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Nigeria – Populous and Underachieving

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By Sani Nahuche

Nigeria is more like the baby giant of Africa. This country is situated very close to the heart of Africa about 10 degrees north of the equator (at the western coast). It is the most populated nation in all of Africa and the eighth most populated nation on the planet. Nigeria has an approximate population of 196 million people (as of 2018) with the annual population growth rate of around 2.6%.

Nigeria has a literacy rate of about 61.3% for the total population with the female literacy rate around 50.4%. In other words, only about 50.4% of the female population above the age of 15 can read and write in Nigeria today. Although this literacy rate is far better than countries like Burkina Faso, this literacy rate falls far below expectations compared to countries like Kenya, Zimbabwe, Botswana, etc.

Nigeria is a very wealthy country regarding natural and human resources. It is blessed with a surplus amount of natural gas, petroleum, coal, tin, iron ore, limestone, niobium, lead, zinc, arable land, etc. Nigeria is a very “oil rich” country. It is the leading exporter of oil in Africa today and one of the leading oil exporters in the world (the 6th leading oil exporter in the world today). Nigeria’s petroleum industry remains the largest industry and the main generator of Gross Domestic Product in Nigeria today.

Ever since her independence in 1960, the stakes have never been higher for the most populous black nation in the world to stake a claim amongst other world powers. Alas, that was a cry either too soon or either too ambitious. Nigeria, 58 years later, still lies hopelessly like a patient that has been on life support for endless weeks to the dismay of family members – its citizens.

Plagued by series of coups during its turbulent military reign that held sway for the large part of 1966 till 1999, bar a brief return to democracy in 1979 -1983. Perhaps the most tumultuous era of the Nation’s history was the bloody and long fought ‘Biafran’ Civil war that was fought between the Nigerian government and the secessionist state of Biafra, that attempted to break away from Nigeria.

Looking closely, it is relatively easy to establish the fact that the nation has had her fair share of worries – as many other countries have – however, the saddest part of it all is that 19 years into a reasonably stable democratic system of government, Nigeria still lies in a ‘vegetative’ state. Beset by corruption, greed and a wanton disregard for the rule of law, the country has been held bondage by its very own leaders, with the large part of its citizenry only playing disgruntled spectators to the whole debacle.

Some of them, are still with PTSD of the military era. The major reason being why the best of them stayed away from politics is because they know better. For most of the elites now, I wonder what the reason might be staying away or grooming their kids or proteges to be ready for that role of leadership, as it has always been done not just here but everywhere else in the world. Even for those born with power, it uses to be a tradition at every part of the country either North, South-West, South-East, and South-South, those of the royal blood, they are groomed right from birth to be ready to take the affairs of the Kingdom.

The coat of arm of Nigeria

Now you hardly look to those houses for leadership, mostly those houses where the first to be bought over or swayed away by those same people who have held the Nation in bondage. Words may never be able to describe how a country blessed with so much fertile land for agriculture, massive amount of crude oil deposits, an ample amount of natural resources lay scattered throughout its geography and boasting of a relatively young and industrious population, now lay in a state of disarray, buried deep in corruption.

Corruption breeds contempt and contempt further gives rise to a whole host of social vices that can be hard to tame. Accountability and fairness have been thrown to the wind. guess. Religion has drifted from what it used to be and is now used mainly as a tool to divide the people and in some very rampant cases, make erroneous profits from unsuspecting and gullible followers.

Tribalism is reaching peak levels, and different tribesmen are finding it incredibly hard to coexist in peace and harmony. Politics have become a sad tale of grab as much as you can, while you still can.

Yet the people can’t pause and think that the National Assembly of Nigeria that houses both The Upper Chamber (Senate)109, in the?36 states, each divided in 3 senatorial districts while also each electing one senator and the Lower Chamber (House of Representatives) with a total number of 360 members who are elected in single-member constituencies, never had a single religious or ethnic disgruntlement or the other. Now imagine Three hundred and Sixty people from different constituencies in one room for about one thousand four hundred and sixty days with no single ethnic or religious scuffle that has leaked out for six thousand nine hundred and thirty-five days with a series of dramas that has transpired, from stealing the maze twice to so many rounds of boxing matches. No wonder Joshua Jackson decided to try his in the ring.

They marry their sons and daughters to each other, not caring about religion and tribe. Is it that they have disseminated the educational system in the country so much that the people are a bunch of working zombies that can’t think or see what is going on? Is this the most ignorant nation that has ever existed in all of God’s creation? Or are the majority of Nigerians just too dump and headless, that we get disillusioned by a few of them? This really feels like a Freddy Krueger’s Nightmare on Elms Street film series.

Infrastructure is a story of the past and. Health sector and education is in a dire state. The list goes on and on. This is a country that almost every child’s earlier words before he learns his name and most cases learn how to say Mama or Daddy, is NEPA! (Nigerian Electrical Power Authority) .

