Trump Media & Technology Group, the parent company of Truth Social, announced on May 27, 2025, a $2.5 billion deal to create a Bitcoin treasury, one of the largest by a public company. The funds will be raised through a private placement with approximately 50 institutional investors, involving $1.5 billion in common stock and $1 billion in 0% convertible senior secured notes, priced at a 35% premium.
The deal, expected to close around May 29, 2025, will boost the company’s liquid assets to over $3 billion, alongside existing cash and investments of $759 million from Q1 2025. CEO Devin Nunes described Bitcoin as an “apex instrument of financial freedom,” stating the investment aims to protect against financial institution discrimination and create synergies for subscription payments and utility tokens across Truth Social, Truth+, and Truth.Fi platforms.
Crypto.com and Anchorage Digital will provide custody for the Bitcoin holdings. The move aligns with a broader trend of companies like MicroStrategy adopting Bitcoin as a treasury asset and reflects Trump’s pro-crypto stance, including his push for a U.S. strategic Bitcoin reserve. However, Trump Media’s stock fell 10-12% following the announcement, despite Bitcoin trading near its all-time high of around $112,000.
Register for Tekedia Mini-MBA edition 19 (Feb 9 – May 2, 2026): big discounts for early bird.
Tekedia AI in Business Masterclass opens registrations.
Join Tekedia Capital Syndicate and co-invest in great global startups.
Register for Tekedia AI Lab: From Technical Design to Deployment (next edition begins Jan 24 2026).
The $2.5 billion Bitcoin treasury deal by Trump Media & Technology Group carries significant implications, both for the company and the broader financial and political landscape. The deal significantly boosts Trump Media’s liquid assets to over $3 billion, providing substantial financial flexibility. This could fund expansion of Truth Social, Truth+, and Truth.Fi, potentially enhancing their competitiveness in social media, streaming, and financial services.
By allocating a large portion of its treasury to Bitcoin, Trump Media is betting on the cryptocurrency’s long-term value as a hedge against inflation and fiat currency devaluation. This aligns with strategies adopted by companies like MicroStrategy, which has seen its stock soar due to its Bitcoin holdings. Bitcoin’s volatility (trading near $112,000 but with historical swings) introduces risk. A price crash could impair the company’s financial position, while a continued rally could amplify returns. The 10-12% stock drop post-announcement suggests investor skepticism about the move’s immediate benefits.
Using Crypto.com and Anchorage Digital for custody and planning synergies with subscription payments and utility tokens positions Trump Media as a crypto-friendly entity, potentially attracting a younger, tech-savvy user base. The deal reflects Donald Trump’s recent pro-crypto stance, including his advocacy for a U.S. strategic Bitcoin reserve and policies to make the U.S. a “Bitcoin mining powerhouse.” This could appeal to his political base and crypto enthusiasts, reinforcing Truth Social’s role as a platform for his supporters.
CEO Devin Nunes’ framing of Bitcoin as an “apex instrument of financial freedom” ties into broader themes of resisting centralized financial control and “debanking” risks, resonating with populist and libertarian sentiments. As one of the largest Bitcoin treasury deals by a public company, this move could inspire other firms to follow suit, further legitimizing cryptocurrency as a corporate asset class.
Integrating Bitcoin into Truth Social’s ecosystem (e.g., via Truth.Fi) could pioneer new models for decentralized finance (DeFi) within social platforms, though execution risks remain high given the company’s limited track record in fintech. Supporters of Bitcoin and decentralized finance see this as a bold move to embrace a future where cryptocurrencies challenge traditional banking systems. Critics, including traditional investors, view it as reckless due to Bitcoin’s volatility and regulatory uncertainties. The stock’s 10-12% drop reflects this skepticism among some shareholders. Retail investors, particularly those aligned with Trump’s base or crypto communities, may view this as a visionary step.
Institutional investors, wary of Bitcoin’s risks and Trump Media’s governance issues (given its association with a polarizing figure), may remain cautious, contributing to the stock’s decline. The deal reinforces Trump Media’s alignment with Trump’s political brand, appealing to his base who see Bitcoin as a tool for economic sovereignty. Opponents may view it as a publicity stunt or a risky financial maneuver tied to Trump’s polarizing persona, deepening partisan divides in perceptions of the company.
Libertarians and crypto advocates may praise the move as a stand against centralized financial control, while proponents of regulation may argue it invites scrutiny from agencies like the SEC, especially given Trump’s history of regulatory battles. The crypto community, active on platforms like X may celebrate this as a mainstream endorsement of Bitcoin, boosting sentiment. Skeptics, including those who see crypto as speculative or environmentally harmful (due to mining’s energy use), may criticize the move as irresponsible.
The deal may solidify Truth Social’s niche as a platform for Trump-aligned, crypto-friendly users, but it risks alienating mainstream users who prefer platforms like X or Meta’s offerings, which have not yet embraced crypto at this scale. Trump Media’s Bitcoin treasury deal is a high-stakes bet that could reshape its financial and strategic trajectory while amplifying its ideological alignment with Trump’s pro-crypto stance.
It strengthens the company’s position in the crypto ecosystem but introduces significant risks due to Bitcoin’s volatility and the company’s polarizing brand. The move deepens divides between crypto advocates and skeptics, Trump supporters and detractors, and decentralized finance proponents and traditional financial institutions. Its success will hinge on Bitcoin’s performance, regulatory developments, and Trump Media’s ability to execute its crypto-integrated vision for Truth Social and beyond.