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Campus Jobs for Nigerian Students Available – Apply Here

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We are looking for Students Ambassadors  to cover all universities, colleges of education, and polytechnics across Nigeria. This is to assist the enrollment of students in our online cybersecurity business, First Atlantic Cybersecurity Institute (Facyber), which is U.S.based, but coordinated in Nigeria by Fasmicro.

About the Job
First Atlantic Cybersecurity Institute (Facyber) is a cybersecurity training, consulting and research company specializing in all areas of cybersecurity including Cybersecurity Policy, Management, Technology, Intelligence and Digital Forensics.  The clientele base covers universities, polytechnics, colleges of education, governments, government labs and agencies, businesses, civil organizations, and individuals. Specifically, the online courses are designed for the needs of students of any discipline or field (CS, Engineering, Law, Policy, Business, etc) with the components covering policy, management, and technology. Please see complete Facyber curricula here.

The programs are structured thus:

  • Certificate Program (Online 12 weeks)
  • Diploma Program (Online 12 weeks)
  • Nanodegree Program (Live 1 week)

The purpose of a Students Ambassador is to promote Facyber training programs in the respective campus. The incumbent will coordinate the enrollment of students in his/her campus. When necessary, the incumbent will help coordinate cybersecurity and digital forensics seminars/workshops in the campus in partnership with Fcyber local partner, Fasmicro.

Qualifications for Students Ambassador include:
•         Be an active student of the school to be represented
•         No sales experience needed
•         Tech-savvy with strong presence in social media
•         Relationship development skills a must. You must be self-driven . We want students with good networks in  their schools.

All the students will report remotely to our Director of Campus Initiatives who is based in Owerri, Nigeria.

Qualified applicants are encouraged to send an intent email (add a short CV please) to info@facyber.com. We plan to have 2-3 students per school and once we meet our targets, the opportunities will close.

This is an opportunity to earn extra naira while in school, so do not delay.

How Studying Bankruptcy And Working On Two Turnaround Assignments Prepared Me To Become An Early Stage Venture Capitalist

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When I started business school at NYU Stern in the fall of 2005 my plan centered on taking every class in Bankruptcy & Reorganization, and Distressed Investing that I could. I took 3 elective classes in that area; Bankruptcy & Reorganization with Prof. Ed Altman, Case Studies in Bankruptcy & Reorganization with Prof. Max Holmes, and Investment Strategies: Distressed Investing with Prof. Allan Brown.

By my logic, if I learned how to assess and invest in dying companies, and then nurse them back to health, analysing, valuing and investing in healthy companies would seem easy by comparison. I was so sure of this that I also tried to turn my Equity Valuation elective into a pseudo Bankruptcy & Reorganization course too, by opting to value a bankrupt company for my final group-project. I do not recommend trying that.

I was still in business school when the economy began to falter. I moved from UBS to Lehman Brothers in late March 2007. A few days later New Century Financial Corp. filed for Bankruptcy. I was let go from Lehman Brothers a year later, on March 12, 2008. Bear Stearns collapsed and was acquired by JP Morgan Chase on March 16, 2008. I graduated from Stern in May, 2008. On September 7, 2008 Fannie Mae and Freddie Mac were taken over by the federal government. Lehman Brothers collapsed on September 15, 2008. On September 16, 2008 the Fed bailed out AIG.

The rest of 2008 was a bloodbath.

It was in that environment that I joined KEC Holdings, KEC Ventures parent company, in December 2008. I was employee #2. I had been hired into a new role that had not existed before at the company. My responsibilities encompassed any direct and indirect investments the company had made, or might make in the future.

Most notably, the company had already made 2 private equity investments; one in a private jet charter company and another in a fine-dining restaurant group – they were struggling to stay afloat given the economic environment. My first order of duty was to “make sure they don’t die” and “help them come out of this mess stronger than they were going into it.” There would be no financial engineering gimmickry. No tried and true business school textbook “indiscriminate” cost-cutting shortcuts. I had to roll up my sleeves and work with each company as intimately as necessary to achieve the objectives.

This post is about how we navigated that period. It is also about what that period between December 2008 and August 2013 has taught me about the challenges startups face, and my role as a venture capitalist.

Every day is a journey, and the journey itself is home. - Matsuo Basho

Every day is a journey, and the journey itself is home.
– Matsuo Basho

Further Background

Both companies were generating top-line revenues in the range of $20,000,000 – $30,000,000 per year.1 Both had fallen short of budgetary expectations in 2008, but the aviation company had a more prolonged string of losses than the fine-dining restaurant, partly because the restaurant was a more recent investment at that point. I functioned as an “external management consultant”; I was not a full-time employee of either company, but I worked with employees across the hierarchy of both companies. The restaurant company employed between 400 and 500 people while the aviation company had between 30 and 40 employees after several previous rounds of downsizing.

Both companies had watched as some of their competitors ran into strong headwinds, and subsequently shut down operations because the economic environment was so bleak.

Lesson #1: Understand The Business

Once a company is in financial distress investors have to decide if it is worth saving, and they also have to answer the accompanying question; can it be saved given current known constraints? The only way to do this is to develop a deep understanding of the business, and the context within which it is operating.

Between 2008 and 2012, confidence in the economy was very low. People simply were not splurging on expensive meals or luxury jets. An economist would say that private jet charter and fine-dining both have a high elasticity of demand.

I had no prior experience working at, let alone helping to run a restaurant or a private jet charter company. So I decided to spend the first six months in learning mode. I studied everything I could about both markets while I helped the executives and managers at both companies deal with day-to-day nuts-and-bolts issues.

This was important if I was going to build personal credibility, and if I wanted to win buy-in for my ideas from the executives and managers later on. I had to be able to influence them into doing things they probably did not believe in at the outset, and I had to do this with little real influence.

How this applies to early-stage startups: Today, I look for founders who embrace their expertise, and demonstrate a knowledge of their business that surpasses mine. However, the founder also has to demonstrate an ability to assist me learn enough about their industry to make a decision, and act as a useful sounding board for decisions that have to be made in the future.

Lesson #2: Understand The People

During those six months, I also tried to understand the protagonists in each situation. I relied on a technique I had learned in my Literature in English classes during secondary school in Ghana; character analyses.

A character analyses involves performing an in-depth study of the key characters in a drama, and trying to figure out each character’s story; What motivates that person? Why is that person who they are? What is the person afraid of? What drives that person? How does that person communicate? How does that person respond to pressure and stress. What does that person gain the most satisfaction from? What’s the state of that person’s family life? How does that person perceive me? How do I perceive that person? Does that person buy into the need for a turnaround? Is that person willing to commit to the turnaround? What biases does the person exhibit that I can identify? How does that affect things?

I had to be honest, and to contend with the pleasant and the unpleasant, especially around the perceptions other people had of me at the outset.

I took copious notes, and added to them until I felt I had a decent understanding of each of the people with decision-making authority that I would be dealing with most often; executives, managers, and front-line employees.

Perhaps an important, but often overlooked insight is that an investor should strive to understand the people within the context of the business. For example, is this person a leader or a manager? The distinction matters because it can spell the difference between beating about the bush with no results to show, or getting to the heart of the matter and fixing the problems that need to be solved at a tactical and granular level. Fred Wilson writes about this problem in: Leaders and Executives.

How this applies to early-stage startups: We make seed stage and series A investments. That early in a startup’s life, the people make all the difference. The market is important, so is the product. However, at this stage the future is still so nebulous and difficult to envision that the team that has decided to embark on that journey matters more than anything else. So, I have learned to focus on questions like; How did this team come together? Do the founders take responsibility for outcomes, or do they have a habit of passing blame? Do they have the intestinal fortitude to withstand the difficulties they are bound to face as individuals, and as a team on this difficult path they have chosen or will they wilt under pressure? What evidence do I have to support my answer to this question. What is their approach to learning, as individuals and as a team? Have they faced crises together? How did they fare when the going got tough? I will not ask most of these questions directly, but I will be processing every interaction, every bit of information I get, to determine answers to questions along this line of reasoning.

Lesson #3: Create A Sense of Urgency, But Provide Hope

Unlike a startup, a company in financial distress already has a product that it has sold successfully in the past, it also has a sense of who its customers are and where to find them. It is easy for the people within the company to succumb to status quo bias. This is identifiable by statements such as;

  1. “Everything will be fine, we just need to close this one sale.”
  2. “I feel confident it will happen, we have this sale in the bag.”
  3. “They are not our competitor, they do not do what we do!”

In the face of incontrovertible evidence that “they are up shit’s creek without a paddle” people will still choose to do what feels comfortable.

It was my responsibility to shake them out of that rut. As John P. Kotter says in Leading Change: Why Transformation Efforts Fail; 75% or more of a company’s management has to buy into the need for change, otherwise the chance that the change effort will fail is unacceptably high.

How did I do this? In both cases I did not shy away from asking questions that I expected to generate conflict. Indeed, on several occasions I had to have unpleasant and difficult conversations with the top managers and executives in both companies. I did this even if it appeared that I was “meddling” in areas where I had no business poking around. Of course, the idea that there was a part of either company’s operations that I “had no business” exploring was a fallacy only someone keen on maintaining the status quo would believe.

The message, delivered by the investors and the board, and reiterated by me during my frequent field trips, was simple; “The status quo is unacceptable, and failure for lack of effort is out of the question.” We had one chance to get it right, and we had to make the most of that chance even if it meant discomfort some of the time. We could get there with or without conflict. It was entirely up to us to make that choice.

How this applies to early-stage startups: The time for the whole team to start thinking about the Series A Round of Financing is the night before the Seed Round closes. Some one on the team should always be thinking about what it will take to raise the next round.

The time to start thinking about revenues is yesterday, even if you do not implement those plans immediately. Always have a plan. Always test your plan.

Lesson #4: Investors Have Ideas, But Management Runs The Business

Investors will always have ideas about how a business should be run. Sometimes investors know more about a certain topic than management. It is okay for investors to make suggestions, and to offer ideas to management. However, responsibility for choosing which ideas to accept and which to reject has to rest on the shoulders of management, and management has to accept accountability for the outcomes.

There are a number of ways this aspect of the relationship between investors and management might unfold;

  1. Investors can dictate to management what investors think management should do, or
  2. Investors can teach management how and why things should be done a certain way.

I chose the latter. That approach takes more time, but it is also more likely to lead to permanent change in behavior than the former. Also, once the lessons had taken root that approach allowed me to gradually pull back my involvement without jeopardizing the progress that management was making in improving results. It is an approach that builds self-sufficiency.

As part of the process, we cultivated the practice of communicating:

  1. Why a certain goal or strategic initiative was important for the company’s near term goals and long term vision.
  2. What had to get done in order for that goal or strategic initiative to be successfully executed.
  3. Who specifically was primarily responsible for seeing that it got done, and which executive they could go to as often as necessary in order to navigate what ever obstacles they might encounter.
  4. How it would get done, not in excruciating detail, but in broad terms. For example; Which teams needed to collaborate with one another in order to make it happen?
  5. When the team expected to be able to report back periodically on their progress, and importantly, when the project needed to be complete.

To do this successfully, I had to focus on asking questions and encouraging deeper levels of inquiry than was the custom beforehand. Asking probing questions helped us cut out the “bullshit” of conventional wisdom that is seductively easy to accept.

Each time I heard; “You do not understand, that is not how it is done in our industry.” I would ask; “Why?” That would lead to an examination of the assumptions behind the choices that had been made in the past. Often there was no good reason to refuse to try something different even if it seemed out of step with accepted industry convention.

How this applies to early-stage startups: I am looking for founders at the seed or series A stage whose judgement I can trust enough to feel they do not need me to opine on every decision they ever have to make. That does not mean I am passive. It means I need to trust their decision-making skill and maturity enough to feel confident they will consistently make the right choices for all the startup’s constituents without the need to run everything by investors.

From the investors’ perspective, a policy of “show, don’t tell” goes a long way. To paraphrase the oft quoted saying; “Give a founder a fish and . . . . ” If I feel there’s something a founder ought to learn, I’d rather provide a guide to enable that founder learn the applicable frameworks and how to apply them in day-to-day decision-making situations.

Lesson #5: Create Internal Value By Increasing Organizational Capacity

The way we defined it; Organizational capacity is the harnessing of a company’s human, physical and material, financial, informational, and intellectual property resources in order to enable the company to continually perform above expectations and strengthen its competitive position.

In difficult times especially, it is important that companies do not lose sight of the need to continue to find ways to increase organizational capacity.

One way we did this, in both cases, was to shift both companies off MS Exchange Server and onto Google Docs for Work. This was not easy because of cultural attachments to MS Exchange and fear of having to learn something new. Both companies made the shift, eventually. The immediate benefit they experienced was a dramatic reduction in the costs they incurred for IT assistance. A more important, though less tangible benefit was that both businesses could then afford to give every full-time employee a corporate email address and access to a corporate intranet portal. The benefits were enormous; easier collaboration, easier information transfer and sharing,  and increased security of corporate information and trade secrets. Quicker turnaround on tactical decisions because people could now communicate by chat.