However, it is crucial to point out that all these vices and issues that now besiege Nigeria are not from the blue. In fact, they have been looming like dark clouds before a torrential downpour. Most of Nigeria’s numerous problems are mainly as a result of long-neglected issues that have either been entirely disregarded or somehow left to fester for the selfish interests of a select few.

Currently, there is a lack of trust for the government, despite a recent change in leadership. Though the country’s leadership has its own shortcomings, I won’t be too hard on them, because the President is a man of an impeccable character but it is so unfortunate we are having him at this part of his years. I can’t imagine President Buhari after the first four years of the PDP, winning the 2003 elections. I rather challenge any one of the best Vice President this country has witnessed.

It seems the nation is stuck on the same old loophole. There have been issues of terrorism, wanton killings in various parts of the country, nepotism and not forgetting the fact that most people have not hidden their dismay for a seemingly incompetent and indecisive government.

One big problem Nigeria has as a nation is continuity. The People’s Democratic Party had that opportunity for the sixteen years to strategically re-align this country to what it’s supposed to be but alas. They are marauded by the same people that the only source of lively hood for them is the wealth of the state, the wealth of the people, the people that cheer to their names whenever it is called. They steal their wealth, their kids’ and grandkids’ wealth, turn around, give them peanuts from that and promise them flowing taps of milk and honey right into their living rooms in this 21st century, and they clap and they cheer.   

It is indeed a trying time for a nation that is struggling to count any meaningful accomplishment 58 years after the British government gave it full reigns over the affairs of its country. Nigeria can be likened to a problematic aeroplane nose-diving 33,000 ft from the ground and gradually nearing a catastrophic end with every passing second. However, there is hope that one day the pilot may be able to get things under control before it’s too late – at least, the so called number of 190 million people is fervently looking to the heavens for a miracle.

For people outside Nigeria in order to understand the extent of the problems Nigeria is facing, imagine if the child protective services in the U.S catches wind that a father doesn’t even know and does not care to know the number of children under his roof, I doubt if all those kids would be sleeping under his roof before the next morning. That’s the problem! I challenge the president and all those before him, to give us exact figures of the children under his care as the father of the nation.

As much as roads, rail, hospitals, schools, security, electricity, water and so on is very important for any nation to develop, I still think they are all secondary to what Nigeria needs. First thing first, is finding out how many Nigerians are there? Where they stay? What do they do for a living? How much do they contribute or make? What do they need to improve their lively hood? Why do they always go to the hospital? Are the kids in school? Are the teachers doing enough? How much do they earn? Do they need extra training? What can the country do to improve the conditions of those teachers? What are the security challenges in those communities? Who are those people causing problems? Where are they from? Where do they stay? Who do they interact with? How do they get funding, from whom, when and by what means? These are questions that any responsible father or parents can ask if he/she knows how many kids they have.

These are things that if you have full account then you can encounter any issue or predicament. For those clamouring for restructuring, they need to realise that these are the questions no matter how much we face lift our issues and challenges, we need answers. With that, the perfect and most suitable structure we deserve as a nation will fall in place.

The youth should stop raising their voices and clamoring that it is our time. This generation is too old to understand the new world. The generation before us has brought us to where we are. Were they born old? No! Unfortunately, they were too impatient, that a few bad eggs from them decided to take it by force. In return they ended up killing the generation before them and had nobody to help guide and build them accordingly.

Let’s not be too much in a hurry and make the same mistakes they made, we need to pick the best of them to help guide us to build a better Nigeria, a Nigeria that they also have been robbed of. We should take our generation as a lost generation and strive to make it a different Nigeria for our kids and the generation after them.

It’s time for every Nigerian to stand up with a voice. We know the best of us, we know the people we could put our lives on their hands.

Every single politician you elect has a little bit of weight in terms of responsibility of your life and families on his hands. It is time to wake up and realise that they work for us, we pay them. Every single one of us is like a Chairman of a Company. We can fire them even if they dress wrongly. It is our constitutional right to remove them even if we just feel like it. That is what democracy is, we decide, we make decisions, we make the laws. We don’t like a particular law, collectively we voice our opinion and we strike it out. If we want a law to be inserted into the constitution, we collectively put it in and it stays.

That is the collective power we have. You steal our wealth, finance criminals, robbers, killers, assassins so we take you out and make you realise that you are only there because we allowed you to. It is not your right rather it is our right and our decision to put you on that seat. Those cars with the sirens, if they get too loud for us, then we tell you to switch them off! Those houses you feel so entitled to are just the rent we pay for you to stay in. It is ours and we and we only have the right to do and undo what we want.

