Truecaller Evolving into a Superapp; WhatsApp Competitor

Truecaller Evolving into a Superapp; WhatsApp Competitor

Truecaller, a mobile app that lets you see who’s calling and block unwanted calls, adds voice call. It is working hard to become a superapp and a possible WhatsApp competitor. It has recently integrated payment: “Truecaller currently offers a one-stop integrated communication platform that hosts a range of key features including Caller ID, Intelligent dialer, Smart SMS inbox, Mobile Payments and Flash messaging.” With Libra unveiling by Facebook, Truecaller will have to evolve more if it wants to win Africa.

In line with its vision to be a complete communication app, Truecaller, has announced the launch of its voice call feature, ‘Truecaller Voice’ globally.

The in-app voice over internet protocol (VoIP) based feature will allow users to make free high quality (HD), low latency and quick to connect audio calls through WiFi or mobile data connectivity. The launch is the newest addition to the recent stream of updates, that is aimed to provide a full-fledged communication experience to Truecaller’s over 140 million daily active users globally. The feature has been already been rolled out in a phased manner to all Android users from 10th June 2019 onwards.

On a daily basis, Truecaller users are making more than 180 million phone calls through its dialer, whereas half of the calls are to users-to-users. The Truecaller Voice shortcut has been strategically integrated at relevant touchpoints in the app such as call logs, SMS Inbox, contact profile and after call screen. This enables users to seamlessly access the VOIP based call anywhere within the Truecaller app without switching to other applications. (press release)


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