Given the improvements in tools for collaboration, we encouraged the formation of cross-disciplinary teams to tackle some of the problems that each company was dealing with. This allowed people from one area of each business to interact more closely with their colleagues from another area of the business. They developed a better understanding of one another, and of the challenges and constraints that they each faced in trying to execute their day-to-day responsibilities. In turn this fostered a more collaborative relationship across the entire organization. It also enhanced the learning environment for all employees.

How this applies to early-stage startups: It does not take a lot by way of resources to create an environment that is rich in opportunities for cross-functional collaboration and learning. This comes in handy during due diligence because every member of the team will be able to speak knowledgeably about the startup’s immediate and long term plans.

Lesson #6: Direction Must Be Set From The Top, But Engagement Must Begin at The Bottom

We started working on trying to develop a strategic plan for both companies in summer 2009. Before this time, neither company had previously had a coherent strategy.

In consultation with the executives in each company, the board of directors set out the broad areas that the strategic plans ought to cover; Finance, Operations, People, Demand Creation, and Expansion.

Once those had been agreed on, it was my job to meet with front-line employees as well as managers in the field in order to obtain data and insight about how the strategic plan would have to be set up in order to function effectively for them given what each company was trying to accomplish.

That sounds easy. It is not. It took multiple meetings, of several hours each. The restaurant had multiple locations in NYC, one location in NJ and another in CT. I did not visit the location in Chicago, the CFO held discussions with them during his quarterly visits. I had to sift through everything I heard during those meetings, and I had to extract broad themes. Then I had to reconcile that with the strategic framework established by the board. Finally, I had to interpret that information from the perspective of the competitive landscape for each of the two companies. Finally, I had to synthesize it all into digestible chunks for the board, the executives, the managers and rank-and-file employees.

The goal of spending so much time on having these meetings with people across all ranks in each company was to ensure that once the strategy was developed and implemented, there would be complete alignment behind the vision embodied in the strategy, and just as important that every employee would be engaged in and committed to executing the tactical initiatives required to make the strategy succeed.

How this applies to early-stage startups: The founder creates the vision that investors and the startup’s team buys into. The team executes to turn that vision into a living, breathing, growing reality. Investors hopefully act as a positive catalyst to help the process unfold more quickly.

Lesson #7: Do Not Ignore The Soft Issues, Emphasize Both Hard and Soft Issues Simultaneously

My experience might as well be called The Tale of Two Turnarounds. In one company leadership admitted things were awful. They also admitted that they could use whatever help I could offer. They readily admitted their limitations as a team. We had many instances of conflict, but starting from a position of optimism and a willingness to try, the process moved along slowly, but steadily. We created a survey that we administered twice a year to get a sense of how employees were feeling, data that might not be captured in the key performance metrics we monitored weekly, monthly, quarterly, and annually.

We launched the strategic plan in January 2010 after 9 months of work specifically focused on that task. A year later the company made its first ever payments from a new profit-sharing plan that we had created as part of the new strategy. The payments were not huge, but they were evidence that the team’s hard work was paying off. It also created a feedback loop about how actions by employees affect the bottom-line performance of the company.

In the other company the founder, who was also the ceo, was grumpy and relatively uncooperative with investors. To cut a long story short, we launched the strategic plan in April 2010, after about 9 months of work specifically focused on that assignment. Within 6 months 75% of the managers with whom we had worked to develop and launch the strategic plan had left the company or had been fired. It was a classic case in which we would take two steps forward only to take four steps backward.

Morale dipped ever lower. The founders incessant talk about “a vision” and “a mission” became the butt of jokes among rank-and-file employees. It became clear that employees were becoming disillusioned with what the company stood for. While the company fared better than it would have if there had been no attempt at executing a turnaround and developing a strategy, it continued to perform well below its potential.

At a board meeting one day, the founder/ceo went into a vituperous rant about all the areas where the company was falling short. This was in early to mid 2012. I had to burst out in laughter. He might as well have been reciting problems whose solution formed the core of the strategic plan we created in 2010. Implementing that plan would have started the process of solving those problems he was so exercised about that day. We had lost two years for no good reason.

No amount of emphasis on key performance metrics made a difference. Without the founder’s full embrace of the strategic plan, nothing else mattered. I should point out that he had been intimately involved in crafting the strategic plan. This was not a plan that was forced down on him “from on high.” It became clear how badly things had deteriorated when a long time employee quit, this individual was the only employee at the company who had been there as long as the founder.

How this applies to early-stage startups: I am of a firm belief that the team is really important at the seed and series A stage, or at least until uncertainty around product market fit has been largely eliminated. So, I need to develop a sense that a founder is someone I can work with over the long haul . . . Actually, the kind of founder I am happy backing has to be someone I could envision myself working for if circumstances were different. Age, race, gender, religion . . . That is all irrelevant. Early in my process for assessing a startup I focus almost entirely on soft issues.

In one example, I sensed something amiss about the body language between 2 Spanish co-founders pitching a startup to my partner and I in 2013. I decided to tune out what they were saying in order to better observe their body language. There was something about their body language towards one another that did not align with what they wanted us to believe, in my opinion. We passed on their seed round, and decided to watch them till we could get more data about the relationship between the co-founders. That was nearly 3 years ago. I have heard no reports to suggest we made an error in that case.


Let chaos reign, then reign in chaos.1

– Andy Grove, Only The Paranoid Survive


Lesson #8: Be Prepared For Chaos; Harness, Focus And Direct It, Empower People

Once employees understood the strategic plan as well as the tactical initiatives that accompanied it, they began developing ideas related to the various functional areas in each company and making suggestions to managers and excutives.

At first this was overwhelming . . . Managers had to do their own work, manage the work of the groups of people that they managed, and now . . . . They also had all these ideas being thrown at them from “left, right, and center.” The initial knee-jerk reaction was to try to “make it stop.”

That would have been a mistake. Among the deluge of ideas were some real gems.

For example, a maintenance department team member at the aviation company noticed that the company could cut down on its electricity usage by changing all the bulbs in its main hangar . . . No one had thought about that over the years, but our discussion about the strategic initiative around improving the product while reducing costs prompted him to take another look at the company’s hangars in search of opportunities to reduce operating costs. Thanks to improvements in technology over the years this was now a measure that could be implemented relatively easily.

In another instance, the team at our restaurant in CT had observed that on certain days of the week large groups of Chinese tourists visited the casino resort in which they are located. They had been thinking of a way to capture some of that business, but had assumed the corporate office would object to the menu changes they thought they had to make in order to execute that plan. As part of our implementation of the strategic initiative around increasing revenues, I suggested they conduct an experiment, analyze the outcome, and then seek assistance from the corporate office if the results looked promising. They did that, and saw a jump in revenues on two days of the week when business would otherwise have been slow. The corporate office gave its blessing, and assisted in making that practice more entrenched by using corporate resources to give it the polish required for company-supported initiatives.

How this applies to early-stage startups: A startup stops being a startup once its search for a repeatable, scalable, and profitable business model is complete. While that search is in process it is important that every member of the team feels empowered to contribute to the discovery of that business model. It can’t be the job of only some members of the team, it has to be part of everyone’s job. The faster a startup gets through the discovery process the better.

Lesson #9: The Turnaround Should Be Its Own Reward; Incentives Should Reinforce Change Not Drive It

It was nice to be able to make payments from the profit-sharing plan that we instituted. The payments were relatively small, yet they were tangible evidence to the employees, managers, and executives that they were collectively well equipped to make it through the ongoing turbulence and correct the mistakes of the past.

The sense of accomplishment employees felt translated into a number of things, among them;

  1. Newfound and increasing pride in being associated with a company that was succeeding where many of its rivals had failed.
  2. High levels of morale and optimism about the future of the company, and their place at the company. Less stress about employment security.
  3. A greater willingness to take the initiative in situations where the possibility of generating business for the company exists.

Basically, every employee was empowered to function as a salesperson on the company’s behalf. We arranged training sessions to equip every employee with the vocabulary they needed to understand in order to do that effectively. We also developed simple tools that they could use. They did not replace the company’s professional salespeople . . . They became an auxiliary sales force.

How this applies to early-stage startups: As startups grow, founders and early team members need to get better at the art and science of “managerial leverage” . . . What is managerial leverage? It is the process by which a manager creates output that far supersedes that manager’s input by using all the resources at the manager’s disposal to influence the work that is done by the group of people whose on-the-job effectiveness and work-output is affected by interactions with the manager.

What is a manager’s output? According to Andy Grove, co-founder and former CEO of Intel “The output of a manager is a result achieved by a group either under his supervision or under his influence.” Great managers create positive output that far exceeds expectations. Below average managers create output that fails to meet expectations given superior resources. Average managers? The team’s output would not be any different if the manager were absent.

The art of managerial leverage is in determining; how to apportion time, where to pay more attention, where to pay less attention, who to pay more attention to, who to pay less attention . . . . etc etc. The science of managerial leverage is in determining; what to measure, when to measure it, how often to monitor what is being measured, where bottlenecks are most likely to occur and why, and how to eliminate them . . . . etc etc.

Managerial leverage drives output. Output drives results. Results are measured and reflected in the KPI’s that founders and investors measure. Getting that order right is critical to a startup’s success.

Lesson #10: Learn To Listen, And Communicate Effectively

It is amazing how many problems can be solved relatively quickly if people would communicate more effectively internally and externally. Communication involves two actions; first listening actively in order to understand what is driving the actions of other people. Second, responding to what other people have said in a way that gets to the root cause of the problem being discussed.

During one of my field visits, I spent 8 hours on my first day listening to the executives talk about all the problems they each perceived, and how they felt the issues ought to be tackled. I spent that day with the CEO/President, the CFO, the Head of HR, and the Head of Sales. I encouraged open disagreement and debate.

On my second day I spent about the same amount of time speaking with the middle managers; again we discussed the problems they each perceived, and how they each felt the issues ought to be tackled.

On the third day I brought both groups together, and moderated an all day discussion about the problems the company was facing. Once again, I encouraged open disagreement and debate. Also, I put the inter-personal issues and conflicts that I had uncovered on the table. Things often got heated. It was my job to function as a pressure-release valve during those episodes. It was not pretty.

For example, I explained to the entire group how the CFO who was disliked by a large number of people within the company had made payroll on too many occasions by dipping into his personal 401(K) savings for example. The irony, the folks who disliked him routinely failed to provide the finance team with the data they needed in order to collect on accounts receivable from the company’s customers.

The outcome of this exercise was that;

  1. Everyone felt they had been given a chance to speak and be heard by the rest of the leadership team, and
  2. We discussed expectations in a fair amount of detail, enough so that more work could be done laying them out in adequate specificity rather than vaguely wondering what people could expect from one another, and finally
  3. Created an environment in which each member of the leadership team contributed in creating a communication framework against which they agreed to be held accountable

Our goals for the communication framework were that;

  1. Every employee should know what is expected of them, as individual team members,
  2. Every employee should know what to expect from every other member of the team,
  3. Employees should know what to expect from executives and managers, and lastly
  4. Accountability should be about improving team and company performance, not punishing individuals.

As Rosabeth Moss Kanter says in Four Tips for Building Accountability; “The tools of accountability — data, details, metrics, measurement, analyses, charts, tests, assessments, performance evaluations — are neutral. What matters is their interpretation, the manner of their use, and the culture that surrounds them. In declining organizations, use of these tools signals that people are watched too closely, not trusted, about to be punished. In successful organizations, they are vital tools that high achievers use to understand and improve performance regularly and rapidly.”

How this applies to early-stage startups: Startups typically have to move quickly, especially if they have taken in capital from institutional venture capitalists. A culture of blame, lack of cohesive teamwork, and a lack of organization-wide accountability is an insidious tumor that will eventually lead to failure. The founders who are most successful in the long run are those who do not shift responsibility when things are difficult, but instead serve as a model that other team members can emulate.

Closing Thoughts

Executing a turnaround and getting a startup through the phase of discovering a business model are really just two sides of the same coin. That experience has led me to the belief that it is when things seem bleak that great early stage investors prove their worth.

Further Reading

Blog Posts, Articles, & White Papers

  1. The Psychology of Change Management
  2. Motivating People: Getting Beyond Money
  3. The Irrational Side of Change Management
  4. The CEO’s Role in Leading Transformation
  5. The Role of Networks in Organizational Change
  6. All I Ever Needed To Know About Change Management I Learned at Engineering School
  7. Changing an Organization’s Culture, Without Resistance or Blame

Books

  1. High Output Management
  2. Only The Paranoid Survive
  3. How Did That Happen?
  4. HBR’s 10 Must Reads on Change Management
  5. HBR on Turnarounds

Ten IT/OT/IoT and Digital Transformation Trends for 2017

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2017 will be an exciting time and may well be the beginning of a new era for productivity growth. Digital transformation will be a major business focus, and success will hinge on how successful we will be in leveraging the abundance of new technologies, with new processes and new skills. Transformation is not about making incremental improvements. It is about turning things upside down and taking exponential steps in a new direction. This will be very disruptive and will make us uncomfortable, but this will lead to growth.

