic and political interests of the populace. While governments have sometimes addressed these interests fully or partially in some cases, these interests have gone largely unattended to by businesses and governments in others, leading to violent reactions. Where local reactions have not been backed by NGO activities or ‘characteristics’, the agitations and interests of the people have been suppressed by force or threat. According to Peter Willetts in his article on NGO’s unique role in global governance, citizens’ growing loss of trust in institutions they rely on to protect the interests of social import has fanned a need for new mechanisms to foster social capital formation.

Many of these agitations have transformed the movements themselves to formal NGOs which present a more organized and recognized platform for the advancement of their interests before businesses and the government. More organized NGOs are able to advocate their interests and those of the communities they represent by conducting research and enriching existing databases, serving in the role of ad hoc advisory experts to policymakers, holding conferences, staging citizen tribunals, monitoring and recognizing the service of public office holders, and lobbying. At the UN, NGOs have the greatest influence on environmental policy, women’s issues, development and human rights, and can use the media and lobbying efforts on individual governments to set UN agenda, obtain UN endorsement of their policy goals, and contribute text to international treaties. 

Challenges NGOs face

NGOs are seen as the logical purveyors of norms central to the decision-making process in matters where conflicts emerge between market-driven economic efficiency and ethically bound social efficiency considerations. However, indigenous NGOs within developing countries are less likely to have the resources to act independently at national and international levels and are therefore more relevant in pushing their agenda as members of an international NGO or transnational network. When governments like those of Zimbabwe, Singapore, Russia and Malaysia criticize NGOs as ‘meddling foreigners’ their aim is to limit the activities of indigenous NGOs and global NGOs operating within the state. Also, though NGOs have permanent formal participation rights in the UN General Assembly and at special UN conferences, receiving UN documentation and debate their own agenda before the UN, they as yet have no formal rights in the strategic policy-making bodies of global economic institutions such as the World Bank, the WTO and the IMF. Furthermore, the inability of NGOs to exercise their influence in a vote at the UN can be seen as a drawback and as an advantage: their lack of democratic legitimacy as a body which advocates its own interests does not detract from NGOs’ relevance as a major player in advocating and promoting democracy and global political processes in government. 

Recommendations

Based on the foregoing, the following are recommendations for NGOs engaged in issues pertaining to global governance:

  •     NGOs must understand that they cannot effectively represent all the diverse interests of all their members and therefore cannot form an efficient collective assembly or policy-making and advisory body similar to the UN; NGOs must recognize their limitations.
  •     NGOs can improve on their efforts to enhance the free flow of information or political education among populations on local and national political issues, and economic policy making processes through new media. NGOs can organize political debates and events which bring political representatives closer to their constituents. This will stimulate a better understanding of the specific needs of communities, and illuminate the impact of policies, thereby promoting the effectiveness of government.
  •     Similar to the activities of the Commission on Presidential Debates in the US, NGOs can play an important role in giving voice to a broad constituency of people by ensuring that political debates cover all issues within a wider context and political aspirants address important economic policy issues vital to the interests of the populace prior to elections.
  •     While seeking global relevance, NGOs must remember to also focus on addressing the needs of the grassroots for development packages in the areas of formal education, food, and healthcare by providing the necessary funding and directed program assistance in rural communities.

NGOs have been known to not recognize challenges as barriers to how far their influence can reach. The elimination of the ‘sovereignty barrier’ under the 1987 agreement for the Convention against Torture reached by Amnesty International only goes to show that with time NGOs will overcome barriers to their influence and continue to champion sociopolitical and economic issues on national and international levels.

Pricing Strategy And Middle Class Numbers

By
Ajayi Joel
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Nigerian customers

Can we say malls make profits? Perhaps shopping plazas, what about them?

Well, they do. However, it depends on the location. This piece is particularly for those who want to start consumer businesses. I will first advise you to read my piece on the need economy. By doing that, you will have no issues flowing with this post, although I will be making reference of a lot of points I made there to establish some points here as well.

Four days ago, I went on a date with a female friend of mine. Got there about thirty minutes earlier because it was my first time meeting with her, and it is better earlier than giving excuses for coming late. It was at Chicken Republic. Got a bottle of coke, my favourite drink, and sat down. As usual, when I get to locations, malls, eateries, I look around and begin to observe what structure was put in place that make such a business established therein to succeed. It is already part of me to critically analyse strategies and structures put in place, and this has helped me become vast in my business strategy approach.

While sipping my coke, I noticed there were so many people coming in and going out. It was on a Sunday and it’s quite understandable. Yet, I tell you within my two-hours entire stay, the number of persons that must have walked will be about two hundred persons. Both single persons and families. My amazement was that I never expected that amount of people in a town like Akure. Now this is not to speak low of places, but Akure is a city full of middle class citizens. I have always complained that businesses don’t thrive in this location but I was getting a big discovery of my life.

