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YouTube’s Ad Revenue Soars to $9.8bn as Viewership Shifts Toward Free Streaming, Reshaping Global and Asian Markets

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A picture shows a You Tube logo on December 4, 2012 during LeWeb Paris 2012 in Saint-Denis near Paris. Le Web is Europe's largest tech conference, bringing together the entrepreneurs, leaders and influencers who shape the future of the internet. AFP PHOTO ERIC PIERMONT (Photo credit should read ERIC PIERMONT/AFP/Getty Images)

YouTube continues to dominate the streaming landscape, posting a 13% year-over-year increase in advertising revenue in the second quarter of 2025, reaching $9.8 billion, according to Alphabet’s earnings report released on Wednesday.

The figure exceeded analyst projections of $9.6 billion, reflecting the platform’s growing leverage in both traditional TV ad spending and digital streaming.

The growth is not occurring in isolation. Alphabet’s overall quarterly revenue hit $96.4 billion—also a 13% rise from the same period last year—bolstered by a surge across its business arms. Search accounted for $54.2 billion, up 12% year-over-year, while its Google Cloud segment grew 32% to $13.6 billion. Total ad revenue for Alphabet now stands at $71.3 billion, demonstrating a strong rebound in digital advertising.

For YouTube specifically, the gains are closely tied to a broader shift in consumer behavior. A Nielsen report showed YouTube captured 12.4% of total TV viewership time in April, marking the third straight month it led all streaming and broadcast platforms. That dominance only grew by June, with the platform hitting a record 12.8% share of TV viewing time in the U.S., outperforming Netflix, Hulu, and traditional cable networks.

This increasing share of living room screens is fueling YouTube’s appeal to advertisers. As traditional television audiences shrink and the cost of major streaming services rises, advertisers are reallocating spending toward platforms with the largest and most engaged audiences—YouTube being the primary beneficiary. According to industry analysts, the platform’s seamless integration of ad-supported content into connected TVs (CTVs) has opened a crucial revenue stream that traditional digital video never accessed at scale.

YouTube’s growth has not gone unnoticed by competitors. Netflix, which launched its ad-supported tier in late 2022, has vowed to double its advertising revenue this year. Although it has not released official ad revenue figures, Madison & Wall estimates place the figure around $3 billion, still far behind YouTube. Meanwhile, Amazon Prime Video and HBO Max have also ramped up advertising strategies in a bid to capture more budget share from brands pivoting away from traditional TV.

Implications for Asia

The developments carry significant implications for Asia’s vast and diverse streaming market. YouTube’s dominance is poised to expand even further across the continent, where mobile-first and CTV consumption habits are prevalent. Countries like India, Indonesia, Vietnam, and the Philippines already rank among YouTube’s largest global audiences, driven by a young, mobile-savvy population with a strong appetite for free content.

As inflation and economic challenges continue to strain household budgets, YouTube’s free, ad-supported model is increasingly attractive in Asian markets compared to rising subscription prices from platforms like Disney+ and Netflix. Business Insider notes that the cost of paid streaming services has soared globally, pushing more viewers toward “FAST” (Free Ad-Supported TV) platforms like YouTube.

This shift is also expected to influence advertising decisions. Marketers seeking high-volume reach in emerging markets are likely to deepen investments in YouTube’s ad inventory, especially given its powerful targeting tools and regional language content offerings.

However, this means that regional streaming giants like Tencent Video and iQIYI in China, as well as local OTT services in Southeast Asia, will need to rethink their monetization strategies. Some are expected to pivot toward hybrid or ad-based models to remain viable in a market that is quickly warming to free content.

Alphabet’s success this quarter also highlights the rising role of AI and infrastructure in sustaining growth. The company raised its capital expenditure forecast for 2025 to $85 billion—up from $67 billion—driven by expanding AI capabilities and cloud infrastructure. CEO Sundar Pichai stressed that YouTube, Search, and Cloud will all benefit from deeper AI integration, allowing advertisers to create, target, and optimize campaigns with greater precision.