Here are the top 10 trends we believe will have the biggest impact in 2017.

Data centre Trends

1. Productivity gains will be more about people, process and business outcomes Despite the explosion of new technology over the past 10 years, productivity has declined compared to the previous 10 years, even in the countries that are viewed to be the most tech savvy.

Labour productivity, or output per hour, is calculated by dividing an index of real output by an index of hours worked. While IT has become more cost efficient in terms of managing infrastructure, this has not translated into increases in business goods and services. IT will begin to be measured on business outcomes rather than by how many Terabytes can be managed by one FTE (Full Time Employee). The hope for digital transformation is to reverse this trend in productivity.

2. The Agile transformation of IT
The mantra for IT will shift from doing more with less to doing more – faster. Businesses are under tremendous pressure to transform and that means implementing innovative new applications and platforms for all aspects of their business. More IT executives are adopting Agile methodologies, working with the business units from the beginning and getting their feedback on a regular basis. IT must rethink their processes and reskill their people and their CIO must become a “business” CIO rather than a cost centre manager.

3. Buying models are changing
The market is shifting away from technology asset purchasing. Businesses are rethinking the buying model for their IT purchases both in infrastructure and services. This is influenced by the advantages of reduced costs, increased agility and improved time to value of cloud and hosted services.

4. Accelerating transition to the cloud
Cloud-first strategies are the foundation for staying relevant in a fast-paced world, according to Ed Anderson, research vice-president at Gartner. IT managers will be developing skills in cloud monitoring, cloud workload performance and security management, and cloud capacity management. It is no longer a question of “whether” but “when”. Virtualisation, convergence, object storage and cloud management portals will facilitate the movement to cloud.

Technology Trends  

5. Bimodal IT
Companies that are not born in the cloud have systems of record that they must maintain and modernise while they transform to new systems of innovation. Bimodal IT refers to having two modes of IT, each designed to develop and deliver information and technology-intensive services in its own way:
* Mode 1: Traditional – emphasises safety and accuracy
* Mode 2: Nonlinear – emphasises agility and speed

IT must be able to manage both modes and implement systems that can bridge between these two modes. While some may consider this to be a data centre trend, this requires technology to integrate these two modes.

6. Flash first
The TCO per bit cost for multi-terabyte flash is already lower than hard disks based on five-year projections for power, cooling, floor space, maintenance and ease of management. The cost argument against all flash is eliminated and you no longer have to argue with a user whether his data is tier 1 or 2. As a result, analysts are projecting that the revenue for flash storage will cross over the revenue for hard disks in 2017 as the transition to flash accelerates.

7. A centralised data hub Data is exploding, and data is becoming more valuable as we find ways to correlate data from different sources to gain more insight, or we repurpose old data for different uses. Data is our crown jewels, and IT will be creating a centralised data hub for better management, protection, governance and search of their data.

This centralised data hub will need to be an object store that can scale beyond the limitations of file systems, ingest data from different sources, and provide search and governance across public and private clouds and mobile devices.

8. Real-time analysis, Hadoop, visualisation and predictive analytics will be a major focus
Predictive analytics is becoming more prevalent as businesses try to anticipate the events that affect their business. This trend will see the expanded use of in-memory databases, and streaming analytics platforms to provide real-time analysis of developing trends. Real-time analytics will be connected with Hadoop analytics for further analysis and results will be stored in an object store for the possibility of future analysis. Analytic tools like Pentaho will combine structured and unstructured data from different sources to provide a 360-degree view for analysis.

IT/OT/IoT trends  

9. Smart IT:  The integration of IT and OT
Operational technology (OT) data may be data from sensors or logs that can augment the data from IT to provide a more complete understanding of an event or process. This will be the foundation for smart banks, smart retail, smart transportation, smart manufacturing, etc. Retailers are already at the forefront combining operational data from in-store sensors and social media to optimise purchasing and supply chain systems. More businesses will be looking for data integration tools like Pentaho to integrate their IT and OT data.

10. Growing awareness of IoT in the data centre The internet of things (IoT) is the networking of physical devices, vehicles, buildings and other items – embedded with electronics, software, sensors, actuators and network connectivity that enable these objects to collect, exchange and even process data on the edge. The networking of things will impact every aspect of our lives. This goes beyond the integration of IT and OT and, except for a few applications like public safety, will not be a major IT trend in 2017. However, the decisions we make in IT in 2017 should be made with an eye to IoT. The integration of IT and OT with analytics is the first step. To address IoT requires more than the vertical integration of industry silos, but a horizontal platform of reusable components so that the front end is integrated with the backend business systems.

By Bertus Homan, Sales Director, Hitachi Data Systems South Africa

Notes on Strategy; Where Does Disruption Come From?

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Introduction

You can imagine my surprise when I was browsing my Twitter feed one night last month and came across one of Marc Andreessen’s tweetstorms. This time he was tweeting about Clayton Christensen’s Theory of Disruptive Innovation.

Coincidentally, I have been thinking about writing a blog post on the subject since the Fall of 2014 – after a string of successive meetings with startup founders in which it became starkly clear to me that they were using the term “disruption” without actually understanding what it meant, or perhaps I should say, they used the term in a context that differs markedly from my understanding of what it means.

The purpose of this blog post is to;1

  1. Synthesize my understanding of Disruptive Innovation as popularized by Clayton Christensen’s work,
  2. To examine instances in which that process has unfolded in various industries,
  3. To develop a framework by which I can analyze a startup founders’ claims about “being disruptive” during my conversations with them, and
  4. Examine extensions of, and arguments against, Clayton Christensen’s work on Disruptive Innovation

I am thinking of this from the perspective of an early stage Seed and Series A investor in technology startups, not from the perspective of a management consultant advising market incumbents about how to avoid or prevent competition.

To insure that we are on the same page; first some definitions.

Definition #1: What is a startup? A startup is a temporary organization built to search for the solution to a problem, and in the process to find a repeatable, scalable and profitable business model that is designed for incredibly fast growth.2 The defining characteristic of a startup is that of experimentation – in order to have a chance of survival every startup has to be good at performing the experiments that are necessary for the discovery of a successful business model.2

Definition #2: What is Sustaining Innovation? A “sustaining innovation” is an innovation that leads to product improvements without fundamentally changing the nature or underlying structure of the market to which it applies; it enables the same set of market competitors to serve the same customer base.3

In other words; a sustaining innovation solves a problem that is well understood within an existing market. The innovation improves performance, lowers costs and leads to incremental product improvements. The customers are easily identified, and market reaction to the innovation is predictable. Lastly, traditional business methods known within that market are sufficient to bring the innovation to market.4

Additionally;

  1. A sustaining innovation is evolutionary if it leads to product improvements that are gradual in nature, progressing along what might be described as a gradual step function.
  2. A sustaining innovation is revolutionary, discontinuous, or radical when it leads to product improvements that are dramatic and unexpected in nature, but that nonetheless leaves the market structure largely intact – even if there is a rearrangement of counterparties within the existing competitive hierarchy.
  3. Even the most dramatic and difficult sustaining innovations rarely lead to the failure of leading incumbents within a market.5

Definition #3: What is Disruptive Innovation? A “disruptive innovation” is one that starts out being worse in product performance in comparison to the alternative, in the immediate term. However, as time progresses the disruptive innovation leads to a significant and fundamental shift in market structure – new entrant competitors serve an entirely changed customer base.6

In other words; a disruptive innovation solves a problem that is not well understood by the market, thus creating a “new market” for the new entrant. The innovation is dramatic and game-changing in ways that initially elude the mainstream customers as well as market incumbents serving those customers. The customer is often difficult to identify at the outset, and market reaction toward the innovation is unpredictable – from the perspective of the mainstream. Traditional methods and business models that have served the market can not support the innovation.7

Additionally;

  1. A disruptive innovation introduces a different and “comparatively inferior” value proposition than the value proposition the existing market is accustomed to; as such
  2. Disruptive innovations start out being attractive only to a relatively “fringe” and “new” but altogether “unprofitable” customer base with products that are;
  3. “Cheaper, simpler, smaller, and more convenient” for the customers that find them most attractive at the outset, and
  4. These products perform so “poorly” that mainstream customers in that market will not use them, and incumbent players are happy to keep “their best, and most profitable customers” while ceding “their worst, and unprofitable customers” to the startup bringing the disruptive innovation to market, but
  5. Eventually the disruptive innovation leads to market shifts which cause leading incumbents to fail as the new entrants supplant them.

Image Credit: Vadim Sherbakov

Understanding What is Happening When a Market Undergoes Disruption

So what exactly is going on when a market experiences disruption? Contrary to what the term “disruptive innovation” suggests . . . the process is not sudden.

As Clayton Christensen states; Disruptive innovations are generally straightforward technologically. They consist of off-the-shelf components combined in a product architecture that is far simpler than existing alternatives or substitutes in a way that does not meet the needs of the core customers in an established market. They will often be derided and dismissed by incumbents as “inferior” because they offer benefits prized by an emerging class of customers in an emerging, but as yet unnoticed market. The disruptive innovation starts out being unimportant to the mainstream customer and so it is unimportant to the mainstream incumbent. 1

Mainstream customers and mainstream investors hold mainstream incumbents captive – with demands for sustaining innovations, and demands for meeting or beating financial performance metrics like internal rate of return, net present value, return on equity, return on invested capital, gross margins, net margins etc. Faced with the choice between pursuing an unprofitable emerging class of customers or doubling down in the competition for the most profitable mainstream customers in that market, management teams running mainstream incumbents do the rational thing; they double down in heated competition for profitable customers.

The disruptive innovation improves so rapidly, that it soon starts to meet the needs of segments of the mainstream customer base. As the cycle continues, it reaches a stage where the incumbents find themselves squeezed into a tiny corner of the market, driven out of it altogether, or dead.

This process describes a “low-end disruption.”

Disruptive innovation might take another form; in a “new market disruption” the startup initially sets its sights on customer segments that are not being served by mainstream incumbents within a given market. A new market disruption starts by competing “outside” of an existing market; in new use-cases, or by bringing in customers who previously did not consume because of they lacked the know-how or financial resources needed to use the incumbent product. The new market is “small and ill-defined” . . . However, as the new entrant grows and improves its product, customers begin to abandon the incumbent in favor of the disruptive innovation. Usually, the incumbent cannot compete with the new entrant because the new-market disruption is accompanied by a structurally distinct business model which makes it feasible for the new entrant but infeasible for the incumbent, for example a cost structure that is so thin that it could not support the incumbent’s fixed costs.8

What Is The Innovator’s Solution; For Early Stage Startups and Early Stage Venture Capitalists?


Of the many dimensions of business building, the challenge of creating products that large numbers of customers will buy at profitable prices screams out for accurately predictive theory.

– Clayton M. Christensen and Michael E. Raynor, The Innovator’s Solution


First: Understand Why Customers Buy What causes customers to buy a product? A startup wishing to disrupt an established market needs to be able to answer this question in a way that existing incumbents have not. The “Jobs-To-Be-Done” (JTBD) framework enables a startup to develop its product at the “circumstance” in which its customers find themselves at the time they need its product, and not directly at the circumstances. As Christensen and Raynor put it: “The critical unit of analysis is the circumstance and not the customer.”

The basic idea behind the jobs-to-be-done framework is that customers “hire” a product when they need to get a specific “job” done. The entrepreneur who understands what job the startup’s product is being hired to do can also develop an understanding of the other jobs that might be related and ancillary to the primary job. The regularity and frequency with which customers need to get that job done plays a role in product development; what features should be prioritized? Which features should be de-prioritized even though they at first seemed important? How should the product’s value proposition be communicated? What other features should be built so that customers need not combine several different products in order to complete the job, or if they do how does the startup capture those markets too?  2

In my opinion startups stand an even better chance of success if they can combine the JTBD framework with an understanding what broad needs their product satisfies for their customers using the parameters laid out by Maslow’s Hierarchy of Needs. This matters especially in the determination of how a startup should communicate the product’s value proposition to its target customer base. An incongruence between the startups marketing message and the customers’ psychological notions about the product will lead to missed opportunities for the startup. It might also lead a startup to chase after the wrong customer base at the outset.9


When new ventures are expected to generate profit relatively quickly, management is forced to test as quickly as possible the assumption that customers will be happy to pay a profitable price for the product.

– Clayton M. Christensen and Michael E. Raynor, The Innovator’s Solution


Second: Be Patient For Growth But Impatient For Profits The investors and founders of a startup that claims to be disrupting a market must quickly test if the market dynamics the startup must confront are such that it can earn a profit given its business model. This is important because it indicates that for those startups that answer those questions positively, it is possible for them to pursue growth in a way that is healthy and sustainable irrespective of the magnitude of the growth.

The Startup Genome Report reached conclusions that support this notion. In an extra to the 2011 version of that report they study the effect of premature scaling on the longevity of startups. They found that 70% of the 3200+ high-growth technology startups scaled prematurely along some business model dimension.

