In largely self organizing and aggregating systems, powered by digital platforms, the most important phase is passing the inflection point for compounding. When you do that, your leverageable factors begin to compound, not necessarily because of new energies you are adding, rather, a natural virtuoso circle which has been formed.
Good things lead to better things and those lead to things which are even more exciting. As a result, most players converge or join that ecosystem because more value would be acquired or captured by being a member of that ecosystem. Over time, that ecosystem wins because of network effects which are now a positive loop of amazing outcomes.
Peter Obi campaign strategy is simple: seed a dynamic online system and create a translation into the physical world. In Nigerian politics, at this point in a campaign, its result is unprecedented. From Zaria to Lagos, Benin to Enugu, and beyond, provided telecom networks remain, its disintermediation playbook of old political structures is working.
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I worked in the Obama campaign and in the summer of 2012, the message was this: define Mitt Romney so that when the core campaign begins, he will have a lot of grounds to cover. Peter Obi has defined himself in this rainforest season in Nigeria. When the harmattan season begins, his positioning could be huge for opponents to dislodge. Aspirational campaigns have always won – and Obi is executing one here. May the best win!
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