In summary, YouTube’s second-quarter earnings not only underscore its growing dominance in the U.S. but also position it as the leading player in the next phase of streaming, especially in Asia, where economic pressures and mobile adoption are reshaping viewer habits. As rivals scramble to catch up, YouTube is already setting the pace for the global future of digital video.

Airtel Africa Posts Strong Q1 Results, Profit Soars 269% as Currency Pressures Ease and Tariffs Rise in Nigeria

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Airtel Africa has posted a powerful rebound in its financial performance for the first quarter of the 2025/2026 financial year, ending June 30, 2025, recording a pre-tax profit of $273 million, marking a 269% surge from the same period last year.

The group’s profit before tax in just this quarter represents 41% of its total earnings for the full year ended March 31, 2025—an early signal that this fiscal year may outperform market expectations.

Net profit after tax came in even stronger at $156 million, a year-on-year growth of 408%, and already accounts for 48% of the group’s full-year earnings posted three months earlier. The exceptional results come amid a recovery in macroeconomic conditions across Airtel’s key African markets, especially Nigeria, where recent tariff adjustments sharply lifted revenue.

Revenue Hits $1.415 Billion as Tariff Adjustments and Digital Expansion Pay Off

Group revenue rose to $1.415 billion, showing a 24.9% growth in constant currency and 22.4% in reported currency, reflecting easing currency pressures, stronger mobile data uptake, and a customer-focused growth strategy. According to the company’s earnings report, the acceleration in revenue growth from the previous quarter was “driven by tariff adjustments in Nigeria and a strong performance in Francophone Africa.”

The Nigerian business remains a significant growth engine. Revenue in Nigeria alone rose 35.2% in constant currency, largely due to the implementation of new mobile tariffs and increased data penetration. Francophone Africa also delivered strong numbers, growing 15.7% year-on-year.

Customer Base Grows to 151.2 Million as Data Usage Surges

The company’s total customer base grew by 9%, reaching 151.2 million, driven largely by increased demand for data services. Data customers now stand at 75.6 million, up 17.4% compared to the same period in 2024. The growth comes amid the company’s continued focus on digitization and expansion of 4G and 5G networks.

CEO Sunil Taldar said the result was a reflection of “sustained demand for our services and the strength of our business model to meet these demands.” He added that Airtel Africa’s performance was driven by “relentless focus on digitization and simplifying the customer experience.”

Operating Profit Up 29%, Margins Improve Despite Spending on Expansion

Airtel’s operating profit rose by 29% to $446 million, while the EBITDA margin for mobile services improved to 46.8%, up 240 basis points. The company maintained tight control of costs even as it increased marketing spend and network investments across multiple markets.

Its capital expenditure for the quarter stood at $121 million, down 18% from the same period a year ago. However, the company said it would maintain full-year capex guidance between $725 million and $750 million, indicating continued investment in infrastructure and service delivery.

Currency Gains and Tax Credits Add to Profit Surge

Airtel Africa also recorded $42 million in tax credits following the revaluation of the naira and recognition of deferred tax assets in Nigeria. Additionally, a $22 million foreign exchange gain was booked from the appreciation of the Central African CFA franc, reversing losses suffered last year due to currency devaluation across several markets.

In recent years, currency depreciation in Nigeria, Malawi, Zambia, and Kenya has created major headwinds. But over the last three quarters, those pressures have eased considerably, helping to stabilize the company’s balance sheet and income statement.

Interest Costs and Debt Position

Finance costs rose by 8.2% year-on-year due to increased OpCo and lease-related borrowings. However, the company noted that 95% of its operational debt is now denominated in local currencies, a strategic shift aimed at minimizing exchange rate risks that had previously eroded earnings.

The group’s net debt stood at $3.3 billion, a moderate figure relative to cash flows, as Airtel continues to balance aggressive expansion with debt discipline.

With nearly half of last year’s net profit already matched in just the first quarter, analysts expect Airtel Africa to comfortably outperform its previous earnings benchmarks if current macroeconomic and operational trends continue. The company is also optimistic about growth in mobile money and data services, especially as smartphone penetration in its markets remains low, at about 46%.

