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The 39% U.S. Tariff on Swiss Goods, Particularly Gold Bars, Threatens Switzerland’s Economy

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The United States has imposed tariffs on imports of one-kilogram and 100-ounce gold bars, as reported by the Financial Times, citing a July 31, 2025, letter from U.S. Customs and Border Protection (CBP). These bars are now classified under a customs code subject to levies, reversing expectations that they would be exempt.

The tariff, part of reciprocal measures by the Trump administration, includes a 39% rate on Swiss goods, significantly impacting Switzerland, the world’s largest gold refining hub. Switzerland exported $61.5 billion in gold to the U.S. in the year ending June 2025, with approximately $24 billion now potentially subject to tariffs.

This has disrupted global bullion flows, with Swiss refineries halting or reducing shipments due to the new costs and uncertainty. Gold futures in New York surged to a record high of $3,534.10 per ounce on August 8, 2025, with December contracts trading at a $100+ premium over spot prices, which remained near $3,400.

The move has sparked market turmoil, raised concerns about the U.S. futures market (Comex), and could affect global gold trade, including indirect impacts on markets like India. There’s speculation the ruling may be challenged legally, and it’s unclear if larger 400-ounce bars, common in London, will also face tariffs.

Switzerland, the world’s largest gold refining hub, processes around 70% of global gold and exported $61.5 billion in gold to the U.S. in the year ending June 2025, with roughly $24 billion now subject to tariffs. The 39% tariff on one-kilogram and 100-ounce gold bars, critical for the U.S. Comex futures market, makes exporting these bars economically unviable, as noted by the Swiss Precious Metals Association.

Swiss refiners, who typically earn slim margins (a few dollars per ounce) for recasting gold, face significant financial strain. The tariff could halt exports to the U.S., disrupting the global flow of physical gold, as Switzerland serves as a key intermediary between markets like London and New York.

Impact on Trade Balance and U.S.-Swiss Relations

The U.S. justifies the tariffs by citing Switzerland’s $48 billion trade surplus, driven largely by gold exports ($36 billion in Q1 2025 alone). However, the Swiss National Bank and analysts argue that gold should be excluded from trade balance calculations, as it is processed rather than produced, distorting economic metrics. The tariff, one of the highest among developed nations, has strained U.S.-Swiss trade relations.

Swiss efforts to negotiate a lower rate (e.g., 10-15% like the EU or UK) have been unsuccessful, with President Karin Keller-Sutter unable to secure a meeting with Trump. The KOF Swiss Economic Institute estimates that the 39% tariff could reduce Swiss GDP by 0.3% to 0.6% over the next year if sustained, with non-gold sectors like watches, machinery, and chocolate bearing the brunt.

Swiss manufacturers warn of tens of thousands of jobs at risk, particularly in export-reliant industries. The Swissmem manufacturing association called the tariffs “economically incomprehensible,” noting that every second franc in the Swiss economy comes from foreign trade. Swiss goods in the U.S. will become significantly more expensive compared to EU (15% tariff) or UK (10% tariff) imports, reducing competitiveness.

For example, luxury watchmakers like Breitling may raise prices or accept lower margins, with some firms already furloughing employees. While pharmaceuticals are currently exempt, a pending U.S. Section 232 investigation could impose tariffs up to 200%, threatening Switzerland’s $35 billion pharma export sector.

The Swiss franc, already up 11% against the dollar in 2025, faces pressure as tariffs weaken export sectors. This could exacerbate deflationary trends, as seen in Switzerland’s return to deflation in May 2025, prompting the Swiss National Bank to cut interest rates to zero. Switzerland’s neutrality and role as a global gold hub are under strain.

The Swiss government is pursuing dialogue, proposing increased U.S. LNG imports to offset the trade deficit, but Trump’s focus on reducing the $40 billion U.S. trade deficit remains a hurdle. Switzerland is pivoting to diversify trade, particularly toward Asia (e.g., India’s growing luxury market), and deepening EU ties to mitigate U.S. market losses.

Swiss firms like Roche and Novartis are also investing $50 billion in the U.S. by 2030 to hedge against potential pharma tariffs. The tariffs impose a “rising risk premium” on Swiss financial assets, potentially weakening the Swiss equity market and franc. Investors are advised to overweight gold and Swiss real estate as safe-haven assets.

While the gold refining industry’s direct economic impact is modest, its role in global trade and Switzerland’s trade surplus amplifies the tariffs’ effects. The Swiss government and businesses are adapting through diversification, dialogue, and furlough programs, but the high tariff rate—compared to lower rates for the EU and UK—could cost Switzerland 0.3-0.6% of GDP and strain its export-driven economy.