Nigeria! It is time to wake up; we should be searching things on google like the constitution, the law, my rights as a citizen, what are the duties of elected officials, not learning how to do one dance or the other. We are better than that; our voices are much more powerful than we give them credit for. It is time we start testing our vocal cords. It is time we unite against one enemy, one collective enemy we all have: corruption and corrupt officials. It is time we start holding them accountable for as little as pens brought to their desks.

“We are the sum of every decision we take, and the last decision doesn’t define who we are.” 

Nigeria’s Need-Economy, Indomie Fans and Building Your Noodle Business

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Indomie Noodle

By Ajayi Joel

If you are an entrepreneur and you have a product that people need to achieve a crucial goal in life, count yourself lucky. Let’s throw a big party over it. When I mean products people need, I’m talking about basic necessities just like food, clothes, transportation and shelter.

Let me break it down a little further, there are basic things we all need to survive. Guys, I’m talking Nigeria here. So let’s be practical, we have rice, beans, garri, vegetables, fish, etc. Let’s divert to clothes as well; if you sell cheap clothes especially for the ladies (no offense), you have a life’s necessity product for Nigeria.
You have a market and I rejoice with you my dear friends. I have not said you’ll automatically succeed as an entrepreneur, or as a business person doing this, but let’s say you’d still have some little cash daily to buy your family meals.

The reason is simple: people need them to stay alive or exist. They need food to stay alive; they need clothes to stay sane. You have no problem to worry about.

Okay, let me not confuse you, you have a few problems to worry about which could be fluctuating prices of products, competitors, and losses. But you can never have the problem of lack of customers; only if you have a huge supermarket on a mountain.

If it’s where humans live, then customers will come to you anyway and anytime. All you need to do to stay alive as a business is to learn how to solve your little problems, and they are not so huge if you learn from a professional. Problems like competitors, getting attention and all. I can teach you if you want. But let’s leave that light issue. All I’m saying is that you have a reason to wake up every day to go to work!

You are in the Need-Economy

The need-economy is a nice place to build a business, when even if you are not a core professional, you can still survive. A country like Nigeria thrives on need-economy. Our purchasing power is so weak that we can only afford what we need. I didn’t study economics but I will analyze some things right here.

A need is a want that has 3 out of 5-level of urgency and necessity in survival.

What I simply mean is this: everything in this world is a want. But when it gets to 3 out of 5 in the level of urgency for human survival, then it’s a need.

This may actually bore you if you are not into business, and this might be long but it will help your business. So let’s proceed…

A house is a want; it becomes a need when

  1. It saves people from harsh weather.
  2. It is also affordable that they can also cater for feeding.
  3. They have a lifetime assurance of it.

Now, let’s look at the flip side of the coin.

A 50 million naira house is not a need. It is a want because it doesn’t meet all three basic requirements for survival by implicitly over-exceeding it! Don’t forget we are confined to Nigeria and this applies to other countries but I am talking specifically about Nigeria since about 80 percentage of Nigerians are living below expensive lifestyles daily (hey, poverty line).

Under this construct, we have the following”

  • A 10,000 naira plate of food isn’t a need. It is a want. [$1 = N350 naira]
  • A 1,000 naira jeans and 500 naira shirt are all needs. A 2,000 naira skirt is a need.
  • A 50,000 naira suit is a want; a 12,000 naira shoe is a want.

Remember we are talking based on the 80 percent of average people in Nigeria. For the remaining 20 percent, you can still extract a need but you require a new game strategy. Yes, you have to cover the 3 essential things for living.

  • It solves a problem
  • It is affordable
  • It has an assurance.

Making Products for the Rich in Society

Now, let’s move to people who are building products that are wants to a percentage of Nigerians. Let’s say you sell 50,000 naira shoes, you sell 10 million naira houses, etc.

The first question to consider is if you will make money focusing on the remaining 20 percent. If you will, well there are still so many problems that you will face among which is Building a Tribe.

Your attention must be focused on them alone. But what if there are so many competitors as well? Do you guys begin to fight over small portions of that market? Is the idea scalable that way? That’s a very huge problem. If you are in this shoe: the need-economy can rock.

Indomie built a business and turned many consumers to customers, and then to fans. That is how it is; you get many believers in the need-economy. To build your own noodle business, you must master the three elements (solves problem, it’s affordable and offers assurance) and find how noodle can play a role in your strategy.

The Want-Economy

This is a battle ground and those who really understand business can play the cards well here. Present an ace or go home paying your debts. I have a very golden secret I will share. It is on – How to move your product from being a want to a need!

In explaining this, I will simply refer you to an excellent piece on Tekedia. What you need is to create a perception demand where magically the want becomes a need in your life. Once you accomplish that, you can get people to spend money on that product because you have percepted something that would have been want into a need. Now, you can relax, and the revenue will be increasing.

