He is an unstructured builder. A man whose playbooks differ from anything you might have learnt in any management school. But he has great results, expanding an empire and winning markets and territories. He is also an innovator, liberating his nation and fellow citizens from the bounds of per-minute billing when he pioneered per-second billing, via Glo. Yes, his model is uncommon, for the size of his business, across many dimensions and not many can make sense of it. Simply, Mr. Mike Adenuga is Unstructured in his ways of building a conglomerate.
In a new book – The Adenuga Unstructured: New Models for Building Conglomerates – I am working on, we will be examining how he has used that model to build one of the largest conglomerates in West Africa. As always, our books are exclusive for Tekedia Mini-MBA members.