Uber has many shareholders. One of them, SoftBank, has assumed a huge element of the boardroom with its latest investment in the ride-hailing pioneer.
Yes, Uber is now part of the SoftBank Network. Also in that network is the world’s most valued private technology startup, China-based Didi. It was Didi that gave Uber heat in China, and later on picked up the assets of the U.S. ride-hailing app pioneer. Besides Uber and Didi, SoftBank has Grab in the network through Didi.
In Africa, SoftBank controls Uber. SoftBank also controls Taxify because Taxify is backed by Didi which is under the control of SoftBank. This is head, you win; tail, you win. These super-investors never lose! That said, the news that SoftBank wants Uber to exit Africa is unfair to Uber minority shareholders [Uber is not taking that; it wants to continue to do business anywhere it wants].
Rajeev Misra, a board director with SoftBank, believes the ride-hailing company has a better chance of success—and profitability—if it focuses only on core markets such including US, Europe, Latin America and Australia
Since launching in its first African market in 2013, Uber has quickly expanded to operate in eight countries including South Africa, Kenya, Nigeria, Tanzania, Uganda, Ghana, Egypt, and Morocco.
Here is why asking Uber to leave Africa is wrong: the valuation of Uber was not done without the consideration that it is in African markets. Those markets are emerging and that means they would grow over time. If Uber exits Africa to make space for Taxify and other empires under the control of SoftBank, it is only SoftBank that would win while Uber would lose value especially now that it is planning an IPO in coming months.
Yet, it would not be an easy decision. A big dilemma since Uber could also decide to fight this riding battle in Africa, and just burn cash which could have made it look better before investors, as it readies itself for public listing. But there is a way everyone could be happy: follow the China truce.
Yes, when Uber saw that it could not win in China, it sold its Chinese assets to Didi for equity. Uber can do same in Africa by selling its assets to Taxify (for equity) so that as the latter does well, Uber will get benefits and values. And by having that structure, Uber can put in its IPO prospectus that it has African exposure (albeit through Taxify).
And most importantly, its minority investors would also see wins, unlike what SoftBank wants right now where Uber exit from Africa would only benefit it [if Uber exits Africa, the remaining SoftBank companies would have better positioning, but other Uber investors are not investors in those firms]. But if Uber sells its assets for equity to Taxify, Uber will get the up-momentum as Taxify does well, without necessarily being exposed. That model would free resources to battle Lyft at home, and other areas where SoftBank empire has limited operations. I predict it would end this way: Uber would sell for equity to Taxify.
But no matter what happens: only one company is winning the ride-hailing business, and that is SoftBank.
In all these redesigns, SoftBank is now the largest ride-hailing business in the world. It is irrelevant that it is not making apps in Japan. Right now, SoftBank is creating the apps that really matter: feeding platforms with dollars to dominate a sector. It has eminently done well and we can now say that it has won this category. Yes, the global ride-hailing app sector belongs to SoftBank
---Visit our Store for my books, cases, etc. Now, enjoy our consolidated subscription for all contents (past, present and future).
-- We offer Advisory Services (tech, strategy & Africa).
---Sign-up to my Founders Mentoring (click here).