Before delving deeper into the findings from the Startup Genome Report, we should understand “Product-Market Fit“. An early stage startup is approaching the product-market fit milestone when demand for its product at a price that is profitable for the startup’s business model, begins to outstrip the demand that could have been explained by its marketing, sales, advertising, and PR efforts.


Product/market fit means being in a good market with a product that can satisfy that market.

You can always feel when product/market fit isn’t happening.The customers aren’t quite getting value out of the product, word of mouth isn’t spreading, usage isn’t growing that fast, press reviews are kind of “blah”, the sales cycle takes too long, and lots of deals never close.

And you can always feel product/market fit when it’s happening. The customers are buying the product just as fast as you can make it — or usage is growing just as fast as you can add more servers. Money from customers is piling up in your company checking account. You’re hiring sales and customer support staff as fast as you can. Reporters are calling because they’ve heard about your hot new thing and they want to talk to you about it. You start getting entrepreneur of the year awards from Harvard Business School. Investment bankers are staking out your house. You could eat free for a year at Buck’s.

– Marc Andreesen10


In other words, the product-market fit milestone is that milestone at which we start to realize that the startup has an opportunity to grow in sustainable and profitable way. As organic demand for the product starts to overwhelm the startup – i.e. as the market starts to pull the product out of the startup, that is the point at which it makes sense for investors to become impatient for growth. Before Product-Market Fit (BPMF) a startup must “push” its product onto the market – customers and revenue grow in direct, linear proportion to sales and marketing expense. After Product-Market Fit (APMF) the market “pulls” the product out of the startup – customers and revenue grow positively, disproportionately, and exponentially out of proportion to any sales and marketing expense incurred by the startup. Investors and startup founders should become impatient for growth when the startup is in the APMF phase of its life-cycle. This approach should hopefully avoid situations like: Case Study: Fab – How Did That Happen?

According to Startup Genome Report Extra on Premature Scaling:

Note: They use the term “inconsistent startups” to describe startups that scale prematurely and “consistent startups” to describe startups that scale successfully.

  1. 74% of startups scale prematurely.
  2. Startups that scale appropriately grow about 20x faster than startups that do not.
  3. Inconsistent startups that raise funding from investors tend to be valued 2x as much as consistent startups and raise about 3x as much capital prior to failing.
  4. Inconsistent startups have teams that are 3x the size of the teams at consistent startups at the same stage.
  5. However, once they get to the scaling stage, consistent startups have teams that are 1.38x the size teams at inconsistent startups.
  6. Consistent startups take 1.76x as much time to reach the scale-stage team size than their inconsistent peers.
  7. Inconsistent startups are 2.3x more likely to spend more than one standard deviation more than the average cost to acquire a customer than their consistent peers.
  8. Inconsistent startups write 3.4x more lines of code and 2.25x more lines of code in the discovery and efficiency stages of their life-cycle.1 Discovery and efficiency are the first and third stages of the startup lifecycle, as described in the report.11
  9. A majority of inconsistent startups are more likely to be efficiently executing irrelevant things at the Discovery, Validation, and Efficiency stages of their life cycle, while a majority of consistent startups seek product-market fit during those stages.
  10. The following attributes have no correlation to the likelihood that a startup will be inconsistent or consistent: market size, product release cycles, educational attainment, gender, age, length of time over which co-founders have known one another, location, tools used to track KPIs etc.

What are some of the mistakes that inconsistent startups make as they travel from launch to dysfunctional scaling to failure? The Startup Genome Report provides some examples:

Customer

  1. Spend too much on customer acquisition BPMF and before discovering a profitable, repeatable and scalable business model, and
  2. Attempt to ameliorate that problem with marketing, press, and public appearances.

Product

  1. Build a “perfect product” before knowing enough about the “Problem-Solution Fit”, and
  2. Investing into scaling the product BPMF, and
  3. Focusing on advanced product features which are later proven to be unimportant to customers.

Team

  1. Growing the team too fast,
  2. Hiring specialists and managers too early and not having enough people who can or will actually do the work that needs to get done, and
  3. Having too much hierarchy too early.

Finance

  1. Raising too little money at the outset,
  2. Raising too much money.12

Business Model

  1. Not spending enough time developing the business model, and only realizing after the fact that revenues will never support the startup’s cost structure.
  2. Focussing too much on maximizing profit too early in the startup’s life-cycle,
  3. Executing without observing and analysing the input from customers and the market, and
  4. Failing to pivot appropriately in the face of changing market conditions that are relevant to the startups based on its discovery-focused experiments.

The 4 Stages Of Disruption

In his article, Four Stages of Disruption, Steven Sinofsky describes the process of disruption using an analogy to the well known and well understood rubric for understanding the experience of someone experiencing significant loss.

The 4 stages of disruption are:

  1. Disruption: A new product appears on the market but is seen to be inferior to the existing mainstream alternative.
  2. Evolution: The new product undergoes rapid sustaining innovations.
  3. Convergence: The new product is now seen as a plausible replacement for the incumbent mainstream product because it has undergone enough sustaining innovations to make it comparable to the incumbent.
  4. Reimagination: During this stage there is a complete re-examination of the assumptions on which the market operates and new products are brought to market.

Sinofsky describes them as a process, as shown in the following diagram:

The 4 Stages of Disruption (Credit: Steven Sinofsky)

The 4 Stages of Disruption – Process (Credit: Adapted from Steven Sinofsky)

 

I think the framework is better understood as a cycle; because every incumbent must face a new entrant or new entrants seeking to disrupt the market and eventually every successful new entrant that disrupts a market itself becomes an incumbent facing disruption by a successive hoard of disruptive new entrants. The cycle is ongoing and continuous, and is driven by more than simple advances in technology. Human behavior plays a central role in shaping the cycle that creates room for disruption to occur because our tastes change over time, and as time progresses we begin to value things that we did not value in the past, and it is that insight into the confluence between technology and human behavior that enables certain entrepreneurs to build startups that become industry disruptors.

 

4 Stages of Disruption - Cycle

The 4 Stages of Disruption – Cycle (Credit: Adapted from Steven Sinofsky)

 

How Did That Happen? – Disruption in Action; Industries

Digital Cameras vs. Film Photography: Digital cameras threatened to disrupt film photography, but they mainly represented a sustaining innovation – largely improving on existing form factors already in use in that market and fulfilling the needs of people one would consider casual or professional photographers. It was not until digital camera technology was integrated into smart-phones that the photography market started to experience disruption. They appealed to anyone who had the desire to take a picture, photographer or not, it did  not matter. As Craig Mod argues in his 2013 New Yorker article Goodbye, Cameras: “In the same way that the transition from film to digital is now taken for granted, the shift from cameras to networked devices with lenses should be obvious.” Standalone cameras are simply no longer good enough because: “They no longer capture the whole picture.” Kodak’s demise follows the classic format of every great incumbent that has fallen into obscurity in the face of an onslaught from new entrants. Kodak was itself a disruptor at one point – taking photography out of the sole preserve of professionals and putting it in the hands of every casual photographer seeking to preserve memorable moments. In his 2012 Wall Street Journal article, Kamal Munir outlines the rise and fall of Kodak in The Demise of Kodak: Five Reasons. It is important to note that Kodak developed technology for a digital camera in 1975, yet it failed to understand why customers bought its products and so failed to shift its business model as aggressively as it could have to avoid the fate that began staring it it in the face in 1975, nearly 4 decades before it filed for bankruptcy.13

Mobile Phones vs. Fixed Line Telephones: One sign that mobile and broadband telephony is disrupting fixed line telephony is the European Commission’s 2014 decision to stop regulating fixed line telephony. The situation for fixed line telephony is no different with telephone companies announcing that they are abandoning their landline telephone infrastructure in favor of mobile and broadband phone service. Their reaction is being driven by consumer’s willingness to rid themselves of landlines in favor of cellphones for individual personal use and/or VOIP-enabled phones at home. Liquid Crystals were first discovered by the Austrian physicist Friedrich Reinitzer in 1888. Nearly 7 decades later, engineers and scientists at RCA were conducting research that led them to file the first LCD patent on November 9, 1962. The USPTO granted them the patent on May 30, 1967. However, RCA did not move aggressively enough to make the LCD technology that had been developed by its employees the center of its business model.

Liquid Crystal Displays vs. Cathode Ray Tubes: The emergence of LCD technology marked the beginning of the end for CRT technology in the TV market. The technology that led to the development of LCD televisions originated in 1888, when an Austrian Physicist, Friedrich Reinitzer discovered the strange behavior of cholesteryl-benzoate. Nearly 4 decades later, scientists and engineers working at RCA filed a patent application based on LCD technology on Nov 9, 1962. It was granted on May 30, 1967. Predictably, RCA did not do much with its head-start in the development of LCD technology, instead it gave up its advantage to Japanese, Korean, and Taiwanese upstarts.

 

Find more statistics at Statista

 

How Did That Happen? – Disruption in Action; Companies/Products

Google – Launching Sustaining and Disruptive Innovations:

View image on Twitter

View image on Twitter

 

While Google’s innovation in search are impressive, and helped it win that market at the expense of other search engines, it gained near absolute dominance in that market by developing a sustaining innovation in the form of its PageRank Algorithm, which is described in the paper by Sergey Brin and Lawrence Page: The Anatomy Of A Large Hypertextual Web Search Engine.

Find more statistics at Statista

 

Rather, the industry that has been disrupted by Google is the online advertising market. Describing this in his article “What Disrupt Really Means” Andy Rachleff writes: “It was AdWords, its advertising service. In contrast with Yahoo, which required advertisers to spend at least $5,000 to create a compelling banner ad and $10,000 for a minimum ad purchase, Google offered a self-service ad product for as little as $1. The initial AdWords customers were startups that couldn’t afford to advertise on Yahoo. A five-word text ad offered inferior fidelity compared with a display ad, but Google enabled a whole new audience to advertise online. A classic new-market disruption. Most have forgotten that Google added significant capability to its advertising service over time and then used its much-lower-cost business model (enabled by self-service) to pursue classic Internet advertisers. Thus it evolved into a low-end disruption.”

Find more statistics at Statista   Salesforce – Launching New Market and Low-End Disruptions: When Salesforce launched in 1999 it did so as a software-as-a-service (SaaS) platform that enabled companies that needed sales management software but could not afford the cost of annual multimilion dollar licenses for the mainstream products of the day. It’s initial product was lacking in features, and unreliable for the mainstream customers of the incumbent players in the CRM software market at that time. It built its business on non-consumption. As time progressed and its product matured in terms of reliability and features, Salesforce caused a low-end disruption as customers adopted its product while abandoning the more expensive CRM products sold by CRM market incumbents like Siebel Systems, Amdocs, E.piphany, PeopleSoft, and SAP.     Find more statistics at Statista   Apple: Has Apple launched any disruptive innovations? Not if you asked Clayton Christensen in 2006 or again in 2007, or even in 2012. Yet I suspect that Nokia and Research in Motion feel differently about that question. The chart below is instructive.       Apple’s products have not been disruptive in the way that one might think of disruption if one adheres strictly to the line of analysis followed by Clayton Christensen and his collaborators. Perhaps one can argue that the iPod, the iPhone, and the iPad, each taken individually represents a sustaining innovation in the personal music player, the mobile phone, and the personal computer markets respectively. However, when one combines each of those products with the other elements in Apple’s product lineup there’s no denying that Apple has been disruptive to more than one industry. The “iPod + iTunes” has reshaped how people consume music, and has upended the music industry. The iPhone has led to a rethinking of what people expect from a mobile phone, and “iPod + iTunes + iPhone + AppStore” is responsible for the demise of Nokia and Research in Motion’s Blackberry as it has redefined how people consume media of all types. The “iPad + AppStore” combination is redefining how people consume media of all types, and redefining the relationship people have with their personal and laptop computers. Apple demonstrates the power of technology + design + branding + marketing as a powerful force in the process of disrupting established industries in consumer markets.14     Find more statistics at Statista   You will find more statistics at Statista   Netflix: At the outset Netflix seemed like a joke to executives at Blockbuster which dominated the US market for home-movie and video-game rental services, reaching its peak with 60,000 employees and 9,000 physical stores in 2004 after its launch on october 19, 1985. Netflix was founded in 1997 and started out as a flat-rate DVD-by-mail service in the United States using the United States Postal Service as its distribution channel. Presumably, the idea for Netflix was born after Reed Hastings, one of its co-founders was hit with a $40 late-fee after returning a DVD to Blockbuster well after its due date.

