Pinterest is expanding its push into artificial intelligence with a new set of AI-powered features designed to make its platform more personalized, interactive, and shoppable.
The company announced Monday that it is introducing several upgrades to its signature boards — including “Styled for you,” an AI-driven collage tool that helps users create outfits from their saved fashion Pins, and “Boards made for you,” personalized collections curated through a mix of editorial insight and AI technology.
The new “Styled for you” feature allows users to combine clothing and accessories into fresh outfit ideas that align with their personal tastes. Users can instantly browse AI-generated suggestions drawn from their saved Pins to find mix-and-match combinations by tapping an item in the collage. It’s part of Pinterest’s growing effort to transform its visual discovery platform into an AI-enabled shopping assistant — a vision that CEO Bill Ready emphasized during the company’s second-quarter earnings call earlier this year.
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In addition, Pinterest is experimenting with “Boards made for you,” a feature that generates personalized boards using both human curation and AI-driven insights. These boards will appear in users’ home feeds and inboxes, showcasing trending styles, weekly outfit inspiration, and shoppable content tailored to each user’s interests. The company said it is initially testing these AI-powered experiences in the United States and Canada, with a broader rollout expected in the coming months.
Pinterest’s latest initiative denotes a larger strategy to evolve its boards from simple digital pinboards into dynamic, interactive hubs for lifestyle discovery, fashion inspiration, and online shopping.
These features represent a next step in helping users not just collect ideas, but bring them to life — whether through styling, decorating, or shopping.
The platform has long relied on visual search and recommendation systems, but recent advancements in generative AI have accelerated its efforts to integrate personalization into every layer of the user experience. Pinterest aims to enhance the relevance and creativity of the content users encounter by merging machine learning with human curation.
At the same time, Pinterest is treading carefully in balancing innovation with authenticity. Earlier this year, the company announced new policies to identify and manage AI-generated content, including labeling AI-created or modified images and giving users more control over how much AI-generated material they see. The move came amid growing industry debate over transparency and authenticity in visual content.
Beyond the AI-driven boards, Pinterest is also introducing new tabs designed to organize saved Pins into more intuitive categories. The “Make It Yours” tab will recommend fashion and home décor products based on what users have pinned, while the “More Ideas” tab will suggest related Pins across themes such as beauty, food, and art. An additional “All Saves” tab will make it easier for users to access all their saved content in one place.
These updates will roll out globally over the coming months, reinforcing Pinterest’s ambition to become a hybrid space — part inspiration engine, part personal shopping assistant, and part creative tool powered by artificial intelligence.
The changes are seen as a strategic step in keeping Pinterest competitive with platforms like Instagram, TikTok, and Amazon, which are increasingly blending social discovery with e-commerce. While Pinterest’s revenue growth has rebounded in recent quarters, the company faces pressure to maintain engagement and attract advertisers in a crowded digital marketplace.
Pinterest appears intent on deepening its appeal to both users and brands by leveraging AI to create more personalized and shoppable experiences. Its latest features are expected to solidify its role not just as a visual bookmarking platform, but as a key player at the intersection of fashion, lifestyle, and intelligent retail discovery.