How SMEs Distribute Campaigns Across Devices

By

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August 18, 2025

Behind every campaign is a strategic choice. Which devices and operating systems should businesses prioritize to maximize impact? A recent dataset analyzing campaigns across small, medium, and enterprise businesses provides fascinating insights into how organizations allocate their efforts between Android, iOS, and Windows devices across global regions. The results show an unexpectedly balanced playing field and important lessons for digital marketers.

A Global Equilibrium

At the global level, campaigns are strikingly evenly distributed: Android accounts for 33.0% of all campaigns, iOS 33.7%, and Windows 33.4%. This near-perfect balance suggests that, despite the varying strengths of each ecosystem, businesses see value in diversifying their outreach rather than committing to a single platform. In other words, successful digital strategies are less about platform loyalty and more about platform inclusivity. Individuals interact with brands across multiple devices and ecosystems, and businesses are adapting accordingly by meeting them wherever they are.

Regional Insights

While the global picture shows balance, regional trends reveal the strategic nuance in campaign planning. In Africa, iOS takes the lead with 34.7% of campaigns, slightly ahead of Android and Windows, indicating marketers view iOS users as a premium audience. Asia-Pacific shows almost mathematical equality across platforms, reflecting the need for inclusivity in a highly diverse region. Europe skews slightly toward Android and iOS, signaling a mobile-first mindset, while North America sees Windows edge out the competition, pointing to enterprise campaigns aligned with workplace productivity. South America mirrors Africa with a tilt toward iOS, again emphasizing the pursuit of higher-value consumers.

Business Size and Strategy

These regional differences connect closely to the size and nature of businesses. Small businesses often concentrate on platforms where engagement translates most directly into sales, which explains iOS’s stronger share in regions where premium consumers dominate. Medium-sized firms, in growth mode, may pursue balanced strategies to test the best-performing platforms. Enterprises, with greater resources, tend to spread campaigns broadly but lean into Windows in professional contexts, especially in North America. The choices businesses make reflect not just platform availability but the perceived value of audiences in each market.

Lessons for Marketers

From this distribution, several lessons emerge. Diversification is essential: excluding one platform risks losing a third of potential reach. Regional strategy matters; what works in one region may fail in another. Business size shapes priorities, SMEs and enterprises differ in how they allocate campaigns, and marketers must adjust their guidance accordingly. Audience behavior is the ultimate driver. iOS may attract premium consumers, Android offers breadth of reach, and Windows represents productivity-oriented users. Aligning campaign objectives with these user profiles is critical for ROI.

The big question is whether this balance will hold in the years to come. As ecosystems evolve, businesses may shift their allocations: Windows strengthening mobile integration, Android expanding in emerging markets, and Apple reinforcing its premium positioning. Yet, one principle will remain constant: digital campaigns succeed when they reflect the complexity of real consumer behavior. For today’s marketers, the takeaway is clear. Balance your bets, respect regional differences, and meet your audiences wherever they are. In a digital landscape defined by diversity, inclusivity across platforms is not just wise, it is the foundation for long-term success.

Estimating Equity Investment Return [video]

By

Ndubuisi Ekekwe

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August 18, 2025

0

Estimating equity investment return

The Excel in Tekedia Daily podcast in Blucera or Tekedia Startup Masterclass portal or Tekedia Capital board

From Tekedia AI Companion, here is the summary of the presentation (pdf).

Modeling Startup Investment Return: A Guide

Section 1: Introduction to Investment Return Modeling

This presentation provides an in-depth look at modeling investment returns for an equity investment in a startup. The core concept revolves around understanding how an initial investment, coupled with the company’s growth and subsequent funding rounds, affects a shareholder’s return. The lecture uses a practical example of investing $10,000 in a startup initially valued at $50 million.

Section 2: Understanding Dilution

Dilution is a crucial concept in startup investing. It occurs when a company issues new shares, decreasing the ownership percentage of existing shareholders.

Cap Table: The lecture introduces the concept of a cap table (capitalization table), which is a record of all shareholders and their ownership percentages.
The 100% Rule: The total ownership of a company must always equal 100%. When a new investor buys a stake, they must be accommodated, which means the percentages of existing shareholders are reduced.
A simple example: If 10 people each own 10% of a company, and a new investor buys 20%, the original 10 people now collectively own only 80% (100% – 20%). Their individual percentage ownership is diluted.