Pinterest CEO Labels Platform “AI-Enabled Shopping Assistant,” To Reassure Investors Amid Relevance Concern Following Rise of Agentic Web

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Pinterest CEO Bill Ready is attempting to reassure investors that the platform remains relevant in an AI-driven future, positioning the company not just as a social and inspirational site, but also as an “AI-enabled shopping assistant.”

His comments came during Pinterest’s second-quarter earnings call, where he sought to address concerns about the rise of the “agentic web” — a concept in which AI agents could eventually shop on behalf of users, bypassing platforms like Pinterest entirely.

Ready acknowledged that such a future could disrupt Pinterest’s position in the shopping funnel. The platform traditionally thrives at the early stage of the shopping journey, where users seek inspiration before making purchasing decisions. But in a world where AI could fully anticipate and fulfill users’ shopping needs, platforms that depend on user browsing and discovery could see engagement dwindle.

Still, Ready said that scenario is “a very, very long cycle” away, noting that most consumers are not yet ready to surrender full shopping control to an algorithm — except in simple, utilitarian cases.

Instead, he framed Pinterest as already functioning like a personal shopping assistant, even if users don’t describe it that way.

“When users say things like ‘Pinterest just gets me,’ it’s because they can open the app and get proactive recommendations that match their taste and style — just like a great personal shopping assistant would,” Ready said.

He described the current period for AI innovation as a “Cambrian moment,” pointing to Pinterest’s use of AI-powered personalization and recommendation systems, proprietary multimodal AI models that combine text and images, visual and conversational search features, and AI-driven ad targeting efficiencies.

However, the company is also navigating the downsides of AI. Pinterest has faced growing user frustration over an influx of low-quality, AI-generated content cluttering feeds. Earlier this year, it introduced labels for AI-created images and filters, allowing users to block generative AI pins. There have also been unexplained mass account bans, which users suspect are linked to overly aggressive automated moderation systems — an issue Pinterest has downplayed as an “internal error” but one that mirrors similar problems at Facebook, Instagram, and Tumblr.

On the talent side, Ready said Pinterest is competing in the intense market for AI expertise by appealing to developers who want their work to have a “positive” impact. He stressed the company’s mission to use AI “responsibly,” positioning Pinterest as a healthier alternative to the toxicity often associated with other social platforms.

Wall Street reacted coolly to the earnings report. Pinterest posted revenue of $998 million, surpassing sales expectations, but adjusted earnings per share came in at 33 cents, below the 35 cents analysts had forecast. The company also highlighted its growing appeal to younger audiences, with over half of its monthly active users now from Gen Z, and male user numbers jumping 95% year-over-year.

Suppose investor concerns about the agentic web persist. In that case, Pinterest may face pressure to prove that its AI-enabled shopping assistant model can withstand the seismic shifts in e-commerce that next-generation AI could bring. However, Ready’s betting that human curiosity and the desire for inspiration will keep users browsing, not just buying, for years to come.

As 9Mobile Rebrands To T2, T2 Must Pay Attention to PMVQ

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What is in a name as 9Mobile rebrands to T2? “Nigeria’s fourth-largest telecommunications operator, 9mobile, has officially rebranded to T2, marking what company executives describe as the dawn of a “bold new chapter” in its history. The unveiling took place on Friday at the Eko Convention Centre in Lagos, a year after LH Telecommunication Limited acquired a 95.5 percent controlling stake in the operator.”

I have used this brand for a case study on product minimum viable quality (PMVQ). A PMVQ in Tekedia’s context refers to the idea that a product doesn’t need to be perfect from the start, but it must have a baseline level of quality that meets the needs of the target market at a specific price point. It’s a practical approach to product development that acknowledges the importance of price considerations and market segmentation when determining acceptable quality levels.

The parent of T2 was Etisalat which at its peak offered the highest quality broadband service in Nigeria, but it was expensive. Then, you would be spending about 3x on cost for the same bandwidth compared with MTN or Airtel. But you would get value from Etisalat. But unfortunately for Etisalat, there were not many customers who needed that level of quality at the price point offered. Glo was not a category-king, but its services were affordable; it picked users then.

However, there was a redesign in the market as Airtel and MTN gained on quality, and the quality level largely became like an industry hygiene factor. Price became the dominant differentiator, and Etisalat lost its leverage. Then, it faded, and morphed to 9Mobile.

But today, it is reborn as T2, and it has another opportunity. For this company to thrive, it needs to define its segments. Do not pursue the entire segment at once, as that would be tough in a world where MTN is minting cash. Yes, pay attention to PMVQ, with a clear mindset that quality without the consideration of cost is an illusion.

