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Dealfish – You Have A Competitor. A Feedback From Tekedia Reader Who Wants to Crush Your Business in Africa

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Thanks a million for the links. They proved very helpful. I have been following their Nigerian site for a while. It is simple to use site with lots of functionality.

 

There was a proposition I made earlier and the dealfish site seems to be working with that. Let the site be localized to Africa (Covering all the African Countries). This would make it easier to localize services and get the complete State/Province list for all the countries.

 

Making it have a global reach would be like trailing behind Alibaba. Many Africans who want to buy things from foreigners go straight to Alibaba and many foreigners who want to sell things to Africans go to Alibaba.

 

If we trail behind Alibaba, we would be a new venture but, we would not be entrepreneurial and this would mean struggling for market share. An entrepreneurial venture always looks for an unfilled niche and makes the processes in that niche more efficient. i.e. fostering intra-African trade in a faster, cheaper, and more secure way. If we before the premier stop for intra-African trade, we would have the number one spot in that business niche.

 

This is what the top companies do to keep their edge. Oracle is the top in databases, SAP is the top in Business Process Software, Microsoft is top in Desktop systems, Apple is top in sleek gadgets. The number one is always known. Number two or three is hardly heard and may just be found in the case-studies of business schools curricula.

 

Looking closely at dealfish, it would be noted that it is a graphical version of craiglist. Our vision for our site is really great. We would not attempt to do everything at once. But, we would steadily and speedily to achieve our goals for the site.

 

On the dealfish site, there is no trust pass. What we find there are largely random listings from anyone. Some of which may not look so real. Our site would be a place for serious business people who have great products or services to sell to their African counterparts.

 

One of the entrepreneurial strategies proposed by Peter Drucker is replication. Taking what works in a place and bringing [and localizing it] to another. This is a strategy that has been used successfully by the Japanese over and over again. The Japanese took vehicle manufacturing technology from the U.S and REPLICATED it in Japan. Applying their local expertise, they became so good that Toyota eventually overtook General Motors as the world’s largest motor manufacturing company and companies around the world benefited from their prowess. The Toyota Production System (an efficient almost no-wastage manufacturing system) is now used by many plants around the world.  So is Kaizen – the mantra of continuous innovation.

 

My story: take B2B systems from Alibaba, replicate it in Africa, get so efficient at it that other b2b sites around the world would want to copy your idea. Our story would be in business books for years to come if we get good at one thing [b2b in Africa] and stick to it.

 

It is my belief that if we stick to the African Market, we can be top.

 

Chuks, Nigeria

 

Editor’s note: This is a strategy discussion on a post on Dealfish. The engineer working on a competing product sharing with his team. We think you will like to read the impacts our posts are having on African firms and narratives.

Africans Are Becoming Netizens – Kenyan Dealfish Is Powering Online Marketplace!

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The presentation of Moses Kemibaro- Regional Manager, Dealfish is very interesting. It provided  data on how Kenya is doing in the online marketplace business. With 250,000 + visitors, that is a great effort from a smaller nation like Kenya. Check out those statistics to appreciate what will happen when the cables are completed and Africa has great bandwidth. Business will be UP.

 

This firm is everywhere, including Nigeria. Interestingly, they make local sites for most of the regions. So customers get that free online market place that has been established to provide safe and transparent transactions between buyers and sellers of goods and services throughout Kenya and most African cities in the local context.

 

Some key points about dealfish:

  • Dealfish has around 300k visits per month making the site among the most visited sites in Kenya in a space of 6 months…
  • 50 % of Dealfish’s traffic is through mobile phones. Talking of which, over 70% of those are through Nokia phones. Something for developers to think about..
  • According @Moseskemibaro, they are not yet sure on how to monetize their products and services. …Raising many questions about Kenyan internet users!
  • Transparency in pricing in Kenya is an issue. But it is assured bet that online Commerce will bring in transparency on pricing across the board in Kenya.

 

 

 

 

Dealfish Kenya -Your Trusted Online Marketplace on Facebook

Can Umuntu Media Change The Way Africa Communicates? First Portal is Not Stellar – Changes Needed

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Umuntu Media says Africa’s time has come as it looks at the way we will communicate in future. Thank you because for centuries Africa could not develop an indigenous way of writing. We talk a lot. But yes, Umuntu Media has a solution to get us to the web and connect us.

 

Ok. The year 2011 could not have started any better for Umuntu Media as Umuntu recently announced ambitious plans to improve internet media in 19 African countries with eType handling the media sales.

 

Johan Nel, CEO of Umuntu Media has this to say:

“We all know it, all the signs are there. Investments are starting to flow into our beautiful continent. Africa is about people, it’s about connecting people with information and it’s about localism. Gone are the days where African traffic goes to just international website. We need to stand up and be counted; we need to create African media companies.

 

“We need to create online communities, make relevant information available for the masses. We need to educate, create marketing opportunities and empower the man on the street. The cost and connection speed issue for most of the African countries are still  present, but there is light at the end of the tunnel. The growth in numbers is already there, the cables are coming and more connections will need more relevant local content. ”

 

 

Nel – a former digital executive with Naspers – says Umuntu Media is “going to change the way Africa communicates, accesses information, stays informed and transacts online.  It’s our reason for being.  The name Umuntu means “person ” in the Ndebele African language”. He added:  “In 2011 and 2012 we will be launching 19 internet portals across Africa. Each portal will be branched out into loads of brand extensions, mobile apps, WAP sites and online communities. This gives Umuntu Media a market of 96 933 300 internet users to play in. ”

 

The first portal for Zambia (www.izambia.co.zm) went live on January 1, 2011 with already almost 2 000 ‘likes’ on the iZambia Facebook page. Unfortunately, that is the problem. That portal cannot meet the vision of Nel. There is no way they can change Africa if what they have on that Izambia is what he plans to use to transform Africa. It will not happen and he could be dreaming.

 

Of course, anything can be redesigned, but they are not starting very well. That site is very dirty with those texts Google ads. I am not confident that Africa youth will like to stay there for long. You need a new strategy Nel if your vision will work. The content on weather is fine, but Africa does not have much weather problems. Your news content is weak and the site planning is not great.

 

Plus the news is recycling of AP news and nothing local. Who cares what is happening in Iran? The robot in Japan? Anyone can get that from CNN or AP, we need to read the local contents in Zambia and that is where we need you to innovate.

 

The vision of Umuntu is great, but that iZambia is not the roadmap. Take out those Google ads or make better ones. Otherwise, this may not work out.  You are funded by eVA Fund and you may need to hire local reporters to put local contents that will differentiate that site.

 

Anyway, we wish you good luck.

 

Umuntu Media Wants To Rule Africa’s Web Ecosystem – See How They Plan To Do It

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Umuntu Media started as a dream, a dream about connections, people and information. A dream to fill the gap and change the way six African countries will communicate, transact, find information and keep informed online.

Umuntu Media aims to become the largest internet portal in Sub Saharan Africa. The name Umuntu means “person / people” in the Ndebele African language. Ndebele is part of the Bantu group of languages in Africa– by one estimate there are 522 languages in the Bantu family.

In 2011 and 2012 Umuntu Media will be launching 19 internet portals across Africa. Each portal will be branched out into loads of brand extensions, mobile apps, WAP sites and online communities. This gives Umuntu Media a market of 96 933 300 internet users to play in.

 

Umuntu is yet to be launched, but watching from their site, they look very interesting. Their eyes are fixed on East Africa.