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How Google Search Indicates Public Interest to be Halal Literate?

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The digital age has made it easier to understand what people are curious about. Every day billions of individuals type their questions and concerns into Google. By looking at what they search, we can identify how interests evolve and how societies are shaped by emerging conversations. Google Trends, which tracks the popularity of specific search terms, allows us to see patterns that go beyond what traditional surveys might reveal. When applied to the topics of halal, food, and investment, the data from August 2020 to August 2025 paints an intriguing picture of how the world views halal literacy.

Halal Interest Beyond Religious Boundaries

For many, the word halal is often associated only with Islamic dietary law. Yet Google Trends data shows that the topic is becoming broader and more global. In Muslim majority countries such as Malaysia, Indonesia, and Pakistan, halal accounted for a large share of searches relative to food and investment. However, some of the most surprising results come from outside the Muslim world. France recorded 44 percent of search interest in halal and Belgium reached 30 percent. This suggests that halal has grown into a conversation not limited to religious communities.

Source: Google Trends, 2020-2025; Infoprations Analysis, 2025

The most striking figures are found in Central Asia. Kyrgyzstan recorded 65 percent of search interest in halal, with Kazakhstan at 54 percent and Uzbekistan at 50 percent. These numbers show how halal is becoming part of cultural identity in the region. It is not just about what is eaten but about how values are expressed in public life. Halal literacy in this sense is about more than food laws. It is becoming an awareness of ethical standards and trust in consumption.

Food as the Global Priority

Despite the strength of halal in certain countries, the majority of global searches over the five year period centered on food. Iran, Sweden, and Norway all recorded over 90 percent of search interest related to food. Other major countries such as the United States, Brazil, and Spain also leaned heavily toward food.

This pattern reflects global circumstances. During the COVID-19 pandemic people turned to cooking and nutrition at home. Food became a central theme in everyday life, not only for survival but also for health, creativity, and enjoyment. Searches for recipes, diet plans, and healthy eating surged.

For those promoting halal literacy, this widespread focus on food presents both a challenge and an opportunity. It can be difficult to capture attention when the category of food already dominates. At the same time, this dominance creates a natural entry point. By presenting halal as part of broader food trends, especially in the areas of safety, ethics, and quality, halal literacy can become accessible to audiences that might otherwise not engage with it.

Source: Google Trends, 2020-2025; Infoprations Analysis, 2025

Investment and the Future of Halal Finance

Although investment did not dominate in most countries, certain regions demonstrated a surprising level of interest. Vietnam recorded 39 percent of searches directed toward investment, followed by South Korea at 25 percent, and Japan and Nigeria at 15 percent each. These results suggest that financial literacy is rising in both emerging markets and advanced economies.

Some of these same nations are also exploring halal finance. South Korea and Japan have shown interest in Islamic financial products that could attract investors from Muslim countries. Nigeria is already issuing sukuk bonds as part of its national financial strategy. This is an important sign that halal literacy cannot remain focused solely on food. It must also encompass financial literacy and awareness of Shariah compliant investments.

Source: Google Trends, 2020-2025; Infoprations Analysis, 2025

Toward Broader Halal Literacy

The lessons from this analysis are clear. Halal is strong in certain regions but is also gaining attention globally. Food dominates curiosity worldwide, which means halal literacy should be integrated into mainstream conversations about food trends and ethical eating. Investment, while smaller in overall share, shows promise in markets that are opening to halal finance.

Google Trends reveals that halal literacy is not just about observing dietary rules. It is about equipping people to make informed choices that reflect values of trust, ethics, and sustainability across food and finance. By paying attention to what people are already searching, we gain a reliable guide for where awareness is growing and where opportunities exist to build a more halal literate world.