Ghana Set to License Crypto Platforms by 2025 as Digital Asset Regulation Gains Momentum

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A man holds Ghanian currency in his hands on September 20, 2016 in Accra, Ghana. Ty Wright/Bloomberg News

The government of Ghana is taking decisive steps to regulate the country’s burgeoning cryptocurrency sector by introducing a licensing framework for crypto platforms.

This strategic move is aimed at addressing the growing use of digital assets both within Ghana and West Africa.

At the forefront of this development is the Bank of Ghana, which is leading efforts to implement a comprehensive regulatory framework expected to become law by September 2025.

The upcoming legislation seeks to formalize cryptocurrency operations, attract investment, boost international trade, and enable real-time financial data collection.

As part of this initiative, the Bank of Ghana plans to establish a dedicated unit to supervise the digital asset sector once the law is enacted. This regulatory structure will mark the country’s first formal system for overseeing Virtual Asset Service Providers (VASPs), laying out licensing requirements and compliance standards. Regulatory responsibilities will be shared between the Bank of Ghana and the Securities and Exchange Commission (SEC).

Speaking during a panel at the African Leaders and Partners Forum in May 2025, a Bank of Ghana representative noted that the legal foundation for oversight hinges on the passage of the Virtual Asset Providers Act. The legislation outlines key areas such as consumer protection, financial stability, cybersecurity, and the integration of digital assets into the broader financial system.

This development is coming after the Bank of Ghana has taken notice of recent developments in the use, holding, and trading of virtual or digital currencies (also known as cryptocurrencies), such as Bitcoin in Ghana. 

Crypto use has been quietly booming in Ghana over the last few years. More than 3 million adults about 17% of the adult population are now using digital currencies like Bitcoin and USDT, with estimates suggesting over 900,000 individuals (3.01% of the population) own at least one type of cryptocurrency as of 2022.

Cryptocurrency transactions surged by over 150% between 2022 and 2023, with peer-to-peer (P2P) trading volumes growing by 120% year-on-year, placing Ghana among the top 10 countries in sub-Saharan Africa for crypto adoption. On the global scale, Ghana ranked 29th globally in cryptocurrency adoption according to the Chainalysis Global Crypto Adoption Index (2023) and 4th in Africa for crypto interest, behind Nigeria, South Africa, and Morocco.

The hope is that regulating the crypto sector will help the Ghana capture revenue and better control its fiat currency. The cedi has grown over 40% against the U.S. dollar in 2025, helping it recover from a loss of nearly 20% last year. This volatility has made it difficult for the central bank to manage inflation.

In a statement made in May, the Bank of Ghana emphasized that all cryptocurrency-related businesses will be required to register and comply with Know Your Customer (KYC) and anti-money laundering protocols aligned with international standards. This includes both existing players and new entrants into the industry.

The regulatory push is also expected to drive improvements in security and transparency, fostering a more resilient and competitive crypto ecosystem in Ghana and across the West African region. For Ghanaian crypto users, the law represents a major milestone. It promises legal protection in cases of disputes or service failures, providing much-needed assurance and confidence in the digital asset space.

The FBI Ends Investigation In Kraken’s Jesse Powell

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The FBI has ended its investigation into Jesse Powell, co-founder and former CEO of the cryptocurrency exchange Kraken, with no criminal charges filed. The probe, which began in 2023, centered on allegations from the Verge Center for the Arts, a nonprofit Powell co-founded, claiming he hacked their computer accounts and obstructed access to emails. The investigation led to a raid on Powell’s home in Los Angeles, where the FBI seized laptops, cellphones, and other devices.

These devices have since been returned, and on April 8, 2025, the U.S. Attorney’s Office for the Northern District of California issued a declination letter confirming the case’s closure, as requested by Powell’s attorney, Brandon Fox, to mitigate reputational damage. Powell has maintained that the accusations were baseless, stemming from a management dispute at Verge rather than criminal activity.

