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Effective Go-to-Market Strategy in Business | Tekedia Mini-MBA

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We are expanding operations in Imo State and expect to add 100 people before the end of next year, for a new business unit we’re working on, pending regulatory approval. We’re investing significant capital in this business and that means we must get the Go-to-Market (GTM) strategy right.

So, the lecture today by Tekedia Institute Faculty Kunle Oshobi, the Managing Director of Net Communications Limited, a company which delivers innovative solutions to help improve business processes, productivity and profitability, is important for me. I expect to pick knowledge systems to help deliver winning GTM playbook in our Group.

Thur, July 24 | 7pm-8pm WAT | Effective Go-to-Market Strategy in Business – Kunle Oshobi, Net Communications . Zoom link in the board.

Tekedia Institute >> more people and companies come here to understand the mechanics of business yearly than any university in Africa.


A zen-master is coming to teach Go-to-Market Strategy in Tekedia Mini-MBA tomorrow. Yes, Kunle Oshobi, the Managing Director of Net Communications Limited, a company which delivers innovative solutions to help improve business processes, productivity and profitability, will take us on an important academic journey on Effective Go-to-Market Strategy in Business.

An effective go-to-market (GTM) strategy is essential for transforming innovation into sustainable business success. At Tekedia Institute, we emphasize the importance of aligning product value with market demand through strategic planning. This involves identifying the ideal customer segment, understanding pain points, and positioning the offering to deliver unique value. A sound GTM strategy integrates product development, marketing, sales, and customer support into a coherent roadmap that accelerates market entry and adoption.

Beyond market entry, execution is key. Businesses must leverage channels that offer the best reach, build trust through consistent branding, and remain agile in response to customer feedback. Tekedia’s philosophy encourages entrepreneurs and innovators to continuously refine their approach, use data-driven insights, and adopt technology to scale effectively. In competitive markets, a well-executed GTM strategy becomes the difference between a promising product and a profitable business.

Our Faculty will educate us deeper tomorrow:

Thur, July 24 | 7pm-8pm WAT | Effective Go-to-Market Strategy in Business – Kunle Oshobi, Net Communications . Zoom link in the board

America-First Capital Is Reshaping Markets and Economies [podcast]

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In this video podcast, I present a compelling argument that the “America-First” philosophy, particularly the “Trump 2.0 presidency,” is fundamentally reshaping the global capital market. This philosophy mandates that to access the lucrative American consumer market, companies must manufacture and establish their businesses within the United States, primarily to avoid prohibitive tariffs. This has led to a significant redirection of global investment capital, termed “America-First Capital,” which is pulling funds away from other regions and concentrating them in the U.S.

I highlight the immense scale of this capital inflow, citing billions of dollars in planned investments from countries like Japan and companies like Astra Zeneca. This phenomenon is predicted to cause economic stress in other parts of the world, including Europe, Africa, Latin America, and India, as they are “starved of capital.” Looking at a deeper level, the global market could be seen as bifurcating into two major poles: America, as the dominant Western market, and China, which offers an alternative consumer market for companies unwilling or unable to meet the “build in America” requirements.

Good People, companies must have shops in America because the America-First Capital will drive a new era for American consumers even though they could be an overheat when supply becomes unbounded and unconstrained in one place. I do not see how any company can think it has a credible future without an American playbook because if companies ship their capital into America,  many economies will play only indirect assists in the balance sheets!


Podcast VideoSign-up at Blucera and check Tekedia Daily podcast category under Training module.

JPMorgan’s Exploration of Crypto-Backed Loans Could Reshape Wealth Management And Accelerate Crypto Integration

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Hong Kong, October 08 2017: JPMorgan Chase & Co. building in Central, Hong Kong . JPMorgan is a Swiss global financial services company, One of big financial company in the world

JPMorgan Chase is exploring offering loans backed by clients’ cryptocurrency holdings, such as Bitcoin and Ethereum, potentially as early as 2026, according to a July 22, 2025, Financial Times report. This follows their earlier move in June 2025 to accept crypto exchange-traded funds (ETFs), like BlackRock’s iShares Bitcoin Trust (IBIT), as loan collateral. The bank is also considering factoring crypto holdings into clients’ net worth and liquidity assessments, treating them similarly to traditional assets like stocks or real estate.

This shift comes despite CEO Jamie Dimon’s historical skepticism toward crypto, though he has softened his stance, acknowledging client demand and supporting their right to invest in digital assets. The move aligns with a broader trend among U.S. banks, spurred by a more crypto-friendly regulatory environment under the Trump administration, including the passage of the GENIUS Act and relaxed Federal Reserve guidelines. However, challenges remain, such as technical issues around managing seized crypto assets and legal hurdles, as not all U.S. states have fully adopted changes to the Uniform Commercial Code to recognize crypto as valid collateral.

JPMorgan’s move signals a significant step toward integrating cryptocurrencies into traditional banking, legitimizing digital assets as collateral akin to stocks or real estate. This could encourage other major banks to follow, accelerating crypto adoption in mainstream finance. It reflects growing client demand for crypto-related services, as evidenced by JPMorgan’s acceptance of crypto ETFs as collateral and the broader trend of U.S. banks exploring similar offerings.