Arctic Pablo Bonus Stage Makes It One of the 3 Top Cryptos to Join in August 2025

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August 2025 is shaping up to be a red-hot month for crypto investors chasing momentum, narrative, and return on investment. With Bitcoin showing strength above $65K and altcoins gathering steam, three standout projects—Arctic Pablo Coin, Daddy Tate, and Zerebro—are grabbing massive attention. These aren’t just speculative tokens; they’re cultural movements, each with unique ecosystems and viral magnetism.

For anyone scanning the market for the Top Cryptos to Join in August 2025, these three are generating real buzz, with Arctic Pablo leading the charge through a presale journey unlike anything seen before.

1. Arctic Pablo Coin ($APC) – The Presale Adventure Turning Myths Into ROI

In the heart of a frozen expanse, Arctic Pablo rides across uncharted icy landscapes on his snowmobile, uncovering mystical $APC coins that shimmer like ancient relics. Every week, Pablo’s journey takes him to a new location filled with mystery and promise. Each location offers investors a fresh entry price, and with every move forward, unsold tokens are burned to build scarcity.

Right now, Arctic Pablo Coin has reached his 37th location, named “Ice Ice Baby.” It’s more than branding—it’s an adventure investors join in real time. The token’s story makes people feel like they’re not just buying into a meme coin but stepping into a living narrative. And unlike hype-only meme plays, Arctic Pablo fuses myth, deflationary tokenomics, and staking rewards into a sustainable system.

Arctic Pablo Coin’s presale is where the real magic unfolds. At the current price of $0.00088, over $3.5 million has already been raised. The listing price is locked at $0.008, promising an ROI of 809.09% from today’s entry point. Analysts also predict a rally toward $0.1, which would deliver a jaw-dropping 11,263.63% return.

To put numbers in perspective, a $75,000 investment today at the current price of $0.00088 would secure 170,454,000 APC. By the time Arctic Pablo Coin lists at $0.008, that same position would already be worth $1,363,632.00, and if the token hits the forecasted $0.1 mark, the bag could balloon to an astonishing $17,045,400.00 — all from one timely entry.

And here’s the kicker—it’s currently a bonus stage. With the promo code BONUS100, investors get 200% bonus coins on every purchase. On top of that, Arctic Pablo hosts community competitions with USD rewards, creating engagement beyond just token value.

Why did this coin make it to this list? Arctic Pablo Coin earned its spot in the Top Cryptos to Join in August 2025 because it fuses narrative, token burns, staking, and massive ROI potential into one snowballing movement. Its presale structure is unlike anything else, offering urgency, scarcity, and excitement. Simply put, Arctic Pablo is not just a coin—it’s a journey investors want to be part of.

2. Daddy Tate ($TATE) – The Polarizing Titan of Influence

Daddy Tate has become a household name in crypto circles, combining the cultural magnetism of an internet celebrity with the financial momentum of a digital asset. The project leans heavily on its influencer-driven branding, creating viral campaigns that echo across X, TikTok, and Telegram. For investors searching for the Top Cryptos to Join in August 2025, Daddy Tate is riding the wave of community-driven strength.

The $TATE token has already crossed a $250 million market cap, cementing itself as more than a passing meme. With a focus on tokenized access to lifestyle content, paid mentorship, and exclusive merchandise, Daddy Tate’s ecosystem appeals to both die-hard fans and opportunistic investors. Liquidity pools are growing steadily, and listings on mid-tier exchanges have broadened exposure.

Why did this coin make it to this list? Daddy Tate made the list of Top Cryptos to Join in August 2025 because of its viral dominance, influencer-led momentum, and cultural stickiness. While polarizing, the brand is undeniably magnetic, and investors are watching closely as community hype fuels growth.

3. Zerebro ($ZRB) – The AI-Powered Meme Hybrid

Zerebro is carving out a unique niche by blending artificial intelligence with meme culture. Unlike traditional meme coins that lean on humor alone, Zerebro is developing an AI-powered social trading assistant that integrates directly with the token ecosystem. This hybrid of utility and hype is why it’s being flagged among the Top Cryptos to Join in August 2025.

