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Tag: Big Data

Public Relations Practice in an Algorithm-Driven Complex World

Public Relations Practice in an Algorithm-Driven Complex World

January 4, 2023 | by Mutiu Iyanda | 0
One of the most misunderstood fields in media and communications is Public Relations. It is a field and a profession that few people and organizations are interested in studying and employing for increased revenue and profits. On numerous occasions, it…
BIG DATA BOOK: Making a Case for Csurvey as a Method in Digital Humanities Research

BIG DATA BOOK: Making a Case for Csurvey as a Method in Digital Humanities Research

December 28, 2022 | by Mutiu Iyanda | 0
Digital humanity, like other fields of study in academia and sectors in various economies, has undergone a series of transformations in the last ten years. The transformation has been largely driven by constant technological innovation aimed at improving people’s lives…
Big Data, Big Dilemma: What Surveillance Capitalists Do

Big Data, Big Dilemma: What Surveillance Capitalists Do

October 10, 2022 | by Mutiu Iyanda | 0
Over the past 20 years, big data has been the primary fuel for maintaining both business and non-business activities with the goal of enhancing everyone’s quality of life. A variety of devices and tools are being used to collect data…
Strategic Notes on Creating a Culture of Data-Driven Business in Nigeria

Strategic Notes on Creating a Culture of Data-Driven Business in Nigeria

September 22, 2022 | by Mutiu Iyanda | 0
Every step in a business setting requires data in order to make the best decisions for growth, especially in terms of gaining a competitive advantage. Carl Anderson defines data-drivenness as “the development of tools and abilities.” “Most importantly, a data-driven…
NIGERIA’S REAL ESTATE MARKET: The Cost of Not Replying Customers in an Era of Big Reviews Analytics

NIGERIA’S REAL ESTATE MARKET: The Cost of Not Replying Customers in an Era of Big Reviews Analytics

June 27, 2021 | by Mutiu Iyanda | 0
In every business, customers are believed to be treated as kings and queens. This has always been premised on the fact that without them business does not exist. In our previous analysis, our analyst stressed the place of conversation analytics…
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