Section 3: The Dilution Paradox: How Dilution Can Be a Good Thing

While dilution reduces your ownership percentage, it is often a sign of a healthy, growing company. The lecture explains a key paradox: a smaller percentage of a much larger, more valuable company can be worth significantly more than a larger percentage of a smaller, less valuable company. When a company brings in a new investor with a large amount of capital (e.g., $100 million), it increases the overall value of the company, and thus the value of your stake, even if your percentage ownership is lower.

Section 4: Calculating Investment Returns

The presentation provides a step-by-step approach to calculating potential returns, using the concept of multiples.

Initial Investment: $10,000
Initial Valuation: $50 million
Initial Ownership: The initial ownership is calculated as $($10, 000/$50, 000, 000) = 0.0002$ , or 0.02%.
Multiple (X): The return is often expressed as a multiple (e.g., 10x, 27x, 50x), which represents how many times your initial investment you received back.
Impact of Lower Valuation: The lecture emphasizes that investing in a company with a lower valuation (e.g., $10 million instead of $50 million) at the beginning of the investment journey can lead to a much higher multiple, such as 50x.

Section 5: Case Study: Y Combinator

The lecture references Y Combinator as a real-world example of these principles.

Average Dilution: The average dilution for Y Combinator startups that reach unicorn status is between 40% and 55%.
Example Calculation: An investment of $10,000 at a company valuation of $30 million that reaches unicorn status with a 40% dilution rate would yield approximately a 20x return.

Section 6: Summary and Conclusion

Extensive Summary

The video lecture provides a clear and concise explanation of how to model returns on a startup investment. It highlights the importance of understanding dilution, which is the reduction of an investor’s ownership percentage as a company raises additional capital. While dilution may sound negative, the lecture argues that it is often a positive sign, as it indicates the company is growing and increasing in value. The core of the model is that a smaller percentage of a higher-valued company can be worth much more than a larger percentage of a lower-valued one.

The calculation of returns is based on multiples, or “x,” which signifies the profit as a ratio of the initial investment. The lecture uses a practical example of a $10,000 investment in a startup to illustrate these principles and even uses Y Combinator as a case study to provide real-world data on average dilution rates and corresponding returns. Ultimately, the key takeaway is that the initial valuation of the company and the subsequent rate of dilution are the two most critical factors in determining the final investment return.

Conclusion

In conclusion, this presentation has covered the essential components of modeling startup investment returns as described in the provided transcript. The lecture effectively explains the mechanics of dilution and its surprising role in creating value for investors. By providing a clear framework and a real-world case study, it helps investors understand that the key to significant returns isn’t just a high ownership percentage but rather a company’s ability to grow rapidly, thereby increasing the value of their diluted stake. It is a valuable tool for anyone considering an early-stage startup investment.

Dogecoin (DOGE) Investors Hope DOGE Will Finally Hit $1, but Here’s Why Little Pepe (LILPEPE) Is Already Winning the Meme Coin Race

By

TI Partners

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August 18, 2025

0

Dogecoin (DOGE) investors have long anticipated the possibility of the token reaching the $1 mark, a milestone that has yet to be achieved. While DOGE maintains a significant market presence, Little Pepe (LILPEPE) is attracting attention for taking a different approach to the meme coin market. LILPEPE operates as the native token of Pepe Chain, an EVM-compatible Layer 2 blockchain designed exclusively for meme projects.

Unlike many Layer 2 solutions that focus on enterprise applications or DeFi, Pepe Chain is structured to optimize the creation and trading of community-driven tokens. The network offers near-instant transactions and gas fees that remain a fraction of a cent. By addressing technical challenges specific to meme projects—such as high fees, slow confirmation times, and vulnerability to bot exploitation—the platform positions itself as a specialized alternative to general-purpose chains.