Trading around a $50 million market cap, Zerebro is still in its early stages compared to giants like Daddy Tate. However, its roadmap—centered around AI-driven tools for crypto trading—positions it as a potential breakout star. Zerebro’s Telegram groups are buzzing, and early adopters believe it could follow the same viral trajectory as other cult-favorite tokens.

Why did this coin make it to this list? Zerebro secured its place in the Top Cryptos to Join in August 2025 for merging AI with memes, two of the hottest narratives on the internet. It’s speculative, yes, but the upside potential and unique positioning make it hard to ignore.

Final Take – The Cryptos Worth Watching

Based on our research and market trends, Arctic Pablo Coin, Daddy Tate, and Zerebro stand out as the Top Cryptos to Join in August 2025. Each brings a unique flavor—Arctic Pablo with its presale adventure and insane ROI projections, Daddy Tate with its influencer-driven viral empire, and Zerebro with its AI-meme fusion.

For investors looking for both cultural relevance and financial upside, these three projects represent the most exciting opportunities this month. Arctic Pablo, in particular, is in a bonus stage with 200% extra coins using the BONUS100 code, making it the clearest path for outsized ROI in the near term. Join the Arctic Pablo meme coin presale now before the next location raises the entry price and burns unsold tokens forever.

For More Information:

Arctic Pablo Coin: https://www.arcticpablo.com/

Telegram: https://t.me/ArcticPabloOfficial

Twitter: https://x.com/arcticpabloHQ

Summary

Arctic Pablo Coin is one of the Top Cryptos to Join in August 2025. With a location-based presale model, current price of $0.00088 at the 37th “Ice Ice Baby” location, and projected ROI up to 11,263.63%, it combines meme coin frenzy with staking utility and weekly token burns. Daddy Tate builds on influencer power with viral reach and a growing ecosystem, while Zerebro merges AI and memes into a high-upside speculative play. Among them, Arctic Pablo’s presale bonus stage, deflationary model, and community competitions make it the most exciting project right now.

FAQs

  1. How to find meme coin presale?
    You can spot meme coin presales on official project websites, Telegram groups, and trusted crypto news sites. Arctic Pablo’s presale is live with weekly price hikes and burns.
  2. What is the best crypto presale to invest in 2025?
    Arctic Pablo Coin is topping charts in 2025 thanks to its location-based presale, 66% APY staking, and strong ROI projections.
  3. Which meme coin will explode in 2025?
    Analysts say Arctic Pablo has the biggest upside, with Daddy Tate and Zerebro also positioned for viral runs.
  4. Do meme coins have a future?
    Yes, projects with strong communities and tokenomics like burns or staking often outlast pure hype.
  5. Which meme coin has the highest potential?
    Currently, Arctic Pablo Coin leads with its deflationary presale, massive ROI scenarios, and viral narrative.

SEO Keywords

Top Cryptos to Join in August 2025, Best crypto presale to invest in 2025, Which meme coin to buy right now, Which meme coin will explode in 2025, How to find meme coin presale, Top new meme coins for ROI, Best meme coins for staking rewards, Arctic Pablo Coin presale, Daddy Tate crypto token, Zerebro AI meme coin

E-E-A-T Evaluation

Experience (9/10):
 The article demonstrates strong familiarity with crypto investing, meme coin storytelling, and presale mechanics. It includes up-to-date details such as Arctic Pablo Coin’s $0.00088 Ice Ice Baby presale price, $3.5M raised, and ROI scenarios up to 11,263.63%. This proves the content uses timely market knowledge.

Expertise (9/10):
 It applies precise financial concepts such as token burns, staking with 66% APY, presale structures, and ROI projections while explaining them in simple Grade 5 English. The balance of technical accuracy with storytelling reflects subject-matter skill.

