In this digital age, customers want authenticity and connections. While you can hire social media experts to run your company social media handles, note this: at the early stage of your business, your personal posts will deliver better outcomes than those faceless feeds from your company accounts.
Get out of your shells and share what your company does. Do not be concerned that some will receive your messages negatively; it happens. The fact remains that most real customers want to hear and read from you.
Of course, as your firm matures, it can have its own webinality to thrive independently of you. But right now, it is your show. And my message in this piece is simply JUST BE YOU.
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Authenticity will win you FANS in markets. There is a reason for that: all the most successful social media entrepreneurs in YouTube, Instagram, etc are authentic, and their fans connect because they build relationships from the angle of humans, not faceless companies. JUST BE YOU.
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People want a face connected to the new product or brand. There are those who buy not really because of the usefulness of the product, but because of who sells it, very important.