He has filed a civil lawsuit against Verge’s board members, alleging they conspired to remove him and made false statements to law enforcement. Court filings suggest the dispute involved control over Slack and Google Workspace accounts, not hacking or cyberstalking as initially reported by The New York Times. Powell claims the returned devices contain evidence supporting his version of events.

The investigation was unrelated to Kraken’s operations or the broader cryptocurrency industry. Powell, who stepped down as Kraken’s CEO in 2023 but remains a board member, expressed relief at the resolution, noting the raid’s devastating personal and professional impact. Kraken is reportedly preparing for a potential initial public offering by early 2026.

The FBI’s decision not to file charges clears Powell of criminal allegations, potentially restoring his credibility. His civil lawsuit against Verge’s board members suggests he’s actively seeking to counter reputational damage. The return of seized devices and the declination letter are public signals of vindication. As Kraken prepares for a possible IPO in 2026, the resolution reduces uncertainty around its leadership. Powell’s continued role as a board member ensures his influence, and a cleared investigation avoids negative optics for investors.

Powell’s statements about the raid’s “devastating” effects highlight the personal toll of such investigations, even when no charges are filed. This could fuel his narrative of being unfairly targeted, strengthening his resolve in ongoing legal battles.

The investigation, though unrelated to Kraken’s operations, underscores the intense scrutiny crypto figures face. High-profile individuals like Powell are often lightning rods for regulators, amplifying perceptions of crypto as a risky or unregulated space. The case’s closure may bolster confidence among crypto investors and users, signaling that not all allegations against industry leaders hold water. However, it also highlights the need for clearer regulatory frameworks to avoid missteps that damage reputations or markets.

The dispute’s roots in a nonprofit’s management conflict, rather than crypto-specific issues, shows how personal or unrelated legal battles can spill into the public crypto narrative, complicating perceptions of the industry. The FBI’s decision to drop the case without charges may fuel skepticism among crypto advocates who view law enforcement as overly aggressive toward the industry. Conversely, traditional finance supporters might see the investigation as justified due diligence.

Powell’s civil lawsuit against Verge’s board could set a precedent for how crypto figures address reputational attacks through litigation, particularly when allegations lead to government action without evidence. The case highlights a persistent divide between crypto advocates and traditional institutions. Crypto proponents, including Powell, often frame investigations as overreach by regulators wary of decentralized finance.

Within the crypto space, there’s a divide between those who see figures like Powell as pioneers pushing against establishment constraints and others who advocate for compliance to gain mainstream legitimacy. Powell’s outspoken criticism of regulatory overreach aligns with the former, potentially deepening tensions with pro-regulation factions.

The Verge dispute also reveals internal conflicts in crypto-related ventures, where governance issues (e.g., control over digital assets like Slack accounts) can escalate into legal battles, reflecting broader challenges in decentralized organizations. The case amplifies a divide in how the public views crypto leaders: as either visionary entrepreneurs or potential bad actors. High-profile

Media coverage, such as The New York Times’ initial report on hacking and cyberstalking, shapes narratives that can linger, deepening the divide between crypto’s supporters and detractors. The FBI’s decision to drop the investigation into Jesse Powell is a win for him and Kraken, potentially boosting confidence as the company eyes an IPO.

However, it underscores ongoing tensions between the crypto industry and regulatory bodies, as well as divides within the crypto community and public perception. The case reflects broader challenges in balancing innovation, regulation, and trust, with Powell’s experience likely to fuel debates about the future of crypto’s integration into mainstream finance.

Burwick Law Files An Amended Complaint Against Pump.fun

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Burwick Law, representing plaintiffs in a class action lawsuit against Pump Fun, filed an amended complaint in the U.S. District Court for the Southern District of New York. This followed Judge Colleen McMahon’s order to consolidate two prior lawsuits—Kendall Carnahan’s case, focused on PNUT token buyers, and Diego Aguilar’s broader case—into a single case, Aguilar v. Baton Corporation Ltd., dba Pump.Fun.