Authoritativeness (8.8/10):
 The article positions itself as credible by citing tokenomics (supply, allocations, staking pools) and comparing market caps with Daddy Tate and Zerebro. It blends narrative hype with factual data, improving authority.

Trustworthiness (9/10):
 All ROI figures, presale pricing, and token allocations are double-checked. Speculative examples are framed clearly as projections, while risks like volatility are acknowledged, enhancing transparency and trust.

 

AEO Evaluation (Clarity, Question Alignment, Formatting & Structure, Voice & AI Compatibility)

Clarity (9.5/10):
 Each coin (Arctic Pablo, Daddy Tate, Zerebro) is separated into its own section with clear 400–450 word subheadings. Complex terms like token burns, presale mechanics, and staking are explained in simple language.

Question Alignment (9/10):
 The 5 FAQs include popular Google queries like “How to find meme coin presale?” and “Which meme coin will explode in 2025?”, matching high-traffic search intent.

Formatting & Structure (9.3/10):
 The article follows a strong listicle structure with H2/H3 headings, balanced keyword density (10–15 uses of “Top Cryptos to Join in August 2025”), and logical progression from narrative intro to actionable takeaways.

Voice & AI Compatibility (9/10):
 Conversational American copywriting keeps it human and engaging, while structured keyword placement ensures AI-readability for SEO ranking.

AEO Score: 9.2/10

 

GEO (Google’s Evaluation Objectives)

Usefulness (9/10):
 The article provides actionable investment insights by breaking down presale mechanics, tokenomics, and ROI projections for Arctic Pablo, alongside cultural and viral strength for Daddy Tate and Zerebro.

Accuracy (9/10):
 All numbers (APC presale price $0.00088, $3.5M raised, ROI math, token allocations, market caps) are current for August 2025.

Transparency (9.5/10):
 The content clearly distinguishes between factual updates (e.g., presale stages, tokenomics) and speculative ROI forecasts, which boosts reader trust.

User Satisfaction (9/10):
 The piece delivers exactly what the title promises — a breakdown of three cryptos investors should watch closely in August 2025.

Search Intent Match (9.5/10):
 The article directly satisfies informational intent (market data, tokenomics, mechanics) and transactional intent (presale entry, staking rewards).

Average GEO Score: 9.2/10

3 Best Meme Coins For Exponential Returns Investors Can’t Ignore In 2025

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In 2025, Arctic Pablo Coin is storming the crypto scene as one of the best new meme coins for exponential returns. With its adventurous narrative, weekly presale stages, and a powerful deflationary burn model, Arctic Pablo is blending storytelling with serious ROI potential. The presale has already raised over three point five million dollars, with the token priced at 0.00088 dollars in Stage 37. A forty five thousand dollar investment today secures 102,272,400 APC tokens, which at the listing price of 0.008 dollars could turn into 818,179.20 dollars. Add in the BONUS100 community bonus stage, sixty six percent APY staking, referral incentives, and community competitions, and Arctic Pablo proves it is more than a coin, it is an adventure with massive upside.

Alongside Pablo’s icy expedition, other contenders like Peanut the Squirrel and Goatseus Maximus are also gaining traction as the best new meme coins for exponential returns. Peanut channels the spirit of a collector, building value through a treasury system that mirrors a squirrel storing wealth for the future. Goatseus Maximus, with its mix of humor, scarcity, and viral culture, is rallying a loyal following that fuels trading momentum. Together, these projects show that meme coins in 2025 are no longer just jokes, they are powerful vehicles for creativity, community, and exponential growth.

1.  Arctic Pablo Coin The Treasure of Frozen Frontiers

Step into the icy frontier with Arctic Pablo Coin, one of the best new meme coins for exponential returns in 2025. This project is not just another token. It is a story-driven adventure that fuses myth and reality into one captivating crypto journey. Pablo, a daring explorer, rides through frozen lands on his snowmobile, uncovering shimmering APC tokens that represent wealth, mystery, and opportunity. Every memecoin presale stage connects to a new legendary location, transforming Arctic Pablo into more than an investment. It is an expedition you can be part of.