Netflix DVD Mailer (Image Credit: Netflix)

Netflix DVD Mailer (Image Credit: Netflix)

Automated Netflix Mailer Stuffer (Image Credit: Netflix)

Order Processing & Shipping Center (Image Credit: Netflix)

Order Processing & Shipping Center: Sleeve Labels (Image Credit: Netflix)

Order Processing & Shipping Center: Sleeve Labels (Image Credit: Netflix)

As you might imagine, executives at Blockbuster did not see the threat posed by Netflix and passed on 3 opportunities to buy Netflix for $50 Million. They failed to understand that people would rather not pay exorbitant late fees and that people valued the convenience of dropping the DVD from Netflix in the mail more than they enjoyed driving to Blockbuster’s physical retail stores. In other words; Netflix fulfilled the JTBD of “entertain me at home with something better than my options on TV” more conveniently than Blockbuster. The challenge that netflix must now face is how that original JTBD that it was hired to do by consumers is changing given the proliferation of mobile devices and the shift in consumer preferences away from physical media towards streaming media.      You will find more statistics at Statista


 

 But management and vision are two separate things. We had the option to buy Netflix for $50 million and we didn’t do it. They were losing money. They came around a few times.  – Former High-ranking Blockbuster Executive15

 


 

To anyone that ever rented a movie from BLOCKBUSTER, thank you for your patronage & allowing us to help you make it a BLOCKBUSTER night. — Blockbuster (@blockbuster) November 10, 2013

Blockbuster filed for bankruptcy in 2013. Today Netflix is streamed online through many internet-enabled smart tvs, streaming media players, game consoles, set-top boxes, blu-ray players, smartphones and tablets, as well as personal and laptop computers.

What Common Traits Do the Startup Founders Who Lead Disruptive Startups Share?

Disruptive innovation is built on much more than technology innovation. The startups that go on to disrupt markets combine innovation in technology with innovative approaches to market segmentation, product positioning, marketing strategy, business model innovation, business strategy, corporate strategy, customer psychology, and organizational design and culture.

As an investor in early stage technology startups that are still in the searching for and trying to validate a repeatable, profitable, and scalable business model it is critical that I become good at recognizing startup founders who can successfully see disruption through to a profitable harvest for the founders, and the LPs to whom I am responsible.

According to The Innovator’s DNA, startup founders capable of leading disruptive new market entrants display the following traits:

  1. Association: They make connections between seemingly disparate areas of knowledge, leading them to novel conclusions that elude other people.
  2. Questioning: They exhibit a passion for questioning the status quo.
  3. Observing: They learn by watching the world around them more closely than their peers and competitors.
  4. Networking: They have a social network that is wide and diverse, which enables them to test their own ideas as well as seek ideas from people who may see the world from a  distinctly different point of view.
  5. Experimenting: They continuously test their assumptions and hypotheses by unceasingly exploring the world intellectually and experientially.

These skills are echoed in The Creator’s Code, which describes extraordinary entrepreneurs as people who:

  1. Find The Gap: by staying alert enough to spot opportunities that elude other people by transplanting ideas across divides, merging disparate concepts, or designing new ways forward.
  2.  Drive For Daylight: by staying focused on the future, and making choices today on the basis of where they see the market going instead of where the market has been.
  3. Fly The OODA Loop: by continuously and rapidly updating their assumptions and hypotheses through the Observe, Orient, Decide, and Act framework. Fast cycle iteration helps them gain an edge over their competition, and catchup with the mainstream market incumbents.16
  4. Fail Wisely: by preferring a series of small failures over a few catastrophic setbacks by placing small bets to test new ideas in order to gain further insight before they place big bets. By doing this they create organizations that learn how to turn failure into success and develop an inbuilt structural resilience.
  5. Network Minds: by harvesting the knowledge and brainpower from cognitively and experientially diverse individuals they develop unique approaches to solving multifaceted problems, problems whose solution might elude competitors.
  6. Gift Small Goods: by behaving generously towards others they strengthen relationships and build goodwill towards themselves and the organizations that they lead.

In The Questions Every Entrepreneur Must Answer, Amar Bhidé outlines a number of questions the feels every entrepreneur must answer in order to determine fit of the entrepreneur to the startup venture and of the startup venture to its context.17 The questions are as follows;

  1. Where does the entrepreneur want to go?
    1. What kind of enterprise does the entrepreneur need to build in order to get there?
    2. What risks and sacrifices does such an enterprise demand?
    3. Can the entrepreneur accept those risks and sacrifices?
  2. How will the entrepreneur and the startup get there?
    1. Is there a strategy that can get the startup there?
    2. Can that strategy generate sufficient profits and growth within a time-frame that make sense for the entrepreneur and for the startup’s investors?
    3. Is the strategy, and the startup’s business model defensible and sustainable?18
    4. Are the goals for growth too conservative, or too aggressive?
  3. Can the founder or co-founders do it?
    1. Do they have the right resources and relationships?
    2. How strong is the relationship between the co-founders with one another, how strong is the organization’s team cohesion?
    3. Can the founder play her role?

The Role of Experts in Predicting The Success or Failure of Disruptive Innovations

Early stage investors often rely on the advice of subject matter experts as part of the due diligence process. Experts are great for determining if the technical innovation works as the founders say it does, however where investors can go wildly wrong is when they rely on subject matter experts for investment recommendations for disruptive innovations.

It should be obvious by now that most experts are poorly placed to offer advice that will be seen as correct when examined in hindsight if they are faced with a disruptive innovation.


The Only things we really hate are unfamiliar things.

– Samuel Butler, Life and Habit


The difficulty subject matter experts face in predicting how markets will evolve is captured in The Lexicon of Musical Invective, where the author captures the vituperous reactions of music critics to works that are now widely considered as masterpieces in the pantheon of Western music history. Why did these experts fail? They did not allow for the possibility that the future might differ from the present in which they were performing their analysis, nor did they allow for the possibility that people’s tastes in music would evolve away from what they had grown accustomed.

Experts experience too much cognitive dissonance when they have to make an investment recommendation regarding a disruptive innovation; what does it mean for their personal career security, what does that mean for the skills that they have worked so hard and so long to accumulate, what does that mean for their employer’s business?

Moreover, the fact that an individual is an expert in the technology behind the disruptive innovation does not mean that the same individual is an expert in all the other disciplines that are required to turn the technological innovation into a disruptive innovation.

Here are a few examples of instances in which experts got things horribly wrong:19

  1. In 1977 Ken Olson said: “There is no reason anyone would want a computer in their home.” He was an engineer by training, and president, chairman and founder of Digital Equipment Corporation. Microsoft and Apple were startups.
  2. In 1956 Herbert Simon said: “Machines will be capable, within twenty years, of doing any work a man can do.” He made this statement after attending an AI conference at Dartmouth.
  3. In 1946 Darryl Zanuck said: “Television won’t be able to hold on to any market it captures after the first six months. People will soon get tired of staring at a plywood box every night.” He was a Hollywood magnate.
  4. In 1995 Robert Metcalfe said: “I predict the Internet will soon go spectacularly supernova and in 1996 catastrophically collapse.” He co-invented Ethernet technology and co-founded 3Com in 1979 with 3 other people. 3Com develops computer network products.
  5. In 1995 Clifford Stoll said: “The truth is no online database will replace your daily newspaper, no CD-ROM can take the place of a competent teacher and no computer network will change the way government works.” He was an astronomer, a hacker, and author, and a computer geek.
  6. In 2007 Steve Balmer said: “There’s no chance that the iPhone is going to get any significant market share.” He was the CEO of Microsoft.20

Criticisms of Clayton Christensen’s Theory of Disruptive Innovation

  1. In her 2014 New Yorker article; The Disruption Machine: What The Gospel of Innovation Get’s Wrong,JillLepore argues that:
    1. The theory is based on handpicked case studies, and it is not clear that these case studies are provide a sound basis upon which to build a theory.
    2. What Christensen describes as “disruption” can often be more accurately described as “bad management”
    3. The theory of disruption is built on retrospective analysis, it is unclear how useful it is in predicting how events will unfold.
  2. In his 2013 blog post: What Clayton Christensen Got Wrong, Ben Thompson examined the theory of disruption in the context of Apple’s introduction of the iPod, and later the iPhone. He argues that:
    1. The theory works well when we consider new market disruptions, but fails when we consider low-end disruptions, in consumer markets.
    2. The theory fails because consumers do not behave rationally.
    3. The theory fails to account for product attributes that cannot be documented but which consumers prize highly, all thing being equal.
    4. Vertical integration is a competitive advantage in consumer markets, because it allows vertically integrated producers to exert control over product attributes that customers value, but which would be near-impossible to control using a modular production framework.

Closing Thoughts

  1. The ideas on which “disruptive innovation” is built are not inviolable and permanent laws of nature. Early stage investors and startup founders should subject them to testing on a frequent basis. Disruption works in different ways in consumer markets than it does in enterprise, or business to business markets.
  2. Startup founders and their investors should combine Clayton Christensen’s ideas with those of Michael Porter in order to build a more complete strategic plan that can stand the vicissitudes of competition from the startup’s peers and the reaction from mainstream market incumbents.
  3. Good strategy is not a substitute for good management. Good strategy does not make good management obsolete.
  4. Building a better mousetrap is not necessarily the path to disruptive innovation and winning the market in which a startup is a new entrant.
  5. Low end disruptions almost always begin with a product that is significantly inferior in comparison to the product embraced by the mainstream market. Low end disruptions also have to be simpler, cheaper or more convenient than the mainstream product.
  6. New market disruptions do not necessarily have to be less expensive than the comparable product that is embraced by the mainstream market.
  7. Disruptive innovation entails much more than technological disruption. Incumbents can compete with technological disruption, and they always win in those scenarios. To succeed, startups seeking to disrupt a market must design business models that support their effort to bring their technological innovation to market and make it impossible for the mainstream market incumbents to respond in a manner that causes the startup to fail prematurely.
  8. The kernel of disruptive innovation is an insight that the mainstream market has ignored.
  9. Beware of investment advice from subject matter experts as it pertains to potentially disruptive startups. Test your biases against what can be proved by the market niche that the startup is first going to enter.

Further Reading

Blog Posts & Articles

  1. What “Disrupt” Really Means – Andy Rachleff
  2. The Four Stages of Disruption – Steven Sinofsky
  3. Marketing Myopia – Theodore Levitt, original 1960 HBR article
  4. Marketing Myopia – Theodore Levitt, 2004 HBR update
  5. How Disruption Happens – Greg Satell
  6. Good Disruption / Bad Disruption – Greg Satell
  7. Did RCA Have To Be Sold? – L.J. Davis
  8. What Clayton Christensen Got Wrong – Ben Thompson
  9. Clayton Christensen Becomes His Own Devil’s Advocate – Jean-Louis Gassée
  10. The Disruption Machine: What The Gospel of Innovation Gets Wrong – Jill Lepore
  11. Disruptive Business Strategy: What is Steve Jobs Really Up To? – Paul Paetz
  12. Clayton Christensen Responds to New Yorker Takedown of “Disruptive Innovation” – Drake Bennet
  13. How Useful Is The Theory of Disruptive Innovation? – Andrew A. King and Baljir Baatartogtokh, MIT Sloan Management Review Fall 2015 Issue
  14. What Is Disruptive Innovation? – Clayton Christensen et al, HBR December 2015 Issue
  15. Patterns of Disruption: Anticipating Disruptive Strategies of Market Entrants – John Hagel et al

White Papers

  1. Time To Market Cap Report
  2. Startup Genome Report Extra on Premature Scaling [PDF]
  3. Netflix: Disrupting Blockbuster [PDF]

Books

  1. The Innovator’s Dilemma
  2. The Innovator’s Solution
  3. The Innovator’s DNA
  4. Seeing What’s Next
  5. The Lean Entrepreneur
  6. What Customers Want
  7. The Creators Code
  8. The Entrepreneurial Venture
  9. Disruption By Design

  1. Any errors in appropriately citing my sources are entirely mine. Let me know what you object to, and how I might fix the problem. Any data in this post is only as reliable as the sources from which I obtained them. ?
  2. I am paraphrasing Steve Blank and Bob Dorf, and the definition they provide in their book The Startup Owner’s Manual: The Step-by-Step Guide for Building a Great Company. I have modified their definition with an element from a discussion in which Paul Graham, founder of Y Combinator, discusses the startups that Y Combinator supports. ?
  3. Clayton M. Christensen, The Innovator’s Dilemma. 2006 Collins Business Essentials Edition. ?
  4. Brant Cooper and Patrick Vlaskovits, The Lean Entrepreneur. Wiley, 2013, pp. xx. ?
  5. Clayton M. Christensen, The Innovator’s Dilemma. 2006 Collins Business Essentials Edition, pp. xviii. ?
  6. Ibid. ?
  7. Brant Cooper and Patrick Vlaskovits, The Lean Entrepreneur. Wiley, 2013, pp. xx. ?
  8. Clayton M. Christensen and Michael E. Raynor, The Innovator’s Solution. 2003, Harvard Business School Publishing, pp. 45. ?
  9. Startups building products for the enterprise customer should be able to develop an analogous framework, assuming one does not already exist. ?
  10. Marc Anrdeesen, Product/Market Fit, Jun 25, 2007. Accessed on Jul 18, 2015 at http://web.stanford.edu/class/ee204/ProductMarketFit.html ?
  11. In their report they describe the stages of a startup’s life-cycle as Discovery, Validation, Efficiency, Scale, Sustenance, and Conversation. The report covers the first four. ?
  12. This is a risk for early stage investors as well as startups. ?
  13. Theodore Levitt’s seminal HBR article “Marketing Myopia” first introduced this concept in 1960. You should read the original article as well as this update from 2004. ?
  14. It is worth noting that Clayton Christensen’s analysis and research focuses on business-to-business markets. ?
  15. Marc Graser, Epic Fail: How Blockbuster Could Have Owned Netflix. Nov 12, 2013, accessed on Jul 18, 2015 at http://variety.com/2013/biz/news/epic-fail-how-blockbuster-could-have-owned-netflix-1200823443/ ?
  16. See statements like: “Move fast and break things.” or “Let chaos reign.” ?
  17. Amar Bhidé,The Questions Every Entrepreneur Must Answer. From The Entrepreneurial Venture, readings selected by William A. Sahlman et al. 2nd edition, pp. 65 – 79. ?
  18. I have discussed economic moats here: Revisiting What I Know About Network Effects & Startups and here: Revisiting What I Know About Switching Costs & Startups ?
  19. Adapted from Top 10 Bad Tech Predictions, by Gordon Globe. Nov 4, 2012, accessed on Jul 19, 2015 at http://www.digitaltrends.com/features/top-10-bad-tech-predictions/5/ ?
  20. Mark Spoonauer, 10 Worst Tech Predictions of All Time. Aug 7, 2013. Accessed online on Jul 19, 2015 at http://blog.laptopmag.com/10-worst-tech-predictions-of-all-time ?