Security and Launchpad Infrastructure

The Little Pepe framework is principally concerned with security and accessibility. The smart contracts of the chain have built-in anti-front-running systems to constrain the effects of automated trading bots, which is a known problem in meme coin launches. Moreover, the model of the distribution of its tokens provides pre-allocations to liquidity pools and chain reserves in order to prevent sudden liquidity pulls. Also, the upcoming meme launchpad feature gives creators assets and templates to assist the issuance, marketing, and development of tokens. This lowers the technical hurdles to starting new projects, therefore allowing influencers, artists and independent developers to start tokens within a small period. To the participants, the payoff is that there is a constant stream of new meme assets in a controlled environment.

Market Performance and Upcoming Exchange Listings

Little Pepe’s presale performance has demonstrated consistent demand. As of August 11, the project is in Stage 10 of its presale for $0.0019 per token, with more than 93% of this stage sold. The total funds raised have surpassed $18.47 million, following a series of earlier stages that sold out rapidly.

The project is already listed on CoinMarketCap, and it has already secured two Tier-1 centralized exchange listings on launch. Such arrangements will give liquidity and direct trade in line when the token is released. There is also a constant $777,000 giveaway running, in which ten winners will receive $77,000 worth of tokens, as it is part of the community engagement strategy of the project. Although Dogecoin has its place in the wider cryptocurrency ecosystem, the purposeful construction of infrastructure, efficient transactions, and safeguards have made Little Pepe stand out as the model in its meme coin peer group. A successful blockchain ecosystem and presale have put LILPEPE as a competitive alternative among the millions of contributors and their investors to experience exposure to meme-based digital assets.

For More Details About Little PEPE, Visit The Below Link:

Website: https://littlepepe.com

Samsung Gains Ground on Apple in The U.S Market as Foldable Phones Surge in Demand

By

Ojukwu Emmanuel

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August 18, 2025

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In a dynamic shift within the U.S smartphone market, Samsung is steadily carving out a larger slice of the pie, challenging Apple’s long-standing dominance.

The rise of foldable phones, with their innovative designs and cutting-edge features, is fueling Samsung’s momentum

With shipments surging in the second quarter and market share climbing from 23% to 31%, according to Canalys.

Over the same period, Apple’s share slipped from 56% to 49%, signaling renewed competition between the two tech giants. However, the Cupertino giant remains top of the U.S. smartphone market, taking new smartphone sales in the U.S. Also globally, the tech giant is often in second place around the global smartphone market, but recent slips point out turbulence for the company.

A decade ago, the Apple-Samsung battle was defined by screen size. Samsung’s large-display phones pushed Apple to introduce the iPhone 6 in 2014, a turning point that helped the iPhone dominate. Today, the rivalry has resurfaced, this time centered on foldable screens.

Recall that last month, Samsung launched two new foldable models, the Galaxy Z Fold 7, which transforms into a tablet, and the Z Flip, a modern take on the classic flip phone. The Galaxy Z Fold7 is Samsung’s slimmest, lightest, and most durable smartphone yet in the Samsung folding phone series, featuring the latest Galaxy AI1 and Google Gemini2.

On the other hand, the Galaxy Z Flip7 FE combines the stylish flip phone design of the Galaxy Z Flip7 with impressive specs, Galaxy AI1, and Google Gemini2. Both devices, along with the slim Galaxy S25 Edge, have gained traction on social media, boosted by viral durability tests and overwhelmingly positive user sentiment.

CNBC reports that in the past month, Samsung’s premium devices, including the Z Fold 7, were mentioned over 50,000 times on social media, and 83% of those mentions were positive or neutral, according to data from Sprout Social, a social media analytics company.

Analysts say Apple is preparing to answer back with a slimmer iPhone expected next month and potentially its first foldable model in 2026. The report claims there will be no “iPhone 18” base model in 2026, breaking a tradition that has seen Apple launch four flagship variants every fall. Instead, the company is expected to introduce the iPhone 18 Air, iPhone 18 Pro, iPhone 18 Pro Max, and its first foldable iPhone.

The foldable iPhone is expected to be the highlight of the 2026 lineup, with reports estimating a retail price between $2,000 and $2,500, making it Apple’s most expensive iPhone yet. The company is said to be betting that premium buyers will flock to the new form factor, even as it shifts the more affordable models into a different release window. JPMorgan Chase analyst Samik Chatterjee noted that investor attention is already shifting toward the anticipated iPhone 18 lineup, which may debut Apple’s first foldable device.

