One thing that must NEVER be absolutely perfect is your pitch deck (or business plan). A perfect pitch deck is a failure because no market is standstill and waiting for someone to perfectly deck it!
Markets are dynamic because customers #move. A pitch deck that tries to understand every nuance of the market is hopeless. In mathematics, we call it an asymptote; a line which gets closer to a curve but never touches it at a finite distance. (Chinua Achebe wrote that proverbs are the palm oil with which words are eaten; mathematics is a compass that explains every aspect of the world)
The best business plan is the one that provides confidence to #BEGIN now. Why? In a few months, you might have so deviated that you would not believe that was the original idea!
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This is 2022; stop spending time on that pitch deck and get out into the market right now. It’s about time! BEGIN.
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