Developing Vibrant Industrial Clusters in Africa – Pillars and Lessons from Advanced Economies

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Developing Vibrant Industrial Clusters in Africa – Pillars and Lessons from Advanced Economies

by Ndubuisi Ekekwe

 

Executive Summary

Around the world, it has been recognized that industrial clusters are more than a collection of companies since they offer a unique business-sphere for stimulating technological innovation, nurturing new startups, attracting investment and generating socio-economic growth. The popularity and growing significance of cluster in development are underpinning new policy supports in national economic initiatives as nations seek ways to stimulate growth by supporting business environments to improve competitive positions. Silicon Valley remains the global benchmark with its leading hi-tech firms. In Africa, Nairobi in Kenya is an emerging cluster for information and communication technology (ICT) sector. Italy is known as the world’s footwear capital because of clusters in Parma, Montebelluna and other towns that have existed since the time of Michelangelo. In all these places, there are inherent business advantages arising from clustering of firms.

Clusters are effective mechanisms that help to concentrate resources and align trade routes, diagnosing ways to generate and accelerate development processes besides being growth poles in economies. The birth of Silicon Valley stimulated a vibrant venture capital and brought lawyers with specializations in intellectual property as well as professionals in other fields that serve the technology ecosystem. Cluster developments are very strategic for national competitiveness in the global economy.

In Africa, many of the economies are experiencing high economic growth rates. However, those rosy statistics have not translated into better living standards for Africans with close to 49% of sub-Saharan African population surviving on less than $1.25 a day according to the World Bank. The asymmetry between economic growth and job opportunities cannot be decoupled from the structures of most African economies. They remain dependent on minerals, hydrocarbon and overall commodities for their foreign exchange earnings. Besides the obvious challenges which could emerge on post-mineral era, Africa is challenged by the fact that regional integration may not happen effectively without homogeneity in the economic structures. But regional integration is a vital catalyst to drive the competitiveness of the continent and expand its economic system with shared prosperity.

Competitiveness driven by knowledge based economies with industrial capacities in new areas of technology will help Africa overcome the cyclical budgetary turbulence associated with commodities. If that happens, welfare loss associated with budget shortfalls could be minimal across regional economies.  This implies that African governments must invest to drive sustainable competitiveness which will usher higher living standards for the citizens. Though most African economies have broad-based growth strategies which are tailored for the domestic market and anchored by ICT, light manufacturing, agriculture and trade, the progressive innovation process has not been stellar. We note four main factors which have stymied these countries to build prosperous diversified economies that are balanced, sustainable and largely decoupled from trade shocks and welfare loses tied to overdependence on commodities:

  • Poor Governance: Despite the human capital, the quality of governance in most African countries must improve for them to be competitive in redesigning their economies for the opportunities of the 21st century.
  • Education: At the tertiary education level, Africa has education crises. In the 21st century where knowledge will define the wealth of nations and competitiveness will be driven more by brainpower than minerals and hydrocarbon, without improving its educational system, its recent achievements may be unsustainable especially in the post-mineral era. The continent must push for higher quality and relevance of tertiary education as the schools have underperformed across many metrics.
  • Health: Despite the efforts of many successive governments, life expectancy at birth, infant mortality, child malnutrition and access to improved water source have only improved marginally. It could be opportunistic for the governments to reform the healthcare sector just as they have done in the telecommunication sector through privation of government clinics.
  • Infrastructure: Africa must invest in power, roads, waterways and other critical infrastructure that support trade and commerce.

Most clusters in Africa are inventive with minimally scaled organic and homegrown innovations. Yet, the trajectory of advancement is promising especially in some economies as the markets attract foreign investors, better managerial and technical talents. In this paper, we explain how African can approach the development of its industrial clusters and make them vibrant. We observe that United States, Canada and Europe built their hi-tech sectors through specific intervention programs that galvanized the participations of the universities, private sector and government research labs. Exploring those countries and recent efforts in Brazil and China, we propose Five Pillars that will help Africa develop hi-tech industrial clusters across its regions. In a decade of economic growth that has brought optimism about the continent’s future, these pillars will help not just to develop vibrant industrial clusters but also help the continent live up to its promise of creating prosperity for its citizens.

1.      Introduction – The Need of Vibrant Industrial Clusters

Information and communication technology (ICT) is playing major roles in the course of socio-economic development of the Africa economy. It has redesigned major industrial areas by enabling more efficient business processes even at lower costs. In both the public and private sectors, it is driving a new vista of human and organizational capabilities that will equip the continent to compete at international levels (Oshikoya, 1998). As ICT transforms the region into a knowledge-based economic system and a cashless society made of the citizens, companies and the states in electronic-linked mutually dependent relationships, the continent will be expected to benefit in ways that will drive opportunities for the citizens (Islam, 2012). While there are potentials across different technology spheres to improve competitiveness in the continent, lack of deep structures on growing and nurturing industrial clusters are major challenges that continue to stymie developments in the continent.

As the 21st Century enters the mid of its second decade, Africa is confronted with daunting challenges of building a new generation of workforce and critically-needed infrastructure to not just compete globally but also to prepare for its post-mineral era. The continent must foster a climate of innovation and pursue sustainable growth despite evolving economic realities that strain national budgets (Ekekwe, 2010). Harvard Business School Michael E. Porter (Porter, 2003) has through his work on competitiveness explained how economic prosperity can be driven through clustering. The co-existence of firms enables them to collaborate, improve, compete, stimulate demand of supplier industries, develop specialized talents and spur innovation. This jockeying enhances productivity with abilities to venture into new markets for new revenues translating to better local jobs, industrial growth and regional prosperity. In other words, there is a correlation between clusters on other side and business growth, competitiveness and globalization on the other.

Globally, data shows that clusters play major roles in regional job growth, wages and formation of new companies. This virtuous cycle has encouraged many governments to work on ways to support clusters because of their impacts on sustainable economic growth. Since the dawn of the new democratic dispensation across most African economies, the governments have embarked on different reforms geared to retool their economies and make them more competitive (YouWin, 2014). The planning process has elements for growth, preservation, good governance and economic sustainability. Governments have also identified specific industries and consequently advocated for strategic investments to enable these industries thrive. Different initiatives have been structured to support economic and workforce development as governments work to position Africa as the preferred destination for foreign direct investment (FDI) in the emerging world.

In 2014, the African Institution of Technology, with funding from the Tony Elumelu Foundation, spent six months studying the innovation ecosystem in Nigeria by looking at the formation of clusters and how companies located therein prove relatively more competitive with better growth (Ngclustermap, 2014). The goal was to investigate the relationship between some industry clusters and the existing infrastructure to understand how Nigeria’s goals of strategic investment and economic development align. This study has shaped our understanding of some key industrial systems in Africa and what the continent must do for sustainability especially in the post-mineral era. Also, a homogenous African economy, based on knowledge economy, can support regional integration without welfare loss arising out of commodity trade shocks (AUC, 2009).

As Africa works to achieve some economic targets, developing capabilities in the industrial system will help. The continent needs vibrant clusters and companies to drive development. As the continent looks for ways to diversify its economy from hydrocarbon, clusters operating more efficiently can assist companies to develop stronger competitive capabilities that will help them succeed globally. When firms collaborate, their chances of identifying market niches, accessing the export market and influencing policy improve (Porter, 2003).  Efficient clusters with needed infrastructural support give rise to higher productivity, more business opportunity and deeper technical capabilities.  The typical triple helix of state, industry and academia must exist in Africa to improve infrastructure, university system and provide strong legal systems that will help protect and accelerate innovations.

  1. Developing Industrial Cluster Infrastructure

Infrastructures perform vital services for states, firms and citizens (Enright, 1998). They improve the quality of life of people and in the process serve as catalysts to attract them to live in some communities. In Africa, it is very evident that infrastructure is an important factor that drives the formation and nurturing of the organic clusters around the continent. Most of these organic clusters are forming in the big and important cities and if these facilities are improved upon, the effectiveness of the clusters will be enhanced. The following infrastructures will impact the development of the regional clusters across Africa:

 

Table shows infrastructural impacts on cluster development

Infrastructure Cluster Relationship
Transportation Without the means to move goods and services, commerce will suffer. Africa needs investment to develop its road, rail and air networks. Unlocking the clusters could be as simple as providing transportation networks that will link raw materials in rural areas to the cities where some of these organic clusters have formed.
Technical Workforce Though the government has opened more new universities, the need to pick few ones and transform them into global centers of learning and research that can attract top international talents will be helpful.
Legal System Intellectual property and property rights are essential elements for the development of any advanced economic system. From land ownership to prosecuting violators of software IPs, Africa must demonstrate that it can enforce its property rights laws.
Standards Industrial ecosystem works on products standards which help define quality. Helping to build a culture of product quality will help accelerate acceptance of local products in African economies. People that can afford them overwhelmingly prefer foreign brands over local ones mainly due to standards and quality factors.
Investment Climate The investment climate in African economies suffers owing to the perception of corrupt public institutions at all levels of government. Some international investors will be turned off by corruption. Investment is an amalgam of many factors like legal system, infrastructure and security.
Power African countries are slowly making progress on providing electricity to help drive their respective industrial policies.  Most national power industry has been commercialized; the success of these new power players will define the success of the respective nation’s industrial ecosystem. No nation can incubate a manufacturing sector without power.
Broadband & Telecoms In most of the big African capital and cities, there is broadband internet. However, the cost remains very high compared to most global economies. The industry is dynamic and it is expected that competition will bring the cost down as well as help improve service quality in sector.
Hospitals / Recreation The health sector in Africa is a key component in the sustenance of the wellbeing of the citizens. Cluster players, especially those planning to move from other countries will evaluate the quality of care in the nation. African private sector must work to improve the sector. The same argument applies to recreation.
Higher Education Institutions Despite hundreds of universities in the continent, Africa has few technical institutions that can drive an innovative ecosystem and build a process that will technologically redesign the economy.
Parks, Centers and Labs Africa has a duty to improve the quality of research in government labs and centers. In most Western economies, transformative technologies have emanated from government labs. Africa needs to institute new systems and processes to fund, measure and accelerate local innovation.
Water and Sewer Water is very expensive in Africa. There is need to provide water along with a well planed sewage to improve the quality of lives of the citizens and make the cities also welcoming for entrepreneurs.
Capital The lending structure in most African economies is not designed to build a strong industrial sector. They are high-interest short term loans which cannot drive major projects. The Development Finance Institutions (DFIs) across African capitals must expand capacity to meet growing needs. Nevertheless, the breakthrough will come when private sector pushes capital to fund and grow ideas in the nation.
Security Africa must find a lasting solution to the pockets of security crises across the region, from Somali to Nigeria.

 

What Regional African Governments Can Do

Globalization is pushing multinational companies to seek for opportunities in any place they can find them. This trend which has been facilitated by new technologies will continue to determine companies that win and lose. As they seek places to invest, states, regions and nations have to compete for them. In Africa, regional governments must strengthen their comparative advantages to attract these opportunities (Elumelu, 2013). Even within a country, there will be evolving regional competitions on where firms locate their plants and factories. Just as in U.S. where California few years ago to get-ahead in stem-cell research approved a $3B bond in order to attract the best minds in biotech in the area, regions in Africa must look at ways to finance shared infrastructure by pooling resources together (Saskal, 2014). To stimulate vibrancy in the current organic clusters across Africa, the following are programs or initiatives we advocate at regional levels across the continent.

Innovation Hub Initiative: All the regional economic communities in Africa must work to designate certain areas within existing clusters as Innovation Hubs. This will help to bring regional integration at industrial level. The economic strengths of some nations may not optimally execute some serious projects, so, we reason that a regional-level plan will be more successful. The region will leverage its assets including the universities, government labs and linkages to boost competitiveness and drive investment growth (Ekekwe, 2012). They will allow private firms to administer and manage these hubs with agreed KPIs (key performance indicators). For Africa to attract multinational firms like Intel, HP, and Apple, they may need to invest in the foundation structures that may require high capital-intensive projects in semiconductors, only when they pool resources together can they achieve success.