Despite Samsung’s recent momentum helped by product diversity, tariffs reshaping shipments, and strong social buzz, Apple still leads the U.S. market with nearly half of all smartphone sales. However, its recent slip has weighed on investor confidence, with Apple shares down 7.5% this year, while Samsung’s stock has climbed 35% in 2025.

With Samsung’s launch of foldable phones and Apple’s plans to roll out its own foldable devices, it is gradually bringing back the flip phone era, which gained popularity in the early 2000s. Tech experts said the new product launch probably reflected the fact that people now mostly access the internet on their phones, rather than laptops or tablets, and are looking for a device that optimises that experience.

With Apple reporting a 13% year-over-year increase in iPhone sales in July 2025, and Samsung pushing the envelope on design innovation, the Apple-Samsung fight for smartphone dominance has reignited once again, and this time, it’s all about the screen.

Bitcoin Slumps From Record High as Traders Face $500M Wipeout

By

Ojukwu Emmanuel

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August 18, 2025

0

The cryptocurrency market started the fresh week on a sharp downturn, with more than $500 million in long positions wiped out amid rising macroeconomic concerns and renewed uncertainty around U.S. monetary policy.

Bitcoin price was down 2.3% over the past 24 hours early on Monday, at around $115,494 after hitting a fresh all-time high of $124,496 last week, its fourth record this year. At one point, the token dipped as low as $114,706 before retracing to $116,055 at the time of writing this report. Ethereum slid 4% to $4,283.15, retreating after nearing its $4,800 record last week.

Both assets sold off after hotter-than-expected July wholesale inflation data fueled doubts over a potential Federal Reserve rate cut in September. Also, several large altcoins were falling. XRP dropped 3.8% and Solana was down 6%. Popular memecoin Dogecoin fell 5.2%.

The selloff triggered a wave of forced liquidations, as 133,643 traders were wiped out in the past 24 hours, totaling $576.35 million, according to Coin Metrics. That included $123 million in bitcoin liquidations and $178 million in ether liquidations, as traders were forced to sell assets at market prices to cover leveraged positions.

Investor sentiment was further dampened by Treasury Secretary Scott Bessent, who stated that the U.S. government’s strategic bitcoin reserve, established by President Donald Trump in March this year, will be limited to forfeited bitcoin assets, as officials seek “budget-neutral” ways to expand holdings.

“We’re not going to be buying that, but we are going to use confiscated assets and continue to build that up,” he said.

His words, however, contradict market expectations formed after U.S. President Donald Trump’s March executive order, which called for “budget-neutral strategies” to grow the reserve. That order, signed on March 6, established a strategic Bitcoin reserve and a separate digital asset stockpile funded initially with cryptocurrency seized in criminal cases.

The broader crypto market tracked the declines. The CoinDesk 20 index fell 3.7%, while crypto-related stocks also dropped: Bitmine Immersion slid 8%, newly listed exchange Bullish fell 7%, and both Coinbase and Circle lost 2%.

Commenting on the sharp slump in the price of Bitcoin as well as other crypto assets, market analyst at XS, Antonio Di Giacomo, said,

“Bitcoin’s recent pullback after reaching an all-time high highlights the significant impact of macroeconomic indicators on the cryptocurrency market. Short-term volatility contracts with a backdrop of rising institutional adoption and increasingly sophisticated corporate strategies”.

Several analysts predict that moving forward, the most likely drivers for crypto prices this week will be comments from Federal Reserve chair Jerome Powell at the Jackson Hole Symposium, alongside minutes from the Fed’s most recent meeting.

Traders are now looking ahead to the Federal Reserve’s Jackson Hole symposium later this week and Thursday’s jobless claims data for fresh signals on policy direction.

However, many analysts view the pullback as a healthy consolidation rather than a sign of deeper trouble. Despite Friday outflows, crypto ETFs saw strong weekly inflows, $547 million into bitcoin funds and a record $2.9 billion into ether funds, marking ETH’s 14th consecutive week of inflows.

For now, the August slump is seen as a cooldown before September, when macro risks and Fed decisions may once again take center stage in shaping the crypto rally.