One of the most misunderstood fields in media and communications is Public Relations. It is a field and a profession that few people and organizations are interested in studying and employing for increased revenue and profits. On numerous occasions, it…
Digital humanity, like other fields of study in academia and sectors in various economies, has undergone a series of transformations in the last ten years. The transformation has been largely driven by constant technological innovation aimed at improving people’s lives…
Over the past 20 years, big data has been the primary fuel for maintaining both business and non-business activities with the goal of enhancing everyone’s quality of life. A variety of devices and tools are being used to collect data…
Every step in a business setting requires data in order to make the best decisions for growth, especially in terms of gaining a competitive advantage. Carl Anderson defines data-drivenness as “the development of tools and abilities.” “Most importantly, a data-driven…
In every business, customers are believed to be treated as kings and queens. This has always been premised on the fact that without them business does not exist. In our previous analysis, our analyst stressed the place of conversation analytics…