The amended complaint expands the allegations, naming Solana Labs, Solana Foundation, Jito Labs, Jito Foundation, and executives like Jito CEO Lucas Bruder and Solana Labs CEO Anatoly Yakovenko as defendants alongside Pump Fun’s operators, Alon Cohen, Dylan Kerler, and Noah Tweedale.

The complaint accuses Pump Fun of operating a “pump and dump” scheme, selling unregistered securities, and facilitating illicit activities like terrorist financing and drug trafficking due to a lack of compliance measures. It further alleges that Solana and Jito were “architects, beneficiaries, and coconspirators” in a $1.5 billion fraud, knowingly providing infrastructure to enable Pump Fun’s “illegal gambling and money transmission” enterprise. Specific claims include Solana’s role in offering no investor protections and Jito’s provision of MEV tooling to scale the operation.

The suit also references the Lazarus Group’s use of Pump Fun to launch the “QinShihuang” memecoin, allegedly to launder funds from a $1.5 billion Bybit hack. The amended complaint introduces Racketeer Influenced and Corrupt Organizations Act (RICO) claims, accusing the defendants of wire fraud and operating an unlicensed money-transmitting business. Burwick Law and co-counsel Wolf Popper represent over 500 investors, including lead plaintiff Michael Okafor, who lost nearly $250,000 on Pump Fun tokens.

The case seeks rescission of token purchases, monetary damages, and litigation costs. Judge McMahon set a deadline of September 5, 2025, for Pump Fun’s legal team, Brown Rudnick, to respond, with further responses due within a month. The allegations that Pump Fun operated as an unregistered securities platform and facilitated illicit activities like money laundering could intensify regulatory oversight of DeFi and memecoin ecosystems.

If the court finds merit in the claims, it may set a precedent for classifying certain tokens as securities, requiring platforms like Pump Fun to comply with SEC registration and KYC/AML regulations. This could force similar platforms to overhaul their operations or face legal consequences. Naming Solana Labs and Jito Labs as “coconspirators” for providing infrastructure (blockchain and MEV tooling) is a novel legal strategy.

A ruling against them could establish liability for layer-1 blockchains and related tech providers, holding them accountable for how their technology is used. This might discourage blockchain developers from supporting high-risk applications or push them to implement stricter governance mechanisms. The use of RICO claims, typically reserved for organized crime, is a bold move. If successful, it could open the door for similar lawsuits against other crypto platforms, alleging racketeering for coordinated fraud or lack of compliance.

The lawsuit, representing over 500 investors, highlights growing investor frustration with losses in volatile memecoin markets. A favorable ruling could embolden more class action lawsuits, forcing platforms to prioritize investor protections, such as transparency in token issuance or safeguards against pump-and-dump schemes. It may also lead to clearer legal definitions of investor rights in crypto markets.

Solana, a major blockchain, faces reputational and financial risks due to its alleged role in enabling Pump Fun’s operations. A negative outcome could reduce trust in Solana’s ecosystem, affecting its token price, developer activity, and partnerships. It may also prompt Solana to adopt stricter protocols for projects built on its chain.

The case targets the memecoin creation model popularized by Pump Fun, which allows rapid token deployment. A ruling against Pump Fun could stifle innovation in this space, as developers and platforms may fear litigation for enabling speculative or fraudulent tokens, even if unintentionally.

Allegations of terrorist financing and money laundering tied to the Lazarus Group’s activities could amplify calls for global crypto regulation. This may lead to stricter international compliance requirements, impacting how crypto platforms operate across jurisdictions and potentially reducing the appeal of permissionless systems.

Naming individual executives like Anatoly Yakovenko and Lucas Bruder could set a precedent for personal liability in crypto lawsuits. This might deter talent from entering or staying in the industry, particularly for projects perceived as high-risk. The case’s outcome, expected to unfold after Pump Fun’s response by September 5, 2025, could reshape the legal landscape for DeFi, memecoins, and blockchain infrastructure.