My friend and I crossed to the other side to get to a Plaza and do some shopping as well only to realize that it was almost filled as well. I have been going to the mall but never paid attention to this but it struck me as well that the mall is always busy as well. Now, that’s another eye opener.

Immediately, I began to wonder why in spite of the fact that I assumed businesses don’t thrive, people still visit these places. It boils down to one very key factor: The middle class hold the biggest percentage in the country.

If your business is structured around the middle class, chances are that you will scale if it is a need and like I explained in my aforementioned post that a need is want that meets three basic requirements;

  1. Satisfaction
  2. Affordability
  3. Urgency.

If a product doesn’t meet these three qualities, it becomes a want. Like I said earlier, this post is directed to those people who have some amount of money and want to start businesses, you can consider delving into this line if the money is tangible and if there are limited competitors in such location. However, customers will always come. I wouldn’t dispute the fact that in a country like Nigeria, service companies make more money than product companies on the larger observation, however when it comes to consumer goods, product companies still thrive because of the fact that we have the middle class.

Entrepreneurs – Build, Thrive/Fail, Learn

By
Ajayi Joel
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0

Dear entrepreneurs,

I’m sorry to break your heart this time but you really need to hear the truth. If you have been following me well, you’d realize that I don’t do motivations. I have gone beyond that stage so if you’re new to this space, you might as well not need this piece of advice. I wrote a piece sometimes that there are three stages in entrepreneurship.

  1. Motivation
  2. Process
  3. Scaling

So, if you’re just starting as an entrepreneur, I’d recommend you listen to a lot of motivation and you can go learn from motivational speakers. However, this is for those in the next phase and I believe I already have a lot of students here which is fine. Besides, this does not only apply to entrepreneurs but employees and other professions. However, it is more specific to entrepreneurs because those are who I have chosen to lead.

I want to make your heart ready with reality about what you need to know in order not to burn out, get frustrated and probably quit. You know, burn out is like a common language in the entrepreneurial circle and people burn out for many reasons one of which is because they feel they are not getting the results they put all their efforts into. While that is true in the literal sense, it might not be true if we inspect the level of growth from the inside, and this is why this piece is to let you know that for whatever you hope to achieve within a month, have your mind ready that you will achieve it in ten months.

Before I explain my story to cement that fact, I will quickly chip in one very popular instance which is very common on social media. It’s the fact that there are any coaches all over the net claiming you can make a certain amount of money in a short time if you follow the steps they will give to you. Most times, the bait is that you will see results if you follow such actions  within weeks. While some people get lucky following those steps, I really want to lay the emphasis that an important ingredient is missing in such information which is simply the fact that the knowledge to achieve such result was not acquired overnight. Well, this is Africa, anything that sounds like getting results in a shorter time always excites us. We however neglect the fact that the mentor actually spent some reasonable amount of time to amass such knowledge that produced such results.

Here’s my point; once you subscribe for such, chances are you will fail than succeed because what you paid for was the knowledge to get the result. You actually didn’t pay for the knowledge to know what led to the knowledge that produced the result. To make it simpler, those mentors got to a point that they realized what really worked – the best knowledge to pay for. But we don’t because it is not part of the bait knowing that people wouldn’t come for it since it takes a longer time of self experiment.

Now back to my story and how it concerns you entrepreneurs. It is very wise to read books as an entrepreneur. Matter of fact, if you do not read books, chances are you will likely not succeed. What books do to you is that it gives you an eye opening of what you do not know and what you need to know. As much as books give you informative knowledge, it is entirely different from experiential knowledge.

Experiential knowledge lies in the fact that you understand what leads to the knowledge that was the right one. It’s more like you understand the whole structure of the knowledge of application which is quite good. However, it doesn’t just happen in a day. It happens overtime which is why you should not get overly excited when your idea has been put down into paper and a business model. It is different from applying. Which is why I recommend the 1 time 10 rule of business. Here’s how it simply works;

You have an idea, you have put it into paper, you have drawn all the strategies and you’re excited that in two months, you will get it done since all is set. Personally, from experience, I will set a 20 month time to achieve it and this is because despite the fact that I now have the strategies, I will still go through three core phases which are;

  1. Build
  2. Thrive/Fail
  3. Learn

You will never skip any of them and this is not me being pessimistic. You will need to repeat this over and over again till you get it right. Hopefully, within twenty months from idea documentation, you can achieve this.

If you stick with this model, you might understand what patience is as an entrepreneur, and also not pressure yourself as well as giving yourself a burn out.

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