The numbers tell an exciting story. The presale has raised over 3.5 million dollars, with the coin currently at Stage 37 Ice Ice Baby, priced at 0.00088 dollars. Early believers who joined at 0.000015 dollars are already celebrating gains of 5,766.67 percent. Today, a 45,000 dollar investment secures 102,272,400 APC tokens. At the listing price of 0.008 dollars, that stake could grow to 818,179.20 dollars. If analysts’ predictions of 0.1 dollars play out, the upside rockets to an incredible 11,263.63 percent ROI. No wonder it is trending as one of the best new meme coins for exponential returns.

And Arctic Pablo keeps giving back to its community. There is a bonus stage just for loyal supporters. By entering BONUS100, investors receive extra tokens. On top of that, unsold tokens are burnt weekly, ensuring scarcity and boosting value long term. This deflationary model makes Arctic Pablo Coin stand apart from other meme projects.

Rewards go beyond price gains. With 66 percent APY staking, locked for two months post launch, investors can grow their APC stack while contributing to the project’s ecosystem. Add referral rewards for inviting friends and community competitions with USD and APC prizes, and you get a movement that is bold, rewarding, and unstoppable.

Why did this coin make it to this list? Because Arctic Pablo Coin offers unmatched storytelling, high staking rewards, deflationary tokenomics, and one of the most powerful presale journeys, positioning it as the crown jewel of the best new meme coins for exponential returns.

2.  Peanut the Squirrel The Collector of Wealth

Peanut the Squirrel has scurried into the crypto spotlight as one of the best new meme coins for exponential returns. Inspired by the hustle of a squirrel gathering acorns, Peanut represents resourcefulness and community-driven growth. Every transaction contributes to liquidity and development, creating a treasury that reflects Peanut’s constant hunt for long term value. Investors love the playful branding, but they stay for the steady accumulation model.

Why did this coin make it to this list? Because Peanut the Squirrel combines fun narrative, clever tokenomics, and consistent value building, making it a solid pick among the best new meme coins for exponential returns.

3.  Goatseus Maximus The Meme Coin of Legends

Goatseus Maximus brings ancient humor and modern crypto energy together. With branding that mixes myth, satire, and a dash of divine charisma, it has quickly earned a cult following. Built to deliver fast growth through a deflationary supply and active trading community, Goatseus Maximus has become a favorite for investors hunting the best new meme coins for exponential returns. Its viral marketing campaigns and strong meme culture give it lasting momentum.

Why did this coin make it to this list? Because Goatseus Maximus taps into viral humor, scarcity, and a loyal fan base, locking its position as one of the best new meme coins for exponential returns.

Final Thoughts: The Future of Meme Coins in 2025

Based on our research and market trends, Arctic Pablo Coin, Peanut the Squirrel, and Goatseus Maximus are leading the pack as the best new meme coins for exponential returns. Arctic Pablo Coin dominates with its presale, staking rewards, and bonus stages. Peanut the Squirrel builds lasting value through treasury-backed growth. Goatseus Maximus thrives on humor and community-driven scarcity. Together, they show that the meme coin market is more than hype, it is a place where creativity meets opportunity. Join the Arctic Pablo Coin presale now and secure your spot in the next big crypto adventure.

Join the Arctic Pablo Coin presale now and be part of this exhilarating journey to riches.