This means you cannot pursue quality without checking if that will move you out of your sweet spot with customers. No one buys the electric bulb used in airports that costs $10,000 and lasts for 10 years for their house; we buy the cheap ones that last about 18 months for less than $2.

T2, good luck.

9mobile Rebrands as T2 in Bid to Reinvent Itself In Nigeria’s Competitive Telecom Market

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Nigeria’s fourth-largest telecommunications operator, 9mobile, has officially rebranded to T2, marking what company executives describe as the dawn of a “bold new chapter” in its history.

The unveiling took place on Friday at the Eko Convention Centre in Lagos, a year after LH Telecommunication Limited acquired a 95.5 percent controlling stake in the operator.

This change of identity is the second in the company’s 17-year history. Originally launched in 2008 as Etisalat Nigeria, the brand became 9mobile in 2017 after its UAE-based parent company pulled out following a debt crisis that saw the firm default on a $1.2 billion syndicated loan. The move to T2 is now being positioned as a complete transformation—one that management says is rooted in resilience, reinvention, and a renewed commitment to customers.

9mobile’s path to this moment has been anything but smooth. Its 2017 rebrand was born out of financial distress and regulatory intervention after a consortium of banks threatened to take over the struggling operator. Since then, the company has faced an uphill battle to retain market share in an industry dominated by MTN and Airtel, while Globacom maintains a solid third position.

LH Telecommunication’s takeover last year signaled the possibility of a turnaround. The acquisition brought new capital and leadership, paving the way for Friday’s rebrand. For many industry analysts, the switch to T2 is more than cosmetic—it is an attempt to shake off years of market stagnation and regain relevance in Nigeria’s fast-evolving telecom sector.

Speaking at the launch, Femi Banigbe, Chief Executive Officer of Emerging Markets Telecommunication Services Limited (EMTS), the parent company of T2, emphasized that the rebrand was more than a logo change.

“This is not just a brand unveiling, it is the beginning of a bold new chapter in our history,” Banigbe said. “It is a declaration that we are no longer who we were, but we are becoming something greater… something more ambitious.”

He described the new identity as a statement of intent, reflecting the company’s mission to meet the growing demands of Nigerian consumers for speed, access, and relevance. Banigbe also pointed to the dynamism of Nigeria’s youth, the energy of its entrepreneurs, and the resilience of its SMEs as drivers of the country’s digital future.

“In the face of overwhelming odds, our people, the Nigerian people, have shown a spirit of resilience and tenacity that continues to inspire the world,” he added, likening the company’s journey to Nigeria’s own ability to bounce back from challenges.

Industry Support and Government Backing

Minister of Communications, Innovation and Digital Economy, Bosun Tijani, praised the role of mobile network operators (MNOs) in Nigeria’s digital transformation.

From fewer than one million mobile lines in 2001, Nigeria now boasts over 220 million active lines, with broadband penetration approaching 50 percent. Tijani highlighted that MNOs have invested more than N75 billion in infrastructure—towers, fibre networks, and 5G technology—without any government subsidy.

“They have powered our economy, contributing around 16 percent to our GDP, and creating millions of direct and indirect jobs,” Tijani said. He described the T2 rebrand as a sign that the company is ready to compete, innovate, and help Nigeria achieve its goal of becoming a global digital powerhouse.

The minister urged T2 to go beyond visuals and embrace a renewed commitment to service excellence.

“Let this rebrand be more than a change of colors or a new logo. Let it be a renewed commitment to innovation… to the millions of Nigerians whose lives and businesses depend on your network every single day.”

A New Identity in a Competitive Market

While T2’s rebrand brings optimism, it enters a market that has little room for complacency. MTN Nigeria and Airtel Africa control the lion’s share of mobile subscriptions, data services, and mobile money offerings. Globacom maintains a strong customer base through aggressive pricing.

Analysts believe T2’s survival will depend on translating its renewed vision into tangible improvements in service delivery, network quality, and customer experience. They also warn that without aggressive investment in infrastructure, strategic partnerships, and digital services, the company risks being overshadowed by its bigger rivals despite its new name.

Still, for a brand that has weathered a debt crisis, ownership changes, and market decline, Friday’s unveiling may be the strongest sign yet that T2 is ready to fight for its place in Nigeria’s telecom future.

