Now you are talking as Temu arrives Nigeria: “Chinese e-commerce firm Temu, known for its direct-from-manufacturer model, has officially entered the Nigerian e-commerce market.” That is a real deal in the Nigerian ecommerce because this company can decide to lose $2 billion for market share.
Google People, in 6 months, the largest B2C ecommerce company in Nigeria will be Temu if they use the same playbook they used in the United States. Enyimba FC, please reach out for a jersey deal since Temu advertises with no breaks.
With Temu around, the B2C ecommerce 2.0 era is now born in Nigeria. Now Jumia, Jiji and Konga will have to upgrade their playbooks. At the end, customers will benefit and the Nigerian customs will rake in more revenue because Temu will flood Nigeria with anything sellable, and none will be produced in Nigeria.
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Yet, the direct from manufacturer model which Temu runs may not work out easily due to logistical challenges in Nigeria. But it can decide to invest in local delivery companies to get its mission executed. This is a positive for Nigeria because it will share its DNA with the local startup ecosystem on how to dream, and scale companies.
Temu Shakes up Nigeria’s E-Commerce Market With Entry of Signature Direct From Manufacturer Model
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