Development Finance Institutions (DFIs): The regions must setup DFIs (development finance institutions) in order to provide capital and other resources towards promoting and developing new technologies, products and enterprises. African Development Bank and such likes are not structured for small firms. These present institutions have legal and administrative requirements that some agile and small firms are not designed to participate in. So, Africa needs to have new models to finance industry. We recommend having crowdfunding platforms managed by NEPAD regional offices that seek new ideas on industry and trade. They can partner with banks or registered investing firms to deploy capital in their regions. A key requirement will be a competitive and rigorous process that is decoupled from political patronage in funding decisions.

Accelerated Growth Hubs: Regions must setup special economic zones that will be geographically confined areas within existing clusters that enjoy tax incentives.  The goal will be to use such incentives to get disparate companies operating in the region to co-locate so that resources can be more appropriately provided to them.

 

  1. African Regional Integration and Industrial Economy

The pursuit of industrialization and development of industrial clusters by stimulating organic clusters or setting up new ones will help in creating more homogenous economies across regions in Africa. Unlike presently where most of the countries depend on minerals, hydrocarbons and commodities to finance their budgets with disparities in their economic structures, industrializations will bring order. The key advantage will be shocks that can result to welfare loses owing to the varying prices of commodities in the international market will be solved.

For regional integration to take place, Africa must look at having ways to ensure the economic structures are largely uniform. Many African nations are still oriented in trade toward former colonizers in Europe than immediate neighbors and across African capitals; there is an understanding that integration could be a key catalyst to transform the continent (AUC, 2009).  The major challenge is how the continent could develop the plan considering the lopsided economic structures among the nations (e.g. Nigerian GDP is big in the ECOWAS region), which can affect response strategy during economic crises. This is fundamental as if major regional economic powers stay out of this integration for fear of being net losers, it could have adverse effects to realizing the continental goal.

Regions must be supported to diversify their industrial structures to enable more homogenous trade shocks, stabilize inflation and interest rates. Africa Union needs to ensure that NEPAD (New Partnership for Africa’s Development) delivers on its peer-review mechanism towards economic growth, good governance and strong fiscal policies across all economic regions. With vibrant industrial clusters across African economic communities which can morph into one African integrated community even in currency union as time grows, regional integration will evolve with strengths and competitive viabilities.

Most African economies have broad-based growth strategies which are tailored for the domestic market and anchored by ICT, light manufacturing, agriculture and trade. Four main factors have stymied these economies to build prosperous diversified economies that are balanced, sustainable and largely decoupled from trade shocks and welfare loses tied to overdependence on commodities. These issues noted below must be properly managed:

  • Poor Governance: Despite the human capital, the quality of governance in most African countries must improve for them to be competitive in redesigning their economies for the opportunities of the 21st century.
  • Education: At the tertiary education level, Africa has education crises. In the 21st century where knowledge will define the wealth of nations and competitiveness will be driven more by brainpower than minerals and hydrocarbon, without improving its educational system, its recent achievements may be unsustainable especially in the post-mineral era. The continent must push for higher quality and relevance of tertiary education as the schools have underperformed across many metrics. According to World Bank, most African economies will not meet the Millennium Development Goals (MDGs). This means, they are not effectively preparing their youth for the economic opportunities of the future.
  • Health: Despite the efforts of many successive governments, life expectancy at birth, infant mortality, child malnutrition and access to improved water source are still low in the region. It could be opportunistic for the governments to see how more resources can go into its legacy hospitals by privatizing them and open them to market forces.
  • Infrastructure: Reforms are underway in the electric power sector with the privatization of most national grid companies (IMF, 2013). It is expected that the private investment will address the chronic issues that have affected service delivery and consequently unlock new opportunities in the region.

 

Besides these challenges, until Africa retools its industrial capacity, it faces a structural economic threat in near future as the world looks into a future where some of the commodities will be displaced; if automobiles are powered by hydrogen, solar and electricity, the petroleum exporting countries in Africa could suffer consequences. Also, the shale gas revolution that has enabled U.S. to reduce its oil imports will unravel oil producing countries. Across the board, declining oil revenue owing to both lower production output and weaker prices could cause shortfalls in budgetary revenues, disappearing balance of payment surplus and reduction in the foreign reserves possibly triggering macroeconomic problems.

 

Minerals and commodities will remain the dominant sectors in most African economies owing to their contributions in the foreign exchange earnings. They can turn these capabilities into strengths by investing appropriately in developing catalysts for an industrial economy driven by knowledge. Our state of innovation is low and one of the reasons is the overall lack of competition in the education sector both at the university and faculty levels. Africa can learn from the United States National Science Foundation (NSF) and the National Institute of Health (NIH) on how it can structure its science policy on funding and assessments of outcomes. The NSF has a mission to advance the progress of science and it accomplishes it by funding proposals for research and education made by scientists and engineers. Its medical counterpart is the National Institutes of Health. While Africa may not have the scale of NSF and NIH, it must map funds for S&T research and have a process to use rigorous peer-review system to fund grants. It must be blind to quotas and the need to balance geographical spread. It must focus on talents and the best ideas. Without a visible competitive atmosphere in education that is driven by merit and hardwork, Africa will find it difficult to develop an innovation system. Only an innovation system will bring the necessary structural economic homogeneity to support effective regional integration.

 

  1. Pillars and Lessons from Advanced Economies

African countries need to retool their economies. Building a hi-tech sector will help create jobs in ICT and other sectors. Largely, the technology participation has been driven by consumerism and imports. For the continent to provide social inclusion by providing jobs to its citizens, light manufacturing and a new sector are vital. Here, we propose a five pillar strategy for the continent. This draws from the models that have worked for different countries/regions such as United States, Canada, and Europe through MOSIS, CMC Canada and CMP/Europractice respectively (mosis.com, cmc.ca, and europractice.com). In these programs, the governments centralized and subsidized the production of specialized electronics – key sector for modern industrial societies – to help drive innovation by reducing barrier of entry. These are government intervention programs that have driven innovations and growth in electronics in these regions. The five pillars, focusing mainly in the hardware side over the software, are:

 

a.       Pillar 1 – Education and Training

The goal will be to recruit top engineering talents across the continent and train them on key areas of hardware development. We identify the following areas

  • Microcontroller programming:  Nearly all hardware systems rely on microcontroller as its engine.
  • FPGA (field programmable gate arrays): These are microchips that can be reprogrammed based on the requirements of the applications.
  • ASIC (application specific integrated circuits): Developing integrated circuits at the level of transistors.
  • PCB (printed circuit board): PCB is the board used in electronics. This is very important as the product of electronics is usually packaged in PCB. PCB ensures that ideas are packaged as products.
  • Embedded software development: software with emphasis on how to control hardware systems

 

Factor Description
Target Graduate level students
Objective Grow quantity and quality of hardware designers, developers and software professionals
Value Provide top talents to drive a new industry via design
Action Required Expand capacity in different electronics related labs across the continent. These labs have to develop the ability to provide specialized services in training, education and resources that can help SMEs (small and medium scale enterprises), hobbyists, students, etc across the nation to test prototypes of their inventions. By having the opportunity to develop these prototypes, they can later use them to seek funding. In U.S., most microelectronics firms tested their first chips under MOSIS free, as students or at subsidized rates as startups. By having prototypes, investors could see their ideas clearly for investment.

 

b.      Pillar 2 – Commercial Hardware Development Training

The goal is to assemble pockets of embedded systems and hardware developers (and hobbyists) in Africa and provide them with modern skills that can help them compete in quality and scale.  The one-man business that programs electronics display boards which depend on hand wiring can be trained on PCB (printed circuit board) design and development. That competence will help drive quality, ramp up volume and reduce cost through automation. This will also mean helping some hardware ICT entrepreneurs to innovate in design and development of the products they currently sell. Brazil followed this strategy when few years ago, they invested in training their citizens not just through university systems. Today, it commands more than 75% of all FDIs into South America in the sector with Apple and Foxconn committing billions of dollars in investment (Mishkin, 2013).

 

Factor Description
Target Industry practitioners and hobbyists
Horizon 6 – 12 months training
Objective Elevate participants to become design professionals over salespeople
Value Consolidate and map all the local pockets of hardware professionals
How Industry workshops supported by government and delivered by universities and companies.–          Train them on “Designing for industry” and design automation

–          Advanced training on the areas identified in  Pillar 1

Action Required Partner with world-class leading African training partners such as First Atlantic Semiconductors & Microelectronics and provide the opportunities to some of the top talents in the continent. The goal is that an aluminum door maker, for example, could see why adding motion sensors on his door will add more value than installing the doors without the systems.

c.       Pillar 3: Local Hardware Business Enablement

The hardware design and development environment in Africa is at infancy though ICT has a lot of vibrancy. The most critical structure is not available. A key structure is where to produce PCB after they have been designed. In this phase, efforts will be made to nurture the industry. One key element is PCB design equipment. We propose for government to setup a PCB production plant, via public private partnership, and offer open and subsidized paid services to companies and schools across Africa. So when companies send their designs, they pay and the company makes the PCB and ships to them. Without a PCB plant, the hardware industry will not develop in the continent. Also, the students will have the platform to move simulations and prototypes to final product concepts which are packaged neatly for demos before investors. Offering services across the whole ecosystem makes this project a sustainable one with lesser cost-factor to the governments.

It is very important to note that Africa has the capacity to develop this industry. What is needed is not any raw material but skilled manpower and the right policy. Taiwan has demonstrated that any nation with a strategic intervention program can grow the electronics industry. Africa is emerging as a region with focused strategy to develop deep technical workforce. This makes it well positioned to lead the region in this area. An electronics industry will bring Intel, HP, Dell and Apple to come to Africa and setup fabrication facilities, design centers and manufacturing bases. The semiconductor industry is the largest in the world and Africa can play a role if a PCB plant that serves to seed that sector is developed.

Expecting the startups to purchase them will slow the penetration of the sector. So, government can help fund the project. Alternatively, government can have a tender for companies to compete and the one that wins will run it and after a period pay back the government the funds. With this, they can make high quality electronics boards. Africa with a PCB plant will become the hub of electronics manufacturing as all the schools and companies in the region will send design files to be manufactured here over U.S. and China. The comparative lower wage in Africa makes it very attractive that markets from U.S. and Europe could be interested.

At this phase, we will expect most students’ projects, undergraduate and postgraduate ones, to transition from prototypes on breadboards for the awards of diplomas to ones that investors will pay attention to commercialize. The impact of PCB plant will be huge as students will have a process to miniaturize their designs. It is very possible that across Africa, engineering students have tried to solve most local problems. But most are yet to be commercialized because without PCB, they cannot improve quality and performance to seek for funds. PCB will help them to improve quality, performance and packaging that will enhance the overall marketability of the ideas.

 

Factor Description
Target Local talents, students, entrepreneurs
Horizon Short- medium term
Objective –          Enable growth of the hardware business–          Facilitate design and manufacturing of PCB in Africa

–          Enable product development in Africa through local sourcing of parts

–          Include design into the product evolution

–          Put incentives to those that push to develop the industry

–          Incentivize students to turn their projects into products

Value Improves African product competitiveness and advances the economics of scale at higher quality. It also provides higher economic value.
How –          Provide design infrastructure like centralized PCB in Africa that operates as manufacturing boutique for the local design community–          Support design house through cross-pollination of ideas

–          Create hardware startup program for all graduates of Pillar 1 or/and 2

o   Phase 1: technical feasibility study and guidance during inception

o   Phase 2: Provide design solution, support prototype, risk mitigation, initial product development

Action Required The governments must develop an electronics penetration plan which all universities and affected companies in the region should participate. This can be done at regional levels.  Our estimate is that the volume will be enough to sustain a PCB plant to run sustainably and profitably. The goal is to operate the PCB plant as a profit-center by charging small fees to companies and schools when they send their boards for fabrication.

 

 

Printed Circuit Board (PCB)As ubiquitous components that act as the foundation of any electronic equipment/gadget, PCBs have over the years evolved from uncomplicated single and double-sided Plated-Through-Hole (PTH) to multi-layered PCBs. The rapid growth of the electronics industry worldwide over the last two decades fuelled the growth of PCBs. The global production of electronics is tightly tied to the PCB industry which correlates with the growths in many sectors such as telecommunications and IT, smart cards, electronic gaming, and consumer goods, such as, digital cameras, mobile phones, and personal computer electronics.

 

The printed circuit boards market projects a positive outlook for years to come. Japan and Asia-Pacific collectively account for a major share of the worldwide printed circuit boards market. Asian countries such as China as well as Southeast Asian countries are central to the growth of the PCB industry. A key reason attributed to the growing significance of these countries is the rapid expansion of electronic manufacturing bases triggered by the shifting of production activities and facilities of overseas players into these countries to leverage lower labor and manufacturing cost benefits.

