Twitter scored an own-goal with the blue tick’s old explanation. Yes, a line, and that will help its business: “This account is verified because it’s subscribed to Twitter Blue or is a legacy verified account.” Just like that, you may not know who is paying and who is not paying, masking the feelings of some who may not like to be accused that they’re paying.
Indeed, it is a very important distinction which will help the blue bird company to deal with the perception game where successful or popular people have to pay to be seen as being “important”.
Get the gist: pay and you become a legacy verified account because there is no difference between a subscriber and a legacy verified account since the tick is the same. You may not like Elon Musk, but understand that his experimentation could change how companies monetize social digital platforms, if he thrives here.
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Sure, there is a huge risk since the algorithms are prioritizing the checkmarks and not necessarily the contents, for what people see. If that remains, the mission of Twitter may be lost. Who comes to read those with ticks? People come to get informed!
Meanwhile, we made the “Top 10 posts on LinkedIn” today and also got featured by LinkedIn News editors.
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Elon Musk on the wheel, the ride will be long and bumpy.