All Together

Business is a big game: you must have capacities to play your positions well to find success. If you want to play in the need-economy league, you need to know how to score goals in the minds of the customers. If you prefer the want-economy, it is critical you rewire the mindset to have a shift through perception. When you do those, excellently, you can attack any market including a noodle market, and improve your odds of becoming a category-king. Yes, I mean, winning in the sector.

inDriver Goes After Uber and Taxify with Centuries-Old Price Haggling

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inDriver is eating into Uber and Bolt (formerly Taxify) domains when it comes to ride-hailing in Africa: “inDriver is an international Internet aggregator of passenger, freight and intercity transportation services”. This Russian startup is demonstrating that business model innovation can win markets and territories at scale. That model is simply the centuries-old price haggling which continues to be used in African commerce and markets. Yes, inDriver allows the rider to name his or her price for the driver to accept or counter-offer until they reach equilibrium.

But over the past seven months, inDriver, a five-year old Russian ride-hailing company, has gone from launching in its first African city to operating in four. Since launching in Arusha, Tanzania last November, inDriver has expanded to Nairobi, Johannesburg and Cape Town. The company says it aims to enter cities in Nigeria, Kenya, Ghana, Zimbabwe, Uganda and Namibia next

Unlike the established model for ride-hailing startups which typically includes estimated fares and automatic pairing between drivers and riders, inDriver is differentiating itself with the element of increased choice. It allows riders propose fares for their trips (based on pre-approved rates) after which nearby drivers who receive notice of the ride request can accept the rate or respond with counter-offers. A prospective rider then picks a preferred driver based on their agreed fare or driver rating.

Let’s Rise As A Nation By Design, NIGERIA

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Across the nation, from the lagoons of Lagos to the mangroves of Calabar, from the plateau of Jos to the rainforest of Owerri, from the plains of Sokoto to the grasslands of Yobe, let’s BELIEVE that we can rise as a Nation. This is Sunday, the day of resurrection; may Nigeria rise to provide hope and opportunity to those desperately yearning for same!

Let’s Design this Nation. My old talk to students of Brown University and Rhode Island School of Design below…

Five Negotiation Tips You Should Know Before Sealing a Deal

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BHL Solution is a leader in consulting services

By BHL Solutions

If you’re familiar with the game of monopoly, you will certainly know the subtle art of negotiation. Growing up, when we played monopoly, we would try to outdo each other; we would “sweet talk”  the other to sell out their landed property. The rule of the game was simple: stay rich or leave the game. In so many ways, this applies to the real world. Whether the size of your business is small or big, negotiations are crucial. Negotiations allow you the opportunity  to obtain what you want for your company and establish a rapport with other companies.

Here are some tips for a successful negotiation

Have a goal: The goal before a monopoly game is to stay rich. So what are the goals you want to achieve before starting a negotiation conversation? Do you want to negotiate a lower price on a warehouse stock or establish a trade agreement? Define what you are hoping to achieve before entering a negotiation conversation. Visualize the ideal situation of what you want. Then, communicate these goals to your negotiating partner.

Research about the other negotiating partner: Conduct a research on the other negotiation partner’s company, and find out strategies used in a past negotiation with them. Each side has their values, know these values and utilize them. Knowing what the other side of the bargaining table offers, gives you an insight of what a future deal with them looks like; either you are going to lose money or resources. Do a background check to be well leveled.

Contain your cost:  Before negotiating, have minimum acceptable offers. Do not accept offers below your initial cost. Spend what you have to, but then don’t spend more than you should. Have a budget and stick to it. For instance, don’t negotiate to sell retail good for a wholesale price, knowing that it affects your bottom line. In investing, the term for it is ‘stop loss.’  Let it be an offer that you are willing to comfortably accept not pressured to take even when it affects your profit.

When negotiating, money is not all that matters: Money is not everything. This probably sounds cliché. We often forget they are other things more important than money which can lead to long time relationships. Figure out what you and your negotiating partner value, and consider how it would be beneficial to you in the long run. You should ask for these things or offer what they want. Let’s say you are negotiating for a job, negotiate for more benefits; a higher spending budget, a certain colleague to be transferred to your team, higher commission, performance-based bonus, vacation days, or compensation package. Same goes for a deal, ask what is beneficial to your company in the long run, or puts lesser cost burden of the project on your side.

Consider Terms: Determine how long the agreement would last, in the event, the negotiation deal is sealed. The length of the agreement should be part of the negotiation process. Consider how long the results of the deal will manifest. And if it is a new company or small company which can’t carry you on for too long, then consider a short term agreement, with the prospect to turn it into a long time agreement if the conditions work out well for both sides.


Note: You don’t have to be experienced to negotiate. When you don’t have employees who are skillful in this area, a great option is to outsource it to agencies like BHL Solutions.