While the U.S. 30-Year Fixed Rate Mortgage Drop Below 7% is a Positive Signal, The Housing Sector Faces Mixed Dynamics

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A detached three-bedroom apartments are pictured at Haggai Estate, Redeption Camp on Lagos Ibadan highway in Ogun State, southwest Nigeria on August, 30, 2012. The high cost of living and the massive urbanization of Lagos, the largest city and the economic capital of Nigeria, has engineered a migration of residents mostly middle class and the poor to neighbouring towns in Ogun State, both in southwest part of the country in search of cheap accommodations. Estate developers are quick in exploiting the high cost and scarcity of accommodation leading to emerging new towns, modern estates to accommodate the spillover in Lagos. AFP PHOTO/PIUS UTOMI EKPEI (Photo credit should read PIUS UTOMI EKPEI/AFP/GettyImages)

The average 30-year fixed-rate mortgage has fallen below 7%, averaging 6.63% according to Freddie Mac’s Primary Mortgage Market Survey. This marks the lowest level since October 2024 and reflects a decline from 6.72% the previous week.

This drop follows declining Treasury yields, driven by economic data signaling a weakening U.S. economy, which has boosted hopes for potential Federal Reserve rate cuts in September. The Mortgage Bankers Association reported a 3.1% increase in mortgage applications for the week ending August 1, as borrowers took advantage of these lower rates.

A decline from 7% to 6.63% reduces monthly mortgage payments, making homes more affordable. For a $300,000 loan, this drop could save borrowers approximately $70-$100 per month, enhancing affordability for first-time buyers and those with tighter budgets.

The Mortgage Bankers Association reported a 3.1% increase in mortgage applications for the week ending August 1, 2025, as buyers capitalized on lower rates. This suggests a potential uptick in home purchase activity, particularly among first-time buyers and renters looking to enter the market.

The National Association of Realtors (NAR) estimates that a drop to 6% could make homes affordable for 5.5 million more households, with 550,000 potentially buying within 12-18 months. While rates are not yet at 6%, the current decline could stimulate sales, especially for existing homes, which represent over 85% of transactions.

Many homeowners with sub-4% rates from 2020-2021 have been reluctant to sell due to higher current rates. A drop below 7% may encourage some to list their homes, increasing inventory, though the effect may be gradual as over 60% of mortgages still have rates below 4%.

Lower rates create opportunities for borrowers with rates above 7% (e.g., 700,000 Gen Xers and 1.2 million Millennials) to refinance, potentially reducing monthly payments or shortening loan terms. Freddie Mac notes that shopping around can save thousands, amplifying refinance interest. Refinancing volume is expected to rise modestly, as many homeowners still hold historically low rates from the pandemic era (2.65%-3.2%), limiting widespread activity.

Increased demand from lower rates could push home prices higher, especially in markets with low inventory. The Case-Shiller Home Price Index shows a 53.5% rise in home prices from January 2020 to September 2024, with a modest 2.8% increase since. Strong demand and limited supply (4.7 months of existing home inventory in June 2025) may sustain price growth.

Some markets may see price declines due to increased supply, but high-demand areas could face continued price pressure, offsetting affordability gains from lower rates. The National Association of Home Builders (NAHB) reported a slight uptick in builder sentiment (from 32 to 33 in July 2025), but it remains negative due to elevated rates and economic uncertainty. Lower rates could encourage more construction, though trade policy headwinds and labor costs may limit growth.

The rate drop aligns with declining Treasury yields, driven by expectations of Federal Reserve rate cuts in September 2025. However, persistent inflation and potential tariff impacts could keep rates volatile, with forecasts suggesting a range of 6.4%-6.8% by year-end. Economic data indicating a weakening economy may further lower rates, but this could also reduce consumer confidence, tempering housing demand.

Existing home sales in June 2025 declined 2.7% month-over-month, but the pace slightly exceeds last year’s levels, suggesting stabilization. Lower rates could reverse this decline, though high prices and low inventory continue to challenge affordability. Existing home inventory rose to 4.7 months in June 2025 from 4.0 months a year ago, indicating a slow increase in supply.

Only 2.1% of mortgaged properties were underwater in Q1 2025, and 46% were equity-rich, providing a buffer against foreclosures despite a 49.6% increase in Q1 foreclosures (61,660) compared to Q4 2024. This stability supports market resilience. Despite the rate drop, affordability remains strained. Median home prices reached $416,900 in Q1 2025, up from $208,400 in Q1 2009.

Experts predict rates will remain in the 6.4%-6.8% range through 2025, with a potential dip to 6% by late 2026, suggesting gradual improvement rather than a dramatic market shift. Homebuyers can benefit by shopping around for rates, exploring rate buydowns, or considering adjustable-rate mortgages (ARMs) for lower initial costs, while sellers may see increased interest but face competition in high-demand markets.