Clients holding crypto assets could unlock liquidity without selling their holdings, potentially attracting high-net-worth individuals and institutional investors who want to leverage their crypto portfolios for loans. This could drive up demand for cryptocurrencies, particularly Bitcoin and Ethereum, as they become more usable in traditional financial systems.

A more crypto-friendly U.S. regulatory environment, including the GENIUS Act and relaxed Federal Reserve guidelines, enables this development. However, uneven state-level adoption of the Uniform Commercial Code amendments creates legal risks and inconsistencies. Volatility in crypto markets poses risks for both lenders and borrowers, as sharp price drops could trigger margin calls or loan defaults, requiring robust risk management frameworks.

JPMorgan’s early mover advantage could pressure competitors like Goldman Sachs, Morgan Stanley, or smaller crypto-focused banks to accelerate their own crypto-backed lending programs, intensifying competition in wealth management and private banking. Technical hurdles, such as managing seized crypto assets in case of default, remain unresolved. Banks need infrastructure to securely hold and liquidate digital assets.

Legal uncertainties, especially in states lagging on crypto collateral laws, could complicate enforcement of loan agreements. Public perception of crypto’s volatility and past scandals (e.g., FTX collapse) may deter conservative clients or regulators from fully embracing these products. Traditional banks like JPMorgan entering the crypto space could marginalize crypto-native platforms (e.g., Coinbase, Kraken) that have offered crypto-backed loans for years.

Banks have greater regulatory credibility and client trust, but crypto firms offer more flexible, decentralized solutions. This could lead to a split where institutional and high-net-worth clients gravitate toward banks, while retail crypto enthusiasts stick with decentralized platforms. While federal policies (e.g., GENIUS Act) and Trump-era deregulation support crypto integration, inconsistent state-level laws create a patchwork environment. This divide could slow adoption in certain regions or lead to legal disputes over collateral enforcement.

Within JPMorgan, the contrast between CEO Jamie Dimon’s historical crypto skepticism and the bank’s pivot to client-driven crypto services reflects a broader divide in finance. Some executives and investors remain wary of crypto’s volatility and regulatory risks, while others see it as an inevitable part of the financial future. This divide extends to clients, with younger, tech-savvy investors likely embracing crypto-backed loans, while traditional wealth management clients may hesitate.

The U.S. is catching up to regions like Switzerland or Singapore, where crypto-backed lending is more established. However, the U.S.’s fragmented regulatory landscape contrasts with more unified frameworks abroad, potentially putting American banks at a disadvantage in the global race to integrate crypto.

Citadel Securities Submits A Letter Urging SEC’s Crypto Task Force Caution On Tokenized Securities

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Citadel Securities submitted a letter to the SEC’s Crypto Task Force on July 21, 2025, urging caution on tokenized securities. The firm argues that rushed adoption could disrupt traditional markets, siphon liquidity, and create investor confusion. They oppose broad exemptions, advocating for a formal rulemaking process to ensure tokenized equities align with existing securities regulations, emphasizing investor protection, market integrity, and transparency.

Key concerns include potential harm to the IPO market and the creation of inaccessible liquidity pools. Citadel insists tokenized securities should succeed through genuine innovation, not regulatory arbitrage. Citadel’s letter highlights the risk of tokenized securities fragmenting liquidity in traditional markets. By creating separate pools of liquidity on blockchains, tokenized assets could reduce trading volume in established exchanges, potentially increasing volatility and widening bid-ask spreads. This could harm investors by making it harder to execute trades efficiently.

Citadel’s push for formal rulemaking over exemptions signals a longer, more rigorous regulatory process. This could delay the adoption of tokenized securities, as the SEC may prioritize aligning new frameworks with existing securities laws to ensure investor protection and market integrity. While Citadel supports innovation, its emphasis on preventing regulatory arbitrage suggests a high bar for tokenized securities to prove their value. Startups and blockchain firms may face increased compliance costs and barriers, potentially stifling innovation in the short term.

Citadel warns that tokenized securities could undermine the IPO market by offering alternative fundraising mechanisms that bypass traditional exchanges. This could reduce the visibility and capital access of public markets, affecting both issuers and investors. The firm’s focus on transparency and investor confusion indicates a concern that retail investors may not fully understand tokenized assets, leading to misinformed decisions or exposure to fraud in less-regulated platforms. The debate over tokenized securities reveals a broader divide in the financial industry:

Traditional Finance (TradFi) vs. DeFi: Citadel, a major TradFi player, prioritizes the stability of established markets and regulatory compliance. In contrast, DeFi advocates and blockchain firms (e.g., Coinbase, Ripple) push for tokenized securities as a democratizing force, offering faster settlement, fractional ownership, and global access. This pits centralized market giants against decentralized innovators.

Regulatory Philosophy: Citadel’s call for formal rulemaking aligns with a conservative, risk-averse approach, favored by legacy institutions. Meanwhile, crypto-native firms argue for exemptions or lighter regulations to foster innovation, creating tension between regulatory caution and technological progress.