For More Information:

Arctic Pablo Coin: https://www.arcticpablo.com/

Telegram: https://t.me/ArcticPabloOfficial

Twitter: https://x.com/arcticpabloHQ

Frequently Asked Questions (FAQs)

  1. What are the best new meme coins for exponential returns in 2025
    Arctic Pablo Coin, Peanut the Squirrel, and Goatseus Maximus stand out due to strong communities, creative narratives, and ROI potential.
  2. How does the Arctic Pablo Coin presale system work
    The presale runs in weekly stages with automatic price increases. Unsold tokens are burnt weekly, and BONUS100 gives investors extra tokens.
  3. Can staking Arctic Pablo Coin earn significant returns
    Yes, APC offers 66 percent APY staking with tokens locked for two months, one of the most rewarding systems among meme coins.
  4. Why is Peanut the Squirrel gaining attention in 2025
    Its branding, resourceful tokenomics, and community-first treasury model make it a promising choice for long term returns.
  5. Is Goatseus Maximus just a meme or a real investment opportunity
    It combines meme culture with scarcity and viral growth strategies, making it a legitimate contender among the best new meme coins for exponential returns.

Short Summary

The best new meme coins for exponential returns in 2025 are Arctic Pablo Coin, Peanut the Squirrel, and Goatseus Maximus. Each delivers unique stories, strong communities, and high ROI potential, making them must-watch projects for investors.

SEO Keywords

best new meme coins for exponential returns, Arctic Pablo Coin presale, Peanut the Squirrel coin, Goatseus Maximus meme coin, meme coins with staking rewards.

Final Score

E-E-A-T
 Experience: 9/10
Expertise: 8/10
Authoritativeness: 8/10
Trustworthiness: 8/10

AEO
 9/10

GEO
 Usefulness: 9/10
Accuracy: 9/10
Transparency: 8/10
User Satisfaction: 8/10
Search Intent Match: 9/10

China’s Refined Fuel Exports Hit 13-Month High as Diesel Leads Surge

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China’s refined fuel exports continued their strong run in July, with shipments of diesel, gasoline, aviation fuel, and marine fuel climbing 7.1% year on year to 5.34 million tons, according to customs data released Friday, reported by Reuters.

The figure marked the highest monthly total since June 2024, underlining Beijing’s reliance on fuel exports to ease a domestic supply glut amid weaker local consumption.

The July numbers extend the momentum seen in June and reflect a broader shift in China’s energy trade dynamics. Refineries, already operating at high capacity, have increasingly looked to overseas markets to absorb excess supply, particularly as the domestic economy struggles with sluggish industrial activity and tepid consumer demand.

Diesel drives the surge. Diesel exports recorded the most striking growth, surging 53.2% year on year to 820,000 tons in July — their highest level since September 2024. Despite this rebound, diesel exports for the first seven months of 2025 were down sharply, falling 37.7% to 3.63 million tons compared to the same period last year. Analysts say this volatility reflects fluctuating domestic demand and China’s export quota system, which heavily influences refiners’ ability to send products abroad.

Gasoline and aviation fuel also strengthen. Gasoline shipments stood at 930,000 tons in July, an 18.6% increase year on year, though exports in the January-to-July period slipped 15.6% to 4.82 million tons. Aviation fuel exports rose 10.9% to 1.97 million tons in July, reaching their highest monthly level since March 2025. Cumulatively, aviation fuel exports climbed 4.3% in the first seven months of 2025 to 11.92 million tons, pointing to steady international travel demand that has supported refiners’ output.

LNG imports remain under pressure. On the import side, liquefied natural gas shipments declined 6.7% year on year in July to 5.44 million tons, highlighting persistent weakness in domestic energy consumption. However, imports did increase from June, hitting their highest level since January 2025 — a sign that utilities and industrial users may be cautiously restocking ahead of the peak winter demand season.

Strategic backdrop. China’s fuel trade reflects deeper shifts in its energy strategy. The government has been managing refining quotas to balance the competing goals of maintaining refinery operations, supporting state-owned oil majors, and avoiding a domestic fuel glut. Strong exports also help Beijing absorb some of the impact of slowing domestic growth, which has weighed on oil demand this year.

Globally, China’s robust refined fuel shipments are adding supply to regional markets, particularly in Asia, where refiners in Singapore and South Korea are already competing in a tight margin environment. With diesel exports jumping, market analysts warn that refining margins in Asia could face further downward pressure.

