Ethnic market Lebara has launched a new sub brand, Lebara Money, to provide customers with a range of financial services and products.
Lebara Money’s first product, the Lebara Prepaid MasterCard offers customers – particularity those from ethnic communities – an international money service where they can issue ‘sub cards’ to family or friends overseas.
The service has been developed by Lebara in conjunction with MasterCard and the Newcastle Building Society. Its leader, Yoganathan, said the move into the money transferring market was a logical step for the company.
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“Lebara made making calls home easy, efficient and affordable. We want to offer customers the same high level of service and peace of mind when they send their hard earned money home,” Yoganathan said.
The card is currently being aimed at a number of ‘key payment destinations’ including Nigeria, Ghana, the Philippines and China and can be purchased directly from Lebara on its website for £14.90