As you develop your playbook, look for critical enablers and optimize “Timing”. As a product goes to market, the function in your limit equation must be set that critical enablers are ready. Go back to L’Hospital’s rule and evaluate limits of indeterminate forms. The differentiation of the numerator and denominator must deliver a limit which can be directly evaluated if you expect customers to pay attention. Hope you have not lost your Further Mathematics notebook!
Yes, never ignore the impact of timing on any business. Timing is an important factor for the success of any startup, anchored around critical enablers.
Take an example: Kalahari, Mocality, Efritin, and Old Konga collapsed or struggled because of timing, not because of execution or the quality of the idea. B2C ecommerce has a promise for Africa but the time is not ripe yet until someone fixes logistics at scale.
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You get the idea: great market winners are those who introduce amazing products at the “perfect” time. And becoming a legend is gaming that timing.
I am still timing when Nigeria will provide 24/7 electricity for something that is at the deep of my heart: a microelectronic production line. As the founder of First Atlantic Semiconductors & Microelectronics, Africa’s only Intel programmable microprocessor knowledge partner (here ), we can do a lot of things in the nation. But how do you set up production lines with generators?
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