Market Control: TradFi firms like Citadel may see tokenized securities as a threat to their dominance in market infrastructure, as blockchain platforms could disintermediate brokers and exchanges. DeFi proponents view this as an opportunity to challenge entrenched players, intensifying the divide.

Investor Base: TradFi emphasizes protecting retail investors through established safeguards, while DeFi often targets tech-savvy or underserved investors, highlighting a split in how each side perceives investor needs and capabilities.

This divide could shape the SEC’s approach, balancing innovation with stability. If Citadel’s perspective prevails, expect stricter rules and slower adoption. If DeFi gains traction, lighter regulations could accelerate tokenization but risk market disruptions. The outcome hinges on how the SEC weighs these competing interests.

CoinShares Secures Markets In Crypto-Assets (MiCA) License

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CoinShares, a European cryptocurrency investment firm, secured a Markets in Crypto-Assets (MiCA) license through its French subsidiary, CoinShares Asset Management, from France’s Autorité des Marchés Financiers (AMF). This makes CoinShares the first continental European regulated asset management company to receive MiCA authorization. The license allows the firm to offer crypto portfolio management and advisory services across all 27 EU member states under a unified regulatory framework, leveraging EU passporting rights.

CoinShares now holds a rare triple license combination—MiCA, MiFID (Markets in Financial Instruments Directive), and AIFM (Alternative Investment Fund Managers Directive)—enabling comprehensive investment services across both crypto and traditional assets in the EU. This milestone enhances CoinShares’ ability to operate in the €33 trillion European asset management market and positions it as a leader in the region’s regulated crypto industry.

The MiCA license establishes CoinShares as a fully compliant crypto asset management firm under the EU’s comprehensive crypto regulatory framework. This enhances its credibility among institutional and retail investors, as it aligns with strict EU standards for investor protection, transparency, and anti-money laundering (AML) compliance. The license signals to the market that CoinShares meets high regulatory standards, potentially attracting more risk-averse investors who prioritize regulated entities.

With the MiCA license, CoinShares can operate seamlessly across all 27 EU member states via passporting rights, eliminating the need for separate licenses in each jurisdiction. This opens up the €33 trillion European asset management market, allowing CoinShares to scale its crypto portfolio management and advisory services efficiently. The ability to offer both crypto and traditional investment services (via MiFID and AIFM licenses) positions CoinShares as a one-stop shop for investors seeking diversified exposure to both asset classes.

As the first continental European regulated asset management company with a MiCA license, CoinShares gains a first-mover advantage in the EU’s regulated crypto space. This could help it capture significant market share before competitors achieve similar licensing. The triple license combination (MiCA, MiFID, AIFM) sets CoinShares apart from other crypto firms, enabling it to offer a broader range of services compared to firms with only crypto-specific licenses.

CoinShares’ achievement may set a benchmark for other crypto firms seeking MiCA licenses, encouraging more companies to pursue compliance to remain competitive in the EU market. It demonstrates the feasibility of integrating crypto services into traditional financial frameworks, potentially influencing future regulatory developments globally.

Firms with MiCA licenses gain access to the EU’s vast market under a clear regulatory framework, attracting institutional investors and those prioritizing compliance. These firms benefit from trust, scalability, and cross-border operations. Entities without MiCA licenses may face barriers to operating in the EU, as the framework imposes strict requirements starting December 30, 2024. Non-compliant firms risk being excluded from the EU market or facing penalties, limiting their growth potential.

Established players like CoinShares, with the resources to navigate complex regulatory processes and secure multiple licenses (MiCA, MiFID, AIFM), are better positioned to dominate the market. Their ability to offer integrated crypto and traditional financial services gives them an edge in attracting institutional capital. Smaller crypto firms or startups may struggle to meet MiCA’s stringent capital, compliance, and operational requirements. The cost and complexity of obtaining a MiCA license could exclude them from the EU market, creating a competitive gap.

The MiCA framework provides a unified regulatory environment, giving EU-based firms like CoinShares a strategic advantage in serving the European market. They can leverage passporting to operate across member states without additional regulatory hurdles. Crypto firms based outside the EU (e.g., in the U.S. or Asia) may face challenges entering the EU market unless they secure MiCA compliance, which could require establishing a European entity. This creates a divide between EU and non-EU firms in terms of market access.

The MiCA framework may drive consolidation in the EU crypto industry, as larger, compliant firms acquire or outcompete smaller, non-compliant players. CoinShares’ early adoption of MiCA positions it to lead this trend. The EU’s MiCA regulation is seen as a global benchmark for crypto regulation. CoinShares’ success could encourage other jurisdictions to adopt similar frameworks, further widening the gap between regulated and unregulated markets.

CoinShares’ MiCA license is a landmark achievement that strengthens its position in the EU’s crypto and traditional investment markets. It creates a divide between regulated, well-resourced firms and smaller or unregulated players, with implications for market access, competition, and innovation. While CoinShares benefits from enhanced trust, scalability, and a first-mover advantage, smaller firms and non-EU players may face challenges adapting to the EU’s stringent regulatory landscape.