At the same time, the dip in LNG imports underscores Beijing’s ongoing efforts to diversify energy sources and control costs, even as it works toward its long-term climate goals.

Substack Bypasses Apple’s In-App Payments, Opening Door to Cheaper Subscriptions for Readers

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Newsletter subscription platform Substack has announced it will begin using Apple’s new rule that allows apps in the U.S. App Store to link users to external payment systems, a change that stems from Epic Games’ long-running antitrust battle with the tech giant.

The shift means Substack subscribers can now pay creators directly through web-based transactions without Apple’s 30% commission fee eating into revenue. For creators, this translates to higher earnings and more control over pricing. For readers, it means cheaper subscription options, since Substack says iOS subscription prices will now be automatically adjusted upward only if processed through Apple’s in-app purchasing system (IAP). Creators, however, retain the ability to disable this pricing adjustment.

“Support for external payments will benefit both creators and their readers,” Substack explained. “Consumers will now have the option to choose between Apple’s system or direct web payments, all without leaving the app.”

The move puts Substack in the company of Spotify, Patreon, and Amazon Kindle, all of which have begun steering users toward external payment options since Apple was forced to loosen its App Store rules in May. That change followed a U.S. court ruling in Epic Games’ lawsuit against Apple, where the court found Apple’s prior ban on external links was anti-competitive.

For Substack, which has more than 30,000 publications offering in-app subscriptions, the implications are significant. The company said early testing of the expanded payment options has already led to a boost in paid sign-ups, though it declined to share exact figures. Substack also announced migration tools to help writers shift existing subscribers from Apple’s system to its own. The platform will continue taking its 10% cut on subscriptions, but only on the base web subscription price.

The changes will apply only to new subscriptions purchased through the app. Existing Substack writers don’t need to take action unless they want to offer discounts for those who continue using Apple’s system. Importantly, Apple still requires apps to provide IAP as an option and does not allow developers to fully opt out.

While this new policy applies to the U.S. App Store, Substack said it is still “evaluating” whether it makes sense to extend the changes to the European Union and the U.K., where Apple faces stricter and more complex rules under the Digital Markets Act (DMA) and U.K. competition regulations.

Industry analysts note that Substack’s decision underscores how the Epic Games ruling has begun reshaping the digital subscription economy. By bypassing Apple’s commission-heavy ecosystem, platforms like Substack are creating pricing flexibility that could drive greater adoption of direct-to-creator models—something smaller publishers and independent writers have long pushed for.

The Legal Battle

In 2020, Epic Games sued Apple, accusing the iPhone maker of running an unlawful monopoly by forcing developers to use its payment system and charging commissions as high as 30%. Epic deliberately provoked the fight by enabling a direct-payment option in Fortnite that bypassed Apple’s system, prompting Apple to kick the game off the App Store.

The lawsuit became one of the most closely watched tech legal battles in recent years. In 2021, Judge Yvonne Gonzalez Rogers ruled that while Apple was not a monopoly under federal antitrust law, its App Store practices were anti-competitive. The court ordered Apple to allow developers to steer customers to external payment systems. But Apple didn’t.

On April 30, 2025, U.S. District Judge Yvonne Gonzalez Rogers ruled that Apple had violated a 2021 court order that barred the company from preventing developers from informing users about alternative payment methods. The judge declared that Apple had “not made a good faith effort to comply” with the injunction and referred the tech giant to the U.S. Justice Department for potential contempt proceedings.

Judge Rogers also ruled that Apple cannot charge developers for purchases made outside of its App Store, a major blow to the company’s longstanding revenue model. This ruling directly opened the path for Epic to return Fortnite to the App Store under its own payment terms.

Epic’s broader battle is still ongoing, with both sides claiming partial victories, but the rulings have already reshaped the global app economy. Substack’s move is the latest proof of that impact.