 

The global market for PCB is projected to reach US$76 billion in 2015 and it is lead by China.

 

Source: Adapted from “Printed Circuit Boards: A Global Strategic Business Report” by GIA.

 

d.      Pillar 4: Business Proposal and Capital

Build ICT hardware accelerator program to prepare firms towards getting capital. The goal is to enable top performing hardware firms or excellent student projects get venture funds and decouple the need for government to support them. Yet, it does not mean that national governments cannot award competitive grants to 5-10 companies in their respective electronics sectors.  These firms can be startups or expanding firms. The purpose is mainly to provide a process to fund some talented teams to build companies. If the government provides the PCB plant, each of these firms will need $150,000 – $350,000 to develop prototypes and even try first product lots in the market depending on the nature of the product. Usually, investors like to see ideas which are nearly prototyped and that explains why a PCB plant is vital.

Action Plan: Though Africa has many accelerators and hubs, they are largely web and mobile app focused. These existing hubs will be complementary. A private sector driven hardware hub will be required.

 

Concept of A Private-Sector Hardware HubAlong with the expansion of the capacity of national electronic labs, private technology hubs will be needed. Because of the attitude to government projects where people see them as charity, participants will respond better if the hubs are managed by the private sector.  We propose two units inside the hubs – Microelectronics Innovation Center (MIC) and Technology Collaboration Center (TCC).

 

Microelectronics Innovation Center (MIC)

Microelectronics has been recognized as the most pervasive industry in the world with impacts that span all areas of human endeavors. It drives space, medicine, energy, entertainment and indeed all key industrial sectors of the 21st century. Research has shown that appropriate diffusion of microelectronics enhances economic expansion by providing computing power and transitioning ICT from consuming to making. As Africa drives to become a global tech-innovation hub, microelectronics must necessarily be a critical component of that strategy. However, no credible microelectronics program is taking place in the continent in this field excluding South Africa.  This Center within the Hub will be the fulcrum upon which Africa will develop and penetrate microelectronics. It will help provide the knowledge workers that will enable regional’s participation in the design and development of next generation hi-tech technologies.

 

The following are some of the MIC goals:

–          Seed microelectronics industry by operating a printed circuit board (PCB) program that supports universities, students and researchers across the continent

–          Bring practical-oriented integrated circuit design training thereby positioning regional African economies as a destination for microelectronics outsourcing

–          Seed startups in the areas of semiconductors and microelectronics through support services, mentoring, provision of CAD tools and development of appropriate design kits

–          Help standardize design and process kits which many African universities and microelectronics startups will adopt

–          Offer world-class advisory and technical support in key areas of microelectronics to hub companies, universities and microelectronics startups

–          Bring the world’s engine of wealth (microelectronics) to Africa and provide measurable and visible economic impacts

Technology Collaboration Center (TCC)

The Technology Collaboration Center (TCC), inside the Hub, will anchor a program that will enable startups, resident companies, researchers and other stakeholders to collaborate in some focused technology areas. Companies or startups with approved projects will take office space and work with partners in creating innovations.

 

The following are some of the project goals:

–          Deepen cross collaborations in many fields in key technology sectors

–          Harness the immense talents of screened and qualified participants to create an open innovation space

–          Provide a platform for industry and government to collaboratively partner to solve practical technical problems in the society and markets

–          A new model through which hubs in the region works with hardware startups and companies by offering office spaces to companies

–          Build an ecosystem of competent experts through partnerships and better understanding of skill requirements needed in the hi-tech industry

 

The purpose of the Hubs across Africa will be to facilitate the development of the most vital industry of the 21st century, microelectronics, in Africa and subsequently transform the Hubs into centers of hi-tech entrepreneurship and knowledge creation. Just as U.S., EU and other areas have used specific government programs to stimulate the sector, Nigeria must do same. The capacity to advance ICT cannot be decoupled from the propensity to build an electronics design ecosystem with tools and facilities makers and developers can use.

 

Both MIC and TCC will educate and train businesses and schools in the exciting field of microelectronics, and its applications to agriculture, energy, manufacturing, telecommunications, information systems and foster opportunities not only for the acquisition of new knowledge, but also the production and application of new knowledge. It will open new vistas of opportunities for small and medium scale enterprise (SMEs) to differentiate their services and create new values in their product offerings. The centers will provide broad-based innovative trainings, which would enhance the quality of their business processes and systems.

 

e.       Pillar 5: FDI and Attracting MNCs

We estimate 5-9 years for executing the earlier pillars. At the tenth year, some regions in Africa will be ripe to market themselves as a hub of hardware design and development in the region. With deep core of talents, interests can build in the regions.

 

Factor Description
Target Multinational companies
Horizon Long term
Objective Attract foreign direct investment
Value Increase business and investments
How –          Attract MNCs to invest in Africa and in the emerging hi-tech firms–          Attract MNCs to open design centers to tap the talents created in early pillars

–          Bring global hardware design and development ecosystem leaders

–          Identify business opportunities and collaboration

–          Define market segments for consumption of local IC design and production

–          Facilitate delegation journey from potential investors

–          Define joint hardware FDI program in the region

Action Required Sustain the ecosystem with good investment climate, infrastructure and strong property rights.

 

Unlike ICT, electronics is not usually pursued as a technology policy in Africa. Sure, electronics falls within the engineering policy. Unfortunately, Africa is paying more attention to ICT than engineering – the buzz is so high about ICT that you can be fed with ICT related news daily on the nation’s leading papers.  That imbalance makes it difficult for Africa to develop a sustainable model since ICT cannot advance itself. The engine that drives the ICT economy is electronics and when a nation does not have a plan for electronics it will largely remain a consumer of ICT.  There is a limit to how fast Google Search can perform based on the microprocessors that power Google servers. In other words, microchips must advance before ICT and software can leap forward as the former puts theoretical limits on the performance on the latter. Building a strong electronics program puts a continent on the path of becoming a creator of ICT.

5.      Recommendations and Conclusions

Before specific recommendations for regional and national governments on developing industrial clusters in Africa, the following are some general recommendations:

  • All stakeholders must collaborate to improve cluster’s competitiveness. The private sector must advocate for the right policies and government must act. Donors can be given directions on areas where help is needed by entrepreneurs within clusters. By working together through investment, sound policies, our clusters can be made more efficient and competitive.
  • Policy should gear towards supporting already existing clusters as cluster development is market-driven and takes years to evolve instead of working to create them from scratch.
  • A framework for cooperation among companies, universities, research institutions at local, regional and national levels should be developed with government playing a strong catalytic role. Africa must push synergies in key areas of policy action like competition, innovation, and fiscal growth.
  • Though government can use cluster-specific incentives to shape the behavior of cluster participants on investment and innovation, it must try to focus on building core platforms like infrastructures and legal systems. The seasonal grants or handouts to entrepreneur without supportive basic cluster amenities cannot help them compete against Chinese imports into Africa.
  • Efforts must be made to develop and offer extended financial instruments such as venture capital funds, private equity funds, credit guarantee schemes, etc to stimulate cluster growth.
  • Early stage VC funds will help unlock opportunities not just in ICT but in other technology sectors.
  • The private sector should participate more actively in S&T education/training by creating alternative vehicles to close the asymmetry between university programs and immediate needs of the clusters.
  • While national cluster plans will be important, regional ones may serve better owing to the disparity in levels of development. Specialized infrastructure like communications, transport and real estate are vital.
  • Government could administer its startups financing programs by focusing more on companies within sector-targeted clusters to improve the overall performance of these intervention initiatives.

 

Regional African Governments

We emphasize the importance, at regional African governments, of:

  • Technical Education – The educational system and training programs should gear towards producing workforce in science, technology, engineering, and math as they are vital to S&T clusters
  • Technology Transfer from Universities – The governments must continue to push all universities especially the technical ones to establish technology transfer offices to enable the transfer of inventions to businesses and enterprises that can commercialize them. The technology transfer scheme could be incentivize so that universities can commit to building a viable relationship with the industry.
  • Legal Education and IP – Africa has a dearth of IP (intellectual property) attorneys with expertise in patents, trademarks and trade secret. The Law Schools must work to remedy this situation.
  • Patent & IP Laws – Governments must enforce the IP laws in its books and help transform the nations as places where intellectual properties are respected. A key part of it will be encouraging our entrepreneurs to patent their good ideas.
  • Physical Infrastructure – Africa better transportation within and between clusters to ensure efficient movement of goods and services. From airport to roads, availability of these amenities will play major roles in the decision to locate companies. Also, firms and workers look for places with good amenities including housing, hospitals, roads and access to communication facilities.
  • Talent Pipeline – The development of technical talent in nations especially in emerging areas of technology must be worked upon. A strong secondary education in the STEM (Science, Technology, Engineering and Mathematics) area must be worked out.
  • Foreign Entrepreneurs – Government could look to lure foreigners into the countries which can possibly incubate the local counterparts through special funding and visa programs similar to the strategy adopted in Chile. In Chile, the government provided seed capital to some entrepreneurs and has succeeded in attracting talents from U.S. and Europe.
  • Technology Adoption – When government redesigns its processes and adopts modern technology, there will be opportunities for some of these clusters to expand and grow. In most African cities, government dominates the GDP. So, any sector that government moves into will grow as companies will emerge to serve and take opportunities therein. From eGovernment to eTax to new farming techniques, changes in the ways government operates could stimulate cluster growth.
  • Cluster Redevelopment – Each of the regional regions must work to revamp at least one cluster and transform it into a globally competitive industrial one within a decade. This means that governments at all levels must partner to unleash the full innovation potential of these clusters. This will begin by having each cluster strengths, weaknesses and opportunities assessments.

 

The following are guidelines to deepen cluster development in any African government at federal government level:

  • Increase investment in the foundations of science, technology and engineering. Also create strong standards and accountability
  • Provide more support for targeted and specialized training programs in S&T
  • Develop framework to improve effectiveness in federal research and alignment to industry
  • Increase research funding in universities and government labs and demand for measureable outcomes
  • Strengthen the legal system especially IP rights and anti-trust laws
  • Restructure research funding process via peer-reviewed competitive grant process as obtainable in U.S. National Science Foundation and National Institute of Health
  • Act as an innovation-backer by providing federal matching funds to local governments that invest in S&T, and innovation
  • Invest in recruiting anchor firms into regions and promote cluster awareness
  • Build/upgrade vital physical and business infrastructure
  • Focus to grow and support old and new innovative cluster companies

 

Private Sector

Besides what governments can do to improve the efficiencies of clusters in Africa, the private sector can also help. For the private, we show how they can simultaneously support the cluster while benefiting from it. For Africa to become a competitive and dynamic knowledge-based economy with sustainable growth and better social cohesion, it is the private sector that will practically execute any plan including the ones made by the government.

The following are some recommendations:

  • Financial Instruments – The private sector should examine how they can offer financial support in start-up projects, networking, research, education and infrastructure without jeopardizing their fiduciary responsibilities. Africa is in dire need of early stage venture capital funds that will help nurture new ideas coming from entrepreneurs and students.
  • Integrated Manufacturing Facility (a JVC) – Despite the pockets of activities across universities and the hobbyist community, Africa does not have a PCB (printed circuit board) sector to support the local industry. The transition from simulation to actually having a prototype and then production will get more impetus if a PCB plant exists. The present model of designing boards, fabricating and importing from China will never allow cost to provide a competitive advantage to the local industry. A Joint Venture (JV) similar to MOSIS (USA), EMC Canada and Europractice (Europe) but for PCB will help Nigeria have a future in the hi-tech arena.
  • Anchor Companies – The private sector especially the financial and investment sector could look for anchor firms in each region and work to transform them into global players trough investment and improved management with their participations. Despite all policies, the impact of anchor firms cannot be overemphasized. They can help to seed startups and SMEs that come to service them. In the technology arena, Africa has sparks of potential anchor firms that own their technologies through research and innovations. HP anchored Silicon Valley, Nortel anchored Ottawa, and IBM did same for Raleigh-Durham; Africa needs such anchors that will serve as magnets to attract other players. Over time, they will create spin-offs which will help grow the cluster.
  • Build Cluster Integration Platform – There is certainly an opportunity to build a platform that will make Africa more collaborative. This is not just in technology but also in finance, law and other areas. A business could help build a system that will bring universities, government labs and firms to share and collaborate more. Universities could be asked to use cloud-based services to share all research outputs including projects done by students. The government labs could use same to share their outputs while the firms can communicate skill needs and funding resources for specific research areas.
  • Investment in Education – We think the quality of technical education in Africa will need more concerted efforts from the private sector. Government alone cannot solve the problem. This investment must provide great learning environments including technology parks, lab facilities and international internships that will help Africa produce global technology leaders.

 

Acknowledgement: The Tony Elumelu Foundation (an African-based, African-funded philanthropic organization founded in 2010 by Lagos businessman Tony Elumelu with mission to support entrepreneurship in Africa by enhancing the competitiveness of the African private sector) provided generous grant to the African Institution of Technology to study innovation clusters in Nigeria. The results of the study have assisted in developing this paper.

 

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