There are five major attributes of digital (internet-based) startups which you must examine as you build. They are Aggregation Construct, Inversibility Construct, Marginal Cost, Diminishing Internet Abundance, and Commoditization Paralysis. In this video, I explain the Aggregation Construct using OgaVenue and Printivo to bring it home. The foreign ICT utilities like Google and Facebook are also used in the case studies. For the other attributes, they are extensively discussed here.